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INDIVIDUAL LIFE AND FINANCIAL SERVICES

Products and financial services provided by AMERICAN UNITED LIFE INSURANCE COMPANY | a ONEAMERICA company

For company use only. Not for public distribution.

OneAmerica marketing materials catalog September 2013-February 2014

®

® ®

Products and financial services provided by

THE COMPANIES OF ONEAMERICA®

ONEAMERICA® MARKETING MATERIALS CATALOG

One American Square, P.O. Box 368 | Indianapolis, IN 46206-0368 | (317) 285-1877 | www.oneamerica.com

August 2013 – January 2014 OneAmerica Marketing Materials Catalog Knowing what’s available to help you grow your practice is important - that’s why we’ve created this high-level overview of the materials that can be used to help you understand our products and services, as well as help the relationship-building process with your prospective clients and clients. Four types of audiences for materials FM Field management (General Agent/Associate General Agent) materials only PM Producer materials are available for field management and producers C Consumer materials are approved for use with clients RR Registered representative materials only Customization features: • (CM) Customizable materials— materials that include an area for imprinting your contact

and personalized information • (BC) Business Card—materials that include a business card insertable-area For financial professional use only. Not for public distribution.

This catalog is divided into the following sections: Field leadership material • Recruiting materials • Calendar Year Award materials • OneAmerica Securities Core product marketing materials and sales ideas • Term • Whole life • Universal life • Annuities (Variable,

immediate, fixed indexed) • Care Solutions • Wealth In Motion® • OneAmerica Securities, Inc. Client gathering • Agent introduction materials • Direct mailers Advanced Sales information • Personal market • Business market Company marketing materials • About OneAmerica materials • Technology and business

processing



Ordering information: Depending on the item, you will either be able to order from the Sales Desk or use our customization-process to include personal information on your materials. Ordering from the Sales Desk: When ordering materials through the Sales Desk, have available the form number (ex. I-XXXX) or packet or kit number (ex. I-XXXX (packet) or (kit). Email requests to [email protected] or phone 1-877-999-9883. Ordering customized materials: For customized materials, this catalog provides instructions on where to access the order form and instructions at Online Services.


mailto:[email protected]


THE COMPANIES OF ONEAMERICA® One American Square, P.O. Box 368 | Indianapolis, IN 46206-0368 | (317) 285-1877 | www.oneamerica.com


Field Leadership Material The materials in this section are for recruiting and awareness purposes highlighting our recognition and incentive programs and compensation and benefit program.

What it looks like Name and form number What it is and does Audience Custom

Power of You Recruiting Folder I- 23663

OneAmerica® offers you the ability to create your own customized recruiting package. Start building your own custom package with the sell sheets below. If you have questions, please contact the Marketing department at [email protected].

FM CM

Power of You Recruiting Leadership Sell Sheet I- 23712

This customizable sell sheet shows potential recruits the philosophy and commitment of your agency and OneAmerica. You can provide financial highlights and community involvement for your agency.

FM CM

Power of You Recruiting Support Experienced Sell Sheet I- 23713

Inform your potential experienced recruits of the services your agency provides - from free office space to a mentoring program.

FM CM

Power of You Recruiting Support Inexperienced Sell Sheet I- 23714

Inform your potential novice recruits of the services your agency provides - from free office space to a mentoring program.

FM CM







Calendar Year Awards for Career Agencies I-20382

In this guide, you will find details on all agency awards.

FM N/A

Calendar Year Awards for Producers I-21351

In this guide, you will find details on all producer awards.

FM N/A

Success Rewards Program for General Agents I-21335

In this data sheet, you will find details about the success rewards benefits available to qualifying general agents.

FM N/A

Success Rewards Program for Associate General Agents I-21336

In this data sheet, you will find details about the success rewards benefits available to qualifying associate general agents.

FM N/A

Success Rewards Program for Financial Professionals I-21331

In this data sheet, you will find details about the success rewards benefits available to qualifying financial professionals.

FM N/A






Fast Track Program for Inexperienced Career Financial Professionals I-23591

In this data sheet, you will find details about the Fast Track Program for inexperienced career financial professionals.

FM N/A

2013 Rewards and Recognition Program Folder I-24663

This folder was created to hold all the Success Rewards and Calendar Year award booklets to give to prospective or existing financial professionals.

FM N/A

OAS Recruiting Kit I- 24293

This kit is for general agents and others involved in the recruiting process to use when attracting prospective registered reps to their agencies. It gives an overview of OneAmerica Securities and the opportunities we may provide to a new registered representative, including our value proposition, the products we offer, our technology line up and associated business costs. Use the kits for your recruiting efforts today.

