libraries and web 2.0
DESCRIPTION
A presentation to a public libraries seminar on Library 2.0, held at the State Library of Victoria. Gives an alternative view of web 2.0. Presented July 2008.TRANSCRIPT
‘Title’on this keyline.Arial Bold 36 pts
The library of the 2.0 century
Kelly Gardiner
Web Services Manager
State Library of Victoria
It’s not just a blog
Web 2.0 breaks the linear connection between one user and a distant machine
Dynamic delivery of content and services
Fluid data that mixes and flows where it’s needed
Networks of services and light-weight applications that grab content and data and deliver it to users - fast
Adapts to users’ workflows, rather than forcing them to work around system constraints
It really is a web
Why does it matter?• “Web 2.0” websites like Youtube and Photobucket account for 12% of all US web activity • Their market share (of visits) has grown 688% over the past two years• Wikipedia is the top “educational reference” site with over 26% market share• On Wikipedia, most readers were 18-24; most users who edited entries were 45-54 • Only a tiny percentage of people interact/edit• But visits to Wikipedia outnumbered those to Encarta 3400 to 1• It changes users’ expectations
(US visits for the week ended April 7, reported by Hitwise)
Book mark
Notebook
Maps
Blog
Books Scholar
News
Search web
Groups
Images
My Google
People are used to…
Targeted
User content
Register
Blogs
Multi media Data
bases
Indexes
Catalogue
Content
Search
Partners
Enquiries
Library
We have to match that
Example: dynamic search
Assumption: users want to constantly refine searches
Our task: help them do that
But what about expanding, exploring, discovery?
We can use the rich data we already own to offer deeper, broader possibilities.
• Facets and clustered results (structured finding)
• Suggested searches (push, best bets, subject browse)
• Other users’ recommendations (collaborative finding)
• Serve results in unexpected or useful places (widgets)
• Offer results from other sources (unified discovery)
Understand our users’ tasks
•Find
•Analyse
•Annotate
•Publish
•Comment
•Cite
•Bookmark/note
•Learn
•Organise
•Visit
•Collect/copy
•Collaborate
•Teach
•Share
•Explore
•Register
•Read
•Describe/review
•Organise
•Compare
•Enjoy
Web 2.0 is about them, not us
SLV online
• slv.vic.gov.au last redeveloped 2004 and expanded hugely since then
• Catalogues, databases, applications all separate
• Vicnet portal redevelopment underway
• Legacy sites include A Place Called Victoria, Victorians at War
• User focused sites: inside a dog, Your Treasures
• New sites: Mirror of the World, Learning zone
• Around 3 million users per year and rising rapidly
Issues & opportunities
• The Library’s needs have changed• Users’ expectations are dramatically different• SLV site structures need review• User experience varies across our sites and applications• There are more systems which interconnect, and more paths between them• Users access our sites from many sources, especially search engines• The web has changed and changes every day• What will web 3.0 look like?
SLV 2.0 principles
• Consistently describe information and objects• View and present our many information repositories as a single source• Provide users with many windows into relevant information, and opportunities to contribute and interact• Deliver online services and content dynamically.
This season’s layers
Description
Discovery
Data
Delivery
SLV 2.0 deliverables• A network of targeted goal-oriented content gateways • A redeveloped corporate web site and Vicnet• Service oriented architecture• Redesigned presentation layer, with integrated and consistent user experience, branding and navigation• Greater user-generated content and interaction• Federated search of sites, catalogues, services and databases• SLV-wide online information architecture, including consistent taxonomy• Pool of easily accessible and re-usable content with associated metadata• Expanding suite of easily deployed tools and applications
Summary
• Find new ways to classify, deliver and discover• Give users a chance to comment, classify, tag, review,
publish, annotate, interact• Provide a federated and multi-faceted search function• Keep content current• Match our users’ tasks, interests and workflows with our
specialist collections and expertise• Send our data & content out into the world• Bring other data or services into our sites.
Push data
Tags
Tags/suggest
Tags
User content
Contextlinks
Pull data
Push data
Providevalue
User content
What next?
SLV gatewayFamily history
A Place Called Victoria
Learning zone
Books & ideas
Research & resources
Resource guides
History guides eg Goldfields
insideadog
Reading Vic
User book groups
Blogs (eg Read Alert)
Book care & conservation
Author events
New Acquisitions
Research skills
History guides eg Settlement
Primary/Secondary areas
Teachers notes
School programmes
Teacher PD
Genealogy index access
Family history events
Blog
Resource guides
Gov Gazette access
Database/indexes
Catalogues
Library services
Treasures
Programs/Fellowships
Events & exhibitions
Foundation
News
Regional history spotlights
Timelines
About/Collections
Our community(Vicnet)
Links
Community sites
Computer help
ISP products
Training
Partner sites
Wikitoria
What’s on
Your Treasures
Mirror of the World
Research communities
My research
SLV 2.0 development process
• Web Strategy paper to Board• Action plan prepared• Internal workshops underwayNext steps• Industry research• Competitor analysis• Set benchmarks• Crystal ball gazing• User research and testing• Move to service oriented architecture• Iterative development of new web services• Gradual site redevelopment• Research new content gateways• More user research and testing.