omg! wtf! the world has changed. how we can use social media to connect with new audiences
DESCRIPTION
How can social media be used to connect with new audiences? Here are 14 ideas with library and museum staff in mind. Mainly they're social media but there are some off line ideas too.TRANSCRIPT
THE WORLD HAS
CHANGED!
OMG! WTF!
Dan Slee, Walsall Council, November 2011
So, how do we use social media to connect with new audiences?
A blizzard of stats...
Libraries have changed...
A blizzard of stats...
Museums have changed...
When I was a kid...
In 2011...
BBCNational Trust
English HeritageThe OatcakeWV11.co.uk
1.What is social media?
14 ways to connect…
What is social media?
How has the world changed?
1.What is social media?
How has the world changed?
Stats
Source: Simply Zesty
Stats
Source: Simply Zesty
Stats
Source: Simply Zesty
Mobile will become the first screen for web access by 2013
Source: Magellan Media
UK Social media 2011
5-10 million?
29 million
5 billion images
You need to map your landscape
The Walsall media landscape 2005
The Walsall media landscape 2005
21 journalists or photographers
The Walsall media landscape 2011
The Walsall media landscape 2011
The Walsall media landscape 2011
21 journalists or photographers9
The Walsall media landscape 2011
23,000
The Walsall media landscape 2011
23,000
20,000?
The Walsall media landscape 2011
23,000
20,000?
7,000
The Walsall media landscape 2011
23,000
20,000?
7,000
222,000
475 sites in the UK
Source: Openly Local, May 2011
1.What is social media?
What is social media?
Not on message...
Not organised...
Not controlled...
Not on message...
Social media is a conversation...It’s a conversation...
How should we use social media?
Why?
If you’re doing a good job TELL PEOPLE...
“People might not go to their council website to read news but they’re happy to sign up for Facebook and Twitter feeds that bring the news to them.”
- Adrian Short, web developer
1.What is social media?
14 ways to connect…
1. Using social media as a venue
2. The Enthusiastic Officer
@walsallwildlife On Twitter...
Linked to Flickr...
3. Cover An Event (like an author visit)
4. The Twitter Event
Norfolk County Council #nccourday
5. Organise a Flickr meet
101 images and 1,000 views
Walsall Council House Flickr meet
Walsall Museum Stores Flickr meet
6. Use Flickr as a venue.
7. Use Residents’ Pictures on Your Website.
8. Broaden Your Audience With Wikipedia.
The Alchemist in Search of the Philosopher's Stone, by Joseph Wright, 1771
The Alchemist in Search of the Philosopher's Stone, by Joseph Wright, 1771
Derby Museum and Art Gallery
GLAM Derby project
Andy Mabbetthttp://pigsonthewing.org.uk/
9. Let Libraries Loan Computer Games (and stage competitions.)
9. Let Libraries Loan Computer Games (and stage competitions.)
John Kirriemuirhttp://slidesha.re/gamesinlibraries
THAT U.S. PRESENTATION
10. Arrange a Fines Amnesty
http://www.librarycamp.co.uk/
11. Publish Your Catalogues As Open Data
£ 3,744.02
12. Organise a Google e-mail group to connect your audience. (Like a
reading group).
13. Use these new channels yourself (as a real person).
14. Innovate
In conclusion…
Creative Commons credits
Phillies game crowd: http://flic.kr/p/9wZTi8New York librarians: http://flic.kr/p/5JQfmh
Museum curator: http://flic.kr/p/68VpZsHerefordshire gate: http://flic.kr/p/6ZxFLc
Phone and newspaper: http://flic.kr/p/7heGhDControls: http://flic.kr/p/aiCkpi
Traffic cop: http://flic.kr/p/5M4RtzRoad in the snow: http://flic.kr/p/92RP7t
The Alchemist: http://en.wikipedia.org/wiki/File:JosephWright-Alchemist.jpg Sunset: http://flic.kr/p/6fGXvp