RR BC

OAS Onboarding Kit I-23389

This kit is designed to assist registered reps transitioning to OneAmerica Securities. This guide will answer many questions on: • The transition process • Getting organized • Who to contact • Documents and procedures • Where to find forms • Our technology offering • The Registered Investment Advisor, (RIA) • Compliance and more It’s available electronically on our online services website www.ols.oneamerica.com under the Sales Support tab. You may also order printed copies using Form # I-23389.

RR BC

http://www.ols.oneamerica.com/






RIA Playbook I- 24654

The RIA Playbook is designed to encourage financial professionals to build a fee-based practice and discusses the benefits for advisors and their clients. It explains the Significant 7 reasons to be an Investment Advisor Representative (IAR) and provides a roadmap to get there. It also features stories of other IARs who have successfully used this method to build their businesses. Unlock your Managed Asset Opportunity today!

RR BC

RIA Significant 7 Overview Brochure I-24837

This brochure is a quick overview of the Significant 7 reasons to be an Investment Advisor Representative (IAR) and why to engage in a fee-based practice.

RR

Compensation and Benefits Career Agents I-21019

Overview of benefits available for career agents. FM N/A

Power of You “Serious Candidate” Recruiting Kit I-24628

This kit includes detailed information about our products, compensation and benefits, Center of Excellence, Advanced Sales resources and more! Please note: $3.00 fee per kit

FM BC





Core product marketing materials and sales ideasThe following materials include sales and marketing guides, consumer brochures, sales ideas, consumer case studies and product specific direct mailers.


The Dividend Story I- 24556

Dividend history brochure that explains how dividends work, how the company and the Board of Directors declare an estimated dividend payout and reveals the past 30 years of maintaining our commitment of dividend payment to eligible participating whole life insurance policyholders.

C N/A

Whole Life Insurance Client Brochure I-24833

Use this brochure to help clients see how whole life can be an important part of their financial strategy. The brochure can also help clients determine if Legacy, Legacy 121 or Liberty Select is most suitable based on their preferences.

C BC

Individual Products Kit This all-inclusive kit contains specifications on all individual product and rider offerings. The kit includes: • Products guide • Rider descriptions • Rider availability by product • Strategy guide to help identify suitable

products for clients

PM N/A

Individual Life products at-a-Glance I-24615

Materials provide an overview of our Individual Life Products at-a-Glance.

PM NA





What it looks like Name and form number What it is and does Audience Custom Care Solutions at-a-

Glance I-24631

Materials provide an overview of our Care Solutions Products at-a-Glance.

PM NA

Individual Annuities at-a-Glance I-24632

Materials provide an overview of our Annuities at-a-Glance.

PM NA

Product Guide I-23932

Product Guide overview. PM N/A

Riders at-a-Glance Guide I-23934

Fixed and Variable policy riders at-a-glance guide.

PM N/A

Rider Descriptions I-23933

Rider Descriptions Overview. PM N/A

Product Selection Guide I-23936

Product Selection Guide to identify suitable product offerings.

PM N/A






American Protector Plus Overview I-20816

This brochure can help your clients understand American Protector Plus Overview.

C BC

American Protector Plus Producer Guide I-20773

American Protector Plus is a term life insurance policy designed to provide clients with an affordable way to provide protection for their family and the flexibility of conversion to a permanent policy.

PM NA

Increasing Retirement Income using Liberty Select Limited-pay Whole Life Insurance I-24021

Show clients how they can obtain valuable life insurance protection and use the cash value to supplement retirement income. This sales idea provides scripting to help you start the conversation.

PM N/A

Increasing Retirement Income using Liberty Select Limited-pay Whole Life Insurance I-24014

Clients can see examples of how the limited-pay product can help them obtain valuable life insurance protection. It also shows how they can use cash value to supplement retirement income.

C N/A

Enhancing Retirement Income with Dividends using Liberty Select 10-pay Whole Life Insurance I-24022

Dividends, although not guaranteed, can increase retirement income. This sales idea provides non-guaranteed and guaranteed PUA cash values and death benefit. It also has a conversation starter.

PM N/A

Enhancing Retirement Income with Dividends using Liberty Select 10-pay Whole Life Insurance I-24015

Your clients can see how dividends, although not guaranteed, can help supplement their retirement income.

C N/A





What it looks like Name and form number What it is and does Audience Custom Using Liberty Select

Limited-pay Whole Life Insurance to Help your Clients Financially Prepare for their Children’s Future I-24023

Liberty Select offers life insurance protection. And, clients can use guaranteed cash value to help pay costs for a college education. Use the conversation starter to get started.

PM N/A

Using Liberty Select Limited-pay Whole Life Insurance to Help your Children Financially Prepare for the Future I-24016

This client life story shows how clients can secure life insurance protection on their children and have cash values available to help pay costs for a college education.

C N/A

Helping your Clients Give to Charity Using Whole Life Insurance I-24024

Many of your clients may have a personal conviction to give to charitable organizations. Show them how the whole life insurance death benefit and cash value can help them give to causes that they support. This sales idea has a conversation starter.

