ONLINE SHOPPING VS

LOCAL SHOPPING

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Online shopping or e-shopping is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser.

Local purchasing is a preference to buy locally produced goods and services.

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•The vast majority of online stores offer prices that are much lower than what we find at a physical store. •You can have goods delivered at your house so no need to leave home.•There is a wider variety of goods.•Shopping online gives you privacy because you won’t have people looking at you while you shop.

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•You can experiment the goods before buying. •There are less chances of buying damaged goods.•It helps to develop personal contact with the seller.

CONSUMER

SURVEY

NAME AGE M/F PROFESSION PREFERENCE

PRITA 16-25 F BUSINESS WOMAN ONLINE SHOPPING

SUMIT 26-35 M BUSINESS MAN ONLINE SHOPPING

MAHESH 26-35 M BUSINESS MAN ONLINE SHOPPING

SARLA 36-45 F HOUSE WIFE LOCAL SHOPPING

AMIT 26-35 M BUILDER LOCAL SHOPPING

PREETI 16-25 F BUSINESS WOMAN ONLINE SHOPPING

DEEPAK 26-35 M SOFTWARE ENGINEER LOCAL SHOPPING

PRIYA 26-35 F BANK MANAGER LOCAL SHOPPING

SONALI 26-35 F TEACHER LOCAL SHOPPING

NAME AGE M/F PROFESSION PREFERENCE

JIGNA 36-45 F House wife ONLINE SHOPPING

RAMESH 36-45 M Business man ONLINE SHOPPING

HAMESH 36-45 M Builder LOCAL SHOPPING

SURESH 26-35 M Engineer LOCAL SHOPPING

VANSH 26-35 M Business man LOCAL SHOPPING

BHAWNA 26-35 F Teacher ONLINE SHOPPING

KHUSHI 16-25 F College student

LOCAL SHOPPING

MANOJ 36-45 M Business man ONLINE SHOPPING

PRAGNA 36-45 F Business woman

ONLINE SHOPPING

NAME AGE M/F PROFESSION PREFERENCE

GEETU 36-45 F Interior designer LOCAL SHOPPING

KIRTI 26-35 F Fashion designer ONLINE SHOPPING

NISHA 26-35 F Business woman ONLINE SHOPPING

JWALA 16-25 F College student LOCAL SHOPPING

SUKETU 26-35 M Business man ONLINE SHOPPING

SANJAY 36-45 M Managing director (DURATEX)

ONLINE SHOPPING

NARENDRA 46-55 M Business man LOCAL SHOPPING

ALI 36-45 M Engineer LOCAL SHOPPING

DURGA 26-35 F House wife ONLINE SHOPPING

NAME AGE M/F PROFESSION PREFERENCE

GAUTAM 46-55 M Doctor LOCAL SHOPPING

ADITYA 26-35 M Business man ONLINE SHOPPING

DISHA 26-35 F Actor ONLINE SHOPPING

NAKUL 26-35 M Actor ONLINE SHOPPING

PANKHURI 26-35 F Architect ONLINE SHOPPING

AVANTIKA 26-35 F Business woman

LOCAL SHOPPING

SHEELA 36-45 F House wife LOCAL SHOPPING

PAYAL 26-35 F House wife LOCAL SHOPPING

RUEBEL 26-35 M Business man LOCAL SHOPPING

Name Age M/F Profession Preference

KUMUD 26-35 F Fashion marketing LOCAL SHOPPING

KUSUM 26-35 F Architect ONLINE SHOPPING

VINOD 46-55 M Business man LOCAL SHOPPING

PRAMOD 46-55 M Doctor LOCAL SHOPPING

VISHESH 26-35 M Business man ONLINE SHOPPING

KAILASH 36-45 M Doctor ONLINE SHOPPING

KISHOR 36-45 M Architect ONLINE SHOPPING

KESHAV 36-45 M Business man LOCAL SHOPPING

SAPNA 26-35 F Teacher ONLINE SHOPPING

16-25 (YOUNG)In this age group the response for both the types of shopping is the same. People choose online shopping due to lack of time, while few others may prefer to go out to shop out of personal choice.

50%50%

Age 16-25 years

Online Local

26-35 and 36-45 (MIDDLE)

More number of people have chosen online in this age group because most people might be working and too busy to go out and shop. Therefore they prefer online shopping.

55%45%

Age 26-45 years

Online Local

Age 46-55 years

Online Local

46-55(OLD)Most of the people in this age group choose local shopping as they prefer buying products by going to the shops.

SHOPKEEPER

SURVEY

SHOP NAME

AGE M/F ITMES THEY SELL

ARE THEY AFFECTED BY ONLINE SHOPPING?

Peppertree 36-45 M Designer clothes YES

Neon 69 36-45 F Garments YES

D’ DECOR 36-45 M Home fabrics YES

Hangout cake shop

36-45 M Bakery NO

Roop kala 36-45 F Sarees YES

Antara 36-45 M Jewellery YES

Day + Night

36-45 M Medical NO

Sona 36-45 M Hardware stores NO

Ethnicity 36-45 F Traditional wear YES

SHOP NAME

AGE M/F ITEMS SOLD ARE THEY AFFECTED BY ONLINE SHOPPING?

Whatsup?? 36-45 F Women clothing Yes

LSD Cake Shop

36-45 F Cupcakes No

New era Medical

36-45 M Medicines No

Croma 36-45 M Electronics Yes

Fine Living 36-45 M Furniture Yes

Novelty Corner

40-50 M Kids Games &Toys No

Beautiful 30-40 F Beauty products Yes

Game shop 36-45 M Video games & CD’s

Yes

Book lovers 36-45 M Books Yes

OUR REGION

We have made our map from Lokhandwala (Andheri West) till Malad (East). The difference between both the places is approximately 12km-15km. Niti and Tushita live in Lokhandwala and the landmark is Lokhandwala market while Pavitra, Nathan and Jash live in Malad East the landmark is Oberoi Mall. In the middle of these areas is Goregaon where are school (Vibgyor High) is situated.

HOW CAN SHOP OWNERS BE MORE COMPETITIVE, CUSTOMER FRIENDLY AND CUSTOMER CENTRIC?

Here are a few points- More employees. Personalized attention. Products arranged in an orderly manner. Home delivery service. Good customer service. Low prices and good quality. Packaging of products should be neatly

done. Make the shop look attractive so that more

people want to visit it.

DO SHOP OWNERS FEEL THREATNED BECAUSE OF ONLINE SHOPPING? WHY?

Yes, depending on what type of a product it is,. an electronics, garments, food etc, the impact of online shopping is different for each. Garments, Electronics, Games, Books, Furniture,Jewellery, Beauty products and Hardware stores all are affected by online shopping because the same type of designs and products are available cheaper online.In case of food products, the owner need not be worried as it depends on the taste and quality. Where medicines are concerned, mostly they are required in urgency. Hence online shopping is not preferred.