O N D E CVol 1. HELLO WORLD

H E L LO

ONDEC (‘on-deck’) is an internal publication put together by the Digital Engineering Committee (DEC) and it’s composed of four main sections:

✦ Gadgetry - all things hardware✦ Softserv - all things not hardware✦ Ads ‘R’ Us - all things ad tech✦ Opinary - all things thoughts and feelings✦ Trick or Treat - all things random

You’ll find a few extra pages as this is our first, introductory volume, but moving forward, each

edition will have a theme and a story to tell around that theme. The door is always open to

anyone who’d like to contribute or anyone who’d like to share ideas to make it better.

Please enjoy!

Melanie

Sean

Michell

e

Steph

anie

Brady

Andrew

Ashley

Sean

Carolyn

Monique

Brooke

Craig

Kelly

Anthony

Bruce

Marie

Laure

n

Fisch

er

Joshua

Mary-

Kate

Chelse

a

CatBria

n

Vero

nica

Patri

ckJona

than

Kaitlin

Amanda

Melanie

Kyle

Linda

Ludm

ila

Kerry

Alex

Susan

Brittan

y

Jessic

a

Mahlon

Courtne

y

Anna

Ben

Grace

Evan

Franc

es

Rob

Sara

Will

Alison

Gustavo

Camilia

Katie La

ur

Derek

Ruby

Carly

Angela

Christ

ina

Clair

Emma

Robert

Saman

tha

Kimbe

rly

Saman

tha

Saman

tha

Jessic

a

Soph

ia

Katheri

ne

Catheri

ne

Myles

Alissa

sincere apologies for any typos. if you find a mistake, jonathan owes you a spiked coffee

Barry

David

Josh

blue carpet runway

by#Jonathan#Kim#

S O F T S E RV1 bit

single binary digit: 1 or 0

1 byte

8 bits: one Character “MEDIA” 10#bytes#=#one#word

1 kilobyte

1,000 bytes: short paragraph 100#kB#=#low?res#photo

1 megabyte

1,000 kB: short novel

kB

700#MB#=#CD?ROM#

1 gigabyte

1,000 MB: 7 min. of HD video 25#GB#=#single#layer#

Blu#Ray#disk

1 terabyte

1,000 GB: all 240 episodes of Friends 10#TB#=#collecLon#of#the#

U.S.#Library#of#Congress

1 petabyte

1,000 TB: 13.3 years of HD-TV video25#PB#=#approx.#amount#of#data#

processed#by#Google#each#day

1 exabyte

1,000 PB: entire Netflix catalog streamed 3,000+ times

5#EB#=#all#the#words#ever

spoken#by#mankind

1 ze-abyte

1,000 EB: 250 billion DVDs uhhhhhhhh...

1 yottabyte

1,000 ZB: THE ENTIRE WORLD WIDE WEB will take 11 trillion years to download

Let’s Talk About Sizesource:#Data#Science#

@#Berkeley

MB

GB

TB

PBEB

ZB

YB

Oh, Duck Yeah!

source: https://duckduckgo.com/traffic.html

DuckDuckGo’s daily search queries have ballooned thanks to

ongoing concerns over web privacy coupled with iOS 8 adding

the search engine as an option.

Give it a DuckDuckGohttps://duckduckgo.com/

by#Jonathan#Kim

A D S ’ R ’ U S

granular targeting

native

it’s javascriptproprietary algorithm

we’re basically a startup

i really hope we can do that

turnkey

custom

leader in the space

premium inventory

cross-device

we can do that

great creative team in-house

help

we can put your logo into a template

definitely, maybe

a creative team exists

let us tell you what we think native is...

sites with ad space

we serve mobile banners

in our own way

we can use 3rd party data

WHAT THEY SAY WHAT THEY MEANbu

zzzz

z..

we’re the first to do this never said the best

SOMETIMES, SALES MEETINGS REQUIRE DECRYPTION

by Kelly Coonan

O P I N A RY

Google&Drive&

The#days#of#the#all?in?one,#powerhouse#

mobile#apps#are#over.##

There’s#no#denying#that#companies#are#

moving#forward#with#the#same#strategy#–#

to#take#more#space#on#your#home#screen.#

To#be#one#tap#away#instead#of#two.#

Facebook,#Google#Drive,#Foursquare#–#

just#to#name#a#few#–#have#all#recently#

gone#on#an#unbundling#spree.

Take#Facebook#–#now#4#separate#apps.#

From#Messenger#to#Paper#to#the#lesser#

known#Slingshot,#you#no#longer#have#to#

navigate#through#the#original#product.#

And#if#you’re#a#Facebook#loyalist,#you#

now#have#four#icons#taking#up#the#

coveted#home#screen#real#estate#–#and#

that’s#exactly#what#Facebook#wants.#(or#a#

Facebook#folder)

Yes,#inevitably#these#companies#will#lose#

some#passive#users#who#never#bother#to#

download#generaLon#2.0.#But#the#idea#is#

that#simplifying#funcLons#allows#

Facebook#and#like#companies#to#more#

precisely#develop#and#compete#in#the#

new#single?funcLon#mobile#app#

landscape.

So#is#it#working?#Are#you#using#these#apps#

more#or#less#now#that#they’ve#

unbundled?#

#

MOBILE APP UNBUNDLINGThe Fight for the Home Screen

by Linda Chen

TELL US

T R I C K O R T R E AT

by Will Moseley

a haiku. or a haikUBER

cheaper than a cabits budget black car statuswalk? I can’t even!

*Will was an aspiring poet as a kid.For moral support, please find him on the map and give a hug!

H E L LO

UNTIL NEXT TIME

Questions/Comments:digitalengineering@mediakitchen.com