eere web coordinators

1 | Communications and Outreach eere.energy.gov

EERE Web Coordinators

Monthly Meeting Hosted by Drew BittnerOct. 20, 2011


• Around the Room (15 min) – Drew• Tree Jack Case Study (10 min) – Wendy & Elizabeth• Transition to Energy.gov (15 min.) – Suzanne & Chris• EERE Intranet (5 min) – Lou• PIR Dynamic Page Project (10 min) – Scott & Billie• Project Review Team update (5 min) – Billie

Agenda


Tree Jack is a Web-based service that lets you run usability tests on navigation. It’s helpful for determining if users associate your navigation labels with your content.

For EERE Communications Standards, we:• Surveyed users to see how they liked the “old” navigation• Ran a card sort to develop a “new” navigation• Tested that new navigation with Tree Jack• Made a few last changes to the navigation.

Tree Jack Case Study


Here’s how it works:

http://www.optimalworkshop.com/treejack.htm




A few things I learned when doing this:

• I was only able to see the TreeJack results using Firefox. (Chrome works, too.) It didn’t work with any version of IE.

• If a navigation label has something underneath it, it can’t be the “answer” or final result for a question. For example...



Websites...Analysis & Usability

Content AnalysisStatisticsSurveysUsability

GraphicsAlt Text

...



Now let’s take a look at how the results look!





EERE Web User ExperienceJuly 11, 2011

Energy.gov Integration ProjectStatus UpdateChris Stewart & Suzanne Boyd


Approach | 3 phases

EERE Transition

Phase 1 Phase 2 Phase 3

Discovery & user research

Information architecture, final site design and content plan

Production and launch

We are here


USERS WANT TO… DOE WANTS… PROJECT GOALS

Refresher: Project Goals

Identify EERE key audiences and their goals

Help users be successful on the Energy.gov / EERE site

Achieve EERE & DOE organizational goals


User research | EERE users and goals

Search logs

Click analytics

Program specific user research

Social media analysis

Google Analytics

Online survey

Navigation Paths

Information center


Your perspective | key audiences and program/office goals


Key deliverable: EERE Personas & connection to your goals

Personas for EnergySavers


Phase 1: status update

User research

Program & stakeholder input

Discovery

Comparative analysis

Online survey

User research from programs and offices

Project start upProject plan and kick-off

Establish core team / roles

Web analytics & search logs

Information center reports

SEPT OCT NOV DEC

Social media

Usability study

Energy.gov design, taxonomy, interface

Communication plan

EERE corporate goals

JAN FEB

Integration recommendation & roadmap


Our goal: Communicate and collaborate with you. •Provide the support, data, and analysis you need •Ensure the process goes as smoothly as possible

“To ensure that we are designing an experience that will effectively help you meet your program/office and user goals, we will be reaching out to you through your Web coordinators several times as this project progresses to provide information, feedback, and reviews.”- Rob Bectel & Phil West, Oct. 5, 2011 email to EERE program managers

Transition to Energy.gov


Your target audiences•Priority ranking •Characteristics: What makes your users unique?•Tasks: What are your users expecting to accomplish when they visit your websites?•User goals: Why are users visiting your websites? What’s their primary motivation?•Triggers: What types of events prompt your audiences to use your websites (news, seasonal cycle, etc.)?



Your target audiences•Content: What important types of content will users need to accomplish their tasks?•User/action: What actions should users take with this content?•Sharing: With whom would users be interested in sharing this information?•Site goals: If users are successful in accomplishing their goals and tasks on the site, what program goals are supported?



EERE Intranet

i2 Research & Analysis•Over 30 interviews w/EERE staff•Staff survey w/over 60 responses•Existing intranet web stats•Benchmark study of 16 of best government agency intranets•Card sort usability test•Suggestions from market research guru Gartner


EERE Intranet

I2 Design Solutions•Focus on ‘cross-cutting’ (i.e. BA) or administrative content; ‘touches’ everyone•Task-based and most frequently visited sites•Special attention to news, especially internal•Architecture from ‘users’ perspective, not ‘suppliers’•Coming: Forums & collaboration•Coming: Better data visualization of key EERE trends•Coming: ‘Single sign-on’ capability to EERE systems (eg. CPS, T&A)•Coming: User testing before roll out•Coming: Marketing campaign to raise EERE awareness


Current static PIR page for one of the programs

PIR Dynamic Page Project


PIR documents will now be pulled from the EERE Publication and Product Library.



The dynamic PIR page will look basically the same as the current static page. This is a test page set up for Biomass.



This is where you come in.

We’ll need each program’s library admin to:• Appropriately tag all PIR documents in that program’s library.• Add PIR documents to the library that aren’t currently there, and tag them.• Add PIR designations as appropriate when adding new documents to the library.



Soon, when you tag documents in the library admin interface, you’ll see a new taxonomy tree for PIR. Use these taxonomy designations in addition to the regular taxonomy you would use for these PIR documents.



Refer to the PIR glossary.

http://www.eere.energy.gov/pir/glossary.html

This is your guide to the new PIR taxonomy terms.


http://www.eere.energy.gov/pir/glossary.html


When do I have to do this?

We will be following up with the library admins on when you can begin tagging your PIR documents in the library.

The dynamic PIR pages for the programs will be launched one at a time, when each has its documents tagged.

We’d like to complete the project and have all dynamic pages live by December 31.



We’ve made another revision to the project info form:

Project Review Team update


• Next meeting: Nov. 17

Wrap Up

eere web coordinators

Documents