moocs (massive open online course) as global marketing tools - ben waxman
DESCRIPTION
Introduction to Massive Open Online Course (MOOC), its business model and operational models, and its potential in global marketingTRANSCRIPT
![Page 1: MOOCs (Massive Open Online Course) as Global Marketing Tools - Ben Waxman](https://reader033.vdocuments.us/reader033/viewer/2022051608/5455381daf7959755d8b472b/html5/thumbnails/1.jpg)
MOOCS
To A*ract Global Learners, Be Prepared to Learn from Experimenta@on
Key Takeaway:
You Cannot Innovate without the Risks of Experimenta@on
![Page 2: MOOCs (Massive Open Online Course) as Global Marketing Tools - Ben Waxman](https://reader033.vdocuments.us/reader033/viewer/2022051608/5455381daf7959755d8b472b/html5/thumbnails/2.jpg)
Source: Chronicle of Higher Education http://chronicle.com/article/Major-Players-in-the-MOOC/138817/?cid=wb&utm_source=wb&utm_medium=en
![Page 3: MOOCs (Massive Open Online Course) as Global Marketing Tools - Ben Waxman](https://reader033.vdocuments.us/reader033/viewer/2022051608/5455381daf7959755d8b472b/html5/thumbnails/3.jpg)
MOOC Matrix – Crowd Sourced Learning
![Page 4: MOOCs (Massive Open Online Course) as Global Marketing Tools - Ben Waxman](https://reader033.vdocuments.us/reader033/viewer/2022051608/5455381daf7959755d8b472b/html5/thumbnails/4.jpg)
Ins7tu7onal Goals
Build Brand
Research the Science of Learning
Revenue
Build Brand
Research the Science of Learning
Generate Revenue
![Page 5: MOOCs (Massive Open Online Course) as Global Marketing Tools - Ben Waxman](https://reader033.vdocuments.us/reader033/viewer/2022051608/5455381daf7959755d8b472b/html5/thumbnails/5.jpg)
Find Your Model
![Page 6: MOOCs (Massive Open Online Course) as Global Marketing Tools - Ben Waxman](https://reader033.vdocuments.us/reader033/viewer/2022051608/5455381daf7959755d8b472b/html5/thumbnails/6.jpg)
Business Models
![Page 7: MOOCs (Massive Open Online Course) as Global Marketing Tools - Ben Waxman](https://reader033.vdocuments.us/reader033/viewer/2022051608/5455381daf7959755d8b472b/html5/thumbnails/7.jpg)
Business Models – Revenue Op@ons • Selling Directly to Students
• Credit Hours Charged as Tui7on • Other University’s Courses • Tes7ng Services
• Selling to Other Universi7es • Licensing Your Courses • Tes7ng Services
• Selling to Corpora7ons • Corporate Recrui7ng Services • Selling Sponsorships
![Page 8: MOOCs (Massive Open Online Course) as Global Marketing Tools - Ben Waxman](https://reader033.vdocuments.us/reader033/viewer/2022051608/5455381daf7959755d8b472b/html5/thumbnails/8.jpg)
Opera@onal Models – Skills You Need • Course Development
• The Academic Team
• Recruitment Marke7ng • Interac7ve Content Development
• Admissions Marke7ng • IT Services
• Analy7cs • IT Services
![Page 9: MOOCs (Massive Open Online Course) as Global Marketing Tools - Ben Waxman](https://reader033.vdocuments.us/reader033/viewer/2022051608/5455381daf7959755d8b472b/html5/thumbnails/9.jpg)
![Page 10: MOOCs (Massive Open Online Course) as Global Marketing Tools - Ben Waxman](https://reader033.vdocuments.us/reader033/viewer/2022051608/5455381daf7959755d8b472b/html5/thumbnails/10.jpg)
![Page 11: MOOCs (Massive Open Online Course) as Global Marketing Tools - Ben Waxman](https://reader033.vdocuments.us/reader033/viewer/2022051608/5455381daf7959755d8b472b/html5/thumbnails/11.jpg)
![Page 12: MOOCs (Massive Open Online Course) as Global Marketing Tools - Ben Waxman](https://reader033.vdocuments.us/reader033/viewer/2022051608/5455381daf7959755d8b472b/html5/thumbnails/12.jpg)
Holis7c Strategy for Student Recrui7ng
![Page 13: MOOCs (Massive Open Online Course) as Global Marketing Tools - Ben Waxman](https://reader033.vdocuments.us/reader033/viewer/2022051608/5455381daf7959755d8b472b/html5/thumbnails/13.jpg)
Develop Your Business Plan
• Define University Goals
• Analyze Marketplace
• Iden7fy Opera7onal Capacity