Libraries in a 2.0 Society

Trends and skills needed -Cases from Scandinavian Libraries

Agenda

Society 2.0 trends

• From transaction to relation• Sorting out demand not supply• The cognitive surplus• Self-promoting and self-branding• Network and partnership

New skills needed

• 23 Things - A platform for change• Customer oriented skills• Organizational skills

From transaction to relation

From transaction to relation

Using social network is the numberone Internet activity......

Libraries facilitates 'Facebook' for elderly

 

Q&A in cooperation with children and young adults

 

Mindspot is the users physical space for innovation

 

Sorting out demand not supply

 

Sorting out demand not supply

Gavin Potter:

"The 20th century was about sorting out supply. The 21st is going to be about sorting out demand. The Internet makes everything available, but mere availability is meaningless if the products remain unknown to potential buyers."

Read More http://www.wired.com/techbiz/media/magazine/16-03/mf_netflix?currentPage=1

 

Personal recommendations from Amazon

Search-based RSS subject lists from bibliotek.dk

 

 Value added information in the catalog based on statistics and partnerships

Recommendation based on subjective tagging

 

The cognitive surplus

 

The cognitive surplus

The Great Spare-Time Revolution:

Web 2.0 and social technology enables ordinary citizens to pool their free time for activities they like and care about instead of using their free time to sleep in front of the television set

The cognitive surplus

Clay Shirky:

"We can do a back-of-the-envelope calculation, for example, using Wikipedia, to see how far we still have to go. All the articles, edits, and arguments about articles and edits represent around 100 million hours of human labor. That’s a lot of time. But remember: Americans watch about 200 billion hours of TV every year.”

Read More - http://www.wired.com/magazine/2010/05/ff_pink_shirky/

Wiki-based local history in Norway

 

And in Elsinore, Denmark

 

Historical stories in cooperation with users 

 

Reading clubs - online and in the physical space 

 

Self-promoting and self-branding

 

Self-promoting and self-branding

Christian Have:

"Today, the main focus in the annual employee development interview is salery, duties, responsibilities and influence over your daily work. But in the future it will also be about the employees possibilities for exposure and developing personal brand?"

Read More - http://politiken.dk/debat/kroniker/ECE987530/beroemmelse--den-nye-sammenhaengskraft-/ (in danish)

Crowdsourced artwork-catalog in Oslo, Norway

 

And in Copenhagen, Denmark

 

Network and partnership

 

Tips, tagging and ratings in partnership

 

Value added content from external sources (linked data)

 

Danish childrens library online

 

Flickr as external host of localhistory photos

 

Articles in cooperation with Wikipedia Denmark

 

New skills needed

 

New skills needed

Customer oriented skills:

• Communicator• Performer

Organizational skills:

• Facilitator• Project manager• Network and outreach

23 Things - A platform for change

 

23 Things - A platform for change

Initially startet by Helene Blowers at PLCMC to encourage library staff to explore web 2.0

Adopted by Copenhagen and Randers in Denmark and now completed by app. 75% of all public Libraries in Denmark

Also widely adopted in the rest of Scandinavia

->

Basic skills, knowledge and understanding of the Web 2.0 paradigm

A new mindset and platform for change

Communicator

 

Communicator

http://goo.gl/UXNd7

Communicator

 

Sarah Houghton-Jan & Aaron Schmidt: Engaging Youths on their Own Terms - http://www.sirsidynixinstitute.com/Resources/Attachments/Slides/houghton_20061010.pdf

Performer

 

Project manager

New project culture

Now: deadline culture Future: Beta culture

AuthorityDeadlineRelease dateCensorshipControlStatic

NegotiationContextFrequent updatesUser inputsSelf-organizationDynamic

Network and outreach

 

Network and outreach

 

Network and outreach

 

Lesson learned

A lot of participation by Librarians - User participation is a supplement

Focus on interaction and communication It's hard to motivate users if the purpose isn't clear

Good 2.0 services are typically based on traditional library subjects 2.0 brands that stands out for themselves are a success

Good idea to implement 2.0 services as a combination between the physical and the virtual library

Contact information   

Esben FjordHead of development, Gladsaxe Public Libraries

Phone: +45 2613 7057Mail: esbenf@gladsaxe.dkSkype: esben.fjord

URL for this presentation: http://goo.gl/STQU8