omg! wtf! so, how can museums and library staff use social media to reach new audiences?
DESCRIPTION
Some ideas around using digital channels if you work in museums and libraries.TRANSCRIPT
THE WORLD HAS
CHANGED!
OMG! WTF!
Dan Slee, Walsall Council, July 2012
So, how do we use social media to connect with new audiences?
In 1982...
Greetings from Brisbane
In 2012...
A blizzard of stats...
Libraries have changed...
A blizzard of stats...
Information has changed...
The Walsall media landscape
44! 200,000
100,000
2005 2012
Daily Paper
44! 200,000
100,000
2005 2012
44! 200,000
100,000
2005 2012
1.What is social media?
10 ways to connect…
What is social media?
How has the world changed?
1. Using social media as a venue
2. As an officer
@walsallwildlife On Twitter...
Linked to Flickr...
3. Cover An Event (like an author visit)
4. The Twitter Event
Norfolk County Council #nccourday
5. Organise a Flickr meet
101 images and 1,000 views
Walsall Council House Flickr meet
Walsall Museum Stores Flickr meet
6. Use Flickr as a venue.
7. Use Residents’ Pictures on Your Website.
8. Broaden Your Audience With Wikipedia.
The Alchemist in Search of the Philosopher's Stone, by Joseph Wright, 1771
The Alchemist in Search of the Philosopher's Stone, by Joseph Wright, 1771
Derby Museum and Art Gallery
GLAM Derby project
9. Go to an unconference
10. Publish Your Catalogues As Open Data
£ 3,744.02
11. Organise a Google e-mail group to connect your audience. (Like a
reading group).
12. Use these new channels yourself (as a real person).
In conclusion…
Creative Commons credits
Phillies game crowd: http://flic.kr/p/9wZTi8New York librarians: http://flic.kr/p/5JQfmh
Museum curator: http://flic.kr/p/68VpZsHerefordshire gate: http://flic.kr/p/6ZxFLc
Phone and newspaper: http://flic.kr/p/7heGhDControls: http://flic.kr/p/aiCkpi
Traffic cop: http://flic.kr/p/5M4RtzRoad in the snow: http://flic.kr/p/92RP7t
The Alchemist: http://en.wikipedia.org/wiki/File:JosephWright-Alchemist.jpg Sunset: http://flic.kr/p/6fGXvp