lab #3 your online dna – implementing your personal brand online
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LAB #3YOUR ONLINE DNA – IMPLEMENTING YOUR PERSONAL BRAND ONLINE
You may never know what results come of your actions, but if you do nothing, there will be no results.” –
Gandhi
Where are you at?Activity 1
Google +
About.me
You Tube
Tumblr/Blogspot
THE LAUNCH GROUP
A
REALLY
M
AR
K E TIN G F
IRMFUN
How are recruiters & job seekers using social media?RECRUITERS JOB SEEKERS
54%
34%
52%
66%
TWITTER FACEBOOK
93%
38%
Need more convincing?
LinkedIn is loved by Google and if you want to manage your search results, LinkedIn is your quickest and best bet.
Online Resume http://resume.linkedinlabs.com/
Nancy Drew would love LinkedIN!
Allows for recommendations and endorsements
It is truly the worlds on social network that is 100% a PROFESSIONAL NETWORK!
There are 8 new users every second.
How to be found on LINKEDIN
PROFILE BASICSGet Going!
Profile BasicsGet the Picture?
You are 7x more likely to be found in searches
You will have 30x more clicks on your profile
It should be professional yet reflect your personality
NO SELFIES
Keep it Current
Profile BasicsCustomize Your Headline
140 Characters – Pull these from your personal brand and keywords.
It is NOT your title its what you do – Value, Target Audience
Contact information
Personalized Linkedin URL
Profile BasicsImprove Your Profile
Profile BasicsImprove Your Profile
Profile Basics
READY SET GO! 15 Minutes
Have your brand advocate look at your profile within the next 48 hours.
Let’s Connect
Having more than 50 connections will move your profile up in the LinkedIn
search rankings putting you on the radar of more like-
minded people and companies!
Let’s Connect
Join a Group!
Join an industry relevant group
Start your own group and become the SME
There are over 1 million groups, you can join up to 50
Join a Group!
Endorsements
Endorse Someone!
Endorse Someone!
Check In….
Who has improved their profile strength from zero to All Star?
Who has 50 new connections?
Who has the most?
Homework
Connect with your Brand Advocate to review your LinkedIN profile
Use your Launch Box to help you stay active.
Join the UMW Colloquium group on LinkedIN for content strategy, resources, links, articles, or to ask a question or start a discussion
CONNECT CONNECT CONNECT!