old mba 5-year integrated practice-oriented programme syallabi … 5yr syllabus... · ·...

OLD MBA 5-YEAR INTEGRATED PRACTICE-ORIENTED PROGRAMME SYALLABI (Prior to 2010-11)

Scheme of Examination

Semester-I (Total Marks: 600)Maximum Marks

mba-801 : Conceptual Foundations of Management 100mba-802 : Understanding Human Behaviour 100mba-803 : Executive Communication 100mba-804 : Fundamentals of Accounting 100mba-805 : Fundamentals of Sociology 100mba-806 : Computer Fundamentals 100

Semester-II (Total Marks: 550)

mba-811 : Business Statistics 100mba-812 : Business Mathematics 100mba-813 : Business Laws 100mba-814 : Business Economics 100mba-815 : Database Management System 100mba-816 : Term Paper Presentation (Based on ‘On- Job Training’) 50

Semester-III (Total Marks: 550)

mba-821 : Environment Management and Law 100mba-822 : Cost Accounting 100mba-823 : Indian Macro Economic Environment 100mba-824 : Corporate Law 100mba-825 : Elements of Marketing 100mba-826 : Term Paper Presentation (Based on ‘On-Job Training’) 50

Semester-IV (Total Marks: 550)

mba-831 : Basics of Finance 100mba-832 : Management Accounting 100mba-833 : Production Management 100mba-834 : Management Information System 100mba-835 : Basics of HRM 100mba-836 : Term Paper Presentation (Based on ‘On-Job Training’) 50

Semester-V (Total Marks: 650)

mba-841 : Purchase & Materials Management 100mba-842 : Quantitative Techniques for Business Management 100mba-843 : Entrepreneurship Development 100mba-844 : Business Research 100mba-845 : Service Marketing 100mba-846 : International Business 100mba-847 : Term Paper Presentation (Based on ‘On-Job Training’) 50

Semester-VI (Total Marks: 700)

1

mba-851 : Project Management 100mba-852 Marketing Communication 100mba-853 : Export Documentation and Procedures 100mba-854 : Total Quality Management 100mba-855 : Human Resource Development 100mba-856 : Vyavharik Hindi 100mba-857 : Term Paper Presentation (Based on ‘On-Job Training’) 50mba-858 : Comprehensive Viva-Voce 50

Grand Total Marks (from I to VI Semesters) 3600

Semester-VII (Total Marks: 700)mba 861 : Strategic Management 100mba 862 : Economic Aspects of Indian Constitution 100mba 863 : Term Paper Presentation (Based on ‘On-Job Training’) 50

OPTIONAL PAPERS:The student are required to opt for 4 theory and a Practical-cum-Viva-Voce papers in all

from one functional area Viz., Marketing, Finance and Human Resources. First 3 Theory Papers in each functional areas are compulsory besides Practical-cum-Viva-Voce.

MARKETING: mba 864 : Consumer Behaviour 100mba 865 : Sales and Distribution Management 100mba 866 : International Marketing Management. 100mba 867 : Practical –cum-viva-voce based on paper mba 864, 50

mba 865 & mba 866mba 868 : Working Capital Management 100

ORmba 873 : Industrial Psychology 100

FINANCEmba 868 : Working Capital Management 100 mba 869 : Foreign Exchange Management 100mba 870 : Security Analysis and Investment Management 100

mba 871 : Practical-cum-Viva-Voce based on paper mba-868, 50mba-869 & mba-870

mba 864 : Consumer Behaviour 100OR

mba 873 : Industrial Psychology 100HUMAN RESOURCES

mba 872 : Industrial Relations 100mba 873 : Industrial Psychology 100mba 874 : Managing Interpersonal Group Processes mba 875 : Practical-cum-Viva-Voce based on paper mba-872, 50

mba-873 & mba-874mba 868 : Working Capital Management 100

ORmba 864 : Consumer Behaviour 100

Semester-VIII (Total Marks: 700)mba 881 : Organizational Behaviour 100mba 882 : E-Commerce 100mba 883 : Term Paper Presentation Based on Training 50

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OPTIONAL PAPERSThe student are required to opt for 4 theory and a Practical-cum-Viva-Voce papers in all

from one functional area Viz., Marketing, Finance and Human Resources. First 3 Theory Papers in each functional areas are compulsory:

MARKETING mba 885 : Strategic Marketing Management 100mba 886 : Advertising Management 100mba 887 : Industrial Marketing 100mba 888 : Practical-cum-Viva-Voce based on paper mba-885, 50

mba-886 & mba-887mba 890 : Indian Financial System 100

ORmba 895 : International Human Resource Management 100

FINANCEmba 889 : Multinational Financial Management 100mba 890 : Indian Financial System 100mba 891 : Portfolio Management 100mba 892 : Practical-cum-Viva-Voce based on paper mba-889, 50

mba-890 & mba-891mba 895 : International Human Resource Management 100

ORmba 887 : Industrial Marketing 100

HUMAN RESOURCE

mba 893 : Compensation Management 100mba 894 : Labour Legislation in India 100mba 895 : International Human Resource Management 100mba 896 : Practical-cum-Viva-Voce based on paper mba-893, 50

mba-894 & mba-895mba 887 : Industrial Marketing 100

ORmba 890 : Indian Financial System 100

Semester – IX (Total Marks = 700)

COMPULSORY PAPERS:

mba-901 : Management Science 100 mba-902 : International Business Environment 100 mba-903 : Term Paper Presentation Based on Training 50


from one functional area Viz., Marketing, Finance and Human Resources. First 3 Theory Papers in each functional areas are compulsory besides Practical-cum-Viva-Voce. Marketing

mba-904 : Retail Marketing 100mba-905 : Rural Marketing 100mba-906 : Sales Promotion Management. 100mba-907 : Practical-cum-Viva-Voce based on paper mba-904, 50

mba-905 & mba-906mba-909 : Bank & Insurance Management 100

OR3

mba-913 Counselling Skills for managers 100

Finance:

mba-908 : Financial Derivatives 100mba-909 : Bank and Insurance Management 100mba-910 : Corporate Tax Planning & Management 100mba-911 : Practical-cum-Viva-Voce based on paper mba-908, 50

mba-909 & mba-910mba-904 : Retail Marketing 100

ORmba-913 Counselling Skill for Managers 100

Human Resources Management

mba-912 : Organizational Change & Stress Management 100mba-913 : Counselling skills for managers 100mba-914 : Performance Management 100mba-915 : Practical-cum-Viva-Voce based on paper mba-912, 50

mba-913 & mba-914mba-909 : Bank & Insurance Management 100

ORmba-904 Retail Marketing 100

Semester-X (Total Marks = 700)

COMPULSORY PAPERS:

mba-1001 Knowledge Management 100mba-1002 Indian Trade and WTO 100 mba-1003 Comprehensive Viva-Voce 100mba-1004 Term Paper Presentation Based on Training

(based on the training done in the 9th Semester) 50


from one functional area Viz., Marketing, Finance and Human Resources. First 2 Theory Papers in each functional areas are compulsory besides Practical-cum-Viva-Voce.

Marketing

mba 1005 Product and Brand Management 100 mba 1006 Marketing of Non Profit Organization 100 mba 1007 Practical-cum-Viva-Voce based on paper mba-1005, 50

& mba-1006 mba 1009 Strategic Financial Management 100

OR mba 1011 Human Resource Planning and Development 100

Financemba 1008 Merchant Banking And Financial Services 100 mba 1009 Strategic Financial Management 100 mba 1010 Practical-cum-Viva-Voce based on paper mba-1008, 50

& mba-1009mba 1005 Product and Brand Management 100

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OR mba 1011 Human Resource Planning and Development 100

Human Resources Management mba 1011 Human Resource Planning and Development 100 mba 1012 Manpower Development for Technical Change. 100 mba 1013 Practical-cum-Viva-Voce based on paper mba-1011, 50

& mba-1012mba 1005 Product and Brand Management 100

OR mba 1009 Strategic Financial Management 100

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DETAILED CURRICULUMSEMESTER - I

mba-801: Conceptual Foundations of Management M.M. : 100Internal : 30External : 70Time : 3 Hours

Note: There will be Five units in all. The number of questions to be set will be ten, in a manner that there are two questions from each unit. The students will be required to attempt Five questions in all, selecting one from each unit. There may be a case problem (may or may not be compulsory); it will be in lieu of two questions carrying 28 marks and will be in addition to ten questions.

Course Objective: To facilitate an understanding of various concepts, principles and functions of management.

Unit-I : Nature, Scope and Significance of Management; Role of Managers; Principles of Management; Scientific Management. Development of Management Thought - Classical, Neoclassical and Contingency.

Unit-II : Planning - Meaning and Importance of Planning; Planning Process; Considerations in Planning; Methods of Planning; Types of Plans; Decision Making - Concept and Techniques.

Unit-III : Organising - Meaning and Importance of Organising. Process of Organizing, Principles of Effective Organisation; Key Elements in Organising Process: Departmentation, Decentralisation, Delegation; Authority Relationship - Line, Staff and Functional; Formal vs Informal Organisations.

Unit-IV : Motivation, Leadership and Communication - Concept and Significance of Motivation. Determinants of Behaviour; Maslow's Theory of Motivation; Expectancy Theory. Theory X and Theory Y. Meaning and Importance of Leadership; Leadership Styles; Qualities of Leadership. Communication - Meaning, Significance, Barriers and Channels.

Unit-V : Control and Management of Change - Managerial and Budgetary Control; Control Process; Control methods : Pre action Control, Steering Control and Post- action Control, Control Techniques. Management of Change - Concept and Process. Resistance to Change.

Suggested Readings :

1. B.P. Singh and A.K. Singh : Modern Management, Excel Book, N. Delhi.2. B.P. Singh : Management Concepts & Practices, Dhanpat Rai &

sons, Nai Sarak, Delhi.3. James Stouen, A.F. : Management, Prentice Hall of India,

Freeman, R. Edward New Delhi.4. Fred Luthans, : Introduction to Management, Mc Graw, Hill.5. R.S. Dwivedi : Management - An Integrated Approach,

National Publishing Co., Delhi.

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mba-802 : Understanding Human Behaviour

M.M. : 100Internal : 30External : 70Time : 3 Hours


Course Objective: To facilitate an understanding of human behaviour and its varied determinants.

Unit-I : Definition of Behaviour; Psychology in Historical Perspective - Behaviourism, Gestalt Psychology, Psychoanalysis; An overview of different branches of Psychology - Clerical, Industrial, Social, Experimental and Para Psychology.