PM N/A

Giving to Charity Using Whole Life Insurance I-24017

Many of your clients may have a personal conviction to give to charitable organizations. Show them how the whole life insurance death benefit and cash value can help them give to causes that they support.

C N/A

Helping your Clients Create a Legacy Using Whole Life Insurance I-24025

Your clients want to leave a legacy to their loved ones. They can create a legacy now (through cash value accumulation) or later (through a death benefit).

PM N/A

Creating a Legacy Using Whole Life Insurance I-24018

Your clients want to leave a legacy to their loved ones. They can create a legacy now (through cash value accumulation) or later (through a death benefit).

C N/A





What it looks like Name and form number What it is and does Audience Custom Protecting your Future:

Understanding how Whole Life Insurance Compares with Secondary Guarantee Universal Life Insurance I-24495

This is an overview of how Legacy 121 with the Enhanced Blended Insurance Rider (EBIR) can compete with secondary guarantee universal life.

PM N/A

Consider the Alternatives: Understanding the Differences Between Whole Life Insurance and Equity-indexed Universal Life Insurance I-24496

This is an overview of how whole life insurance can compete with equity-indexed universal life insurance.

PM N/A

Offering More Flexibility, Value and Protection Using Paid-up Additions Riders I-23429

Show your clients how they can increase their financial worth and have funds available to fulfill their goals and their loved ones’ goals through whole life and a paid-up additions rider.

PM N/A

Offering your Clients the Ability to Stay on Track Using Paid-up Additions Rider Catch-up Provision I-23430

Missed payments or not wanting to submit payments for a PUA rider? The catch up provision can help your clients have flexibility with premium payments.

PM N/A





What it looks like Name and form number What it is and does Audience Custom Giving to Charity Now and

Later Using Paid-up Additions Riders I-23432

Many of your clients may have a personal conviction to give to charitable organizations. Show them how whole life insurance and a PUA rider can help them give to causes that they support. This sales idea has a conversation starter.

C N/A

Funding a College Education Now and Later Using Paid-Up Addition Riders I-23433

Whole life offers valuable life insurance protection. A PUA rider can help clients accumulate more cash value than they can with a base policy alone. Clients can use accumulated cash value to help pay costs for a college education.

C N/A

Creating a Legacy Now and Later Using Paid-up Addition Riders I-23434

Your clients want to leave a legacy to their loved ones. They can create a legacy now (through cash value accumulation from the base policy and PUA rider) or later (through a death benefit).

C N/A

Protection Options: Comparing the Benefits of Yearly Renewable Term (YRT) Insurance and Level Term Insurance — Where Might Each Product Fit? I-24067

How does yearly renewable term insurance differ from level term? Use this piece to learn the differences.

PM N/A

Understanding the Difference: Comparing Yearly Renewable Term (YRT) insurance and Level Term Insurance I-24066

This item is designed to show you how yearly renewable term insurance differs from level term insurance.

C N/A

Security at a Reasonable Cost using Waiver of Premium Disability Rider I-23423

Learn how you can help your clients protect against unforeseen circumstances with the Waiver of Premium Disability Rider.

PM N/A






Converting after Disability Using Waiver Conversion Option I-23424

The Waiver Conversion Option (available on our term products) allows your client the opportunity to convert to whole life coverage even if they are on disability claim with their term coverage.

PM N/A

Offering Security in the Event of Disability using Waiver of Premium Disability Rider I-23426

Learn how the Waiver of Premium Disability Rider can help your clients plan for unforeseen circumstances.

C N/A

Providing Lifetime Protection after Disability Using Waiver Conversion Option I-23427

The Waiver of Premium Disability Rider can help your clients plan for their future and this piece can help you explain how.

C N/A

Freedom Builder Sales and Marketing Guide I-23646

If you are looking to learn about the Freedom Builder fixed indexed annuity, this piece can provide you with an overview of all aspects of the product.

PM N/A






Freedom Builder Sales Materials Overview I-23684

This is a quick snapshot of all training materials available with the Freedom Builder fixed indexed annuity.

PM N/A

Freedom Builder Client Brochure I-23645

Use this piece with clients to provide an overview of how the Freedom Builder fixed indexed annuity can help them toward their goals.

C N/A

Common Thoughts: Issues and Concerns Involving Fixed Indexed Annuities I-23673

This piece can help you address some questions or concerns that your clients might bring up about fixed indexed annuities.

C N/A

5 Decisions to Build your Retirement Future I-23672

This piece can help you walk your clients through some of the decisions they will need to address as they think about purchasing a Freedom Builder FIA.

C N/A






Freedom Builder Crediting Strategies I-23674

This provides an overview of the various crediting strategies available with the Freedom Builder FIA.

C N/A

How do Fixed Indexed Annuities Differ from Other Financial Products I-23675

Use this piece to help your clients understand the differences between FIAs and other products.

