Nusrat Zahan 10104172

Company Name

Catering Solutions bd

Company Name

Company Logo & Webaddress

www.cateringsolutionsbd.com

Logo and Web-address

Slogan

We love to see you HAPPY

Mission & Vission

Mission Catering Solution bd's service upholds the tradition of delivering quality foods and

services that are customized to clients’ preferences. It also makes sure that clients’ expectations are always exceeded, and that it continues to add inspiration to life celebrations, all for God’s greater glory.

Vision Catering Solution bd has its sights on becoming a truly world-class catering

company—the catering company that continuously sets the standards and trends in the Bangladeshi catering industry, as well as the country’s most trusted catering service provider.

Marketing Strategy* Target market: As the product and service are event food

supply, we are targeting people whose age range is 25-70.

*Provider product and service: We are providing both prduct and service.

Products: Bangladeshi, Continental, chinese and Italian food items.

Services Sarvices: Daining, Count Counter for buffet, Baburchi services.

Marketing Strategy

Why Catering solutions bd?1. The product pricing is resonable and price range is

499-1499 per person.2. Event packege is expensive. Some how people arrang

relative photographer and cheap decoration. For them catering is only headeck and we are the solution.

3. Exclusive short notice catering service within 2-3 hours in Dhaka. Claint should give atleast 15 persons’ order. For this service we are strategic partner of “Grand Prince Hotel and Restaurent”. Value added***

Current Market

There are some online store like1. Utsab2. Spaicy3. Fakruddin But they do not proving online order

palcement service. Only they show their address and sometime menu at their website or facebook page.

SWOT Analysis• Strength >Delivery event food at short time service is first in >Bangladesh. Online order pacemet of catering sector is also new. > Price is reasonable. Cstomer can choose their menu accordly to their

affort >We are assuring teasty, qualityfull and fresh food.

• Weakness >This isdustry is huge, need to be always updated and good investemnt. >People are not used to get catering services through internet. For that reason, initialy customer number will be low.

SWOT Analysis

• Opportunity >By online business, we wiill be able to reach to many

customer. >In future we can collaborate many event management

organizations.

• Threat >Our ste is under risk of online treats like hacking,

virus. >Sometime online and mibile payment process face

technical problems. So, there arraives some chnaces to loose the payment and it may hampre the goodwill of the company.

Business Model

• This organization is a pure paly organization• Practicing as B2C business model• It is a combination of service providor and e-

tailer business organization.• Its uniqueness is delivering fresh and good cooked food at cusmer destination even in short notice also.

Revenew Model

• Sales Revenue Model: Our major revenue comes from selling our products.

• Advertising Revenue Model: We let provide other event releted organization to give advertisement on our webpage like: photography org, decoration org, mehendi, sharee house, boys dress house etc.

• Affilite Revenue Model:We take commission for sales occuring from those sites which we reffer through our webpage.

Marketing Model• Online Advertisement: advertising on event management sites.

• Search engine endorsement: By the paid placepemnt search engine will show our webpage within first page.

• Social media: We creat page on social media like facebook.

• E-mail and SMS: We provide our news offers and address though e-mail and SMS as many as possible.

• Newspaper Advertisement: Monthly we give advertisement in additional newspaper like Noksha, Shoili, Rong etc.

• Offline Liflet: We provide liflets in different offices and with newspaper also

• We collect all of our raw materials from Kawran Bazar. For that, we do not need any warehouse to stock.

• At initial stage we will hair delivery van, catering stuffs beacuse expectedly we will not get many order at beginning stage. We have paln to purchage all these things later on.

• Our cooks are from village and we will call them when we will get any order. Their payment is very low and they are good cook.

• For Chinese and Italian items we will take the help of of owner’s uncle’s retaurent “Grand Prince Rastaurent”

Supply Chain Analysis

Order Fulfillment

Choose product form online menu at lest 20 days before delivery

Discuss via

phone or face to face

Set the menu, price, palce and time

Recieve the 60% advance and place

the deal

Purchage raw material from

Kawran Bazar at delivery day

Hair delivery van and other stuffs

that needed

Delivery the product

Take the rest 40% of payment and fulfill the

ordder

Payment Policy

We accept• Online banking money transfaring system• bkash• Credit and debit card• Cash on delivery

Return PolicyFood is such thing that is not returnable, but if there is any problem occured or our

survice unalbe to fulfill the customer satisfaction and most importantly if customer can prove our fault, then

• We will provide only instant cash discount up to 20%. Advanced money must not be discounted at the delivery day.

