Online Marketing for Postgraduate Coordinators

Some Practical Ideas

What tools do you currently use to recruit postgraduate students?

The Power of Social Media

How do prospective students know about your programme?

Website -School, Graduate Studies,

Careers Service

Advertising, mailshots etc

Consider also:

‘Spotlight on’ section of website

Experiment with Google Adwords and Facebook advertising

Add an article on ‘The Final Countdown’ through Graduate Studies

Raising Awareness of your Programmes – Google Adwords

Raising Awareness of your Programmes – Google Adwords &

Facebook http://www.youtube.com/watch?v=-eXQiINWJu4

http://www.youtube.com/watch?v=uFzoM59bIQ8

http://support.google.com/adwords/bin/answer.py?hl=en&answer=1704395

http://exploringsocialmedia.com/how-to-create-a-facebook-ad-campaign/

Making the Most of PAC

Use PAC to your advantage – find out where are students coming from by using Listing Previous Institution and ‘Heard About’ (EU, Non-EU or all)

If there are current students/past graduates who have come from other Universities/Institutions, find out the reasons for choosing UCC and ask them to spread the word on your behalf through Facebook etc

Engage from the time of application. You have email addresses for all applicants – let them know more information about the programme

Ask for a current student to be a point of contact for any questions

Keep in touch – timetables, expectations, book lists, GSO facebook page

Step 2: Using PAC to your advantage

PAC Course/Rating Lookup

CKE01 MA (Applied Linguistics) (FULL-TIME)

App No Surname Other Names Previous Institution

1 10220025 Osborne Samantha Claire Bloomsburg University of Pennsylvania

2 10221080 O`Reilly Noreen Saint Xavier University

3 10221083 Chmiel Iwona State School of Higer Education ,Institute of Neoph

4 10221560 Greig Kirsten University College Cork

5 10221680 Frain Siobhán University College Cork

6 10220142 Wyslocky Kaila Queen`s University, Kingston, ON, Canada

7 10221908 O` Mahony Sarah Margaret University College Cork

8 10221910 O` Mahony Lilian University College Cork

9 10220215 Alzaidi Khalid Umm AL-Qura university

10 10220238 Guhathakurta Dolan Netaji Subhas Open University

11 10222394 Zygmunt Karolina Adam Mickiewicz University, Poznan, Poland

12 10222422 Lee Nina Dankook University

13 10222459 O` Dwyer Alison University College Cork

14 10222699 Sexton Su University College Cork

15 10222714 Jaakkola Arto University of Westminster

16 10222758 Hennessy Siobhan University College Cork

17 10222865 Farbaniec Agnieszka Foreign Languages Teacher Training College

18 10221294 Bergin Sinéad University College Cork

Step 2: Using PAC to your advantage

PAC Course/Rating Lookup

CKE69 MPlan (Planning and Sustainable Development) (FULL-TIME)

App No NameUCC Student No

. Where did you hear about us? Please Specifiy

2 12221287 O`Brien, Anne 109000356 UCC Online Postgraduate Prospectus

4 12221543 Mitchell, Lisa UCC Online Postgraduate Prospectus

5 12221547 Keating, David 109453385 Academic Staff

17 12221726 Bates, Olive Mary 109400435

Postgraduate Fair/Exhibition (Ireland) Ucc postgraduate fair

18 12221728 Herda, Gregor Other Google

19 12221784 Tynan, Aisling 108319685 Academic Staff

20 12221835 Mc Sweeney, Saorlaith Kate 108454221

UCC Online Postgraduate Prospectus

21 12221896 O`Sullivan, Orla Elizabeth

UCC Online Postgraduate Prospectus

22 12222012 O` Brien, Helena 109336184

UCC Online Postgraduate Prospectus

23 12222014 McCarthy, Siún 109002111 Academic Staff

24 12222018 Browner, Robert 109415301 Academic Staff

25 12222052 O`Shea, Niamh Teresa 108459941 Word of Mouth

26 12222066 Egan, Denis 109786783

UCC Online Postgraduate Prospectus

27 12222043 Buckley, Vivyan 109653414 UCC Postgraduate Open Day

Students – an untapped resource pool

• The ‘trip advisor’ effect Recommendations are important!

• Tap into your students’ social media channels

• Use student testimonials, photos and videos. Post on YouTube and the UCC Home Page

• Check out www.boards.ie

Facebook and Twitter – Join the Party

Using Facebook and Twitter Facebook – Graduate Studies Office, CACSSS, International Education, general

University College Cork facebook page

Photos and videos work REALLY well! Try a mini-lecture on YouTube with student interviews and unique selling points and provide links

Good news stories about Alumni – success stories

Scholarships, funding, interesting research going on in the area

Get your own students to post about the programme!

Internal Resources Ruth McDonnell – Office of Media and Communications (for UCC Facebook and Twitter, as well as Spotlight

On section of Homepage and PR)

Tricia O’Shaughnessy – Graduate Studies Office (For Graduate Studies Facebook and Twitter)

Michelle Nelson – Graduate Studies Office – For input to The Final Countdown

Stephen Bean – Audiovisual Services for advice/costs of filming

Tomas Tyner – Audiovisual Services for photography