Unit-II : Perception - Meaning and Significance of Perception; Perceptual Organisation - Laws of organisation; Perceptual Abnormalities - Illusions & Hallucinations. Person Perception.

Unit-III : Learning - Meaning and Process; Types of Learning; Learning Theories - Classical Conditioning, Operant Conditioning, Social Learning Theories. Problem Solving and Thinking.

Unit-IV : Motivation - Meaning and significance; Theories of Motivation, Motivational Dilemmas. Emotion - Meaning; Theories; Management of Emotion; Emotional Intelligence - Meaning, Significance and Assessment.

Unit-V : Personality - Definition; types, Determinants and Assessment of Personality. Theories of Personality. Self-concept. Defensive Behaviour


1. Hilgard & Atkinson : Introduction to Psychology

2. C.T. Morgan & King : Introduction to Psychology

3. Baron : Introduction to Psychology

4. R.N. Sharma : Foundations of Psychology

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mba-803 : Executive Communication

M.M. : 100Internal : 30External : 70Time : 3 Hrs


Course Objective: To develop written and oral communication skills.

Unit-I : Communication : Meaning, Purpose and Importance, Functions and Process. Language Skills : Listening, Speaking, Reading, Writing. Types of Communication: Oral, Written, Verbal and Non-Verbal, Problems in Communication.

Unit-II : Channels of Communication : Formal Versus Informal, Factors in Grapevine Phenomenon. Communication and Decision-Making in Small Groups; Role of Groups; Characteristics of Small Groups, Teamwork : Nature and Significance.

Unit-III : Communication within the Organisation : Memo Writing, Proposal Writing, Report Writing, Summerising, Office Orders, Circulars, Writing Notes, Preparing Agenda, Action Taken Report.

Unit-IV : Communication Outside the Organisation - Business Correspondence : Request for Quotations, Tenders, Orders, Drafting of Sales Letters, Circular Letters, Correspondence with Suppliers Regarding Complaints, Follow-up Letters.

Unit-V : Mechanics of Writing: Punctuation, Abbreviations, Numbers, References. Effective Listening : Face to face Conversation, Telephonic Conversation, Interviews, Instructions, Dictation.


1. Sinha, K.K. : Business Communication, Galgotia Publishing Company.

2. Pradhan, Homai, et al : Business Communication, Himalaya Publishing House.

3. Paul, Rajendra and : Business Communication, Sultan Chand &

Korthalli, J.S. Sons.

4 Murphy and : Business Communications.

Hilderbrandth

8

mba-804 : Fundamentals of Accounting



Course Objective: To develop conceptual understanding of the fundamentals of financial accounting system which processes transactions and other events through a book-keeping mechanism to prepare and understand financial statements.

Unit-I : Accounting as a Measurement Discipline, Accounting Concepts and Conventions; Nature, Scope, Functions and Limitations of Accounting. Role of Accounting in Society.

Unit-II : Accounting Process : Journal and Ledger Leading to Preparation of Trial Balance Including Rectification of Errors. Bank Reconciliation Statement. Subsidiary Books.

Unit-III : Capital and Revenue, Classification of Income, Expenditure and Receipts. Preparation of Final Accounts for Non-Corporate Entities with Adjustments.

Unit-IV : Bill of Exchange and Promissory Notes. Depreciation : Concept, Causes, Features, Objectives and Methods. Valuation of Stock.

Unit-V : Computer and Accounting : Meaning, Features and Working of Computers. Role of Computer in Accounting; The Flow Chart, Computer Processes, Software packages for Accounting.


1. Pandey, I.M. : Management Accounting, Vikas Publications.

2. Khan, M.Y. and : Management Accounting, Tata McGraw Hill.

Jain, P.K. New Delhi.

3. D.K. Goyal : Accounting

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mba-805 : Fundamentals of Sociology



Course Objective: To familiarise the students with basic concepts and theories of sociology.

Unit-I : Introduction : Nature and Scope of Sociology. The Methods of Sociology; Fundamental Concepts of Sociology. The Relationship Between Man and Society.

Unit-II : Social Structure and Processes – Social Structure: Meaning, Elements and Types; Social Institutions and Their Functions, Social Process: Co-operation, Conflict, Competition and Assimilation.

Unit-III : Socialization and Social Action : Meaning of Socialization; Socialization as a Process of Learning; Stages and Agencies of Socialization. Social Action: Elements, Rationality of Means; Economic, Political and Religious Integration of Ends.

Unit-IV : Social Change and Institution: Meaning, Types and Factors in Social Change; Social Problems: Meaning, Causes and Remedies. Social Institution: Family, Religion and Marriage; Social Stratification in India.

Unit-V : An Overview of Different Branches of Sociology. Basic Concepts of Industrial Sociology: Attitude Formation and Change. Morale Audit; Values and Norms; Power and Politics; Bureaucracy.


1. Miller & Form : Industrial Sociology

2. Sheth (N.R.) : Industrial Sociology in India

3. Sachadeva, V.B. : Introduction to Sociology

4. Mike O' Donnell : Introduction to Sociology

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mba-806 : Computer Fundamentals


Note: There will be five units in all. The number of questions to be set will be ten, in a manner that there are two questions from each unit. The students will be required to attempt Five questions in all, selecting one from each unit. There may be a case problem (may or may not be compulsory); it will be in lieu of two questions carrying 28 marks and will be in addition to ten questions.

Course Objective: The objective of the course is to familiarize the students with the basics of the computers and their uses.

Unit-I : Fundamentals of Computers :Introduction to Computer Types (Analog, Digital and Hybrid); Characteristics of Computers; Evolution of Computers (History, Generation), Basic Components of a Computer, Their Functions and Inter-relation; Stores Program Concept, RAM, ROM; Computer Hardware and Software and Firmware; Computer Languages, Types of Software, Processing of a Computer, Uses, Applications and Capabilities; Concept of Data Communication and Networking.

Types of Computer Systems; Personal-Micro, Mini, Mainframe and Super Computer; Differences and Capabilities; Range of Applications.

Unit-II : Data Representation : Number Systems (Binary, Octal and Hexadecimal) and Their Inter-Conversions; Binary Arithmetic; Internal data representation; Organization of memories; Representation of Number (Fixed-point and Floating point); Representation of Alphanumeric Character Codes.

Unit-III : Data Storage: Primary Storage; Addressing and Capacity; Types of Secondary Storage - Magnetic Tapes, Disks, Organisation Methods (sequential and direct); Floppy Disk Optical Disk; CD-ROM.

Unit-IV : Input/Output Devices: Tape/Discs/Diskettes, Lightpen, Mouse and Joysticks, Character Readers, VDU; Serial, Line-Printer Plotters.

Unit-V : Operating System : Introduction to Operating System; Types of Operating Systems. Introduction to Text Processing via Word Processor, Introduction of Spreadsheet, its Types and Applications.

Introduction to Text Processing via Word Processor, Introduction to Spreadsheet, its Types and Application.


1. Govindraju, S. : Introduction to Computer Science – Wiley, Eastern Ltd.2. Jain, V.K. : Computers and Beginners3. Sinha, P.K. : Fundamentals of Computers4. Nortron, Peter : DOS 5.0/65. Ram, B. : Computer Fundamentals.

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SEMESTER - II

mba-811: Business StatisticsM.M. : 100Internal : 30External : 70Time : 3 Hours


Course Objective: To acquaint the students with the statistical techniques and their applications to business problems.

Unit-I : Statistics - Origin and Growth, Definition, Significance, Scope; Functions and Limitations of Statistics. Statistical Survey - Planning and Executing the Survey. Descriptive and inductive Statistics - an Introduction.

Unit-II : Collection of Data - Types of Data, Methods of Data Collection, Interview and Questionnaire. Sources of Data Collection.

Unit-III : Classification and Tabulation of Data: Meaning and Objectives; Types of Classification. Tabulation of Data, Parts of a Table, General Rules of Tabulation; Diagramatic and Graphic Presentation - Significance and Rules for Constructing Diagrams and Graphs.

Unit-IV : Measures of Central Tendency and Dispersion - Central Tendency: Mean Median, Mode, Geometric Mean, and Harmonic Mean. Dispersion: Range, the Mean Deviation, the Standard Deviation, Coefficient of Variation, Variance Lorenz Curve, Skewness.

Unit-V : Correlation Analysis: Concept, Types and Significance; Karl Pearson's and Spearman's Coefficients of Correlation; Multiple and Partial Correlation. Regression Analysis - an Introduction.


1. Business Statistics by J. K. Sharma. Pearson Education, Delhi.2. Statistics – an Introduction R.P. Hooda. MacMillian India Limited, New Delhi.3. Business Statistics by S.P. Gupta and M. P. Gupta. Sultan Chand and Sons, New Delhi.4. Statistical Method by S.P. Gupta. Sultan Chand and Sons, New Delhi.5 Fundamental of Statistics by S. C. Gupta. Himalaya Publishing House, Mumbai.

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mba-812 : Business MathematicsM.M. : 100Internal : 30External : 70Time : 3 Hours

Note: There will be five units in all. The number of questions to be set will be ten, in a manner that there are two questions from each unit. The students will be required to attempt Five questions in all, selecting one from each unit. There may be a case problem (may or may not be compulsory); it will be in lieu of two questions carrying 28 marks and will be in addition to ten questions.

Course Objective: To familiarise the students with a broad based knowledge of mathematics with focus on business application.

Unit-I : Theory of Sets: Meaning, Elements, Types, Presentation and Equality of Sets; Union, Intersection, Compliment and Difference of Sets. Venn Diagram; Cartesian Product of Two Sets, Application of Set Theory.

Unit-II : Indices and Logarithms, Arithmetic, Geometric and Harmonic Progressions and their Business Applications; Sum of Squares and Cubes of First Natural Numbers.

Unit-III : Permutations, Combinations, and Binomial Theorem (positive index). Differential and Integral Calculus - An Introduction.

Unit-IV : Matrices - Types, Properties, Addition, Multiplication, Transpose and Inverse of Matrix. Properties of Determinants; Solution of Simultaneous Linear Equations; Business Application of Matrices.

Unit-V : Derivative as a Rate Measure. Elasticity as a Function. Price Elasticity of Supply. Price Elasticity of Demand, Income Elasticity of Demand. Marginal Costs and Revenues; Relation between Average and Marginal Cost.

Suggested Readings:1. Sancheti, D.C. and : Business Mathematics, Sultan Chand &

Kappor V.K. Sons, New Delhi.2. Zameerudin, Quazi : Business Mathematics, Vikas Publishing

Khanna, V.K. and House, New Delhi Bambri, S.K.

3. Reddy, R. Jaya Prakash : A Text book of Business Mathematics,and Reddy, Y. Mallikarjuna Ashish Publishing House, New Delhi.