• If any customer want to withdraw his order, he has to let us know. That time advanced money back strategies are

10 days before delivery 100% back 8 days before delivery 80% back 5 days before delivery 40% back 3 days before delivery 20% back 2-1 days before delivery 0% back

Financial Model

Start-up Cost BDTWeb development 50,000

Payment Processure 20,000

Warehouse and office I am using my own land for cooking, and inventory is not reserved so there is no warehouse

Infrustructure 1,50,000

Furniture 10,000

Company Docs 10,000

Total 2,40,000

Financial ModelOperating Capital (Monthly) BDT

Utilities 10,000

Salary 50,000

Interest 5,000

Maintance 10,000

Others 5,000

Payment Processure 5,000

Marketing 60,000

Total 1,45,000

Total (Yearly) 17,40,000

Oparating Capital

Financial Model

Oparating Capital

Utilities

Salary

Interest

Maintance

Others

PaymentPro

Marketing

(M) Year1 (M) Year 2 (M) Year 3 (M) Year 4 (M) Year 55,000 5,000 5,000 5,000 5,0005,000 5,000 3,000 3,000 3,000

0 0 0 0 05,000 2,000 2,000 2,000 2,0005,000 0 6,000 6,000 6,0005,000 5,000 3,000 4,000 4,000

60,000 40,000 20,000 15,000 15,000

Yearly (x12) 9,60,000 6,84,000 4,68,000 4,80,000 4,80,000

Financial Model

Sources:

Break-even sales= BDT 17,55,428

Funding Source BDT

Self 20,00,000

Family 20,00,000

Angle Investor 5,00,000

Projected sources and use of money

Financial Model

Year 1 Year 2 Year 3 Year 4 Year 5

Rev from opa 3,00,000 8,00,000 14,00,000 25,00,000 40,00,000Other cf 20,15,000 40,000 20,50,000 6,00,000 1,00,000

Net C-inflow 23,25,000--------------

8,40,000-------------

34,50,000---------------

31,00,000----------------

41,00,000---------------

Cost of mar 1,95,000 5,20,000 9,10,000 16,25,000 26,00,000

Cost of delev 15,000 40,000 70,000 1,25,000 2,00,000Start-up cost 1,50,000Cost of opar 9,60,0000 6,84,000 4,68,000 4,80,000 4,80,000

Net C-outflow 13,20,000----------------

12,44,000--------------

14,48,000---------------

22,30,000---------------

32,80,000---------------

Financial ModelPro-Phorma Income Statement:

Year 1 Year 2 Year 3 Year 4 Year 5Sales Rev

-COGS-Other VC

3,00,000(1,95,000)(15,000)

8,00,000(5,20,000)(40,000)

14,00,000(9,10,000)(70,000)

25,00,000(16,25,000)(1,25,000)

40,00,000(26,00,000)(2,00,000)

Oparat. Profit 90,000 2,40,000 4,20,000 7,50,000 12,00,000

-Fixed cost (m) Utilities Salary

Interest Maintance

Others PaymentPro Marketing

Total

5,0005,000

-------------5,0005,0005,000

60,000

9,60,000

5,0005,000

------------2,000000

5,00040,000

6,84,000

5,0003,000

------------2,0006,0003,000

20,000

4,68,000

5,0003,000

------------2,0006,0004,000

15,000

4,80,000

5,0003,000

---------------2,0006,0004,000

15,000

4,80,000

EBIT (8,70,000) (4,44,000) (48,000) 2,70,000 7,20,000

Tax 0 0 0 0 180,000(15%)

Earning (8,70,000) (4,44,000) (48,000) 2,70,000 6,12,000

Balance Sheet

Financial Model

Asset BDT Liabilities BDT

Cash 20,00,000Furniture 10,000IT infrastructure 1,00,000Company document 10,000 __________ Total 21,20,000

Self 20,00,000 _________ Total 20,00,000

Welcome to Catering Solutionsbd.com