omnichannel marketing
TRANSCRIPT
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Our Omni Channel Marketing Future
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WME was an “SEO agency.” Single channel. We have added web development, content & SEM – multi-channel. We want to become the best and that is as a true omnichannel marketing agency.
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Marketing is done in many small niches by specialists in each area. Below are just some of the types of marketing that an agency may choose to help clients with.
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Let’s look at “just” Inbound Marketing from this list.
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Now let’s drill down to “social media marketing.” What comes to mind? Facebook, Twitter, Pinterest, G+ and Instagram?
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Where do SEO & PPC fit?
SEO & PPC
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But omnichannel marketing affects the whole customer lifecycle.
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We need to take omni channel from concept … … to customer
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When an agency markets this omnichannel approach, it often looks like this:
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Our goal is to evolve directly from multi-channel marketing to omnichannel marketing.
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As we evolve from a single and multi-channel agency, we need to remember the complexity of the omnichannel marketing campaign but also how omnichannel is fundamentally different from multi-channel marketing.