4. Mongia : Mathematics for Business and Economics.

5. Raghavachari : Mathematics for Management.

13

mba-813: Business LawsM.M. : 100Internal : 30External : 70Time : 3 Hours


Course Objective: To give an exposure to the students of some of the major commercial laws affecting the business.

Unit-I : Meaning of Law, its Significance and Relevance to Modern Civil Society. Indian Contract Act, 1872 : Meaning and Essentials of a Valid Contract, Performance of Contract, Termination of Contract.

Unit-II : Contracts of Indemnity and Guarantee, Bailment and Pledge. Law of Agency.

Unit-III : Sale of Goods Act, 1930: Essentials of a Contract of Sale, Condition and Warranties; Transfer of Title by Non-owners; Performance of the Contract of Sale. Unpaid Seller - his Rights.

Unit-IV : Elements of Company Law : Nature and meaning of company; Promotion and incorporation of a company: Memorandum of Association, Articles of Association; Board of Directors.

Unit-V : Indian Partnership Act, 1932 : Meaning and Nature of Partnership Types of Partnership; Partnership Deed, Rights and Duties of Partners.


1. Gulshan (S.S.) : Business Law, New Age Int. Publication.2. Aggarwal, S.K. : Business Law, Galgotia Publications.

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mba-814 : Business EconomicsM.M. : 100Internal : 30External : 70Time : 3 Hours


Course Objective: To introduce basic concepts, analytical tools and theories of business economics.

Unit-I : Introduction to Business Economics: Nature and scope of business economics; Nature of business decisions making; Objectives of a Firm. Profit maximisation as the Goal of Corporate Firms. Limitations of Economic Theories.

Unit-II : Concept of Demand; Types of Demand; Factors Affecting Demand; Law of Demand; Concept of Elasticity of Demand; Measurement of Elasticity of Demand and its Implications in Decision Making Process; Introduction to Demand Forecasting - its Role, Types and Methods.

Unit-III : Production and Cost Analysis; Meaning of Production; Production Technology; Production Function, Least Cost Combination of Inputs; Factor Productivities and Returns to Scale, Cost Concepts, Determinants of Cost, Cost Output Relationship.

Unit-IV : Pricing under Different Types of Market Structures i.e. Perfect, Monopoly, Monopolistic and Oligopoly; Introduction to Capital and Investment Decisions; Methods of Evaluating Various Investment Decisions.

Unit-V : Alternative Theories of Firm's Behaviour; Profit analysis; Product Market Analysis; Money Market Analysis.


1. Mote Paul & Gupta : Managerial Economics

2. Varshney, R.L. & : Managerial EconomicsMaheshwari, K.L.

3. Dwivedi, D.N. : Managerial Economics

15

mba-815 : Database Management SystemM.M. : 100Internal : 30External : 70Time : 3 Hours


Course Objective: To inculcate the knowledge of Data Base & their effective usage in managerial Decision making.

Unit-I Introduction to Database System, Concepts, Advantages, Disadvantages, Types, Architecture of Database System. Schema, Subschema, Components of Database System.

Unit-II Roles of Database Administrator, Entity, Attributes, E-R Diagram, Entity-Relationship (One-To-One, One-To-Many, Many-To-Many).

Unit-III Data Models: Hierarchical, Network, Relational.

Unit-IV Functional Dependency, Transitive Dependency, Multi-valued Dependency, Normalization.

Unit-V Database Security, Concurrency.

Suggested Readings:

1 Database Management System : Elmasri Navathe

2. Database Management System : James Martin

3. Database Management System : C. J. Date

mba-816 : Term Paper Presentation (Based on ‘On-Job Training’) M.M. : 50

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SEMESTER - IIImba-821 : Environment Management and Law


Note: There will be Five units in all. The number of questions to be set will be ten, in a manner that there are two questions from each unit. The students will be required to attempt Five questions in all, selecting one from each unit.

Course Objective: To familiarise the students with same environmental issues.

Unit-I: Environment Management – Meaning, Nature and Scope. Ecological Systems and Environmental Systems. Components of the Eco-System.

Unit-II: Man and Ecosystem and Environmental Systems. Conservation and Management.

Unit-III: Eco-Friendly Business – Corporate Social Responsibility, Green Marketing, Environment Ethics.

Unit-IV: Approaches for Environmental Management – Management Based on Standards, Management Based on Best Practicable Means, Other Measures for Environment.

Unit-V: Major Provisions of the Environment (Protection) Act, 1986. Environment Audit.

Suggested Readings:

1. G.N. Pandey: Environment Management Vikas Publications

17

mba-822: Cost Accounting



Course Objective : The objective of the course is to provide knowledge of basic concepts to the students in cost accounting.

Unit-I: Introduction : Limitations of Financial accounting, Meaning, Definition, Objectives, Advantages of Cost Accounting. Difference between Cost Accounting and Financial Accounting. Objections Against Cost Accounting. Installation of a Costing System. Difficulties in Installing a Costing System.

Unit-II: Cost Units and Cost Centers. Methods of Costing: Job, Contract, Batch, Process, Unit, Operating and Multiple Costing. Types of Costing : Uniform Costing, Marginal Costing Historical Costing. Analysis and Classification of Cost. Cost sheet and its Preparation. Items Excluded from cost books

Unit-III: Materials control : Meaning, Need for Control, Purchasing and Function of Purchase Department. Purchase Procedure. Stores Control: Maximum Level, Minimum Level, Safety Level, EOQ, Material Records, Stores Ledger, Perpetual Inventory System, Continuous Stock- taking.

Unit-IV: Labour Cost, System of Wage Payment, Time Wage System and Piece Rate System. Premium and Bonus Plans.

Unit-V: Overheads their classification – Function-Wise, Elements-Wise, Behavior-Wise Classification and it’s use. Factors in Selection of Methods of Overhead Rate for Factory. Miscellaneous Items in Overheads: Interest on Capital, Depreciation, Contribution to Staff Provident Fund, Packing, Income Tax, Discount Received, Debts, Night Shift Bonus, Cost of Defectives, Advertising Expenses and Bonus etc.

Suggested Readings:

1. B.M. Lall Nigam & G.L. Sharma : Cost Accounting2. Maheshwari & Mittal : Cost Accounting3. Manash Dutta : Cost Accounting, Pearson India

18

mba-823: Indian Macro Economic Environment



Course Objective: The main objective of this course is to apprise the students of Economic Policies of Government of India and to help them understand the parameters of Indian Macro Economic Environment.

Unit-I :Economic Roles of Government - Planning, Entrepreneurial, Regulatory & Promotion, Major Problems of Indian Economy - Economic Growth, Poverty, Population and Unemployment.

Unit-II : Industrial Policy, Monetary Policy and Fiscal Policy in India.

Unit-III: Small Scale Industries : Meaning, Role and Problems, Role of Public Sector Enterprises in Indian Economy, Concepts of Liberalisation, Privatisation, Globalisation and Disinvestment.

Unit-IV: India's International Trade, Exports & Imports, Balance of Payment, EXIM Policy, Inflation in India.

Unit-V : India and World Economy, Role of WTO, IMF & World Bank, Trends of National Income & Per Capita Income in India, Relative Importance of Agriculture, Industry & Service Sector.

Suggested Readings:

- Indian Economy- Ruddar Dutt & K.P.M. Sundaram

- Indian Economy-Mishra & Puri

- Business Environment-Francis Cherunilam

- Business Environment-K. Ashwathapa

19

mba-824: Corporate Law



Course Objective: The objective of this paper is to acquaint the students with major provisions of the Company Law, 1956.

Unit-I: Evolution of Company Law in India. Company : Meaning, Salient Features, Forms of Company. Difference between a Company and Partnership.

Unit-II: Formation of Company : Promotion, Position of Promoters and their Remuneration, Duties and Liabilities. Registration of companies.

Unit-III: Memorandum of Association : Meaning, Contents and its Alteration. Doctrine of Ultra vires. Articles of Association : Meaning, Contents, and its Alteration. Principle of Constructive Notice.

Unit-IV: Prospectus and its Contents. Liability for Mis-Statement. Shares and Share Capital. Members and Shareholders.

Unit-V: Company Meetings and Proceedings. Managerial Remuneration. Power, Duties, Liabilities and Meetings of Directors.

Suggested Readings:

1. Avtar Singh : Company Law

2. S.C. Kucchal : Company Law

20

mba-825: Elements of Marketing



Course Objective: The objective of this course is to familiarise the students with the basic functions and processes of Marketing.

Unit-I: Marketing- Definition, Nature & Scope, Various Concepts of Marketing, Marketing Mix, STP (Segmenting, Targeting & Positioning) Approach to Marketing, Marketing Environment.

Unit-II: Product-Meaning, Levels, Product Mix, New Product Development, Product Life Cycle, Branding & Packaging.

Unit-III: Pricing- Objectives, Methods & Policies, Promotion Mix- An Introduction to Advertising, Sales Promotion, Personal Selling, Direct Marketing & Public Relations.

Unit-IV: Distribution Channels- Planning & Management, Retailing, Wholesaling, Physical Distribution & Logistics Decisions.

Unit-V: Selected Applications: International Marketing, Marketing Research & Information System, Marketing on Web.

Suggested Readings:

1. Marketing Management by Philip Kotler.

2. Marketing Management by E.J. McCarthy.

3. Marketing Management by Ramaswamy and Namakumari.

4. Marketing Management by J. C. Gandhi

5. Marketing Management by Arun Kumar, Vikas Publishing House.

mba-826: Term Paper Presentation (Based on ‘On-Job Training’) M.M. : 50

21

SEMESTER - IV

mba-831: Basics of FinanceM.M. : 100Internal : 30External : 70Time : 3 Hours


Course Objective: To familiarise the students with the basics of finance.

Unit-I: Definition and Importance of Finance Function, Functions of Finance, Distinction between Accounting Function and Finance Function, Definition and Functions of Financial Management, Objectives of Financial Management, Organisation of the Finance Function.

Unit-II: Meaning, Characteristics and Need for Financial Planning in Business Concerns, Factors to be Considered in Drafting a Financial Plan. Meaning of Capitalisation and Theories of Capitalisation. Over-Capitalisation and Under-Capitalisation.

Unit-III: Sources of Long-term, Medium term and Short-term Finance, Capital Structure, Objectives of Capital Structure and Characteristics of an Optimal Capital Structure.

Unit-IV: Concept of Cost of Capital, Importance of Cost of Capital in Managerial Decision Making, Computation of Cost of Capital, Concept of Average Cost of Capital.

