On the Road to the On the Road to the 2010 Census2010 Census

The success of the census...it's in our hands

Maryland Department of Planning, Governor’s Office of Community Initiatives, Office of the Secretary of State

A Major ChallengeA Major Challenge

MUST COUNT EVERYONE…• 310 million people in the U.S. who speak more

than 50 languages

5.8 million Marylanders

2.2 million households in MD

...IN THE RIGHT PLACE!

What’s What’s Important? Important?

Census data help planners, non-profits, businesses and special interest groups determine what neighborhoods and communities need, and where to invest money for:

Mass Transit Market studies

Economic redevelopment Public health

Emergency preparedness Education/schools

Locating Business & Services Senior services

What’s At Stake? We need an accurate count:

For Redistricting – - Equal political representation based on the principal of one-person one-vote

For Maryland to receive its fair share of funds- In the next decade over $3 trillion in federal funds will be allocated via formula to State, local and tribal governments. Maryland needs to receive its fair share.

For utilizing State dollars more effectively

- In FY2007 alone Maryland received over $5.8 billion in federal formula-based grants (over $1,000 per person)

Why is the Accurate Location so Important?

Redistricting – drawing congressional, legislative and councilmanic district boundaries

Allocation of federal formula funding Emergency evacuation plans

MDP’s Relationship with the U.S. Census Bureau

1978 - Census Bureau develops State Data Center (SDC) program to make census data easily accessible to more users and creating nationwide network of census “experts”

1979 – MD Governor signs Joint Statistical Agreement with Census Bureau for the SDC program.

MDP maintains a Memorandum of Agreement with the Bureau MDP is lead Census agency in MD MDP receives raw data and reformats for public use

MDP’s State Data Center provides support for Census Bureau activities and programs throughout the decades

Time Is Short July 2008

Census staff recruitment √December 2008

Local Census Offices open in Maryland √ Spring 2009

Address canvassing √Fall 2009

MDP reviews feedback on LUCA addressesMarch 2010

Census forms mailed April 1, 2010

Census Day

December 31, 2010 Apportionment counts delivered to the President

April 1, 2011 -- Redistricting data delivered to the states

Sources for Census 2010 Information

U.S. Census BureauWebsite http://www.census.gov/2010census/

Census Bureau Partnership Specialists

Maryland Dept of PlanningState Data Center 2010 Census web site

www.census.state.md.us

2010 Census website www.census.state.md.us

Language maps in pdf format

Language maps in pdf format

What Methods Will Census Partners Use

Complete Count Committees Targeted Outreach to Hard-to-Enumerate

populations Language Support Program Be Counted / Questionnaire Assistance Centers Faith Based Organizations Census in Schools Immigrant and Foreign Born Outreach Localized Promotional Materials

Census 2010 Outreach MapCensus 2010 Outreach Map

Identifying Hard to Count (HTC) Areas by Identifying Hard to Count (HTC) Areas by Census TractCensus Tract

Interactive Census Outreach Map

2000 Census data showing areas considered HTC based on Census Bureau analysis

Census 2010 Outreach MapCensus 2010 Outreach Map

2000 Census Questionnaire Mail 2000 Census Questionnaire Mail Response Rate by Census TractResponse Rate by Census Tract

Less than 40% of the housing units in this census tract returned a census questionnaire in the mail in 2000 (includes vacant)

Census 2010 Outreach MapCensus 2010 Outreach Map

Identifying Persons Living in Group Identifying Persons Living in Group Quarters by Census Tract and Special Quarters by Census Tract and Special Place PropertiesPlace Properties

Identifies prisons, nursing homes, colleges, etc. – this show 3410 persons in correctional facility

Census 2010 Outreach MapCensus 2010 Outreach Map

Public Schools with Populations that are Public Schools with Populations that are Harder to CountHarder to Count

Name & address of school and enrollment info

Census 2010 Outreach MapCensus 2010 Outreach Map

Language Spoken at Home and Ability to Language Spoken at Home and Ability to Speak English is not well or not at allSpeak English is not well or not at all

Persons speaking Spanish at home and do not speak English

Persons speaking Chinese at home

Census 2010 Outreach MapCensus 2010 Outreach Map

Post 2000 Development and Areas of Post 2000 Development and Areas of Major GrowthMajor Growth

Concentrations of recent residential development

Recent residential development by type

Individual parcels can be identified with address and year built data provided.

Complete Count Committees - State, County, Municipal Gov’t; Community Based

Volunteer committees established by State & local governments or community leaders

Motivates others to get involved

Urges participation in census

Conducts targeted outreach within HTC areas

Give true expression to “It’s in Our Hands” campaign theme

Ignite community participation in the 2010 Census

NeighborhoodAssociations

GovernmentAgencies

Businesses

Communityorganizations

LocalMedia

CCC

Census 2000 = 11,800 CCCs

How Can You Help?

Participate in a Complete Count Committee

Be an Advocate for the Census in Your Community

Assist with Recruitment – Place Job Posters, Provide Space for Testing

Translate Outreach Materials

Proposed State Complete Count Committees

State Agency Complete Count Committee State Employee Public Awareness Program and State Agency Outreach through employees with public contact (e.g. service providers)

Statewide Complete Count Committee Private, Non-Profit, Faith, Community and Ethnic Based organizations and service providers; letter of Invitation from Governor requesting participation

State Liaison with Local Complete Count Committees Direct assistance (outreach materials) and action plan formulation