online entertainment industry

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ONLINE ENTERTAINMENT INDUSTRY

Presented By-Jatin Goel (335)Rajat Kumar(356)Saurav Majumdar(301)Mirza Reajul Haque(345)Sagar Neel Bhattacharjee(360)

02/05/2023 Online Entertainment Industry

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Content• Introduction• Global Industry• Competition degree• Companies• Demand & Capacity• Service Guarantee


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Introduction• Entertainment is a form of activity that holds the

attention and interest of an audience, or gives pleasure and delight

• Types of Online Entertainment• Internet surfing• Social networking• Online songs• Videos entertainment• Flash Games


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Global Industry Statistics• Online video has a 90 percent penetration rate among internet

users on any device

• Current data indicates more than 180 million digital video viewers

• Penetration rate of approximately 75 percent of the online population

• Majority of mobile video revenues are generated via subscriptions

• Already surpassed 1 billion US dollars annually


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Indian Media & Entertainment Sector• Expected CAGR of 14.3% to Rs 2,260 billion by 2020 from Rs

1,158 billion in 2015

• Led by advertising revenue – expected to grow to Rs 994 billion

(from Rs 475 billion in 2015) at a CAGR of 15.9 percent

• Digital advertising continued to be the fastest growing medium

(38.2 percent growth over 2014)

• By 2020, it is poised to grow by 25.7 percent


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Competition• Alternative delivery methods• New technology improvements• Cost of entertainment venues


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Companies


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You Tube• Product:- Videos, Website, Mobile Application• Price:- Free Video upload, paid promotion for videos• Place:- YouTube is localized in 88 countries and can be

accessed in 76 different languages• Promotion:- Film festival, Space Lab• People:- Chad Hurley, Steve Chen, and Jawed Karim• Processes:- Allows uploading and downloading videos to

promote creativity• Physical Evidence:- Uninterrupted videos, offline videos, easy

to browse videos


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Netflix• Product:- Website, mobile app• Price :- monthly subscription costs $8.99 after 1

month free trial• Place :- Global• Promotion :- Spending $42.70 for each new customer• People :- Marc Randolph and Reed Hastings• Processes:- Call via Netflix mobile app• Physical Evidence :- Original videos, movies, Songs,

Daily Soaps


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Hotstar• Product:- Website, mobile app• Price:- Free• Place:- India• Promotion:- Indian Premier League, 20,000

advertisers on television, across all channels, 500,000 advertisers on digital

• People :- Star India• Processes:- Movies, television shows and live sports• Physical Evidence :- Video Quality, video availability


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Pokémon Go• Product:- Software and Mobile games• Price:- Game download free, In-game currency

( 66.40)₹• Place:- Headquarter in San Francisco, California,

U.S.• Promotion:- App advertisement and Video

advertisement• People:- 41 employees earlier this year• Processes:- App download from play store• Physical Evidence :- Website, Videos

Online Entertainment Industry

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Saavn.com

• Works on• Web• Mobile web• Android• iOS

• Does not work on• Blackberry • Windows phone

• Occasional crashes; Expensive pro option

• Ad-supported streaming; remove ads and enable downloads for offline listening: Rs. 120 for Saavn Pro Lite and Rs. 250 per month for Saavn Pro.

Gaana.com

• Works on• Web• Android• iOS• Blackberry• Windows Phone

• Does not work on • Mobile web

• Buggy playlist system; App spams notifications

• Ad-supported streaming; remove ads and enable downloads for offline listening: Rs. 120 per month (iOS), Rs. 129 per month (Android


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Facebook • Higher audience than snapchat

• 46% growth of new facebook profiles from 2012 to 2015 for the ages of 45-54, while a decline of 25% has been noted at the same period for the new facebook profiles of people aged 13-17

• Secret conversations on messenger

• Average of 22 minutes a day on facebook

Snapchat• Reaches 41% of all 18 to 34

year olds

• Power of ephemeral content • average of 18 minutes on

snapchat

• 10 billion daily video views

• Snap ads have a 5x higher CTR


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Kindle

• Can use it on everything, phone, tablet, pc, etc.

• Can download the dictionary and look-up words when reading without having to leave the app

• Many websites where you can download free books in your kindle app

• Amazon covers more eBooks and usually with cheaper price

Google Play Books

• Google Play has the page curl animation

• Can change the font, and the openness to read all kinds of eBooks in Google play books app

• Allows no option to auto download books

• Need to pin the added books

• Lets customers have few days trial when subscribing to magazines


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Whatsapp

• 16MB on Whatsapp

• Whatsapp does not support document formats

• No payments

• No customized themes

• Whatsapp started the emoticon revolution using the Emoji icons

Hike

• Allows a maximum of 100MB of size per file

• Hike supports document formats like .Ppt, .Docx, .Pdf etc.

• Pays Rs. 20 for each successful referral and Rs. 15 to the new user who signs up (talk time)

• Customized themes for each conversation


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The Demand & Capacity

• Mobile and online entertainment industry will see revenues in

excess of $300 billion annually by 2019

• Music, Games, Adult, Gambling, Apps, TV & Video 2015-2019,

found that OTT (Over the Top) service

• providers such as Netflix and Hulu are likely to prove

increasingly attractive

Online Entertainment Industry

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The Demand & Capacity (Contd…)• The digital adult industry is

forecast to see over 182 billion video views by 2019, but as a proportion of entertainment revenues, it will fall to just 2% by that time

• There is a huge demand for data security online and a major concern for most users


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Service Guarantee• Scoop Whoop, an Indian digital media and content start-up, has

raised US$ 4 million from Kalaari Capital and plans to use the funds for expansion of its video production unit called Scoop Whoop Talkies.

• Global video-streaming service Netflix has entered India as high-speed Internet connectivity is becoming rapidly available to Indians and nearly one-fifth of India's 1.3 billion population is now online.

• San Francisco-based Twitter Inc. plans to set up a Research and Design (R&D) centre in Bangalore to grow faster in emerging markets. This will be Twitter’s first such facility outside the US.


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