Unit-V: Definition and Importance of Capital Budgeting, Methods for Evaluating the Capital Investment Proposals, Time Value of Money.

Suggested Reading:

3. I.M. Pandey : Financial Management

4. S.C. Kuchal : Financial Management

5. M.Y. Khan : Financial Management

22

mba-832: Management AccountingM.M. : 100Internal : 30External : 70Time : 3 Hours


Course Objective: To make students understand the applications of accounting for managerial functions.

Unit-I: Definition, Characteristics and Scope of Management Accounting, Functions of Management Accounting, Management Accounting as a Tool of Management, Distinction Between Financial Accounting and Management Accounting.

Unit-II: Meaning of Budget and Budgetary Control, Objectives of Budgeting, Types of Budgets for Effective Control, Meaning & Functions of Cash Budget.

Unit-III: Nature and Importance of C-V-P Analysis, Break-even Analysis, Significance and Limitations of Break even Analysis.

Unit-IV: Concept of Marginal Costing. Distinction between Marginal Costing and Standard Costing, Advantages and Disadvantages of Marginal Costing.

Unit-V: Meaning and Importance of Reporting to Management, Types of Reports, Principles of Reporting.

Suggested Readings:

1. I.M. Pandey : Management Accounting

2. Manmohan Goyal : Management Accounting

23

mba-833: Production Management



Course Objective: The basic objective of this course is to familiarise the students one of the important functional areas of Management i.e. production.

Unit-I: Production - Definition, Nature, Scope and Importance, Production as a Functional Area of Management, Types - Job, Batch and Flow Production, Continuous and Intermittent Production.

Unit-II: Plant Location and Layout - Need, Meaning and Types of Plant Location and Layout.

Unit-III: Production Forecasting - Concept, Importance and Methods. Production Planning and Control.

Unit-IV: Method Study - Concept, Application, Procedure. Relevance of Forms, Charts and Reports in Method Study.

Unit-V: Time Study - Concept, Application, Procedure, Determination of Standard, Actual and Normal Time, Performance Rating, Work Sampling.

Suggested Readings:

1. Buffa, E.S. : Modern Production Management

2. Mayer, Raymond R. : Production & Operations Management

3. Goel, B.S. : Production Management

24

mba-834 : Management Information System



Course Objective : The objective of the Course to acquaint the students with Information Systems Management.

Unit-I : MIS - Definition, Nature, Scope, System Development Life Cycle

Unit-II : Information Sources, Types, Characteristic, Information Search, Query Identification and Analysis.

Unit-III: Systems Analysis and Design, Role of System Analyst, Types of System

Unit-IV: On-line Information Sources - Definition, Needs, Purpose and Techniques of Searching, Information Sources on Internet and Their Access.

Unit-V : Selected Application : Brief Introduction to

Marketing Information SystemPersonnel Information SystemAccounting Information System

Suggested Readings:

1. Management Information System : Jerome Kanter

2. Management Information System : Laudon C. Laudon

3. Management Information System: James O Brien

25

mba-835: Basics of HRM



Course Objective: The objective of this course is to familiarise the students with the basic functions and processes of Human Resource Management.

Unit-I: HRM: Historical Development; Definition, Objectives, Scope, Significance and Functions; Human Resource Planning.

Unit-II: Recruitment : Process, Sources, Methods and Techniques; Selection: Process, Tests, Interview; Placement.

Unit-III: Training: Process, Principles, Methods, Types; Training need Assessment and Process Evaluation; Development: Nature, Process, Methods, Techniques and Evaluation.

Unit-IV: Compensation Management: Wages, Salaries, Incentives, Fringe Benefits, Bonus; Job Evaluation; Performance Appraisal; Grievance Handling.

Unit-V: HRD : Concept, Benefits; Career Planning and Development; Counselling; Industrial Relations: Concept, Trade Unionism; Workers Participation in Management.

Suggested Readings:

1. R.S. Dwivedi : Personal Management in Indian Enterprises.

2. Armstrong, M.A. : Handbook of HRM Practices

3. Aswathappa, K.:Human Resource & Personal Management: Text and Cases

4. Dessler, G. : Human Resource Management

5. Monappa, A. : Managing Human Resources

mba- 836 Term Paper Presentation (Based on ‘On-Job Training’)

M.M. : 50

26

SEMESTER - V

mba- 841 Purchasing and Materials Management M.M. : 100Internal : 30External : 70Time : 3 Hours

Note: There will be five units in all. The number of questions to be set will be ten, in a manner that there are two questions from each unit. The students will be required to attempt five questions in all, selecting one question from each unit. There may be a case problem (which may or may not be compulsory); it will be in lieu of two questions carrying 28 marks and will be in addition to ten questions

Course Objective: the objective of this course is to acquaint the students with concepts of purchasing and Material Management issues from managerial perspectives.

Unit-I: Purchasing – Concept, Significance & Role Purchasing Cycle – it’s Significance, Purchasing as a Profession.

Unit-II Type of Purchasing – Role of Purchase Department. Purchasing Department in Relation with Other Functional Departments – Marketing, Finance, HRM

Unit-III Material Management-Concept, Aims & Scope. Organization of Material Function. Environmental Factors Affecting Material Functions. Material Cycle. Economics of Material Management. Material Planning-a Brief Introduction.

Unit-IV Procurement Decision – Make-buy, Lease. Vendor Analysis-Identification, Negotiations, Purchasing, Difficulty in Maintaining Relations, Vendor Rating. Material Handling & Transportation.

Unit-V Value analysis – Concept of Value, Techniques and Applications. Measuring Material Management Performance. Recent Trends in Material Management. Future of Material Management Standardization and Simplification Task.

Suggested Reading:

1. Purchase & Material Management P. Gopalakrishnan.

2. Purchase and supply Management Donald W. Dobler.David N. Burt

3. Purchasing and Material Management Dean S. Ammer.

27

mba- 842 Quantitative Techniques for Business Management M.M. : 100Internal : 30External : 70Time : 3 Hours


Course Objective: The objective of this course is to acquaint the students with concept of operational research as applicable in business management and business applications of quantitative techniques.

Unit-I Probability Theory: Basic Concepts and Approaches; Addition and Multiplication Rules; Bayes’ Theorem. Probability Distribution: Meaning and Types; Characteristics and Applications of Binomial, Poisson and Normal Distributions.

Unit-II Sampling: Definition, Need, Significance and Methods of Sampling. Statistical Estimation and Testing: Meaning and Various Related Concepts, Large and Small Sample Tests – z test, t-test, F test and χ2 (Chi-Square) Tests. Correlation and Regression Analysis - two Variables only.

Unit-III Operations Research: Definition, Meaning, Nature, Significance, Characteristic and Methodology of Operations Research. Linear Programming Problem: Meaning and Assumptions: Problem Formulation and Solution by Graphical & Simplex Methods. (Elementary Problems only).

Unit-IV Transportation Problem with elementary applications. Assignment Problem. PERT/CPM. Decision Theory: Decision Making Under Certainty, Risk and Uncertainty.

Unit-V Inventory Management: Introduction, Types of Inventories, Inventory Decisions, Inventory Management System, Meaning of Safety Stock. Simple Numerical Problems on Inventory. Replacement Theory: Meaning, Determination of Optimal Replacement Period, Determination of Minimum Coverage Cost, and Replacement of Items – simple applications.

Suggested Readings: 1. Business Statistics by Amir D. Aczel and J. Sounderpandian. Tata McGraw Hill Publishing

Company Limited, New Delhi.2. Statistics for Business and Economics by R.P. Hooda. MacMillian India Limited, New

Delhi.3. Statistics for Management by Richard I. Levin and David S. Rubin. Prentice Hall of India

Private Limited, New Delhi.4. Introduction to Management Science by William J. Stevenson. IRWIN, Sydney, Austrialia. 5. Quantitative Techniques in Management by N. D.Vohra.Tata McGraw Hill Publishing

Company Limited, New Delhi.6. Principles of Operation Reasearch, with applications to Managerial Decisions by Harvey M

Wagner. Prentice Hall of India Private Limited, New Delhi.

28

mba- 843 Entrepreneurship Development M.M. : 100Internal : 30External : 70Time : 3 Hours


Course Objective: The objective of this course is to acquaint the students with concepts of entrepreneurship, focus areas in the development of entrepreneur.

Unit-I Entrepreneurship – meaning and significance, relationship between entrepreneurship development and economic development, characteristics, qualities and prerequisites of an entrepreneur, role of entrepreneurship in India.

Unit-II Economic, social and psychological need for entrepreneurship, problems associated with entrepreneurship in India, role of innovation and creativity in entrepreneurship.

Unit-III Role of Government, promotional agencies and institutions in entrepreneurship development, incentives and various financial schemes available for entrepreneurs.

Unit-IV New venture development-methods and procedures. New venture life cycle, environmental factors affecting a new venture, overcoming hurdles in new venture development.

Unit-V Feasibility study – firm location analysis, market potential and demand analysis, cost and working capital analysis, profit and tax planning.

Suggested Readings:

1. A.N. Desai : Entrepreneur & Environment

2. Rajiv Jain : Planning a Small Scale Industry

3. Peter Drucker : Innovation and Entrepreneureship

29

mba- 844 Business Research


Note: There will be five units in all. The number of questions to be set will be ten, in a manner that there are two questions from each unit. The students will be required to attempt five questions in all, selecting one question from each unit. There may be a case problem (which may or may not be compulsory); it will be in lieu of two questions carrying 28 marks and will be in addition to ten questions Course Objective: The objective of this course is to acquaint the students with concepts and basics of research methodology.

Unit-I Research – meaning, nature, scope in business. Research process, identification of problem, formulation of hypothesis, inference process, scientific methods of research. Recent trends in usage of research in Indian corporate sector.

Unit-II Research design-nature, significance, types. Ethical issues in research, research agencies.

Unit-III Sources of data collection- nature and types, sampling techniques nature and types brief, introduction to scaling and measurement techniques.

Unit-IV A brief introduction to factor analysis, conjoint analysis, cluster analysis and multidimensional scaling.

Unit-V Analysis and interpretation- editing, coding and tabulation of data. Business research reports-format, criterion for judgment of good research report.

Suggested Readings:

1. Cooper and Sindler : Business research methods.

2. C.R. Kothari : Research Methodology.

3. G.C. Bery : marketing Research

30

mba- 845 Services Marketing


Note: There will be five units in all. The number of questions to be set will be ten, in a manner that there are two questions from each unit. The students will be required to attempt five questions in all, selecting one question from each unit. There may be a case problem (which may or may not be compulsory); it will be in lieu of two questions carrying 28 marks and will be in addition to ten questions Course Objective: The objective of this course is to acquaint the students with concepts of services marketing, focus areas in the services marketing.

