once upon a time: storytelling in the design process - learnxdesign 2015
TRANSCRIPT
Once Upon a TimeStorytelling in the Design Process
Andrew J Hunsucker - [email protected] Siegel - [email protected]
Indiana University - School of Informatics and Computing
Why Is Storytelling Important In Design?
https://www.flickr.com/photos/1000photosofnewyorkcity/8843220539
Why is storytelling important in design?
PersonasSketches
CharactersSettings
Design Storytelling
Why is storytelling important in design?
Build anexperiencefor users to
inhabit
Build aworld for
viewers toexperience
Designers Storytellers
Why is storytelling important in design?
HUMAN HUMAN
Design Storytelling
Why is storytelling important in design?
HUMAN HUMAN
Design is Storytelling
Stories in Design
https://www.flickr.com/photos/plindberg/3749477476/
Research
Stories in Research
Stories should be created afterthe research is complete
Stories can describe the world the researchers found
Research stories can be used to build empathy
Ideation
Stories in Ideation
Stories should be used to broaden the space, not narrow it
Stories should not present solutions, only problems
Structured Brainstorming
Stories in Ideation
Viewers should be able to project their own values onto the story
Stories in this phase can help designers:
Select their user group
Begin to define a core
Prototyping
Stories in Prototyping
Storytelling can be thought of as a type of prototyping
Stories should describe the use of the design in detail
Personas are the main character
Sketches can be used to define
Stories in Prototyping
Visual storyboarding and video can be used
Design direction should be obvious
Prototyping stories are similar to presentation stories
Outside directors can provide insight
Beware the Perfect Story
https://commons.wikimedia.org/wiki/File:Fairy_tale_castle.jpg
Beware the Perfect Story
In the perfect story, the characters use the design exactly as intended with no issues or questions and their lives are
much improved simply from being in the presence of the design.
The Perfect Story
Beware the Perfect Story
Exposes Lack of Design Thinking
Unconvincing to Stakeholders
Dangers of the Perfect Story
Beware the Perfect Story
Misunderstanding of user group
Novice designers
Causes of the Perfect Story
Teaching Designers
https://www.flickr.com/photos/tambako/5249702237
Teaching Designers
Teaching designers traditional storytelling techniques
We don’t need to reinvent the wheel
Teaching Designers
The Hollywood Eye - Jon Boorstin
The Voyeuristic Eye
The Vicarious Eye
The Visceral Eye
Teaching Designers
The Voyeuristic Eye
Gravity Copyright 2013 Warner Bros
Teaching Designers
The Vicarious Eye
Casablanca Copyright 1942 Warner Bros
Teaching Designers
The Visceral Eye
Transformers Copyright 2007 Paramount
Teaching Designers
Designers are concerned with the voyeuristic and vicarious eyes
The Voyeuristic Eye leads designers to maintain the reality of their story
The Vicarious Eye can help designers build their personas
Summary
Summary
Storytelling:
Allows us to explore the spaces our users inhabit
Is an essential tool for convincing stakeholders
Summary
Storytelling gives designers the ability to create realistic human characters
There are many storytelling frameworks available, from filmmaking, writing, plays
and other creative mediums
Summary
Storytelling can’t exist in a vaccum
Designers must constantly seek feedback and check their assumptions
Summary
To avoid the perfect story, we must keep users at the center of our designs
Contact
Andrew J [email protected]@AndrewJHCIwww.andyhunsucker.com
Martin [email protected]
@msiegelwww.profmartysiegel.com