one thing that you can do to generate free publicity and quality leads
DESCRIPTION
I am sure that you are going to reject the automotive marketing strategy that I am going to tell you... but I am going to tell you nonetheless because IT WORKS.TRANSCRIPT
One Thing That You Can Do T
Free Publicity And Quality Leads
I am sure that you are going to reject the
I am going to tell you... but I am going to tell you nonetheless because IT WORKS.
As a matter of fact, this is one little thing you could
your business the power to draw quality customers who pay more, stay for a
longer time and refer repeatedly.
And like we said, you would probably reject it …AT FIRST, but once we break this
down into manageable pieces (and
to get started.
Yet before I let you in on this powerful marketing secret, let me just say this:
If you are feeling the effects of tightening wallets, scarce credit and the fear
based economic recession t
ever before to persuade somebody to release their iron fist and spend money at
your store.
The significance of confidence and value has been previously discussed by us. We
have discussed the change that's occu
habits.
Unluckily, these dynamics aren’t getting better. In fact, they have gotten worse.
So what that means is if you are a dealer trying to get by with a little marketing or
maybe even sloppy marketing... or
together, you’re really in trouble.
One Thing That You Can Do To Generate
Free Publicity And Quality Leads
I am sure that you are going to reject the automotive marketing
I am going to tell you... but I am going to tell you nonetheless because IT WORKS.
As a matter of fact, this is one little thing you could do which will instantly give
your business the power to draw quality customers who pay more, stay for a
longer time and refer repeatedly.
And like we said, you would probably reject it …AT FIRST, but once we break this
down into manageable pieces (and in plain English); you’ll be chomping at the bit
Yet before I let you in on this powerful marketing secret, let me just say this:
If you are feeling the effects of tightening wallets, scarce credit and the fear
based economic recession then you know you require more horsepower than
ever before to persuade somebody to release their iron fist and spend money at
The significance of confidence and value has been previously discussed by us. We
have discussed the change that's occurring in customer confidence and spending
Unluckily, these dynamics aren’t getting better. In fact, they have gotten worse.
So what that means is if you are a dealer trying to get by with a little marketing or
maybe even sloppy marketing... or not tracking your marketing efficiency all
together, you’re really in trouble.
o Generate
Free Publicity And Quality Leads
automotive marketing strategy that
I am going to tell you... but I am going to tell you nonetheless because IT WORKS.
do which will instantly give
your business the power to draw quality customers who pay more, stay for a
And like we said, you would probably reject it …AT FIRST, but once we break this
in plain English); you’ll be chomping at the bit
Yet before I let you in on this powerful marketing secret, let me just say this:
If you are feeling the effects of tightening wallets, scarce credit and the fear-
hen you know you require more horsepower than
ever before to persuade somebody to release their iron fist and spend money at
The significance of confidence and value has been previously discussed by us. We
rring in customer confidence and spending
Unluckily, these dynamics aren’t getting better. In fact, they have gotten worse.
So what that means is if you are a dealer trying to get by with a little marketing or
not tracking your marketing efficiency all
The good news is that you don’t have to stay in this type of trouble eternally. You
can swing the dynamics of this new economy back in your favor. And what I am
about to tell you will help you do just that.
So what is it? What is this magic thing that can immediately give your business a
swift kick in the proverbial pants and have you attracting many more clients than
you've ever gotten even in the good times?
Write a book.
Seriously… write a book.
I’m gonna give you a minute to either 1) stop laughing or 2) stop huffing and
puffing and spouting off all the reasons why that would never work for you. As a
matter of fact, some of the excuses going through your head likely so
like, “I can barely write my name,” or “I do not have anything to say” or “Who is
going to read it”…or better yet…. “I don’t have time to write a book! I have a
BUSINESS to run”.
But that’s all nonsense and I’m gonna give you a proven blue prin
book targeted to your perfect client which would automatically position you as a
specialist in your field this very year.
As you might know we published our first book, Gravitational Marketing; The
Science of Attracting Clientele in March
did not do it the traditional way (we do not do anything the traditional way).
When we wrote our book we were on a national seminar tour putting on 2
seminars around the country. When did we have time to write a boo
Well we did not but we found time and we’ve done it for many of our VIP clients
since.
Here’s how we did it…and how you can too:
The good news is that you don’t have to stay in this type of trouble eternally. You
can swing the dynamics of this new economy back in your favor. And what I am
you will help you do just that.
So what is it? What is this magic thing that can immediately give your business a
swift kick in the proverbial pants and have you attracting many more clients than
you've ever gotten even in the good times?
