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ONLINE MARKETING AN UPDATED DESIGN IS COMING TO ANCHORAGE.NET THIS FALL. HERE’S HOW YOU CAN CAPITALIZE ON NEW FEATURES AND MAXIMIZE SITE PERFORMANCE FOR YOUR BUSINESS. TO ADVERTISE, CONTACT YOUR MEMBER REPRESENTATIVE TODAY: ANGELA ARTURO (907) 257-2374 [email protected] SPIFF CHAMBERS (907) 257-2321 [email protected] ANNETTE STARK (907) 257-2377 [email protected] MAIN OFFICE (907) 276-4118 [email protected] WHAT YOU SHOULD KNOW ABOUT THE SITE: The updated design will ensure search engines continue to treat Anchorage.net as a top travel website. Your business information – along with all other content on the site – will display in the best layout for a desktop computer, tablet and mobile device. *NEW* Photography will be increasingly important. This includes not just our professional images of the destination, but also photos of your business and services. *NEW* Display ads will now be shown to mobile users, not just to those on desktop computers and tablets. WHAT YOU NEED TO DO TODAY: Verify your business information on the enclosed Listing Verification Forms and complete the business questionnaire and return them to us by Wednesday, Aug. 5, 2015. *NEW* If you’ve purchased listings for your business in more than one category, provide unique online descriptions for each category. This helps visitors find the most useful information about your products. Submit new, high-resolution photo(s) that best reflect your business to your member representative. Collect inspiring photos now, even using your mobile phone. See the enclosed photo tip sheet for specs and suggestions. MORE WAYS TO PROMOTE YOUR BUSINESS ON ANCHORAGE.NET: Purchase advertising on Anchorage.net to maximize your presence. Featured listings receive top of category placement for $450. Display ads start at $1,500 (per 100,000 impressions) and connect potential customers to your product throughout the site. Connect with travelers as they read related articles. Article sponsorships put targeted ads on subject-specific editorial pages for $750.

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Page 1: ONLINE MARKETING - Cloudinaryres-3.cloudinary.com/simpleview/image/upload/v1... · MORE WAYS TO PROMOTE YOUR BUSINESS ON ANCHORAGE.NET: • Purchase advertising on Anchorage.net to

ONLINE MARKETINGAN UPDATED DESIGN IS COMING TO ANCHORAGE.NET THIS FALL. HERE’S HOW YOU CAN CAPITALIZE ON NEW FEATURES AND MAXIMIZE SITE PERFORMANCE FOR YOUR BUSINESS.

TO ADVERTISE, CONTACT YOUR MEMBER REPRESENTATIVE TODAY:

ANGELA ARTURO (907) 257-2374 [email protected] CHAMBERS (907) 257-2321 [email protected] ANNETTE STARK (907) 257-2377 [email protected] MAIN OFFICE (907) 276-4118 [email protected]

WHAT YOU SHOULD KNOW ABOUT THE SITE:• The updated design will ensure search engines continue to

treat Anchorage.net as a top travel website.

• Your business information – along with all other content on the site – will display in the best layout for a desktop computer, tablet and mobile device.

• *NEW* Photography will be increasingly important. This includes not just our professional images of the destination, but also photos of your business and services.

• *NEW* Display ads will now be shown to mobile users, not just to those on desktop computers and tablets.

WHAT YOU NEED TO DO TODAY: • Verify your business information on the enclosed Listing Verification Forms and complete

the business questionnaire and return them to us by Wednesday, Aug. 5, 2015.

• *NEW* If you’ve purchased listings for your business in more than one category, provide unique online descriptions for each category. This helps visitors find the most useful information about your products.

• Submit new, high-resolution photo(s) that best reflect your business to your member representative.

• Collect inspiring photos now, even using your mobile phone. See the enclosed photo tip sheet for specs and suggestions.

MORE WAYS TO PROMOTE YOUR BUSINESS ON ANCHORAGE.NET:• Purchase advertising on Anchorage.net to maximize your presence.

• Featured listings receive top of category placement for $450.

• Display ads start at $1,500 (per 100,000 impressions) and connect potential customers to your product throughout the site.

• Connect with travelers as they read related articles. Article sponsorships put targeted ads on subject-specific editorial pages for $750.

Page 2: ONLINE MARKETING - Cloudinaryres-3.cloudinary.com/simpleview/image/upload/v1... · MORE WAYS TO PROMOTE YOUR BUSINESS ON ANCHORAGE.NET: • Purchase advertising on Anchorage.net to

FEATURED LISTINGA featured listing generates more than five times as many clicks as a free directory listing. Upgrade to a featured listing and significantly increase your exposure with top of category placement on Anchorage.net.

$450 annually

SPONSOR AN ARTICLELimit one sponsor per articleAnchorage.net articles offer readers in-depth information about Anchorage and surrounding areas. Readers spend almost two minutes on each article and ads on these pages have the highest click-through rate.

Article sponsors receive the following exclusive ad positions:• A display ad position - provide two unique 300x250 ads

or one 300x600 ad

• A distinct “Sponsored By” mention, which includes a hyperlink and up to 175 characters of copy

Popular article topics include (but are not limited to): • Parklands and wilderness• Tour ideas• Northern lights viewing• Hiking• Fishing and seafood• Glaciers• Wildlife

Note – article sponsors must represent a business closely related to the topic shown. Ask your membership representative for a list of available articles.

$750 annually

DISPLAY ADSReach potential visitors throughout the site and stay within your budget with display advertising. Buy a little or buy a lot.

• 100,000 guaranteed desktop, tablet or mobile impressions per ad (multiple ad buys are encouraged per member)

• Two prominent ad slots on most pages

• Ads rotate randomly for equal impressions

• 300x250 ad for desktop and tablet display

• 320x50 ad for mobile display

$1,500 per 100,000 annual ad impressions

ANCHORAGE.NET ADVERTISING OPPORTUNITIESREACH A TARGETED AUDIENCE OF MORE THAN 1 MILLION USERS ONLINE.

300x250Display Ads

One of America’s Ten Best CitiesNow is the best time to visit Anchorage, Alaska. From the sparkling waters of Cook Inlet to the tallest peaks of the Chugach Mountains, Anchorage, Alaska encompasses wild adventures and metropolitian appeals that form larger-than-life experiences. Learn more about Anchorage dining, attractions and events, request the Official Guide to Anchorage or get detailed information on Alaska’s favorite activities and celebrations.

05/12/2016, Visit Anchorage

Event Name Goes Here

05/12/2016, Visit Anchorage

Event Name Goes Here

05/12/2016, Visit Anchorage

Event Name Goes Here

320x50Display Ad