online reputation management
DESCRIPTION
By creating a powerful and positive online reputation you will maintain a presence in the business community that is long-lasting, fiscally-sound, and powerful. You must learn to - Listen, Engage, and Measure. Are you managing your online reputation?TRANSCRIPT
In the future the internet will be filled with what others say about our products/ services.
Online Reputation Management
How much you can sell.
The caliber of employee you can recruit.
The number of investors you can attract.
Organization
• For many organizations a few bad comments that come up high in the search rankings can be devastating.
• This bad publicity can have an impact on sales, recruiting, and morale.
Your Reputation will Soon Dictate
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A few bad comments online can devastate a career.
They can affect his or her ability to be hired, to close deals,or to move up in an
organization.
Anything other than a good reputation may prove to be very painful to your career in the near future.
For an Executive
Individual
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Develop a listening Process. This must include multiple methods for listening to what people might be saying about you online.
1 LISTEN
For a person promoting his or her reputation or brand, listening programs should include the use of multiple tools and alerts such as...
Alerts.com
Socialmention.com
Google alerts and
Yotify
(promoted as Google alerts on "steroids").
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ENGAGE
You must establish an Engagement Policy, which defines how you will respond to the positive and negative things said about you and your brand.
You must determine who will respond, when they will respond, and how they will respond. This is critical because you want to minimize negative mentions or get people to retract them because you reached out.
And, you want to see positive mentions as possible connections and sales opportunities.
The most profound tool for establishing an engagement policy is to actually engage!
Be present within the community of your fans and consumers by posting on their sites, interaction on microblogs and your website, and by developing an open-dialogue.
This type of community building will do a lot towards keeping a positive online reputation.
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MEASURE
You must implement a Measurement System that gauges how much people are talking about you and whether the sentiment is positive or negative.Your Measurement System strategy needs to tell you how many times you were mentioned a month, what the sentiment ratio was positive to negative, and your effectiveness in customer service (getting people to delete negative mentions or rations).
Fortunately, for corporations, tools like Klout.com and Addictomatic.com can be utilized to create a sort of standardized scoring system - much like a credit score - and can denote the online relevancy of an organization.
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22 Consumer review and complaint sites
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Are you managing your Online Reputation?
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