C N/A

What is a Fixed Indexed Annuity I-23676

This piece provides a basic overview of what a FIA is.

C N/A

What is the S&P 500®? I-23677

Your clients may have heard of the S&P 500 Index but may have questions about what it is. Use this piece to address their questions.

C N/A






Confidence with Control: Comparing the Enhanced Lifetime Income Rider (ELIR) to Traditional Living Benefit Riders I-24053

ELIR can help your clients address their need for lifetime income. Use this piece to help them understand this important feature of the Freedom Builder FIA.

PM N/A

Confidence with control: Comparing the Enhanced Lifetime Income Rider (ELIR) to Traditional Living Benefit Riders I-24054

This item can help your clients understand how ELIR differs from traditional living benefit riders.

C N/A

Working to Build a Secure Future Using the OneAmerica® Freedom Builder Fixed Indexed Annuity I-23678

This provides an overview of how the Freedom Builder FIA can help address client concerns.

C N/A

Lifetime Income Using the OneAmerica® Freedom Builder Fixed Indexed Annuity I-23679

Lifetime income is a concern for many clients. Use this piece to show them how Freedom Builder can help them address their concerns.

C N/A






Providing Flexibility with the Enhanced Lifetime Income Rider I-24052

This provides an overview of how ELIR can help your clients establish an income stream that they cannot outlive.

C N/A

Lifetime Income with the Enhanced Lifetime Income Rider I-24055

This provides an overview of how ELIR can help your clients establish an income stream that they cannot outlive.

C N/A

Max Protection Consumer Guide I-24031

Help your clients understand different types of insurance and why the appropriate amount of insurance is so important for their loved ones.

C N/A

Economic Life Value Consumer Guide I-24033

Walk your clients through various formulas for determining their appropriate Economic Life Value.

C N/A






Assessing the Gap Worksheet I-24081

A user-friendly worksheet that can help your clients understand their potential protection gap.

C N/A

Max Protection Sales and Marketing Guide I-24032

Learn how you can clearly explain to clients the various types of insurance that they are probably familiar with and why it is so important to have the proper level of protection.

PM N/A

Economic Life Value Sales and Marketing Guide I-24034

Learn more about how to ensure that your clients are properly protected with an ample amount of insurance protection to take care of their loved ones.

PM N/A

Care Solutions Product Overview Guide I-21904

This is a single source for product specifications and information on all State Life Care Solutions products.

PM N/A





What it looks like Name and form number What it is and does Audience Custom Starting the LTC

Conversation I-22717

Key phrases to ease the long-term care conversation with your clients.

PM N/A

Should you Plan for LTC? I-22310

Comparative statistics designed to convey the importance of preparing for long-term care.

C N/A

State Life’s Market Leadership I-23776

Key components of State Life leadership in the asset-based LTC market.

PM N/A

Care Solutions Advantages I-23415

The key market advantages of Asset-Care® and Annuity Care®.

PM N/A

Asset-Care Consumer Brochure I- 20937

Point-of-sale Asset-Care consumer brochure designed to convey key product advantages.

C N/A

Annuity Care II Consumer Brochure I- 21688

Point-of-sale Annuity Care II consumer brochure designed to convey key product advantages—featuring a case study example.

C N/A





What it looks like Name and form number What it is and does Audience Custom Legacy Care® Consumer

Brochure I-18691

Point-of-sale Legacy Care consumer brochure designed to convey key product advantages.

C N/A

ImmediateCare® Consumer Brochure I-23930

Point-of-sale ImmediateCare consumer brochure designed to convey key product advantages.

C N/A

State Life Products at-a- Glance Client Tri-fold I-22400

Consumer approved tri-fold brochure highlighting the entire State Life Care Solutions portfolio of asset-based LTC products.

C N/A

Whole Life vs. IEUL I-24241

Explore the differences between IEUL and Whole life in this producer training material.

PM N/A

Whole Life vs. SGUL I-24499

Explore the differences between SGUL and Whole Life in this producer training material.

PM N/A

GMWB vs. ELIR I-24242

Explore the differences between GMWB riders and the Freedom Builder Fixed Indexed Annuity’s Enhanced Lifetime Income Rider.

PM N/A





What it looks like Name and form number What it is and does Audience Custom Product Comparisons

Survivorship and AUL Whole Life with the Survivor Purchase Option Rider I-22783

You have worked hard to obtain assets for you and your loved ones. Products with survivorship features can help you preserve your estate. However, how can you determine which product is most suitable for you?

C NA

Estate Preservation with Flexible Living Design I-22852

Brochure providing an overview of using the Survivor Purchase Option to provide estate liquidity.

C NA

Estate Liquidity Options

Flyer comparing use of the Survivor Purchase Option concept vs. survivorship life insurance to provide estate liquidity. PDF available on Online Services

C NA

Estate Preservation I-22853

Flyer comparing use of the Survivor Purchase Option concept vs. survivorship life insurance to preserve an estate.