Unit-I Services – Meaning, Types, Characteristics. Difference between Physical Goods and Services. Reasons for Growth of Services Sector. Marketing of Services-Conceptual Framework.

Unit-II Environment for Marketing of Services, Marketing Mix in Services. Designing Service Marketing Strategy.

Unit-III Services Consumer Behaviour, Segmenting, Targeting and Positioning (STP) – Approach in Service Sector.

Unit-IV Service Quality, Customer Satisfaction and Relationship Marketing, Internal and External Service Marketing, International and Global Strategies in Services Management.

Unit-V Selected Application of Services Marketing- Financial, Tourism, Consultancy & Marketing Research Services.

Suggested Readings:1. Ravi Shanker : Service Marketing

2. S. N. Zha : Service Marketing

3. Phillip Kotler : Marketing for Non-Profit Organization.

4. R.D. Aggarwal : Organization and Management.

5. Christopher Lovelock : Service Marketing6. M.K. RamPal, : Service Marketing

S.L. Gupta

31

mba- 846 International Business M.M. : 100Internal : 30External : 70Time : 3 Hours

Note: There will be five units in all. The number of questions to be set will be ten, in a manner that there are two questions from each unit. The students will be required to attempt five questions in all, selecting one question from each unit. There may be a case problem (which may or may not be compulsory); it will be in lieu of two questions carrying 28 marks and will be in addition to ten questions Course Objective: The objective of this course is to acquaint the students with concepts of international business, focus areas in the international trade and globalisation trends.

Unit-I Conceptual Framework of International Business, Nature; Importance; Growth of International Business. Modes of International Business. Theories of International Trade-Absolute and Comparative Cost Theory, Leintoff Paradox.

Unit-II Forces of Globalisation – need, ways to Enter in International Business. Environmental Factors in International Business- Cultural, Political, Legal and Economic.

Unit-III Institutions in International Business: Rationale for Govt. Intervention. Forms of Trade Control, Impact of WTO, Economic Integrations (NAFTA, EEC, Commodity Agreements). Internationalization Process.

Unit-IV Multinational Enterprise: Meaning, Types of MNE’s , Impact of MNE’s, International strategies- Geographical, Collaborative & Control Strategy.

Unit-V Human Resource Management : Concept, International Development of Managers, HRM in the Internationalization Process.

Suggested Reading : -

1. Anant R. Nagandhi : International Management

2. Sundram and Black : International Business Environment.

3. Daniel and Radcbough : International Business

4. S. Shiva Ramu : International Business

5. Taggart & Modermott : International Business

6. Robinson D. Richard : International Business Management


M.M. : 50

32

SEMESTER - VImba- 851 Project Management


Note: There will be five units in all. The number of questions to be set will be ten, in a manner that there are two questions from each unit. The students will be required to attempt five questions in all, selecting one question from each unit. There may be a case problem (which may or may not be compulsory); it will be in lieu of two questions carrying 28 marks and will be in addition to ten questions Course Objective: The objective of this course is to acquaint the students with concepts of project management in managerial perspective.

Unit-I Concepts of Project Management : Concept of a Project; Categories of Projects; Project Life Cycle Phases; Project Management; Concepts; Tools and Techniques for Project Management; The Project Manager; Basic Education for a Project Manager; Roles and Responsibilities of Project Manager; Project Manager as a Profession; Summary.

Unit-II Establishing the Project: Scope, Time, Cost and Performance Goals; Feasibility Report; Financing Arrangements ; Preparation of Cost Estimates; Finalization of Project Implementation Schedule; Evaluation of the Project Profitability; Appointing a Project Manager; Fixing the Zero Date; Summary.

Unit-III Organizing Human Resources and Contracting : Delegation; Project Manager’s Authority; Project Organization; Accountability in Project Execution of Contractors; Team Building; Summary.

Unit-IV Organizing Systems and Procedures for Project Implementation; Working of Systems; Design of Systems; Project Work System Design; Work Breakdown Structure (WBS); Project Execution Plan (PEP); Project Procedure Manual; Project Control System; Planning, Scheduling and Monitoring; Monitoring Contracts; Project Diary; summary.

Unit-V Project Direction, Coordination and Control : Project Direction; Communication in a Project; Project Coordination; Project Control; Scope/Progress Control Performance Control; Schedule Control; Cost Control ; Summary.

Suggested Readings:

1. S. Chaudhary : Project Management

2. Harvery Maylor : Project Management

3. Bob Goel : Project Management

33

mba- 852 Marketing CommunicationM.M. : 100Internal : 30External : 70Time : 3 Hours

Note: There will be five units in all. The number of questions to be set will be ten, in a manner that there are two questions from each unit. The students will be required to attempt five questions in all, selecting one question from each unit. There may be a case problem (which may or may not be compulsory); it will be in lieu of two questions carrying 28 marks and will be in addition to ten questions Course Objective: The objective of this course is to acquaint the students with marketing communication aspects

Unit-I Communication – Meaning, Process, Significance in Organization, Integrated Marketing Communication, Marketing Communication Mix, Nature of Different Marketing Communication tools, Organizing and Managing Marketing Communication.

Unit-II Advertising as a Tool of Marketing Communication, Definition, Objectives and Functions of Advertising, Social Economic and Legal Aspects of Advertising, Advertising Agency vs. Advertising Department.

Unit-III A detailed study of 5 M’s of advertising – Mission, Money, Message, Media & Measuring Advertising Effectiveness, Different Components of five M’s

Unit-IV Sales Promotion and Personal Selling as Tools of Marketing Communication, Types of Sales Promotion, Strategic Issues in Designing Sales Promotion Program, Personal Selling Process. Strategic Issues in Designing Personal Selling Program.

Unit-V Direct marketing and Public Relations as Tools of Marketing Communication, Modern Tools of Direct Marketing, Developing Integrated Direct Marketing Program, Different Activities of Public Relations Department, Planning and Managing Public Relations.


1. Philip Kotler : Marketing Management, Prentice-Hall of India

2. Blythe & Blythe : Marketing Communication, Pearson Education

India, New Delhi

3. Boyd, Newman : Advertising : Select readings

4. Sandage & Fryburger : Advertising Theory and Practice, AITBS Publishers

5. Schaltz, Don and William : Sales Promotion Management

6. E. Roman. : Integrated Direct Marketing.

7. Belch & Belch : Advertising & promotion, TMH

34

mba- 853 Export Documentation and ProceduresM.M. : 100Internal : 30External : 70Time : 3 Hours


Course Objective: The objective of this course is to acquaint the students with concepts of documentation related to exports and basic procedures

Unit-I Export Promotion- Meaning and Significance, Institutional Infrastructure for Export Promotion in India, Legal Environment for Export Business, India’s Export Trade and Current Trends, Problems Faced by Indian Exporters.

Unit-II Key Documents Used in Exports-Commercial Invoice, GR form, Letter of Credit, Bill of Exchange, Shipping Bill, Bill of Lading etc. Common Problem in Documentation.

Unit-III Processing of an Export order- a Detail Study of Different Stages, Different Parties and Acts Involved in Processing of an Export Order.

Unit-IV Export Finance- Pre-shipment and Post Shipment Finance, Different Financing Facilities Available for Exporters, Role of EXIM Bank in Export Financing.

Unit-V Quality Control and Pre-shipment Inspection, Management of Risk in Export Marketing.

Suggested Readings:

1. P.K. Khurana : Export Management

2. Varshney & Bhattacharya : International Marketing 3. Pepsi Handbook of India Export4. T.A.S. Balagopal : Export Management, Himalya Publishing

House5. D. C. Kapoor : Export Management, Vikas Publishing

House Pvt. Ltd.6. Acharya Jain : Export Import – procedures &

Documentation, Himalya Publishing House

35

mba- 854 Total Quality Management M.M. : 100Internal : 30External : 70Time : 3 Hours


Course Objective: The objective of this course is to acquaint the students with concepts of total quality management, Managerial perspective TQM in business organizations.

Unit-I Introduction: Concepts of Quality, Total Quality and Total Quality Management. Evolution of Quality Management. Designing Organization for Quality. Quality Policy and Cost of Quality.

Unit-II Contribution of TQM Gurus: WE Deming, Joseph M. Juran, Philip Crosby, Armand V. Feigenbaum and Kaoru Ishikawa.

Unit-III Quality Planning: Understanding Customers and Their Needs. Quality of Purchased Materials : Determination and Description. Value Analysis.

Unit-IV Statistical Quality Control: Meaning and Need Control Charts: Procedure and Types: X chart R-Chart O-chart, C-Chart, P-Chart (Fraction Defective). Advantages and Disadvantages of Statistical Process Control.

Unit-V Quality Teams, Quality Audit, ISO 9000, Business Process Reengineering, JIT.

Suggested Readings:

1. Juran, J.M. and Gryna, Frank M : Quality Planning and Analysis Tata McGraw Hill, New Delhi

2. Besterfield, Dale H, et al : Total Quality Management, Pearson Education, New Delhi

3. Sharma, D.D. : Total Quality Management, Sultan Chand & Sons, New Delhi

36

mba- 855 Human Resource Development M.M. : 100Internal : 30External : 70Time : 3 Hours


Course Objective: The objective of this course is to acquaint the students with aspect of HRD as applicable in Business enterprise.

Unit-I Introduction to HRD : Definition, Aims and Activities of HRD. The strategy of HRD, Contribution of HRD in India

Unit-II Training and Development: Definition and Significance of Training and Development. Training Needs and Objectives, Nature of Management Development. Methods and Techniques of Management Development. Evaluation of Training and Development.

Unit-III Performance Management: the Nature and Significance of Performance Management. The Process of Performance Management. 360 Degree Feedback. Monitoring and Evaluating Performance Management. Performance Appraisal/Management in India.

Unit-IV Career Management and Counselling : Definition and Aims of Career Management the Process of Career Management. Indian Perspective on Career Development. The Meaning and Role of Counselling. Forms of Counselling. Indian Perspective on Counselling.

Unit-V Organization Development (OD) and Empowerment: Definition and Objectives of OD. Pre-requisites to OD, Steps in OD, Meaning and Significance of Empowerment. Pre-requisites to Empowerment. Process of Empowerment. Empowerment Programs in India.

