Are you connected?

Goals and Objectives

Social Networking and Knowledge Sharing

Networking: Online What are the benefits to online networking?

Salient points of social networking in the business world

Examples of online networking/social networking

How does this benefit St. Lawrence County?

How can all of this benefit you professionally/socially?

Questions/Closing

What are the “kinds” of networking we are used to?

What would be considered “knowledge sharing” networking?

How connected are we? What makes it a “social” network? Six Degrees of Separation

The “Kevin Bacon Theory”

Social Networking: In plain English

Is online networking only a social component? How is new connectivity impacting how we interact and obtain our knowledge?

How do we define a social network?

What are the benefits to online networking?

How has social networking impacted the professional landscape and the way we communicate?

What is the difference between online networking and social networking?

What defines a social network? Professional networking? Are the two intertwined?

What are some of the benefits professionally to you? To your company or employer?

Over 6,000 people a day join Facebook

Over 100 million people a day make entries on Facebook

Over 40 million people have profiles on Linked in

Since 2003, over 70 million “blogs” have been created

People 45-54 yrs old have a 175.3% growth on social networks in the last year

Women over the age of 55 have a 165.8% growth in the last 4 months

People over the age of 45 have represent over 35 million profiles on Facebook

1. Building Business Relationships: Diversify your network (“Word of Mouse”)

2. More accessible to others and easier access to information and knowledge.

3. Shatters time and geographical boundaries

4. Develop Professional Skills

5. Online networking can be a low-cost marketing tool.

6. Highly interactive and can offer immediate communication

Source: http://ezinearticles.com

Recruitment

Marketing

Brand Building

Customer/Community Interaction

Locating Strategic Partners – Medical Quote

Gather Business Intelligence

Social networking helps you › Establish professional creditability › Builds an online presence › Makes you easy to find

Social networking helps you › Build a network of strong professionals › Connect you to your next opportunity › Help you find positions not on the job boards

Love your network, help it grow › Stay active in your chosen network › Help others in your network › Deepen your current connections

Online Networking and Social Networking: Fasten Your Seatbelts!

“Blog is a site you are reading today. Knowing it was written yesterday. Expecting it to be written tomorrow.”

“Blogs enable the author to write lots of short, informative articles. I can categorize the articles, and they are all easily searchable. This allows my readers and clients to later find the information they need on my blog.”

“A simplistic, evolutionary website which allows users to effortlessly express them selves, share their knowledge and advice throughout the internet, they adapt and evolve to meet the needs of the present.”

Source: www.dailyblogtips.com/27-definitions-for-blog/

Five characteristics of a good blog Good blog content is purposeful

Good content is well-written

Good blog content is relevant

Good blog content is timely

Good blog content encourages thought and discussion

“Blogs are good for business” - Microsoft chairman Bill Gates

Twitter Research Tool Networking – the key to twitter

is to find people who send out meaningful tweets and follow them

Contribute – those who contribute tweets are more likely to be followed by others thereby increasing your network

Resources – since using Twitter I have come across more helpful resources than ever before

Follow me @JoshLaFave

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What is RSS? RSS (Rich Site Summary) is a format for delivering regularly

changing web content. Many news-related sites, weblogs and other online publishers syndicate their content as an

RSS Feed to whoever wants it.

Originally launched in 2004 for University students in the US to keep in contact

Now the largest social networking site with over 120 million users

Users can join networks organized by city, workplace, school and region to connect with other people

People can add friends, send messages and update their personal profile to notify friends about themselves. Now, companies are doing the same thing.

Facebook pages offer you a way to accurately represent on facebook what’s important in real life.

Pages can be created to represent a public figure, artist, and or organization and may only be created by an official representative of that entity.

LinkedIn is the world’s largest professional network with over 60 million members and growing rapidly. LinkedIn connects you to your trusted contacts and helps you exchange knowledge, ideas, and opportunities with a broader network of professionals.

Start a discussion, share a news article and discuss topics with others that share similar interests!

Let’s go over the handout: Putting this all into action

- Creating profiles for yourself -Identifying yourself…your digital footprint

- Using these sites to promote your ideas, your business

- Streamline information