online reputation management
DESCRIPTION
Online Reputation Management. Tuesday, May 1 st , 2012 Webinar. Part 1 - Introduction. What is reputation management?. Establishing positive brand or name reputation from scratch Fixing negative press or reputation history. Types of Reputation Management. Initial campaign research - PowerPoint PPT PresentationTRANSCRIPT
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Online Reputation Management
Tuesday, May 1st, 2012 Webinar
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What is reputation management?
Part 1 - Introduction
![Page 3: Online Reputation Management](https://reader036.vdocuments.us/reader036/viewer/2022062817/56816920550346895de04f21/html5/thumbnails/3.jpg)
Types of Reputation Management
• Establishing positive brand or name reputation from scratch
• Fixing negative press or reputation history
![Page 4: Online Reputation Management](https://reader036.vdocuments.us/reader036/viewer/2022062817/56816920550346895de04f21/html5/thumbnails/4.jpg)
What we’re covering today
• Initial campaign research• Proposal & pitch process• Baseline campaign setup• Campaign execution & reporting• Personal Online Reputation Management• Some advanced topics• Q&A session
![Page 5: Online Reputation Management](https://reader036.vdocuments.us/reader036/viewer/2022062817/56816920550346895de04f21/html5/thumbnails/5.jpg)
Our guests today
• Mitchell Wright• Lauren Starling• Julian Sutter
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Initial Campaign Research
• What are you looking for when working with a client?
• Any red flags to keep an eye out for?• How do you assess the competition?• How do you evaluate existing assets you can
leverage?• What keywords other than exact names or
brands are you concerned with?
![Page 7: Online Reputation Management](https://reader036.vdocuments.us/reader036/viewer/2022062817/56816920550346895de04f21/html5/thumbnails/7.jpg)
Proposal & pitch process
• How do you manage the expectations of your clients in terms of timeframe, results, etc?
• What are your normal payment terms?• Tips to prevent getting burned by a client?• Any tools you use for proposals, invoicing,
etc?
![Page 8: Online Reputation Management](https://reader036.vdocuments.us/reader036/viewer/2022062817/56816920550346895de04f21/html5/thumbnails/8.jpg)
Baseline Campaign Setup
• Cleaning up existing assets, sites, pages, and accounts
• Capturing as many new, authoritative accounts as possible
• Walk us through some link building techniques for this phase
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Campaign Execution
• How do you keep the client up to date on progress?
• What do you guys report specifically?• How do you handle payments and
milestones?• What do you ask for from the client in terms
of assets and content?
![Page 10: Online Reputation Management](https://reader036.vdocuments.us/reader036/viewer/2022062817/56816920550346895de04f21/html5/thumbnails/10.jpg)
Personal Online Reputation Management
• Anyone attaching their name to their work needs to make sure they take care of this
• Lauren: How have you been working on this?
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Advanced Tips & Tricks
• Flipping of content for same TLD• Ranking Partial Keywords
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Question & Answer Session
• Ask away