ondec | edition 2 | shopping
TRANSCRIPT
O N D E CVol 2. SHOPPING
H E L LO
TMK loves iPhone and Andrew S. uses a Windows Phone
for the record, Windows Phones are very underrated
77% 1 user
SURVEY RESULT
App User
Facebook (Original) 13
Facebook Messenger 10
Facebook Paper 1
Foursquare 7
Swarm 5
Google Doc 5
Google Drive 8
Google Sheets 2
Which Unbundled App Do You Use?
N OT E S F R O M VO L U M E 1
“Tinder & Messaging [need to be unbundled] - because Tinder needs location
services to be on when on Search mode, but it drains the battery when the user only
wants to chat.”
“Swarm has kind of ruined FourSquare, actually”
“I LOVE THIS”B. Lowenthal “WELL DONE”
Promoted Review- local steakhouse
“THE BEST THING TO HAPPEN THIS YEAR
BESIDES INTERSTELLAR”
Made-up
Shopping season is here.
When we open our wallets and see what’s inside, it’s amazing how so little has changed since we first started using wallets. Knowing how old the tech is, how safe is
it when someone swipes our credit cards? Is there a better way? Will people adopt a new payment method
after all these years?
Besides payments, figuring out what to buy can be a headache, too. How much money advertisers spend to promote certain products during the holiday is also a
good barometer for shopping trends, and you’ll find our interpretation of this data. There’s also a gift guide just
in case you’re still wrestling with ideas.
Happy Holidays!
-DEC
O P I N A RY
ACQUIRING BANK CARD ISSUER ISSUING BANKMERCHANTCUSTOMER1 2 3
56 4
8 9
1011
7
12
CLEARING8. Merchant’s bank sends the batch to Customer’s card issuer9. Card Issuer routes the amount to Customer’s bank! “time to pay up”10. Customer’s bank transfers money to Card Issuer! “always a pleasure”11. Card Issuer passes the money to Merchant’s bank
FUNDING
12. Merchant is happy and starts making more batches of fresh organic kale salad
AUTHORIZATION1. Customer says, “take my money!”2. Merchant replies, “you know we will!”3. Merchant’s bank asks Customer’s bank, “does she actually have enough
money?”4. Customer’s bank responds, “she’s mad rich”5. Merchant’s bank OKs the transaction and there’s now a pending charge
on the Customer’s credit card6. Customer walks out with fresh organic kale salad
BATCHING7. At the end of the day, Merchant sends a list (or batch) of all credit card
transactions to their bank to receive payment “show me the money!”
Every few months, a big retailer is on the news for suffering a credit card breach impacting millions of consumers, costing retailers, credit institutions, and the economy millions.
How does this keep happening? Much of the problem lies within the dated infrastructure that must process credit card information behind the scenes at rapid speed.
continue
by Kelly CoonanBEHIND THE SWIPE
• Point-of-sale (POS) compromised by malware or skimmer
• Electronic Pickpocketing• Phishing• Unsecure WiFi • Screaming credit card info in public during a
frustrating customer service call
O P I N A RY
PopularHackingMethods
(do not try at home)
What does the future look like? Tokenization
The gap left by smartcards is the backbone of credit card transactions: a 16 digit number floating around which, if stolen, can be easily used to access your account. Tokenization addresses this problem by creating unique and random numbers for each purchase. Google Wallet, Apple Pay, and startups like Final are already using this technology, but scaling across customers, financial institutions, and merchants will take time.
How to avoid Hacking
• Use cash• Set up account alerts• Pray• Don’t share credit card info via phone or email
HAVE YOU BEEN HACKED BEFORE?
S O F T S E RV your new wallet is not a wallet.by Linda Chen
the future of the mobile walletby the numbers:
1.5 BILLION smart phones will be used globally by 2017$90 BILLION payments will be on mobile50% of smartphone users say they would use mobile wallets
the space is getting crowded
DO YOU USE A MOBILE WALLET?
initial results are in
72 hours since launch, Apple Pay quickly became the #1 wireless payment leader in the US. But registrations aside, are people actually using it? Seems so…
150,000%transac,ons%in%the%first%3%weeks%
½%of%all%tap9to9pay%purchases%now%come%from%Apple%Pay%
2x%increase%in%all%mobile%purchases%
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A D S ’ R ’ U SA
d S
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tech sells like sex sells
WHAT HOLIDAY AD SPEND SAYS ABOUT US
OMG he went to Jared...again, and again, and again
the ice cream maker is amazing! do you have a gift receipt?
level 27 black mage with OP gear farming end game. it gets better
I bought a pair of jeans yesterday. I have nothing to wear tomorrow though
hide your children. the toys are coming
books aren’t sexy. Buzzfeed killed books. Buzzkill
bought winter running pants last year. keeps me really warm in bed. snooze
by Will Moseley Derek Lu
Jonathan Kim
source:Nielsen
T R I C K O R T R E AT HOLIDAY GIFT GUIDE
Kelly Derek Linda Will Jonathan
Ostrich Pillow
http://www.ostrichpillow.com/
$25
MakerBot Replicator
http://store.makerbot.com
$1,375
Barry Shower Curtain
http://www.cafepress.com/
$59.99please reach out for further
details and instructions Philips Wake-Up Light
http://www.usa.philips.com
$169.99
Smart Things Kit
https://shop.smartthings.com
$199.99
it’s seriously cool
the future of sleep
build your imagination. literally
the future of sleep
SAMSUNG FRAMED 85-INCH ULTRA HD 120Hz 3D SMART LED TV
T R I C K O R T R E AT
CRITICALLY ACCLAIMED
READ MORE >
now only $39,997.99
HOLIDAY GIFT GUIDE
you need this more than you think you do!
