online integrated campaign - case study
DESCRIPTION
Amanvana Spa Resort's Social Media Online Integrated Campaign - Planned, Strategized, Designed and Executed by Geek Creative Agency.TRANSCRIPT
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Online Integrated Campaign
Amanvana Spa Resort
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The brief • To create a digital campaign consisting of
Social Media, banners and a website.
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The objective • To increase the number of visitors at
Amanavana Spa Resort, Coorg.
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Geek’s strategy Geek Creative came up with a new campaign
called #SpellboundAtAmanvana to bring out the beauty of Amanvana and Coorg.
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The idea: To encourage people to see the beauty of Coorg
and Amanvana and to urge them to capture a beautiful moment with a photograph.
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The #SpellboundAtAmanvana Campaign: A #SpellboundAtAmanvana campaign
Facebook was created, which spoke for about an
Enchanted Forest and the Midas touch were created to bring out mysticism and magic of Amanvana.
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The #SpellboundAtAmanvana Creatives: A #SpellboundAtAmanvana hashtag was started
and creatives of photographs of Amanvana and Coorg were put up as Facebook creatives.
This way, we encouraged visitors to send us pictures and we put them up in a poloroid- template design with Instagram-like effects for creative consistency.
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CREATIVES
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Banners: Creatives: A series of web banners were created
to support Social Media, get more hits on the website, and thereby facilitate more bookings at Amanvana.
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Amanvana Website A website which depicted the beauty of Amanavana and Coorg was created which is responsive in nature.
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Amanvana Spa | Resorts in Coorg | Coorg Resorts |
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Thanks!