C NA

Product Comparisons Survivorship and AUL Whole Life with the Survivor Purchase Option Rider I-22783

You have worked hard to obtain assets for you and your loved ones. Products with survivorship features can help you preserve your estate. However, how can you determine which product is most suitable for you?

C NA





What it looks like Name and form number What it is and does Audience Custom Survivor Purchase Option

Rider Producer Guide I-22720

Producer Guide for Survivor Purchase Option rider.

PM NA

SPO Flexible Design I-23164

Flyer highlighting options available to survivors using the Survivor Purchase Option concept.

C NA

Chronic and Terminal Illness Riders Sales and Marketing Guide I-24862

This guide explains the impact that the no additional premium riders can have if clients have a qualifying condition.

PM N/A

Chronic and Terminal Illness Riders Client Brochure I-24864

This brochure shows clients how the riders work. C N/A

Preparing for the Unexpected - Using Whole Life Insurance Policy with Chronic Illness Rider Sales Idea I-24865

Important calculations and a hypothetical example are presented.

PM N/A

Access Advantage - Life Stories - Lifetime Insurance Protection for Grandchildren I-25190

The Access Advantage program uses a life insurance policy to fund a single premium immediate annuity. Life stories are hypothetical example to use with clients.

C N/A





What it looks like Name and form number What it is and does Audience Custom Access Advantage - Life

Stories - Flexibility to Address the Needs of Small Businesses I-25191

Hypothetical example to use with clients C N/A

Access Advantage - Life Stories - Tax Advantaged Strategies to Address Personal I-25192


Access Advantage - Life Stories - Alternatives for IRA Beneficiaries I-25193






Today is your Day Series Help prospective clients see that today is their day to move toward financial security. The following are customizable, having a place for you to affix your business card. Mailing envelopes are also available.


Today is Your Day Series – A 360˚ View of You The Value of Coordinating your Personal Financial Strategy I-24671

Show your clients how coordinated thinking helps them view each financial decision as part of a whole, so they can be aware of the immediate and future impact on their life and finances.

C BC

Today is Your Day Series -Tomorrow’s Goals Preparing for College I-24619

This mini-brochure provides five facts about preparing for college that your prospective clients should know and how life insurance may be the key.

C BC

Today is Your Day Series -Start your Journey to Financial Freedom I-24623

This mini-brochure introduces your clients to a financial service that you provide: the personal financial assessment.

C BC

Today is Your Day Series -Think Big Picture A New Perspective for your Financial Future I-24625

Big picture thinking can show how activities interconnect to help achieve long-term goals.

C BC






Today is Your Day Mailing Envelope I-24848

An attractive envelope to capture prospective clients’ eye for the customizable Today is Your Day brochure that you mail

C N/A





Life Insurance Journey Series Life is a journey. As a financial professional, you can help your clients navigate toward their financial goals with confidence. The Life Insurance Journey Series is an in-depth guide that educates clients so they can make good decisions for their financial future.

The journey to financial security begins with a single step. Help the people you encounter begin theirs!

What it looks like Name and form number What it is and does Audience Custom Life Insurance Journey

Series – The Truth about Life Insurance I-24009

• 10 misconceptions of life insurance • 10 truths of life insurance

C BC

Life Insurance Journey Series – Your Journey to Financial Security

I-24010

• How life insurance can help along life’s journey

• Benefits that clients can use during their lifetime and leave their loved ones

• A method to determine if whole life, term or universal life is most suitable

C BC

Life Insurance Journey Series – Values and Virtues of Whole Life Insurance I-24011

• Why whole life insurance may be right to address financial goals

• Advantages of whole life insurance protection, dividends and cash value accumulation

• How whole life insurance can protect personal or business goals for the future

C BC





Term Conversions Helping clients understand the value of lifetime insurance protection starts with you. You hold the key to explaining the importance of permanent life insurance and laying the groundwork for future discussions about its value.

The information below is intended to help you have informed conversations with your clients so they can determine if converting their term insurance to a permanent life insurance product makes sense for them.


Term Conversion Protect what Matters Most Consumer Brochure I-24560

This brochure can help your clients understand what their term conversion privilege is and why it is so important.

C BC

Renting vs. Owning Understanding the Difference Between Term and Permanent Insurance I-24601

Help your clients understand the differences between term and permanent insurance by comparing it to renting or buying a home.

C BC

Term Conversion Postcard, Protect what Matters Most; Prepare for Tomorrow, Today I-24559

A direct mailer that can help start the conversation about converting to permanent coverage.

C BC






Having the Conversion Conversation Converting your Term Clients to Permanent Coverage I-24561

This sales and marketing guide can provide you with details about term conversions and how they can benefit your clients.

PM N/A





Client Gathering Materials in this section can help you introduce yourself to prospective clients.

