Olivomio

a healthy food initiative

• high quality • lower than retail priced• small family farm produced

Organic olive oilsOrganic olive oil products

with large part of profits going to non-profit programs educating Dutch children on healthy

& sustainable eating habits

Olivomio website

products• organic olive oils from Europe

• mild for baking• well priced for cooking• yummy for tasting cold (salads/dips)

• pastes /pesto/olives/sauces/veggies

• organic cosmetics• hand cream• body oil • soap

olive wood products

•olive farm holidays

customers are

“members” with the right to:• shop at a reduced price• Free shipping if ordered via web• Pick-up at distribution points• Free tastings

members can be end-consumers, offices, restaurant owners … etc,

member aquisition

social networking …facebook

community

tasting evenings amongst friends….distribution a la “Tupperware”

local markets

member communication

•newsletter & own recipes

• quarterly tastings in larger cities

• annual new harvest olive oil sampling

• 25% of profits to initiative “Tijd voor Eten”

partners – olive oil

High price

Intense/Strong Smooth/MildLow price

timeline• February – May 2012 – selection suppliers/portfolio

• June 2012 – tasting evenings (invite per mail/facebook)

• July 2012 – first order based on tastings

• August 2012 – product arrives

• September 2012 : •first deliveries & launch website/shop• Stands on Zuidermarkt & Kijk op West /Amsterdam• new round of tastings

sponsoring food education: ”tijd voor eten”

• financieel: sponsoring met 25% van inkomsten Olivomio• Olivomio producten for initiatieve• Co-promotie op

• website• tastings• markten• beursen• alle andere pers