On Personas - Who is Antonella?

28 year old ItalianFocused on friends and fun, clubbing and parties

She drives the Ford Fiesta

Antonella

Is Not Real

Invented Her

So that their Engineers would stop arguing about their likes and dislikes and focus on building a car

Personas Succeed if…She is well researched(Assumptive Personas do not help in eliminating subjectivity)

If she has a life beyond a design artifact

If conversations about the product factor her requirements, mindset, expertise and temperament

If an anti-persona exists (someone who isn’t the target user)

She complains that the product team’s likes and dislikes don’t matter much to her