What it looks like Name and form number What it is and does Audience Custom Client Connect Kit

I-25104

This kit includes detailed information and resources to help agents develop a professional identity, engage with prospective clients from meeting to selling path and ask for personal introductions in a simple, repeatable framework. Includes an overview, three training brochures and accompanying tools/agent/client resources.

PM, RR N/A

Financial Perspectives Discovery Guide I-24528

This piece acts both as a means to understand client needs and priorities and a compass to help you suggest the next steps in your clients' journey. To be used in the initial meeting with a prospective client.

C N/A

Client Contact Information Form I-25110

If a prospective client is not in position to or is uninterested in moving forward, this form allows you to easily gather contact information to keep in touch with them for future interactions.

C N/A

Personal Information Organizer I-25111

If your prospective client is interested in moving forward in a single product-focused or strategic solution path, this fact finder will help you gather additional client information to develop plan options.

CM N/A





What it looks like Name and form number What it is and does Audience Custom Personal Information

Organizer Supplement I-25109

Used in conjunction with the Personal Information Organizer, this supplement provides questions you may pose to clients as you review responses to gather additional information and prospective client names.

PM, RR N/A

Personal Introductions Worksheet I-25112

A valuable tool used throughout the Client Connect program to gather the names of prospective client names for presentation to clients during the Personal Introductions Conversation.

PM, RR N/A

Personal Introduction Cards I-25120

The most effective way to approach prospective clients is through warm introductions. These cards allow your trusted clients to share the great work you do with others in their network. Use order form at OLS under Sales Support > Marketing and Prospecting > Customized Agent Materials Request Form.

PM, RR *Not available for IARs

CM

Customized Agent Introduction Brochure I-25113

Customized agent introduction brochures are pre-approved by compliance for use in obtaining or networking with clients. Use order form at OLS under Sales Support > Marketing and Prospecting > Customized Agent Materials Request Form.

PM, RR CM

Personal Introduction Postcard – Protecting the Family I-25122

A great tool for opening the door to conversations with prospective clients in the “growing” life stage. Focuses on how you can assist clients with protecting their lifestyle. Use order form at OLS under Sales Support > Marketing and Prospecting > Customized Agent Materials Request Form.

PM, RR CM





What it looks like Name and form number What it is and does Audience Custom Personal Introduction

Postcard – Protecting your Business I-25196

A great tool for opening the door to conversations with prospective business owner clients. Focuses on how you can assist employee retention and protecting the business from the unexpected. Use order form at OLS under Sales Support > Marketing and Prospecting > Customized Agent Materials Request Form.

PM, RR CM

Personal Introduction Postcard – Preparing for the Future I-25197

A great tool for opening the door to conversations with clients in the “established” life stage. Focuses on how you can assist clients with building and protecting wealth and addressing educational expenses. Use order form at OLS under Sales Support > Marketing and Prospecting > Customized Agent Materials Request Form.

PM, RR CM

Personal Introduction Postcard – Enjoying Retirement I-25198

A great tool for opening the door to conversations with clients in the “shifting gears” life stage. Focuses on how you can assist clients with asset allocation for retirement and legacy and estate preservation. Use order form at OLS under Sales Support > Marketing and Prospecting > Customized Agent Materials Request Form.

PM, RR CM

Asset-Care Direct Mailer I-20938 (or state variation)

Asset-Care prospecting direct mailer—featuring a built-in reply card.

C N/A

Annuity Care Direct Mailer I-18596 (or state variation)

Annuity Care prospecting direct mailer—featuring a built-in reply card.

C N/A





Advanced Sales Information Advanced Sales at the OneAmerica® companies is a marketing team that supports you in complex markets. As you encounter unique challenges with sophisticated clients, you can rest assured that Advanced Sales can help you address your clients’ complex financial needs. The Advanced Sales team consists of attorneys who are committed to providing you with the tools and resources you need to conduct business in advanced markets, such as:

• Fact-finding and needs evaluation processes • Assistance with technical and legal problems related to business and estate analysis

cases • Software, sales tools and programs • Continuing education training

Team members provide you with support on a broad range of topics and answer specific questions.

You want to be there for your clients. The Advanced Sales department is here for you.

If you have questions about Advanced Sales materials or procedures, please contact the Advanced Sales team at (317) 285-2020.

