online internet marketing

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Carlos Sarti Account Manager DotFront.com py Rights 2009 DotFront.com Intellectual Property All Rights Reserved

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An overview about what Internet Marketing is all about

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Page 1: Online Internet Marketing

Carlos SartiAccount Manager

DotFront.com

Copy Rights 2009 DotFront.com Intellectual Property All Rights Reserved

Page 2: Online Internet Marketing

Carlos SartiAccount Manager

Copy Rights 2009 DotFront.com Intellectual Property All Rights Reserved

TRADITIONAL BUSINESS MY COMPANY LLC E-BUSINESS

FICTITIOUS NAME   DOMAIN NAME

OFFICE/WAREHOUSE RENTAL   WEB SITE HOSTING

FURNITURE, PC, TOOLS  CUSTOM WEBSITE DESIGN,

FRONT & BACK OFFICE TOOLS (SOFTWARE APPLICATION)

STORE DECORATION FLASH ANIMATION, VIDEO

INVENTORY TO SHELVES   PRODUCT UPLOAD ( WEB MANANGEMENT )

OCCUPATIONAL LICENSE

HIRING HELP

By obtaining an occupational license only the city will know that your business exists. By submitting your website to search engines only search engines will be aware your website is deployed.

SEARCH ENGINE SUBMISSION

HIRING HELP

ADVERTISING This process will provide traffic to the store and to the website.

DOTvertising (Organic & Inorganic )

$In order to have a productive on-line business, a company must consider its website a separate business of the traditional business. 90% of business executives do not take this into consideration. $

Page 3: Online Internet Marketing

Carlos SartiAccount Manager

DotFront.com

Copy Rights 2009 DotFront.com Intellectual Property All Rights Reserved

Page 4: Online Internet Marketing

DotFront.com

Copy Rights 2009 DotFront.com Intellectual Property All Rights Reserved

Page 5: Online Internet Marketing

Carlos SartiAccount Manager

1) WEB BUYERS – AND THEIR EXPECTATIONS – GROW UP March 11, 2008 Forrester.com2) US Ecommerce 2005 to 2010 September 14, 2005 Forrester.com3) BIGresearch, Jan 20074) The Keysey Group’s User view Feb 2007

89% of consumers making in-store purchases in key categories have conducted online research prior to purchase (4) .

The online shoppers are maturing: Only one in 10 Web buyers has less than one Year online shopping experience (1) .

Online retail sales, which we define as B2C sales of goods including auctions and travel, will grow from $172 Billion in 2005 to $329 Billion in2010. Both Consumers & Sellers continue to stoke the e-Commerce fire (2) .

93% of online Users now use the internet as an information source when shopping locally for products and services (3) . “YELLOW PAGES, PHONE BOOKS ARE PART OF THE PAST”

Copy Rights 2009 DotFront.com Intellectual Property All Rights Reserved

Page 6: Online Internet Marketing

Carlos SartiAccount Manager

Copy Rights 2009 DotFront.com Intellectual Property All Rights Reserved

Page 7: Online Internet Marketing

Copy Rights 2009 DotFront.com Intellectual Property All Rights Reserved

DOTvertising

Page 8: Online Internet Marketing

Carlos SartiAccount Manager

• CUSTOM DESIGN TRANSLATOR LANDING SITES Informational Website - E-commerce Stores with “Front-end” and “Back-end” tools

• WEB VIDEO ADS

• MULTI LANGUAGE

• WEBSITE OPTIMIZATION for organic inclusion - Monthly site updates - Meta Tags Optimization - Graphic Design - HTML coding

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Page 9: Online Internet Marketing

Carlos SartiAccount Manager

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• PRESS RELEASE SUBMISSIONS

• INORGANIC OPTIMIZATION – Includes Pay Per Click (PPC) on the most popular search engines.

Copy Rights 2009 DotFront.com Intellectual Property All Rights Reserved

AMONG OTHERS …

Page 10: Online Internet Marketing

Carlos SartiAccount Manager

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• ORGANIC SEACH ENGINE SUBMISSION

Copy Rights 2009 DotFront.com Intellectual Property All Rights Reserved

AMONG OTHERS …

• DOTvertising: Designed to deliver TARGETED Local Regional, Nationwide online advertising LEADS with customers looking for your products and services.

Page 11: Online Internet Marketing

Carlos SartiAccount Manager

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Copy Rights 2009 DotFront.com Intellectual Property All Rights Reserved

• PERFORMANCE TRACKING

- ON-LINE TRAFFIC reporting - PHONE calls tracking - FAX calls tracking - FORMS submission Tracking - EMAIL to a Friend tracking

• LISTING DISTRIBUTED TO MAJOR SEARCH ENGINES

AMONG OTHERS …

Page 12: Online Internet Marketing

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How Does It Work?

Page 13: Online Internet Marketing

Informational Sites

E-Commerce Sites

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Page 14: Online Internet Marketing

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WHERE WILL YOUR LISTINGS APPEAR?

Page 15: Online Internet Marketing

• Major Search Engines - Yahoo.com , Google.com - MSN.com, Ask.com among others …

• Local Directories• Vertical Sites (RentalCar.com, Businessweek.com, etc)

• Vertical Sites

• Mobile search engines

• Local Search Sites

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Page 16: Online Internet Marketing

Copy Rights 2009 DotFront.com Intellectual Property All Rights Reserved

DOTvertising Reports

Page 17: Online Internet Marketing

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Page 18: Online Internet Marketing

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Enhanced Reports - Overview

Complete Reporting of all connections and conversion

Page 19: Online Internet Marketing

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Printing Media

Page 20: Online Internet Marketing

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Number of CALLS RECEIVED ~: 15

SUCCESS RATE FOR CLOSING: 40% = 6 contracts AVERAGE INVOICE AMOUNT: $300.00 = $1800.00

Cost: ONE-RUN AD on a community magazine TheFlyer.com 2” x 1.5 “ -$296.00/Week

Gross Revenue/week: $1504.00

A 2” x 1.5” Ad on a Community Newspaper delivered to 150,000 households approximately.

Cost on an average $296 per run.

Shotgun advertising: You shoot the ad and HOPE to getsomeone to react to it.

DOTvertising will increase your ROI

Page 21: Online Internet Marketing