one tool to rule them all - google data studio
TRANSCRIPT
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Przygotował
Maciej Wojtowicz Digital Marketing Consultant
ONE TOOL TO RULE THEM ALL - GOOGLE DATA STUDIO
CRASH Mondays: Analityka w Marketingu!
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https://pl.wikipedia.org/wiki/Jedyny_Pier%C5%9Bcie%C5%84
One Ring to rule them all, One Ring to find them,
One Ring to bring them all and in the darkness bind them.
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Jeden z największych problemów marketerów?
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http://www.smartinsights.com/digital-marketing-platforms/essential-digital-marketing-tools-infographic/
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https://www.demandgenreport.com/resources/research/the-2017-marketing-measurement-and-attribution-survey-report
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https://www.demandgenreport.com/resources/research/the-2017-marketing-measurement-and-attribution-survey-report
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i inne…
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“Data doesn’t speak, it only responds”
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https://www.dialogtech.com/expertise/research-report/2014-state-marketing-measurement-survey
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Darmowe narzędzie (wystarczy posiadać konto Google)
Dostępne od czerwca 2016 w USA
Od kwietnia 2017 dostępne dla każdego w Polsce
Cały czas wersja Beta - stale dodawane są nowe opcje —>
https://support.google.com/datastudio/answer/6311467
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Możliwość tworzenia raportów oraz dashboardów,
korzystając z wielu źródeł danych
Tworzenie raportów odbywa się na zasadzie “Drag and Drop”
Raporty są interaktywne - możliwość odświeżania danych
Opcja dzielenia i udostępniania raportów (podobnie jak dokumenty Google)
Connect
Visualize
Share
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Wbudowane źródła danych
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Przesyłanie danych do GDS - kiedyś
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Connectors
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Connectors
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Tworzenie raportów
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Tworzenie nowego raportu
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Panel roboczy narzędzia
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Panel roboczy narzędzia
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Panel roboczy narzędzia
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Udostępnianie raportu
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Elementy z jakich tworzymy raport
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Elementy z jakich tworzymy raport
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Dodawanie nowych elementów do raportu
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Dodawanie nowych elementów do raportu
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Zmiana stylu dodanego elementu
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Interaktywne raporty
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Nowe źródło danych
Dostęp do konta DEMO Google Analytics: https://support.google.com/analytics/answer/6367342?hl=pl
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Nowe źródło danych
Zielone pola to wymiary (dane), a niebieskie to metryki
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Kalkulowane metryki
https://support.google.com/datastudio/answer/6299685?hl=en
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Nowe źródło danych - connectors
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Nowe źródło danych - connectors
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Dodatkowe możliwości
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Embedowanie raportów na zewnętrznych stronach
http://www.charlesfarina.com/data-studio-embedded-reports-data-control/
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Embedowanie raportów na zewnętrznych stronach
https://support.google.com/datastudio/answer/7450249
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Eksport do PDF
https://chrome.google.com/webstore/detail/google-data-studio-pdf-ex/cmbgpgjhibpioljmaaocdommnggpecje
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Mierzenie aktywności w raportach za pomocą GA
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Zgłaszanie pomysłów
https://issuetracker.google.com/savedsearches/578413
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Przykładowe raporty
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http://marketlytics.com/blog/google-data-studio-template-for-content-marketers
Dashboard content
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http://marketlytics.com/blog/google-data-studio-ecommerce-template
Dashboard e-commerce
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Dashboard analytics
https://www.lunametrics.com/blog/2016/08/25/free-data-studio-report/
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Skąd czerpać wiedzę?
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Tutoriale od Google
https://www.en.advertisercommunity.com/t5/Data-Studio/bd-p/Data-Studio
https://support.google.com/datastudio/answer/6390659?hl=en
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MeasureSchool na YouTube
https://www.youtube.com/channel/UClgihdkPzNDtuoQy4xDw5mA/featured
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Grupa “wsparcia” na Facebook
https://www.facebook.com/groups/119198165194533/
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Zalety i wady
Narzędzie jest w pełni darmowe
Bardzo proste i intuicyjne narzędzie jeśli chodzi o tworzenie raportów
W raportach możliwość wykorzystania wielu źródeł danych
Możliwość współdzielenia raportów na zasadzie nadawania dostępów
Raporty są interaktywne - możliwość zmiany daty, filtrowania, sortowania
Pojawia się coraz więcej nowych opcji/rozwiązań
Wersja Beta - jeszcze nie wszystko działa w poprawny sposób
Brak wbudowanej możliwości eksportowania danych do .pdf
Brak możliwości porównania dwóch okresów dla całego raportu
Brak dostępu do ścieżek wielokanałowych z GA
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“If you can’t measure it, you can’t manage it.”
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Dziękuję!Maciej WojtowiczDigital Marketing Consultant