Suggested Readings:

1. Rao, T.V and P.F. Pereira : Recent Experiences in Human Resource Development in India

2. Rao, T.V. : HRD in the New Economic Environment

3. Kandula, S.R. : Strategic Human Resource Development

4. Armstrong, M. : A Handbook of Human Resource Management Practice

5. Dwivedi, R.S. : Human Resource development in Indian Enterprises

37

mba- 856 Vyavharik Hindi

38


M.M. : 50mba- 858 Comprehensive Viva-Voce

M.M. : 50

39

SEMESTER - VIImba- 861 Strategic Management


Note: There will be five units in all. The number of questions to be set will be ten, in a manner that there are two questions from each unit. The students will be required to attempt five questions in all, selecting one question from each unit. There may be a case problem (which may or may not be compulsory); it will be in lieu of two questions carrying 28 marks and will be in addition to ten questions.

Course Objective: The main objective of the course is to acquaint the students with various issues pertaining to strategic thinking and management.

Course OutlinesUnit-I: Strategic Management- Meaning, Historical Development, Nature, Scope and Significance.

Strategic Management Model, Strategic Intent, Vision, Mission, and Objectives.

Unit-II: External Environmental Appraisal: Meaning, Significance and Forces. Environmental Scanning: Process and Techniques. Corporate Appraisal- Meaning, Process, Significance & Techniques.

Unit-III: Strategy Alternatives and Choices: Stability Strategy, Growth Strategy, Retrenchment Strategy and Combination Strategy, Strategic Alliances. Strategic Choices Models- BCG Matrix, GE- Model,

Unit-IV: Strategic Implementation: Relationship between Formulation and Implementation

Strategy Implementation Process, Management and Others Issues in Strategy Implementation.

Unit-: Functional Strategies- An Overview: Strategy Evaluation and Control - Process and Methods. Corporate Social Responsibility.

Suggested Readings:1. H. Igor Ansoff Corporate Strategy, McGraw Hill, New York.2. William Glueck Strategic, Formulation and Management Action,

McGraw Hill, New York (Ist edn.)3. Azhar Kazmi Business Policy and Strategic Management, Tata

McGraw Hill, New Delhi.4. R.M. Srivastava Management Policy and Strategic Management,

Tata McGraw Hill, New Delhi.5. Gerry Johnson and Kevan Exploring Corporate Strategy Text and Cases, Scholes

Prentice Hall of India, New Delhi. 6. McCarthy Daniel J. Business Policy and Strategy, A.I.T.B.S.,

New Delhi.7. Ghosh PK Business Policy, Sultan Chand & Sons, New Delhi.

40

mba-862 Economic Aspects of Indian Constitution

Max. Marks : 100External : 70

Internal : 30Time : 3 Hours.

Note: There will be five units in all. The Number of questions to be set will be ten, in a manner that there are two questions from each unit. The students will be required to attempt five questions in all, selecting one question from each unit. There may be a case problem (which may or may not be compulsory); it will be in lieu of two questions carrying 28 marks and will be in addition to ten questions.

Course ObjectivesThe basic objective of this course is to make the students to understand the major provisions of the Indian Constitution which effect the business & Indian economy.

Unit-I Definition of a Constitution: Supreme Law of the Land. Objective of Constitution –Preamble to the Constitution of India. Concept of Fundamental & Human Rights in India. Basic Principles of Interpretation of Law.

Unit-II Right to Equality – Discrimination to Affirmative Actions. Concept of Liberty Negative & Positive Liberty. Freedom under Article 19 of the Constitution. Right to Education; Employment and Right against Exploitation.

Unit-III Concept of a Welfare State. Directive Principles under the Constitution of India relating to Welfare State. Rights of a citizen in a Modern Welfare State and Liberalized Economic Environment. Fundamental Duties of Citizens.

Unit-IV Form of Government Under the Constitution of India. Legislative Procedure in India, Executive Control Over the Legislation. Public Opinion and the Role of the media. The Role of the Judiciary.

Unit-V Indian federation – Co-operative Federalism. Distribution of Legislative & Financial Powers. Freedom to Carry on Business, Trade etc. The Role of the CAG.


1. V.N. Shukla Constitution of India

2. D.D. Basu Introduction to the Constitution of India

mba – 863 Term Paper Presentation (Based on ‘On-Job Training”) M.M. : 50

41

mba-864 Consumer Behaviour

Max. Marks : 100External : 70Internal : 30Time : 3 Hours.


Course Objective: The objective of this course is to impart the knowledge to students regarding consumer’s behaviour and its implications for marketers.

Course OutlinesUnit-I: Meaning, Nature, Scope and Historical Developments of Consumer Behaviour, Consumer

Behaviour as a Discipline, Framework for Consumer Decision-Making Process, Importance of Study of Consumer Behaviour for Marketers.

Unit-II: Psychological Factors Affecting Consumer Behaviour and Their Implication for Marketer’s, Perception, Motivation, Learning, Personality and Self- Concept.

Unit-III: Cultural, Social and Economic Factors Affecting Consumer Behaviour, Consumer Attitude Formation and Change.

Unit-IV: Group, Family and Life Style Influences on Consumer Behaviour.

Unit-V: Diffusion of Innovation, Adaptation process, and Opinion Leadership.

Suggested Readings:

1. Schiffman L.G. & Kanuk, L.L. Consumer Behaviour, PHI, New Delhi.

2. Stuart Henderson, Britt Consumer Behaviour in Theory and inAction.

3. Benett Peter D. & Kassarjan, Consumer Behaviour, PHI, New Delhi. Harold H.

4. Engel, James , Kollat, DT & Consumer Behaviour, Silligrade Dryden Miniard, PW Press,

5. David L. Loudon Consumer Behaviour, Tata McGraw Hill, New Delhi.

6. Del L. Hawkins Consumer Behaviour, Tata McGraw Hill, New Delhi.

42

mba-865 Sales and Distribution Management




Course Objective: The objective of this course is to make students understand the issues and intricacies of sales and distribution function in business.

Course Outlines

Unit-I: The field of Sales Management, The Nature and role of the sales manager’s Job, Sales Organisation Purpose, Principles and Structure.

Unit-II: Management of Sales Force: Recruiting, Selecting, Training and Development, Motivating and Compensating Sales Force, Sales Meetings and Contests, Evaluation and Supervision of Salesmen.

Unit-III: Controlling the Selling Efforts: The Sales Budget and Budgeting Procedure, Quota Setting and Administering, Sales Control and Cost analysis.

Unit-IV: Physical Distribution- Nature and objectives, Order Processing, Warehousing, Inventory and Transportation Decisions, Responsibility for Physical Distribution.

Unit-V: Distribution Administration: Organisation, Planning, Audit and Control, Performance Measurement and Reporting.

Suggested Readings:

1. Logistics and Supply Chain Martin Christopher, Pearson Education Asia,Management New Delhi.

2. Logistics Management Booer Sox and clos, TMH, New Delhi.

3. Marketing Management Philip Kotler , Pearson Education Asia, New Delhi.

4. Sales Management Still, Cundiff and Govini, PHI, New Delhi.

43

mba-866 International Marketing Management Max. Marks : 100External : 70



Course Objective: The objective of this course is to orient the students to the problems of international business dealing from the modern marketing point of view. Efforts will be made to deal with those aspects of marketing, which are unique to international business dealings.

Course OutlinesUnit-I: International Marketing; Definitions, Meaning, Nature and Scope of International

Marketing, Reasons and Motivations underlying International Business, basic Modes of Entry, Process of International Marketing, domestic marketing versus International Marketing, Benefits of International Marketing.

Unit-II: International Marketing Environment: Cultural Environment, Political Legal Environment and Economic Environment for International Marketing.

Unit-III: International Market Selection and Segmentation; Factors, Influencing, International Market Selection and Segmentation, Process of Market Selection, Selection Strategies, International Marketing Planning and Control: Developing an International Marketing Plan, Issues and Framework for International Market Planning, International Marketing Control and Control Sequence.

Unit-IV: International Marketing Mix; International Product Policy and Planning in the International Product Mix, Branding, Labeling, Packaging and Organisation of Product Warranties and Services, International Pricing Policy; Pricing Strategy. The Process of Price Setting, Pricing Decisions, Information for Pricing Decisions.

Unit-V: International Advertising; International Advertising Strategy, Elements of Advertising Strategy, Media Strategy, International Distribution Management: International Distribution Policy, Selecting Distribution Channels.

Suggested Readings:1. Vern Terpestra & International Marketing, South Western Publishing.

Ravi Sarathy2. R.L. Varshney and International Marketing: An Indian Perspective, Sultan

B. Bhattacharyya Chand & Sons, New Delhi.3. Sak Onkvisit and International Marketing: Analysis and Strategy,

John Shaw Pearson Education, New Delhi.4. Warren, J. Keegan Global Marketing Management, Pearson Education,

New Delhi.5. Philip R. Cateora & International Marketing, Tata McGraw-Hill Publishing

John L. Graham Ltd., New Delhi.6. Kirpalani V.H International Marketing, Pearson Education, New

Delhi.7. P.K. Vasudeva International Marketing Marketing, Excel Books, New

Delhi.mba 867: Practical –cum-viva-voce based on paper M.M. 50

mba 864, mba 865 & mba 866

44

mba-868 Working Capital Management Max. Marks : 100External : 70Internal : 30Time : 3 Hours.


Course Objective: The objective of this course is to acquaint the students with the problems of working capital management.

Course OutlinesUnit-I: The concept of Working Capital; Nature of Asset growth, Patterns of Financing, a decision

process, Risk versus Return in Current Asset Management Towards an Optimal Policy, Analysis of Working Capital of a concern.

Unit-II: Management of Cash and Marketable securities: Motives for holding Marketable Securities, Choice of Securities, Alternative Strategies. Issues in Management of Cash, Cash Budgeting Methods and Models.

Unit-III: Management of Receivables: Nature of Receivables, Cost of Maintaining Receivables, factors affecting size of receivables, Policies for managing accounts receivables, Determination of Credit Policy and Credit Standards. Credit Evaluation of Customers.

Unit-IV: Management of Inventories; Meaning, Types, Classification, Techniques and Tools, Costs associated with inventory.

Unit-V: Financing Current Assets: Controlling Liquidity, Role of Liquidity in Financial Management, Measurement and Determinants of Liquidity, Management of Current Liabilities. Sources of Working Capital, Pattern of Working Capital Management in India with special reference to Government Policies.

Suggested Readings:1. Hampton J. John Financial Decision Making Concepts, Problems

and Cases.2. Brigham, Gugene F. Fundamentals of Financial Management, Harcourt

Asia Pvt. Ltd., Singapore.3. Wright Financial Management.4. Block and Hurt Foundations of Financial Management.5. K.M. Upadhayaya Financial Management.6. I.M. panday Financial Management, Vikas Publishing House,

New Delhi.7. Prasana Chandra Financial Management, T.M.H., New Delhi.8. Bhalla VK Working Capital Management, Himalaya

Publishing House, New Delhi.