Advanced Sales Kits

Producer Kits You can order producer kits by contacting the Sales Desk at [email protected] or 1-877-999-9883. Simply provide the inventory number in your request. Item Inventory Number One401(k) The One401(k) kit contains:

• One401(k) Client Brochure I-21751 • One401(k) Producer Guide I-21861 • Benefit Plans Plus Information Sheet I-21879 • One401(k) Customer Acknowledgment 7-17566 • One401(k) Plan Information Form 3-17565 • Qualified Plan Contribution Comparison Chart I-21880

One401K Folder






Producer Kits You can order producer kits by contacting the Sales Desk at [email protected] or 1-877-999-9883. Simply provide the inventory number in your request. Item Inventory Number 412(e)(3) The 412(e)(3) Kit contains:

• 412(e)(3) Client Brochure I-21957 • 412(e)(3) Producer Guide I-21954 • 412(e)(3) Fact Finder 3-18211 • 412(e)(3) CPA Letter 3-15933 • 412(e)(3) Business Owner Letter 3-15932

412(e)(3) kit

403(b) The 403(b) Kit contains:

• 403(b) Client Brochure I-22109 • 403(b) Producer Guide I-22094 • Information Sharing Agreement I-22042 • Authorized Representative Information I-21956

403(b) kit

Stretch (Inherited) IRA The Stretch (Inherited) IRA Kit contains:

• Stretch IRA Client Brochure I-21798 • Stretch IRA Producer Guide I-22145 • Required Minimum Distributions Chart I-22151 • Non-Spouse Death Benefit Election Form 7-15849 • Non-Spouse Beneficiary Authorization Form 7-15851

Stretch IRA kit

SEP/SIMPLE The SEP/SIMPLE Kit contains:

• SEP Client Brochure I-21752 • SIMPLE Client Brochure I-21789 • SEP/SIMPLE Plans Producer Guide I-22148 • SIMPLE Announcement from Employer to Employee Letter

I-22147 • Qualified Plan Contribution Comparison Chart I-21880 • SIMPLE Plan Worksheets I-22146 • IRS Forms 5305-SEP and 5304-SIMPLE

SEP - SIMPLE IRA kit







403(b) Client Brochure I-22109

Point of sale brochure discussing the features and requirements of Tax-Deferred Annuity 403(b) plans for charities and schools.

C NA

412(e)(3) Client Brochure I-21957

Point of sale brochure providing an overview of 412(e)(3) plans.

C NA

Access Advantage Client Brochure I-22682

This brochure explains the coordination of a Single Premium Immediate Annuity (SPIA) and permanent life insurance. The SPIA payments are used to pay the life insurance premium over time in order to avoid Modified Endowment Contract (MEC) status on the life insurance policy.

C NA

Bridging the Gap Client Brochure I-21860

This brochure explains the pension maximization concept. The benefits of receiving the higher income of a life only annuity rather than a joint and survivor payment when electing a pension distribution option are analyzed. Life insurance on the retiree’s life is used to protect the survivor.

C NA






Buy-Sell Additional Resource Materials Client Brochure I-22337

This 48 page booklet discusses the details of crafting a business succession strategy. The various types of buy-sell agreement are reviewed. Funding of buy-sell agreements is discussed, and potential traps and pratfalls are explained.

C NA

Buy-Sell Client Brochure I-22314

This 6 page brochure discusses the main aspects of buy-sell agreements.

C NA

Executive Bonus Plans Client Brochure I-22380

This brochure discusses section 162 executive bonus plans. Restrictive bonus plans are also explained.

C NA

Key Person Folder Client Brochure I-22657

This brochure discusses the concept and benefits of businesses owning life insurance on the lives of key employees.

C NA






Key Person Ownership Structures Data Sheet Client Brochure I-22661

This single page flyer discusses the effect of key employee life insurance on the business according to type of business structure.

C NA

Key Person Tax Considerations Data Sheet Client Brochure I-22662

This single page flyer discusses tax considerations for key employee life insurance.

C NA

Non-Qualified Deferred Compensation Plans Client Brochure I-18685

Brochure providing an overview of non-qualified deferred compensation plans.

C NA

One401k Client Brochure I-21751

This point of sale brochure provides of brief overview of solo 401(k) arrangements and the benefits of such arrangements.

C NA






Roth IRA Client Brochure I-21622

This brochure provides a brief discussion of the benefits and requirements of Roth IRAs.

C NA

SIMPLE IRA Client Brochure I-21789

This brochure provides a brief discussion of the benefits and requirements of SIMPLE IRAs.

C NA

Simplified Employee Pension (SEP) Client Brochure I-21752

This brochure provides a brief discussion of the benefits and requirements of SEP IRAs.

C NA

Stretch IRA Client Brochure I-21798

This brochure provides a brief discussion of the benefits and requirements of Inherited IRAs.

C NA





What it looks like Name and form number What it is and does Audience Custom Traditional IRA Client

Brochure I-21621

This brochure provides a brief discussion of the benefits and requirements of Traditional IRAs.

C NA

Wealth Transfer Client Brochure I-22327

This 7 page client brochure provides a brief overview of concepts, techniques and strategies used for wealth transfer.

C NA

403( b) Producer Guide I-22094

This producer guide discusses the entities that can adopt these plans and the concept and benefits of such plans. The guide also discusses how to implement the plan using OneAmerica products.

