online marketing course overview
TRANSCRIPT
Online Marketing > Course Overview
ONLINE MARKETING
AS TAUGHT @IIT BOMBAY, SHAILESH J MEHTA SCHOOL OF MANAGEMENT
Mandar Marathemandarmarathe.net [email protected]
mandar.marathe
mandar13
/In/mandarmarathe
About the Lecturer
Professional Experience
Software Engineer(Pune, India)June 2004 – June 2006
Technology Manager (Boston, USA)January 2008 – April 2010
Director, Client Servicing & Office Head (Mumbai, India)October 2010 – Till date
Academic Background
Master of Business Administration, December 2007.
Bachelor of Engineering in Computer Science, June 2004.
Online Marketing > Course Overview
Introduction Get Found Convert Analyze Mobile marketing
Course Project
Presentations
Part A Part B Part C Part D Part E Part F
3 hrs.
6hrs.
3hrs.
3hrs.
3hrs.
4.5hrs.
Course Structure
Online Marketing > Course Overview
Digital Marketing Overview• Digital Marketing overview• Components of Digital Media• Online & Mobile marketing
trends in India
Inbound vs. Outbound Marketing• Class Debate• Using your website as an
Inbound marketing machine• Introduction to Course Project
+ Inbound Certification
Part A: Introduction
Online Marketing > Course Overview
#IMUInbound Marketing Certification from HubSpot
http://www.inboundmarketing.com/university
Mandaratory30% Grade
Online Marketing > Course Overview
Part B: Get Found
Blogging• Components
of a Blog article
• Case Study Discussion
SEO• SEO Basics• Case Study :
Website improvement
SEM• Introduction
to Google AdWords
• Basics of Setting up an account
Social Media• Social media
channels & strategy
• Case Study Discussion
Online Marketing > Course Overview
Add some SEM to your resumeGoogle (PAID)http://www.google.co.in/intl/en/adwords/professionals/individual.html
Microsoft (FREE)http://advertise.bingads.microsoft.com/en-us/training
Optional
Online Marketing > Course Overview
Part C: Convert
Lead conversion• Landing pages, CTA’s
and copywriting.• Class activity: Landing
page evaluation
Lead nurturing & Email marketing• CRM• Email marketing• Class activity: Email
design
Online Marketing > Course Overview
Part D: Analyze
Web Analytics• Introduction to closed loop
marketing• Digital marketing
measurement model• Class learning: Hands-on
Google Analytics
Social Media Analytics• Facebook Insights• Twitter Trends, Klout.com• Online reputation
management
Online Marketing > Course Overview
Google Analytics Certification
http://www.google.com/intl/en/analytics/iq.html
Optional
Online Marketing > Course Overview
Part E: Mobile Marketing
Components of Mobile Ecosystem• Mobile Devices • VAS• Mobile Apps• WAP• Mobile search & display
Mobile marketing strategy• Targeting the mobile
audience• Case Study discussion
Online Marketing > Course Overview
Course GradingComponents % of Grade
Inbound Marketing Certification 30%
Course Project (Group of 5) 50%
Surprise Quizzes (2 or 4) 20%
AdWords Certification Optional
Analytics Certification Optional
Above 90%: Grade A+80 to 90%: Grade A70 to 80%: Grade B+Above 60%: Grade B
Online Marketing > Course Overview
Thank You! .