online business internet marketing. what is internet marketing? achieving marketing objectives...
TRANSCRIPT
WHAT IS INTERNET MARKETING?
Achieving marketing objectives through applying digital
technologies.
The application of internet and related digital
technologies in conjunction with the traditional
communications to achieve marketing objectives.
E-Marketing:
- Achieving the marketing objectives through use of
electronic communication technologies.
Smith and Chaffey (2005) say that e-marketing can be used to
support the aims as followed:
a. Identifying: for marketing research to find out customer’s
needs and demands.
b. Anticipating: The internet provides an additional channels by
which customers can access information and make
purchases.
c. Satisfying: achieving customer’s satisfaction through
electronic channel
Digital marketing:
-Has a similar meaning to electronic marketing.
-Both describe the management and execution of
marketing using electronic media such as the web, e-
mails, interactive TV and wireless media in
conjunction with digital data about customer’s
characteristics and behavior.
DIGITAL MARKETING
Involves:
1. Applying these technologies which from online channels to
market: emails,web, databases,mobile/wireless TV
2. Achieving these objectives: support marketing activities
aimed at achieving profitable acquisition and retention of
customers.
3. Through using marketing tactics: recognising the strategic
importance of digital technologies and developing a planned
approach to reach and migrate customers to online services
through e-communication an traditional communications