LX ( n Line eXchange) was founded by Fabrice Grinda and Alec Oxenford in march,2006.

OLX is now owned by global media and digital company Naspers.

OLX is present in 106+ countries and has more than 100 million unique visitors.

Introduction aboutIntroduction about LX

One of the world’s biggest free online

classified.

Unique platform for people to buy or sell

items.

OLX India is spread over 1000 cities across

in India.

Overview

Fabrice Grinda

Co-founder of OLX

Internet Entrepreneur & Investor

Graduated from Princeton

University in 1996

Alec Oxenford

Co-founder of OLX

An Entrepreneur

Completed MBA in 1997

from Harvard Business

School.

On one can:

Easily design rich ads with pictures.

Control your selling or buying activity in My OLX.

Display your ads on your social networking

profiles.

Access the site from mobile.

Objectives

Awareness of the service.

Awareness of the brand.

Higher Market Share.

Beating the competitors and remain at top.

Advertising

Olx used different advertising techniques to gain

popularity among people.

Online media like facebook, google ads etc

Marketing Campaigns

Online Media Used

Campaign: Ghar Baithe Kamao

Objective: Things lying ignored in your house may be

useful to someone else and can become a profitable means

for you to earn some cash by selling them through OLX!.

OLX INDIA - CEO

AMARJIT BATRA - CEO - OLX INDIA &

HEAD - ASIA,OLX INC.

Previous - eBay India,

Education - Harvard Business School-

Naspers Program

EXPERIENCE

CEO - OLX India & Head - Asia, OLX Inc.

{April 2012 – Present (2 years 7 months)}

Country Manager - OLX India & VP of Business Development, OLX Inc.

{December 2008 – Present (5 years 11 months)}

Head - New Business & Global Trade- eBay India

{September 2004 – November 2008}

EDUCATION

Harvard Business School- Naspers Program: General Management - Strategy, Marketing & Leadership , 2011

Indian School of Business: Exec Program 2008, Strategic Thinking and Implementation

UBS, Panjab University, Chandigarh: MBA, Marketing, International Business (1990 – 1992)

Panjab University : B.E., Industrial Engineering 1986 –1990

Market share

Managed to capture 60% of the online classified

marketshare.

Its traffic has grown 55 times in the last 22

months

Crossed half a billion page views in July 2013

OLX mobile apps have exceeded 3.2 Mn app

downloads in India.

Thank You