OneWorld New Business Trip Silicon Valley SingaporeJuly 2013

Singapore |AT A GLANCE|

An Ideal Platform to Showcase the World’s Best Brands

Singapore - South East Aisa’s regional hub and a proxy for the Asian economic growth story

1. Home to Asia's second largest gaming hub (in terms of revenue)1

• A gaming destination magnet around the region and the world• Top visitor markets like Indonesia and China to continue to grow2

2. A business hub connecting Asia to the World • Prime regional HQ location for 4,000+ Multinational Corporations3 • Private banking hub- over 40 private banks, family offices and wealth

management companies present4

1A Look At Singapore's Value To Las Vegas Sands, Forbes Online2Visitor Arrivals to Grow 7.7% in 2013, Singapore Business Review 3EDB Website, Professional Services 4Singapore Rides Wave of Asian Wealth, Wall Street Journal

Singapore Changi Airport - The World Class Airport Media Brand

1. An international airhub connecting to 220 cities in 60 countries

2. World’s most awarded airport- over 420 awards since 1981• Skytrax World's Best Airport 2013- winning 4 times • Wanderlust Top Worldwide Airport- winning 11 times

3. A first class experience through service and state-of-the-art airport facilities

• Received the Singapore Service Excellence Medallion which recognised CAG for remaining “steadfast and committed to service excellence and attaining high levels of customer satisfaction”

• Offers a dynamic retail mix to meet customers needs and wants with over 360 retail outlets and approximately 130 F&B outlets

• Offers amenities such as the Butterfly Park, swimming pool, lounges, spa facilities for travellers looking to relax while waiting for a flight

Past CampaignsCase Study

To increase Cisco’s presence with their new branding campaign

Worked with local creative agency, Advalanche Integrated Advertising

RESULTSRESULTSOUR SOLUTION OUR SOLUTION CAMPAIGN OBJECTIVE

Campaign length: 2 months (8 May – 7 July 2013)

Concourse Lightbox with full sticker bleed at Terminal 2

Heightened Cisco’s brand presence through guaranteed frequency to departing and arriving passengers

Case Study| CISCO|

Case Study| NETAPP|

To increase brand presence and exposure with their campaign

Worked with local creative agency, DWA Singapore

RESULTSRESULTSOUR SOLUTION OUR SOLUTION CAMPAIGN OBJECTIVE

To reach out to the Asian market audience

Campaign length: 1 month (1 April – 30 April 2013)

Digital Business Network at Terminals 1, 2 and 3

Maximized Net App’s exposure to premium audience as they pass through business class airline lounges and access area

To expand exposure for Singapore Due Diligence Conference event

Worked with Hong Kong based agency, PTARMIGAN Media (Asia) Limited

RESULTSRESULTSOUR SOLUTION OUR SOLUTION CAMPAIGN OBJECTIVE

Campaign length: 1 month (10 September – 9 October 2012)

Arrival Digital Network at Terminal 1

Guaranteed coverage and frequency as this network can be seen by all arriving passengers

Case Study|FRANKLIN TEMPLETON|

Case Study|VISA|

General branding campaign for Visa

Worked with local creative agency, OMD Singapore

RESULTSRESULTSOUR SOLUTION OUR SOLUTION CAMPAIGN OBJECTIVE

Campaign length: 1 month (16 April – 15 May 2012) and 12 months (21 April 2012 – 20 April 2013)

Trolley Network at Terminals 1, 2, 3

70-inch Digital Total Network at Terminals 1, 2, 3

Used by 90% of travellers, baggage trolleys helped Visa to achieve a dominant presence

Multiple digital screens ensured high coverage and frequency for Visa’s brand

Research

Changi Travellers’ Profile | Employment |

9

30%Purchase decision makers

8 out of 10*travellers at Changi Airport are employed

34%Managers, Directors & above

Q23. What is your current occupation?

Source: *TNS Research 2012

Purchase Decision Makers Among Employed Travellers Base: n = 824 Products and/or Services Purchase Decision Makers are In-charged of Base: n = 314

On average, decision makers travellers at Changi Airport decide for the purchase of 2 products or services within their

company.

High purchase decision maker’s concentration in…

IT

HR

Finance

Utilities

Products & ServicesFacilities management & office services

44%

38%

38%

37%

28%

10

Changi Travellers’ Profile | Occupation |

Q26. For which products/services are you involved in purchase decision making?

Source: *TNS Research 2012

Airport Ad Awareness By Of Purchase Decision Makers:

Purchase decision makers tend to be more aware and conscious of

advertising versus non-purchase decision

makers

11Retail King Size Lightbox– Terminal 3

Source: *TNS Research 2012

Advertising Awareness | Overview |

Q27. Do you remember seeing any advertisement at Changi Airport?

Breakthrough Media OpportunitiesEnjoy the novelty and be the first advertiser on these new platforms

What’s new?

New media platforms at Singapore Changi Airport:

Terminal 1 Social Tree – Branding and Activation

Internet Kiosks – Branding and Awareness

Terminal 3 Retail Event Space – Branding and Activation

Breakthrough Media Opportunities| Overview|

Breakthrough Media Opportunities| T1 Social Tree|

Technical Details

No of units: 1

Format:•A strategically located at the Central Piazza, after the immigration points•9m tall eye-catching structure•64units of 42” high definition screens•360°display of various animated background•8 units of touchscreen photo booths

Creating stories around shared experiences

for a memorable audience engagement

Breakthrough Media Opportunities| T1 Social Tree|

Branding and activation opportunities

Step 1Choose the background of your photo & snap!

Step 2Change the effect of the photo (sepia, black & white.. etc)

Add in animated stickers to personalize your photo

Step 3Once finished, share it on Facebook or send it to your email.

Step 4Final step is to push up your photo on to the Social Tree

4 Simple Steps

Breakthrough Media Opportunities| T1 Social Tree|

Breakthrough Media Opportunities| Internet Kiosks|

Artist’s Impression

Technical Details

No of units: TBC

Format:

•A strategically located at key intersections and at boarding gate areas with long passenger dwell time.

•2.5m tall eye-catching structure

•Opportunities to brand the landing page

Stand out and ensure maximum attention

Branding and product awareness

opportunities

Breakthrough Media Opportunities| Internet Kiosks|

Artist’s Impression

Breakthrough Media Opportunities| T3 Retail Event Space|

Technical Details

Space: 10m x 10m (100m²)

Format:

•A strategically located at the main retail transit area for maximum reach to affluent travellers

•Opportunities to brand the space through a dress-up or providing an experiential lounge

Raise curiosity amongst your target

customers

and ensure maximum brand engagement

Branding and activation opportunities

Artist’s Impression

Breakthrough Media Opportunities| T3 Retail Event Space|