once upon a time… - ucop.edu · once upon a time, there was an institutional researcher… c...
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ONCE UPON A TIME,There was an Institutional Researcher…
CALIFORNIA ASSOCIATION OF INSTITUTIONAL RESEARCHERS, CAIR 2019
Brianna Moore-Trieu & Ola PopoolaUniversity of California Office of the President
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AGENDA1. Why We Tell Stories2. Delivery3. Engagement4. Data Visualizations and Storytelling 5. Storytelling and Decision-Making6. Connecting with the Audience7. Is My Story Working?8. Structuring a Great Story9. Questions?
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WHY TELL STORIES?
“Those who tell the stories rule society.” PLATO
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DELIVERY
Voice
Gestures
Language
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VOICE
1. Volume – High or Low
2. Tone – Tempo and Pitch
3. Pause – Long or Short
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- Emphasis
- Interest
- Anticipation
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“Our campus enrolls first generation students in greater percentages than all other AAU institutions in fact we enroll, 42%. We are an engine of social mobility. By five years after graduation those students go on to earn as much as their non-first generation counterparts, but we aren’t doing as much as we can for these students.
First-generation students are graduating at lower rates than their non-first generation counterparts.”
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GESTURES
1. Open and Inviting
2. Facial Expressions
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- Leadership
3. Duchenne Smile - Likeability
- Empathy
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LANGUAGE
1. Familiar Examples
2. Metaphors
3. Authenticity
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- Rapport
- Memorability
- Trust
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ENGAGEMENT
Eye Contact Ask Questions Use Names
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• The Sweep• The Float• The Spot
• Listen for Answers
• Acknowledge Responses
• And humor!
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DATA VISUALIZATIONS & STORYTELLING
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DATA VISUALIZATIONEach visualization is a page in the storybook.
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TELLING STORIES USING VISUALIZATIONS
Situation Complication Question
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Situation: Our campus enrolls greater percentages of first-generation freshmen than
its AAU peers
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42%
27%
18%
OUR CAMPUS AAU PUBLIC AAU PRIVATE
N= 9 N= 30 N = 25
Source: Institutional Research and Academic Planning (2017) First-Generation Student Success at the University of California College, University of California Office of the President
Percentage of freshmen who are first-generation
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Situation: By five years after graduation those students go on to earn as much as their non-
first generation counterparts
$35K
$49K$36K
$51K
$K
$10K
$20K
$30K
$40K
$50K
$60K
2 3 4 5Years after graduation
First Generation Not First Generation
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Our alumni median earnings by years after graduation
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Complication: First-generation students are graduating at lower rates than their non-first
generation counterparts
48%
74%
37%
60%
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018
Not First Generation First Generation
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11 pt. gap
14 pt. gap
Four year freshmen graduation rates
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QUESTION
• Would you support a one-time budget amount of $0.5m for a proof of concept to develop a First Generation Student Success program?
• Or, would you volunteer to mentor a first-generation student to make sure he or she doesn’t fall through the cracks?
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“I've learned that people will forget what you said, people will forget what you did, but people will never forget
how you made them feel.”
MAYA ANGELOU
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STORYTELLING & DECISION-MAKING18
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CAN STORIES AFFECT DECISIONS?
INTUTION BIASES GOOD STORIES
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USING STORIES TO INFLUENCE INTUITION 20
I rely on my intuition and experience
when I make decisions. If I’ve done it before, that will be my go-to strategy.
If you can tell me a story that connects with me, you can
change my experience and
affect my intuitions.
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COUNTERACTING BIASES21
My biases tend to lead me astray.
Can stories really address them?
I’m grateful for the stories I’ve
heard. They really helped me
to rethink my beliefs.
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USING GOOD STORIES22
Data is great but help us remember by telling us good
stories!
I know my data may be complex so I’ll give it
you in story form.
Our goal is to turn data into stories and from stories, help
you gather new insights.
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CONNECTING WITH THE AUDIENCE23
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CONNECTING USING STORIES
1. Don’t forget the basics!
2. Make it visual.
3. Turn up the emotion.
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IS MY STORY WORKING?
1.Blank stares2.Questions, questions
and more questions!
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DEALING WITH BLANK STARES26
Should I be concerned about
the look on this guy’s face?
Maybe he’s just synthesizing the information I’m
providing…
Should I keep going or quit while I’m
ahead?
I think I’ll get louder, use more gestures and
more animation…I know! I’ll smile more.
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HANDLING QUESTIONS27
That question is confusing. How do I
prevent it from throwing my presentation off
course?
I really don’t know the answer to her question.
How do I respond without losing face?
That question is outside the realm of my research and
presentation for today. How do I respond with grace?
I didn’t really understand her question. Is it okay
for me to ask her to repeat it?
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STRUCTURING A GREAT STORY“Organization is what you do before you do it,
so when you do it, it’s not all messed up.” WINNIE THE POOH
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THE SPARKLINE STRUCTURE29
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DAVID’S STORY“54 percent of first-time students
left college without a degree because they couldn't afford to
continue, compared to 45 percent of continuing-generation
students.”Source: https://www.insidehighered.com/quicktakes/2017/09/27/new-research-first-generation-students
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QUESTIONS FOR YOU• Would you support a one-time budget amount of $0.5m for a proof of concept to develop a First Generation Student Success program?
• Or, would you volunteer to mentor a first-generation student to make sure he or she doesn’t fall through the cracks?
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“They may forget what you said, but they will never forget how
you made them feel.”CARL W. BUECHNER
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