Facebook Stats Worldwide• #1 social network in the world (surpassing Google)

• 600,000 million active users

• 250 million people log in every day for an average of 55 minutes

• 68% of U.S. Facebookers when polled said they were more likely to buy on a positive Facebook friend referral

“The goal isn’t to be good at Facebook – The goal is to be good at business because of Facebook.”

– Jay Baer, author of Convince & Convert, one of the planet's most popular social media blogs

Whizbang 4c’s• Clarity

• Consistency

• Creativity

• Commitment

1. Clarity• Clear budget

• Clear objective

- Create awareness- Increase sales- Market research- Customer service- Drive traffic to website- Build your customer data list- Optimize other marketing efforts

© 2011 Whizbang

1. Clarity• Clear Facebook strategy

– Who is your target audience?

– What do you want them to do?

– How will you know that it is working?• Fans• Web traffic (google analytics)• Sales• Impressions• SMOR, Facebook insights,

Swixhq, peoplebrowsr, socialbaker

© 2011 Whizbang

2. Consistency• Consistent brand image

• Consistent brand personality

• Consistent posting presence- Hootesuite - Social oomph - Postling- Tweetdeck

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Facebook Fact:

199 out of every 200 interactions (99.5%) come from the user’s wall (or newsfeeds).

This means that almost nobody is coming back to your fan page after they visit it the first time.

Source: Jeff Widman, CEO BrandGlue 2010

© 2011 Whizbang

Facebook News Flash:

Not all your posts end up in your fans newsfeeds.

© 2011 Whizbang

Facebook Edge Rank

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• How often a user interacts with your Facebook fan page content.• The type of interaction, comments are weighted heavier than likes.• Content recency.

It’s really a popularity contest

So how do you become popular?

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3. Creativity• Creativity with your content

• Events• Videos• Photos• Import blog• Add custom content• Third party articles• Testimonials• Create experiences, MOTM, Expert

Fridays• Follow 80/20 rule

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3. Creativity• Creativity with your content

– Ecommerce

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© 2011 Whizbang

Slide from ChanelAdvisor.com webinar

3. Creativity• Creativity with your content

– Promotion (contests, coupons and sweepstakes via wildfire)

– Facebook deals (NEW!)

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3. Creativity

• Creativity with promoting your page– Invite your contacts

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Join Whizbang Facebook page

Text: “Like Whizbangideas” to 32665

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3. Creativity• Creativity with promoting your page.

• Give people lots of ways to like you• Open graph/Social plugins• Facebook Send button (NEW!)

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3. Creativity• Why you should like the like button?

- "Likers" are more active, clicking on 5.3 times more links to external sites than the typical Facebook user.

- More than 250 million people engage with Facebook on external websites through the Like button or other social tools.

- 18 of the top 25 U.S. retail sites, as ranked by comScore, use Facebook.

© 2011 WhizbangGarneau

3. Creativity• Creativity with promoting your

page- Facebook ads

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3. Creativity• Facebook Ads

- Hyper targeted

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3. Creativity• Facebook Ads

- Super affordable

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3. Creativity• Facebook Ads

- Completely measurable

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4. Commitment• Commitment to Facebook success

– Posting regularly– Engaging authentically– Measuring often– Making adjustments– Rinse and repeat

© 2011 Whizbang

“Don’t have a social presence if you won’t be present.” – Anonymous

Facebook Post Script• Facebook is just one tactic in your marketing toolbox

– Think deep and wide engagement. Communicate across multiple channels.• Twitter• Linkedin• YouTube• Social Bookmarking• Podcasting• Website• Blog• Advertising• Public Relations• Email

© 2011 Whizbang

Facebook Post Post Script

Never feel like your late to the Facebook party. It’s always going and always changing.

© 2011 Whizbang

Thank You!

See you on Facebook

www.facebook.com/whizbangideas

© 2011 Whizbang