Reputation Management

Executive SummaryYour customers Google you before they buy!Negative press on Google will lose you customersYou need to protect your brandDrown out negative contentCustomers find info you want them to see

The ChallengeYou rely on your reputation for businessCustomers have high lifetime valueEvery lost customer is worth thousands in sales!

The OpportunityProtect yourself from shady competitors Earn your customers trustBuild your credibility onlineReach more customersIncrease sales

Your

Rep

utati

on M

atter

s78% of people

research online

before buying

58% of CEOs say

their online

reputation impacts

their bottom line

90% Of people say they

trust a review

they read online

80% say

their purchase

impacted by

negative

reviews

eMarketer, February 2010Conn Communications, Online Influence Trend Tracker, September 2011

National Positions?Why National Reputation

Our MethodologyWebsite CreationOnsite OptimizationBloggingPress ReleasesVideo SEOSocial MediaLinking StrategyConsulting & Reporting

Keyword ResearchTarget search terms that are losing you businessDrown out negative results on Google & Bing

Website CreationCreate & implement 5 Wordpress sitesWe setup new sites to serve as platforms for generating positive content to drown out all negative press

Onsite OptimizationTitle tags and descriptions generatedSuggested changes to H1 and H2 headersMeta content implementationHTML sitemap generation & submissionXML sitemap generation & submission

BloggingCreate popular, relevant content that’s always fresh and will show up high in the rankingsWe will write blog posts each monthReplace negative results with positive content

Press Releases1 Press Release written/monthKeywords and quality infoSyndication up to 2,000 sites & RSS feedsTypically produces thousands of quality links

Video SEO1 time video productionVideo submission and optimization to 5 sitesYouTube OptimizationSEO, Linking, Views

Social MediaFacebook Twitter Google+ LinkedIn Daily social engagement and customer promotionMonthly reporting

Linking StrategyInbound links are a key factor in increasing rankings for targeted search resultsWe drive monthly inbound links to all the positive content we createBoost exposure of positive contentDrive negative content off the 1st page of Google

Consulting & ReportingDedicated Project ManagerReputation monitoringMonthly strategy sessionsOngoing optimization

“It takes 20 years to build a good reputation and 5

minutes to ruin it. If you think of that, you’ll do

things differently.” – Warren Buffett