ollie sharpe - linkedin - september 26th
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LinkedIn and the changing face of Recruitment
Ollie SharpeUK Sales ManagerLinkedIn
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#SourceIn SourceIn London
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#SourceIn SourceIn London
Connect the world’s professionals to make them more productive and
successful
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Why members come to LinkedIn
©2013 LinkedIn Corporation. All Rights Reserved. 5
EverywhereWork wherever our
members work
InsightsBe great at what
you do
IdentityConnect, find, and
be found
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Insights: Influencers
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Everywhere: Apply for a Job on Mobile
7
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Members worldwide
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238m+Registered members as
of Sept 2013
3M+
21M+India
8M+
Canada
84M+USA
13M+Brazil
42M+APAC
M+
200+Countries and territories
65%Of LinkedIn members are
outside of the US
LinkedIn’s global footprint is expanding:
EMEA74M+ UAE
1M+
3M+DACH
5M+Italy
5M+France
5M+Spain
4M+NL
13M+UK
1M+Sweden
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21% 15% 44% 20%
ActiveSending out resumes and actively looking for a new position.
TiptoerThinking about changing jobs and reaching out to close associates.
ExplorerNot looking for a job but willing to discuss a new opportunity with recruiters.
Super PassiveHappily employed and not interested in a new opportunity.
Together known as Approachable.
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There are fundamental differences between active and passive candidates
Active Candidate- Ready to apply online- Searching for opportunities- Responds quickly- Accepts best job offered now
Passive Candidates- Do not have a current CV- May listen to opportunities- Seek additional information- Will move for the right job
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#intalent
The Changing Landscape
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The Social Web
©2013 LinkedIn Corporation. All Rights Reserved.
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Social networking haschanged the behavior of online users.
Changes the way users
- Process information - Make buying decisions - Look for employment
People expect information to be relevant and personalised.
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93%of recruiters use or plan to use
LinkedIn for recruiting
Source: Jobvite 2012 Social Recruiting Survey.
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Your biggest concern today?
16
Source: LinkedIn Recruitment Trends survey, 2013.
“there’s not a lot of quality talent.”
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Your biggest concern today?
17
Source: LinkedIn Recruitment Trends survey, 2013.
“a lot of competition.”
Ian MullenMarketing Manager, Emerald Technology
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Your biggest concern today?
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“establishing my firm as a trusted partner.”
Alison RecordonBusiness Improvement Manager, Impellam
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Relationships
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What you can be doing for free
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Identity: build personal, professional brand
Skills & Expertise
Thought Leading Updates
Summary and Experience
Your visual identity and headline
Groups &Associations
Recommendations
1. Photo2. Headline3. Updates
4. Summary
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Use your network to add insights to your workflow
©2012 LinkedIn Corporation. All Rights Reserved.
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Outlook Integration Email Signature
Google Toolbar Mac Search Widget
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Insights: share and learn knowledge
©2013 LinkedIn Corporation. All Rights Reserved.
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Relevant, recommended news
Engaging, informative insights
LinkedIn Today Thought-leadership
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Why are followers important..
of members are more likely to share information as a result of following a company 61%
3x more likely to apply for jobs posted by companies they follow
78% more likely to accept an approach
6x more likely to view your Careers Page
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Build a community: Engage, analyze, optimize
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Analyze & Optimize
Engage Followers: Post Updates
Build Community: Acquire Followers
Establish company and profile Presence:
Develop Branding Assets
xyzCo
xyzCo
Ed Franklin
Grow Your Career by Following:
XYZ.CO
Cecile, get the latest on XYZ.CO Jobs, News & more!
XYZ.CO
Grow Your Career by Following:
XYZ.CO
Cecile, get the latest on XYZ.CO Jobs, News & more!
XYZ.CO
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2
Engage and build relationshipsDeliver regular updates to your followers’ network update streams
1
3
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Measure your impactDetailed follower analytics
Trackcompany
update engagement
metrics
Segment followers on targetable dimensions
Track new follower acquisition
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Insights for Updates
1 LinkedIn Follower Report, US, January 20122 LinkedIn internal data, global, January 2012
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South Africa: 1.75mio members+ 1500 new members per day
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Our Enterprise Solutions
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HireEngage the world’s best passive talent
SellEngage the world’s
decision makers
MarketEngage most
effectively with professionals
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HireEngage the world’s best passive talent
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MarketEngage most effectively with professionals
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It all starts with your presence on LinkedInYour chance to showcase your Talent and your Company
Your Employee’s Profiles- The first thing potential candidates see - Daily contact with your clients
Your Company Pages- Promote your expertise - Showcase live roles
Your Followers- Build trusted relationships with a wider network- Engage potential clients & candidates
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SellBuild trust with clients
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