PM NA

412(e)(3) Producer Guide Brochure I-21954

This producer guide discusses the prospects for 412(e)(3) plans, the features of such plans, and the administrative requirements for the plans. Carve-out plans are also explained.

PM NA

Advanced Sales Support Overview I-21697

Everything you wanted to know about OneAmerica’s Individual Division Advanced Sales department and support – but were afraid to ask.

PM NA

Business Insurance Guide I-22170

This poster sized fold out presents a myriad of business insurance concepts in chart form. Put it on the wall of your office and have business insurance knowledge just a glance away.

PM NA





What it looks like Name and form number What it is and does Audience Custom One401(k) Producer

Guide I-21861

This producer guide discusses the prospects for Solo 401(k) plans, the features of such plans, and the administrative requirements for the plans.

PM NA

SEP/SIMPLE Plans Producer Guide I-22148

This producer guide discusses the prospects for SEP and SIMPLE plans, the features of such plans, and how the plans compare to each other. How to implement these plans using OneAmerica products is also presented.

PM NA

` Stretch IRA Producer Guide I-22145

The rules for inherited IRAs are discussed. How to implement inherited IRAs using OneAmerica products is presented. Moving funds from other financial institutions is also discussed.

PM NA

Tax Tables at-a-Glance I-21654

An annually updated brochure containing IRS limits for qualified plans, marginal tax brackets, deductions, credits, etc. If it affects financial planning and is indexed or changes annually, then it’s in this brochure.

PM NA

Non-Qualified Deferred Annuity and Section 1035 Exchange 1035_final_2013

This publication is designed to be a reference for tax and legal issues that arise with non-qualified deferred annuities and that also arise when exchanging policies under IRC section 1035. How to avoid traps and pratfalls is the emphasis. Located on OLS /Sales Support/Advanced Sales/Publications/Producer Educational Materials.

PM NA

Planning for Minimum Distributions RMD_Draft_2013

This publication provides a general discussion of the rules for Required Minimum Distributions (RMDs) from qualified plans and IRAs. Planning for RMDs is the emphasis. Located on OLS /Sales Support/Advanced Sales/Publications/Producer Educational Materials.

PM NA





What it looks like Name and form number What it is and does Audience Custom Section 457(b) Plans for

Tax-Exempt Employers

Must call Advanced Sales for a copy 317-285-2020. Flyer providing a brief overview of 457(b) plans and how to implement them with OneAmerica products. Specimen document provided.

PM NA

SEPPs SEPP_Draft_2013

This publication explains Substantially Equal Periodic Payments (SEPPs) under IRC section 72(t). How to calculate payments, requirements and tax reporting are explained. Located on OLS /Sales Support/Advanced Sales/Publications/Producer Educational Materials.

PM NA

457 Plans for Non-Governmental Tax-Exempt Employers

Flyer providing a brief overview of 457(b) and 457(f) plans.

C NA

Advanced Sales Advisory Publication (ASAP)

This publication provides you with important news about the latest legal and regulatory issues. It illustrates real life advanced sales opportunities. ASAP is issued on a periodic basis and is available at Online Services. Located on OLS /Sales Support /Publications / Advanced Sales Advisory Publication (ASAP).

PM NA

1035 COB Funding Case Study I-23986

How a 1035 exchange can be used to fund not only base policy long-term care benefits, but also extended long-term care benefits.

C N/A

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What it looks like Name and form number What it is and does Audience Custom Why Joint Life Flyer

I-23698

The advantages of joint-life Asset-Care and its benefits over individual policies for spouses.

PM N/A

Partial 1035 Exchange Case Study I-23441

How partial 1035 exchanges can be a sensible option to fund long-term care protection.

PM N/A

Asset-Care and Estate Taxes I-22748

How creative uses of limited pay Asset-Care IV options, along with the gift tax exemption, can help clients with estate tax concerns.

PM N/A

Asset-Care Forced Annuitization Strategy I-22616

How clients with annuities that force annuitization can use those proceeds to fund long-term care protection.

PM N/A





Company Marketing Materials Materials in this section promote the strength and stability of the companies of OneAmerica.


About AUL 10-14139

The fact sheet, About AUL, has been approved for broad distribution.

C N/A

About OneAmerica 1-15338

The fact sheet, About OneAmerica, has been approved for broad distribution.

C N/A

About State Life MK-0129

The fact sheet, About State Life, has been approved for broad distribution.

C N/A






Financial Ratings I-21605

The fact sheet, Company Financial Ratings, has been approved for broad distribution.

C N/A

About OneAmerica Securities 10-15586

The fact sheet, About OneAmerica Securities, has been approved for broad distribution.

C N/A

About McCready and Keene, Inc. R-22679

The fact sheet, About McCready and Keene, Inc., has been approved for broad distribution.

C N/A

About PML PML – 923

The fact sheet, About PML, has been approved for broad distribution.

C N/A