on demand bi

h h h fWhat is Driving the Shift to On Demand BI?to On-Demand BI?

Darren CunninghamLucidEra

About Me

Start-up, OLAP@Work, acquired by Business Objects

6 years product marketing• OLAP / WebIntelligence• Analytic Applications• Analytic Applications• Data Integration, Data Quality, etc.

Salesforce.com• Product management• AppExchangeAppExchange

LucidEra• 100% on-demand BI

Copyright © 2007 LucidEra – All rights reserved

Which Means I’ve Heard a Few BI Mantras…

i i“[OLAP], [BI] and yes [Data Mining] for the Masses!”

“We are in the Age of [Analytics], [Intelligence], [Insight], [Performance Management]”[ g ], [ f g ]

BI Marketing - “Different Versions of the Truth?”


My Recent Favorite… “Let There Be Light”


I’ve Also Seen Some Category Schizophrenia

“Executive Information Systems”

“Ambient BI”“Operational BI”

“Decision Support”“Data Warehousing”

p“Collective Intelligence”

“OLAP, ROLAP, HOLAP”“Business Intelligence”“Information Delivery”

“Predictive Intelligence”“Intelligent Information Delivery

“CPM, EPM, BPM”“Data Visualization”

Intelligent Information”“BI 2.0”Data Visualization

“Data Mining”“Analytic Applications”

“DW 2.0”…


Thanks Timo!


Here’s How Wikipedia Handles This Problem


So Why The Shift to On-Demand BI?


5 Drivers of On-Demand BI

5) “Date a fad, marry a trend.”

4) Because Gartner said so!

3) OLTP OLAP

Si l i l i l2) Simple, simple, simple

1) It just makes sense!1) It just makes sense!


5) “Date a Fad, Marry a Trend.”

Most traditional BI vendors now have on-demand BI strategies


Salesforce Objective: Be the On-Demand PlatformAnalytics Mash-Ups

Statistical Processing Text Analytics Web Analytics

Budgeting and Planning

Ad-Hoc Query & Trend Analysis Segmentation

Processing

Data Mining/ Predictive AnalysisData Visualization Production

Reporting

GIS MappingBusiness Performance Management

Business Activity MonitoringManagement Monitoring

46 AppExchange analytic apps; 36 partners• Attend the AppExchange Analytics webinar• Read Neil Raden’s new On Demand BI whitepaper• Read Neil Raden’s new On-Demand BI whitepaper

Tremendous Growth in AppExchange Economy29 000+29,000+

Customer Installs to Date

Top Ten Disruptors Top Ten Disruptors of 2006of 2006

Q1'06 Q2'06 Q3'06 Q4'06 Q1'07 T dQ1'06 Q2'06 Q3'06 Q4'06 Q1'07 Today

4) Because Gartner Said So!

“By 2011, 25% of new business software will be delivered as SaaS”• September 26th, 2006

By 2009 40% of software will be delivered as a By 2009 40% of software will be delivered as a service• Triple Tree SaaS Update, September 2006

And I’m sure you already subscribe toAnd I m sure you already subscribe to


We’re Now in the Midst of SaaS 2.0


Source: Saugatuck Technology, Sandhill.com May 2006

And the BI Analysts Agree

O d d i i h f f f d hOn-demand computing is the future of software, and the future of BI, at least for the small-medium size business

“market, if not for a majority of standard enterprise reporting applications. ”


Source: Wayne Eckerson, The Data Warehouse Institute 3/6/07

3) OLTP OLAP

The on-demand focus has been on transactional applications• Managing sales, processing accounting transactions,

providing customer service, managing your supply chain, executing marketing campaigns, managing HR, etc.


Still Drowning in Data with No Information

History, supply and demand bode well for on-demand BI to soon follow• Insight across systems needed• Data silos on premise and “in the cloud”


2) Simple, Simple, Simple

A vast population exists whose business intelligence requirements have not been met to their full potential.

“”requirements have not been met to their full potential.

Copyright © 2007 LucidEra – All rights reservedSource: Worldwide BI Tools 2005 Vendor Shares, Dan Vesset, Brian McDonough, IDC June 2006.

On-Demand BI Can Address The Gap

Business people want:• Simplicity and flexibility

Most time is spent on:• Data integration and qualitySimplicity and flexibility

• Zero-training interface• Fast access to information• Data driven decisions

g q y• Managing security and access• Architectural design• Reducing costs• Data-driven decisions

• Performance management

• Reducing costs• Managing expectations


Innovation Through Simplicity

I just want answers notanswers, not

reports!

Simple to set-upSimple to usepSimple to buy



Accounting data

CRM data


1) It Just Makes Sense!

We’ve talked about usability and adoption


Do You Have BI Skill Sets?

The Good:• 18% of respondents are currently using On-Demand BI (SaaS,

Hosted, or Appliance) however 31% are planning to adoptwithin 24 months

The Bad:• 75% report the use of on-site installed BI software

applications (query/reporting, analytics, dashboards, pp (q y p g, y , ,scorecards, etc)

The Ugly:The Ugly:• Over 70% are still using printed/static reporting and emailed

or faxed reports; 80% report “Microsoft Excel only” as their top enabling technology.top enabling technology.


Aberdeen Group, Delivering Actionable Information to the Enterprise: Do You Have the BI Skill Sets? July 2007

Customization Not Configuration


Did I Mention Costs?


The Current Solution, if you Dare…

You own the system – you own the problem

Connectors CleansingIntegration Storage Analysis


My 5 Drivers of On-Demand BI

5) “Date a fad, marry a trend.”

4) Because Gartner said so!

3) OLTP OLAP

Si l i l i l2) Simple, simple, simple

1) It just makes sense!1) It just makes sense!


What are yours? Do you agree? Disagree?

Are you excited?Discussion, Questions, Feedback?, Q ,What else do you need to know?Contact information:• [email protected]• Office: 650 931-0349• Mobile: 408 464 4736

Ken Rudink d l d• [email protected]

Please visit www lucidera comPlease visit www.lucidera.com


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