I’m gonna give you a minute to either 1) stop laughing or 2) stop huffing and
puffing and spouting off all the reasons why that would never work for you. As a
matter of fact, some of the excuses going through your head likely so
like, “I can barely write my name,” or “I do not have anything to say” or “Who is
going to read it”…or better yet…. “I don’t have time to write a book! I have a
But that’s all nonsense and I’m gonna give you a proven blue print to pump out a
book targeted to your perfect client which would automatically position you as a
specialist in your field this very year.
As you might know we published our first book, Gravitational Marketing; The
Science of Attracting Clientele in March of 2008. When we wrote that book we
did not do it the traditional way (we do not do anything the traditional way).
When we wrote our book we were on a national seminar tour putting on 2
seminars around the country. When did we have time to write a boo
Well we did not but we found time and we’ve done it for many of our VIP clients
Here’s how we did it…and how you can too:
The good news is that you don’t have to stay in this type of trouble eternally. You
can swing the dynamics of this new economy back in your favor. And what I am
So what is it? What is this magic thing that can immediately give your business a
swift kick in the proverbial pants and have you attracting many more clients than
I’m gonna give you a minute to either 1) stop laughing or 2) stop huffing and
puffing and spouting off all the reasons why that would never work for you. As a
matter of fact, some of the excuses going through your head likely sound a bit
like, “I can barely write my name,” or “I do not have anything to say” or “Who is
going to read it”…or better yet…. “I don’t have time to write a book! I have a
t to pump out a
book targeted to your perfect client which would automatically position you as a
As you might know we published our first book, Gravitational Marketing; The
of 2008. When we wrote that book we
did not do it the traditional way (we do not do anything the traditional way).
When we wrote our book we were on a national seminar tour putting on 2-day
seminars around the country. When did we have time to write a book?
Well we did not but we found time and we’ve done it for many of our VIP clients
1. Sit down and make an outline of the ten main questions or concerns your
clientele have when buying and financing a ca
2. Find somebody to ask you those questions in an interview style setting. Answer
the questions as if you were speaking to a customer on the lot. Explain in plain
English and answer the questions making use of examples and stories. Record the
interview.
3. Send the video recording to a transcription company who would transcribe it
for you and gives it back to you as text.
4. Find a local newspaper writer or editor and appoint them to edit the transcript
into more flowing prose.
5. Find a graphic designer to create a cover and layout the inside. Put your image
on the front of the book.
6. Send the book to 48HrBooks.com and have copies made. You could do small
runs and still get them under $4 a piece.
Writing a book positions you as a major expert a
elevates you above all your rivals, decreases buyer anxiety and distrust and
speeds up the sales process.
A book also opens many doors in terms of local media exposure and free
advertising chances for your dealership.
Writing a book with our method takes a bit of work upfront but it's something
that pays dividends for the life of your career.
So what are you waiting for? It’s time to begin!
1. Sit down and make an outline of the ten main questions or concerns your
clientele have when buying and financing a car.
2. Find somebody to ask you those questions in an interview style setting. Answer
the questions as if you were speaking to a customer on the lot. Explain in plain
English and answer the questions making use of examples and stories. Record the
3. Send the video recording to a transcription company who would transcribe it
for you and gives it back to you as text.
4. Find a local newspaper writer or editor and appoint them to edit the transcript
gner to create a cover and layout the inside. Put your image
6. Send the book to 48HrBooks.com and have copies made. You could do small
runs and still get them under $4 a piece.
Writing a book positions you as a major expert and authority in the market. It
elevates you above all your rivals, decreases buyer anxiety and distrust and
speeds up the sales process.
A book also opens many doors in terms of local media exposure and free
advertising chances for your dealership.
Writing a book with our method takes a bit of work upfront but it's something
that pays dividends for the life of your career.
what are you waiting for? It’s time to begin!
1. Sit down and make an outline of the ten main questions or concerns your
2. Find somebody to ask you those questions in an interview style setting. Answer
the questions as if you were speaking to a customer on the lot. Explain in plain
English and answer the questions making use of examples and stories. Record the
3. Send the video recording to a transcription company who would transcribe it
4. Find a local newspaper writer or editor and appoint them to edit the transcript
gner to create a cover and layout the inside. Put your image
6. Send the book to 48HrBooks.com and have copies made. You could do small
nd authority in the market. It
elevates you above all your rivals, decreases buyer anxiety and distrust and
A book also opens many doors in terms of local media exposure and free
Writing a book with our method takes a bit of work upfront but it's something