Online Marketing Online Marketing & SEO Tips& SEO TipsFrom SB Web Consulting LtdFrom SB Web Consulting Ltdwww.sbwebconsulting.co.uk

What is What is online online

marketing?marketing?It’s pretty much what it It’s pretty much what it says on the tin. Online says on the tin. Online Marketing is using the Marketing is using the

internet and the various internet and the various properties therein to properties therein to

create opportunities for create opportunities for yourself and your yourself and your

business.business.

However, the internet is so However, the internet is so diverse and there are diverse and there are

many different ways to many different ways to approach this.approach this.

Web DesignWeb DesignWeb Design is an important part of online marketing.Web Design is an important part of online marketing.A website is seen as the utmost digital representation A website is seen as the utmost digital representation of your business and if you’re going to have one, you’d of your business and if you’re going to have one, you’d

better do it right.better do it right.

What makes What makes a good a good

website?website?Well, for a start it needs Well, for a start it needs to cater to your audience to cater to your audience

as well as your intents as well as your intents and purposes.and purposes.

What will your audience What will your audience be doing on your site? be doing on your site?

How can you aid them in How can you aid them in making that happen?making that happen?

Also, make sure it Also, make sure it integrates other forms of integrates other forms of online marketing, such as online marketing, such as

SEO and Social SEO and Social NetworkingNetworking

Oh, andOh, andDON’T USE FLASH!DON’T USE FLASH!

SEO (Search Engine SEO (Search Engine Optimisation)Optimisation)

SEO is the science (and art) of taking a particular web SEO is the science (and art) of taking a particular web property and propelling it to the forefront of search results property and propelling it to the forefront of search results

for relevant search terms. Often this area is focused on for relevant search terms. Often this area is focused on Google, but there are other search engines that need to be Google, but there are other search engines that need to be

optimised too.optimised too.

How does it How does it work?work?

The basis of SEO is about The basis of SEO is about submitting the content to submitting the content to

search engines so that search engines so that they know it exists, then they know it exists, then

surrounding the surrounding the aforementioned property aforementioned property with the right signals to with the right signals to

please the search please the search algorithm in order to algorithm in order to make sure that your make sure that your

content is one of the first content is one of the first to show up when someone to show up when someone

searches.searches.

Social NetworkingSocial NetworkingSocial Networking is the second most potent raw Social Networking is the second most potent raw

traffic direction method, second only to SEO. traffic direction method, second only to SEO. However, it gives you the ability to DIRECTLY However, it gives you the ability to DIRECTLY

engage with your audience.engage with your audience.

How do I How do I make it work make it work

for me?for me?Do a bit of homework. Do a bit of homework.

Find out if and where your Find out if and where your potential audience uses potential audience uses

the web. Chances are it’ll the web. Chances are it’ll be on a Social Network, be on a Social Network,

such as Facebook, Twitter such as Facebook, Twitter or Google+ among or Google+ among

hundreds of others.hundreds of others.Create a presence for Create a presence for yourself on there and yourself on there and

engage with the users – engage with the users – but DON’T SELL DIRECTLY but DON’T SELL DIRECTLY via this medium. It rarely via this medium. It rarely

works.works.

EmailEmailUsing email is still an effective method of following Using email is still an effective method of following

up on potential leads and interactions. Use it up on potential leads and interactions. Use it wisely to your benefit!wisely to your benefit!

What’s the What’s the benefit?benefit?

You can format and You can format and layout an email just the layout an email just the

way you want it. An email way you want it. An email can carry more text than can carry more text than a social media post, and a social media post, and

is more personalised than is more personalised than a webpage. a webpage.

You can send a broad You can send a broad promotional email to all promotional email to all of your mailing list, or of your mailing list, or

tailored ones to specific tailored ones to specific contacts.contacts.

Need more info? Need more info? Contact UsContact Us

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info@sbwebconsulting.co.uk

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