4 Steps on Effective Facebook Marketing Strategies For Your Online Business

1. Start With A Strategic Marketing Plan

If you’re just starting out with Facebook marketing, familiarize yourself with the promotional opportunities this platform affords — then decide which ones make the most sense for your business.

Not all online businesses are the same and neither are their customers. Ask yourself: who are the people who matter to your business? What do you know about them? Think demographics, quirks, preferences.

2. Define Your Facebook Marketing Goals

OK, you know what your people want. Now what exactly is it you hope to gain by marketing to them on Facebook?

Do you want people to engage more with your brand? Then think of a specific goal related to increased engagement — perhaps a 20% increase by quarter’s end, for example.

3. Choose The Right Marketing Strategy

There are many methods and techniques for marketing via social media.

I’ve added a few here as a starting point, but this list isn’t exhaustive. With the information you have about your target audience, do some research — then develop a marketing strategy for your online business.

4. Keep Track Of How Well Your Strategy Is Working

Without effectively tracking your accounting, you don’t know how well your business is performing. An important thing to know, right? It’s the same with social media analytics.

If you’re not measuring engagement, click activity, new likes and conversions, you simply don’t know whether your strategies are effective or a waste of time. Check in on a regular basis and fine tune your marketing efforts to maximize performance.

The takeaway? Your overall Facebook marketing strategy should include posting regularly, hanging out and engaging with your audience, and always providing shareable content suited to your friends and fans. Give your people what they want, and you’ll attract more interest in your online business and enjoy more success online.