45

mba-869: Foreign Exchange Management Max. Marks : 100External : 70



Course Objective The objective of this course is to provide the basic knowledge about the foreign exchange dealing including exchange rate determination and exchange risk management.

Course Outlines

Unit-I: Introduction to Foreign Exchange, Foreign Exchange Market: Nature, participants and structure. Foreign exchange quotations.

Unit-II: International Monetary Systems; Historical background and structure. Exchange rate determination, theories, parity conditions, flexible vs. fixed exchange rates.

Unit-III: Forward Exchange Market; Nature, participants, forward contracts, premium and discounts, forward vs. future contracts. Currency option market; Determinants of the market value of currency option.

Unit-IV: Foreign Exchange Exposure; introduction, nature and magnitude, types of exposure: transaction, translation and economic; their measurement and management.

Unit-V: Convertibility of Rupee and Liberalised Exchange Rate Management (LERMS) system. An overview of Indian Foreign Exchange Control, RBI guidelines, Important provisions of FEMA.

Suggested Readings:1. P. Balachandran Foreign Exchange –A Manual for Managers.2. H.P. Bhardwaj Foreign Exchange Hand Book .3. D. Bhorali and S. International Financial Institution and Monetary

Sikidar Management.4. B.K. Chaudhary Financing of Foreign Trade and Foreign

Exchange.5. Alan C. Shapir Multinational Financial Management, P.H.I., New

Delhi.6. Henning, Pigott & Scott International Financial Management.7. Keith Pilbeam International Finance, MacMillan India Ltd., New

Delhi.8. Apte P.G. International Financial Management, TMH, New

Delhi.9. Chatterjee, A.K. Principle of Foreign Exchange.10. Saran (V) International Financial Management, PHI, New Delhi.11. Vij (Madhu) Multinational Financial Mgt., Excel Books, New Delhi.

46

mba-870 Security Analysis and Investment ManagementMax. Marks : 100

External : 70Internal : 30Time : 3 Hours.


Course Objective: The main objective of this course is to provide an understanding of basic knowledge about the theory and practice of security analysis and investment decision-making.

Course OutlinesUnit-I: Investment process, objectives of security analysis, types of security, risks in holding

securities, markets for securities, risk- return analysis.

Unit-II: Bond Analysis: Features of a bond security, bond valuation, bond returns and prices, yield to maturity term structure of interest rates, duration, risk immunization, bond trading strategies.

Unit-III: Common Stock Analysis : Features of equity shares various approaches of equity valuation. Fundamental analysis, economy analysis, industry analysis, company analysis, estimating value.

Unit-IV: Technical Analysis: Fundamental of technical analysis, basic assumptions, Dow theory; Charts, technical trading rules, Efficient Market theory; forms and tests.

Unit-V: Options and futures: Types of option, valuation of options, Warrants and their valuation, Features of future contracts; spread and return on futures, financial futures.

Suggested Readings:1. Donald E. Fischer & Security Analysis and Portfolio Management,

Ronald J Jordon Prentice Hall of India, New Delhi. .2. Sharpe William Investments, Prentice Hall of India, New Delhi.3. Haugen Robert, H. Modern Investment Theory, Pearson Education, Indian,

New Delhi..4. Preeti Singh Investment Management, HPH, New Delhi.5. V.K. Bhalla Investments Management, Sultan Chand & Co.,

New Delhi.6. Pandian Security Analysis Portfolio Management, Vikas

Publishing Home, New Delhi.7. ParsannaChandra Investment Analysis and Portfolio Management,

TMH, New Delhi.8. Bhalla (VK) Portfolio Analysis and Management, Sultan Chand

& Sons, New Delhi.

mba 871: Practical –cum-viva-voce based on paper M.M. 50mba 868, mba 869 & mba 870

47

mba-872 Industrial Relations




Course Objective: To help in understanding basic IR concepts and techniques for managing it effectively.

Course OutlinesUnit-I: Nature of Industrial Relations (IR)- Old and New Versions, Dunlop Model and its

Relevance for India. Key Issues and Emerging Trends in IR. Patterns of IR in India. The Role of State in IR.

Unit-II: The Role of Employers Organisation in IR- Background and Role of Council of Indian Employers (CIE) in IR, Technological Change- impact, Implications and Management.

Unit-III: Trade Unionism- History, Characteristics and Role . Measures to Strengthen Trade Unions and Their Recognition issue. Role and Relevance of Trade Unions During Post- Liberalization Period in India. Emerging Trends and Leadership in Trade Unionism.

Unit-IV: Industrial Unrest-Forms, Causes and Management. Machinery for Prevention and Settlement of Dispute, Ethical Approach to IR- Code of Discipline and Gandhian Trusteeship System.

Unit-V: Collective Bargaining- Concept and Process. Collective Bargaining in India. Worker’s Participation in Management Meaning, Objective, Pre-requisites and Forms. The Indian Schemes of Workers Participation. Participation Through Quality Circles.

Suggested Readings:1. Armstrong, M.A. Handbook of Personnel Management Practice,

Kogan Page Ltd, London.2. Joseph, J. Strategic Industrial Relations Management,

Global Business Press, Delhi.3. Sharma, G.S. Trade Union Freedoms in India, Deep &

Deep Publication, Delhi.4. Mishra, S.N. Labour and Industrial Laws, Central

Law Publications 1997, Delhi.5. Monappa, A. Industrial Relations, Tata McGraw Hill Pub., New Delhi.6. Monappa, A. Industrial Relations, New Delhi, Tata McSloan,

A.A. and F. Witney Labour Relations, Englewood, New Jersey: Prentice- Hall Inc.

7. Dwivedi, R.S. Managing Human Resources-Industrial Relations,in Indian Enterprises, Galgotia Pub. Co., New Delhi.

8. Indian Labour Statistics (Latest), Shimla, Labour Bureau. 48

9. Indian Labour Year Book (Latest), Shimla, Labour Bureau.

10. Indian Journal of Industrial Relations (Different/latest issues), New Delhi, International Practices in Industrial Relations.Shri Ram Centre for Industrial Relations and Human Resources. Bhatia. S.K.:Deep & Deep Pub. Pvt. Ltd.

11. Sen, R. Industrial Relations in India, Shifting Paradigms. McMillan, New Delhi.

49

mba-873 Industrial Psychology Max. Marks : 100

External : 70Internal : 30

Time : 3 Hours

Note: There will be five units in all. The number of question to be set will be ten, in a manner that there are two questions from each unit. The students will be required to attempt five questions in all, selecting one question from each unit. There may be a case problem (which may or may be not compulsory); it will be in lieu of two questions carrying 28 marks and will be in addition to ten questions.

Course Objective: To familiarize the students with the applications of principles and Techniques of psychology to industrial problems.

Unit-I: Introduction- Meaning, Nature, Scope, Significance and Role of Industrial Psychology and Psychologist in Industry; Growth and Development of Industrial Psychology in India. Human Factors and Industrial problems. Individual Differences in Behaviour.

Unit-II: Selection, Placement and Appraisal; Job Analysis: Importance, Use and Procedures, Psychological Testing: General Principles, Aptitude, Personality, Interests and Achievement Tests. Measurement of Proficiency. Performance Appraisal.

Unit-III: The Organisational and Social Context of Human Work- Hawthorne Studies. Moral and Group Processes. Job Satisfaction, Psychology of Attitudes, Supervisory and Executive Leadership. Job Evaluation and Incentive Systems, Basic Principles of Motivation and Work

Unit-IV: The Work Situation and Accidents-Working Conditions, Behaviour Modeling. Fatigue and Monotony, Accidents and Safety; Nature and Dynamic Measurements

Unit-V: Preventive Human Relations- Psychological Factors in Labuor Turnover and Absenteeism; Positive Discipline; Management of Grievances.

Suggested Readings:

1. Tiffin, J. and : Industrial Psychology, Prentice Hall of India Pvt. Mccormicf, E.S. Ltd., New Delhi.

2. Harrel, T.W. : Industrial Psychology, Oxford and IBH Publishing Co. Ltd., New Delhi.3. Ghiselli. E.E. : Personal and Industrial Psychology, McGraw-Hill

and Brown C. Book Company, New Delhi.

4. Maier, N.R.F. Psychology in Industry, Oxford and IBH Publishing Co., New Delhi.

5. Blum, M.L. and Industrial Psychology and its Social Foundations, Nayor, J.C. Harper and Row.

6. Gilmer, V.B.H. Industrial and Organizational Psychology, Kousaka Publication.

7. Sinha, D. Studies in Industrial Psychology, Sri Ram Mehraand Co.

8. Chatterjee, N.R. Industrial Psychology, Sudha Publications.9. Mohanty, G. Textbook of Industrial and Organisational

50

Psychology, Oxford & IBH Publishing Co.10. Amold J., Robuston Work Psychology Understanding Human Behaviour

T.L. Copper in Work, Macmillan India Ltd.11. Blum M.L. & Balnbhy B. Counseling & Psychology Englewood Cliffs, N.J.

Prentice Hall.12. Maier N.R.F. Principles of Human Relations, New York Wilon,

1956.

51

mba-874 Managing Interpersonal Group Processes Max. Marks : 100



Course Objective: The purpose of this course is to make the students understand the intricacies of interpersonal and group processes and help the Students to examine and develop process facilitation skills mainly through laboratory and other experience based methods of learning.

Course OutlinesUnit-I: Group: Nature & Meaning; Learning Social Behaviour, Group Norms and Behaviour, Pro-

social Behaviour, Factors Affecting Co-operation.

Unit-II: Interpersonal Influence Processes: Conformity, Obedience, Grouping, Social Facilitation, Social Loafing, Group Cohesiveness & Performance, Group Moral and Performance.

Unit-III: Interpersonal Communication in Organisations: Communication Networks in Organisations, Formal Channels of Information In-group and Informal Communication Network; Group Decision-making. Errors in Group Decision-Making.

Unit-IV: Interpersonal Awareness and Feedback Processes: Person Perceptions, Impression Management, Factors Affecting Person Perception; Attributions: Kelley’s Model of Attribution, Weiner’s Model of Attribution; Feedback Process; Functions of Feedback, Sources and Process of Feedback, 3600 Feedback.

Unit-V: Competition in Organisation: Consequences of Intergroup Competition, Reducing Negative Consequences of Intergroup Competition; Conflict: Nature, causes of Conflict, Effects of Conflict, Managing Interpersonal and Intergroup Conflict, Effective Conflict Management Techniques; Bargaining Third Party Intervention, Introduction of Super Ordinate Goals.

Suggested Readings:1. Bennis, W.G. Essay in Interpersonal Dynamics. USA Dorsey Press,

1979.2. Kolb, D; etc. Organisational Behaviour, An Experimental Approach,

1991; Prentice Hall.3. Mainiero, L.A.& Developing Management Skills in Organizational

Tomley, C.L. Behaviour, Prentice Hall of India, 1995.4. Greenberg & Baron Social Psychology, Prentice Hall, 1998.5. Baron R.A.& Social Psychology, Prentice Hall, 1998.

Byrne, O. 6. Kretner & Kinicki Organizational Behaviour, McGraw Hill International Ed.

(1999), (Fifth Ed.)7. Moorhead & Organizational Behaviour: Managing People in

Griffin Organizational AITBS, 1999.8. Newstrom & Davis Organizational Behaviour; Human at Work. TATA

McGraw Hill, 1999.9. Robbins, S.P. Organizational Behaviour; Prentice-Hall, 2000.

52

10. Vidya Bhushan Introduction to Sociology, Kitab Mehaland Sachdeva


53

SEMESTER - VIII

mba-881: Organizational BehaviourMax. Marks : 100External : 70Internal : 30Time : 3 Hours.


Course ObjectiveTo familiarise the students with the basic concepts, theories and techniques in the fields of organisational design and group dynamics.

Course Outlines

Unit-I: Organisational Behaviour: Meaning, Nature, Scope and Historical Background. The Hawthorne Studies, Ahmedabad Experiment.

Unit-II: Work Motivation: Meaning and Theories of Work Motivation. Perception: Person Perception, Self-Concept.

Unit-III: Foundations of Group Behaviour: Definition and Types of Groups, Teams in Work Places. Leadership: Nature & Leadership Styles in Organisation.

Unit-IV: Conflict: Nature and Types, Approaches to Management of Organisational

Conflict; Empowerment & Participation.

Unit-V: Organisational Change and Development: Definition and Goals, Approaches to Organisational Change. Prerequisites to Organisational Development, Steps in Organisational Development, Organisational Development Works in India.

Suggested Readings:1. Davis, K. Human Behaviour at Work: Organisational Behaviour,

Tata McGraw-Hill Publishing Co. New Delhi.2. Luthans, F. Organisational Behaviour, McGraw-Hill Publishing Co.

New Delhi.3. Robbins, S.P. Organisational Behaviour, Prentice Hall of India, New

Delhi.4. Dwivedi, R.S. Human Relations and Organisational Behaviour, Oxford &

IBH Publishing Co. New Delhi.5. Dwivedi, R.S. Corporate Execellence: An External Search, McMillan

India.6. Schermerhorn Managing Organisational Behaviour, et at. John Wiley &

Sons, New Delhi.7. Kreitner and Organizational Behaviour. McGraw Hill Publishing Co.

Kinier

54

mba-882: E-CommerceMax. Marks : 100



Course Objective: The objective of the course is to acquaint the students with the use of E-Commerce in competing markets.

Course OutlinesUnit-I: Introduction to E-Commerce: Definition-Forces Fueling E-Commerce- Industry framework

– types – Internet Service Providers – Internet access providers – Internet Vs. Online Services; WWW: Concepts - Technology- Applications – Electronic Payment Systems: Electronic Payment Technology- Digital Cash – Electronic Check- On – line Credit Card.

Unit-II Electronic Commerce and Banking: Changing dynamics in the Banking Industry- Home banking Implementation approaches – Open Vs. Closed model- Management issues in online Banking. Electronic Commerce and Retailing – changing retail Industry dynamics – online retailing – Management challenges.

Unit-III Electronic Commerce and online publishing: Online publishing Strategies – Approaches – advertising and online publishing – Digital copyrights and Electronic publishing; Intranets and Supply Chain Management: Supply Chain Management- Managing retail supply chains – supply chain application software- Internet and customer asset Management – customer asset management basics.

Unit –IV Intranets and Corporate Finance: Financial Systems – Financial Intranets – Software modules in Financial Information System – Transaction Accounting Payment Management – Treasury and Cash Management – Human Resource Management Systems – size – structure of Financial Software Markets – The Corporate Digital Library – Intelligent Agents.

Unit- V E-Commerce Scenario in Indian Corporates – Usage, Infrastructural and Other Problems, Growth Prospects, Customers Attitude, Legal Aspects Pertaining to E-Commerce in India.

Suggested Readings:

1. Cady, D.H. and part Megregor: The Internet, BPB Pub., New Delhi.2. Carpenter: Phil e Brands, HBS Press, Bosten, 2000.3. Keen, Peter and Mark McDonald the E-Process Edge, Delhi, Tata McGraw-Hill, 2000.4. Mann, Catherine, L.: Global Electronic Commerce Institute for International Economics,

Washington, DC, 2000.5. Oberi, Sundeep e. Security and you, Delhi Tata McGraw, Hill, 2001.6. Rich, Jason r. “ Starting E-Commerce Business” IDG Books, Delhi, 2000.7. Samantha Surety: “E-business with Net Commerce Addison Wesley, Singapore, 2001.

mba-883 Term Paper Presentation (Based on ‘On-Job Training’) M.M. : 50

55

mba-885: Strategic Marketing ManagementMax. Marks : 100External : 70Internal : 30Time : 3 Hours.


Course Objective The Objective of this course is to make the students aware of the major aspects of the planning and controlling of marketing operations, to execute marketing planning & control within a strategic context and to give recognition to the problem of implementation and how these problems can be overcome.

Course OutlinesUnit-I: Business Strategy: The Concept and Trends in its Management: Strategic Marketing

Management: An overview- External analysis, Internal Analysis, Strategy Identification and Selection. Nature, Scope and Significance of Strategic Marketing Management.

Unit-II: External Analysis: Customer Analysis; Competitors Analysis, Market analysis. Key Success Factors, Bases of competition. Environment Analysis, Forecasting Trends and Event.

Unit-III: Internal Analysis: Self Analysis- Shareholder Value Analysis, Financial performance, Determinants of Strategic Option, Portfolio Analysis: BCG Matrix, Market Attractiveness, Business Position Matrix..

Unit-IV: Alternative Business Strategies: Sustainable Competitive Advantage-(SCA) Role of Synergy, Strategic Vision Versus Strategic Opportunism, Diversification Strategies. Generic Strategies, Premptive Moves and Global Strategies.

Unit-V: Implementation and Planning Process: Implementation of Strategy - Conceptual Framework, Structure, System, People, Culture. Formal Planning System : Process Forms and Pitfalls.

Suggested Readings:

1. Giveck: Strategic Management.

2. Philip Kotler: Marketing Management – Planning, Analysis, Implementation and

Control, PHI, New Delhi..

3. Namakumari: Marketing Management, McMillan India Ltd., New Delhi.

4. Ansaff: An Introduction to Business Policy.

56

mba-886: Advertising Management Max. Marks : 100External : 70



Course Objective: The objective of this course is to acquaint the students with the role of advertising in the overall marketing effort. It also aims at helping the students to learn the concepts and skills involved in developing and testing effective advertising programmes.

Course Outlines:

Unit-I: Introduction, Definition, Objectives, Functions and Classification of Advertising, Advertising as a tool of communication, Process of Marketing Communication, Advertising Versus Other Forms of Mass Communication, Planning Communication Programme, Advertising as Component of Marketing Mix.

Unit-II: Social, Economic and Legal Aspects of Advertising. Productivity of advertising, its Contribution to Economic development and Standard of Living; Ethics, Truth in Advertising. Attitude change, Source Factors, Message Factors, Cognitive Consistency.

Unit-III: Copy strategy; Message Theme, Appeals, AIDA Concept, Media Decisions and Strategy; the Importance of Media Strategy, General and Special Characteristics of Different Media Alternatives, Parameters of Media Plan, the Concept of Primary and Secondary Media. The Purchase Cycle, Estimating of Minimum Effective Frequency; Geographic Scheduling Over-time.

Unit-IV: Advertising Organisation; Advertising Agency- Function of Modern Agency; Functions of Advertising Department And Advertising Manager, Problems of Coordination & Control Relating to the Work of Agency. Advertising Budget - Approaches and Procedure and Determining the Size of the Budget. Characteristics of the Items to be Charged to Advertising Administration and Control of the Budget.

Unit-V: Advertising Effectiveness: The Rationale of Testing, DAGMAR Approach, Types of Advertising Evaluation, Pretesting, Post Testing and Progress Testing, Opinion and Attitude Test, Recognition and Recall Inquiries and Sales Measures. Management of Long Term Effectiveness.

Suggested Readings:1. Sandage & Fryburger Advertising Theory and Practice.2. Schiffman Kanuck Consumer Behaviour.3. David, A., Aaker & Advertising Management, PHI, New Delhi.

Others4. Chunawalla, S.A. Foundations of Advertising Theory & Practice, HPH,

Sethia, K.C. New Delhi.5. Hepner, H.W. Advertising Creative Communication with

Consumers.6. Boyd and Newman Advertising: Selected Reading.7. Lucas and Briff Measuring Advertising Effectiveness.8. Wheatly, J.J. Measuring Advertising.

57

mba-887: Industrial Marketing Max. Marks : 100External : 70Internal : 30Time : 3 Hours.


Course Objective The increasing importance of marketing function calls for special attention to different specialized areas. Industrial marketing has assumed increased importance due to rapid economic development and industrialization in the country. The main objective of this course is to acquaint students of the nature and problems of industrial marketing in India.

Course OutlinesUnit-I: The Industrial Marketing Systems : Participants. Distribution Channels. The Relationship:

Contract of Sale, Franchise Agreements, Loyalty, Confidence and Reciprocity. The Industrial Marketing Concept: the philosophical and the functional dimension.

Unit-II: The Demand for Industrial Goods: Market Level and Product Types, the Industrial Customer: Buyer Motives, Buyer Temperament & Buyer Characteristics. Purchasing Systems: Recognition of Need, Sorting and Appraising Alternatives. Selecting the Alternatives, Order Placement, Invoice Handling, Receipt & Inspection.

Unit-III: Value & Vendor Analysis: Value Analysis, Vendor Analysis, Market Identification: The Search Process, The Evaluation process.

Unit-IV: Marketing Strategy: The Channel and Price Component; Formulating Channel Strategy, Channel Logistics, Pricing Decisions and Pricing Policies.

Unit-V: Marketing Control: Strategic goals, Identifying Market Opportunity. Goals Based on Sales Forecasts. Performance Standards and Instruments of Control: Short Term Goals, the Market Budget. The Process of Control.

Suggested Reading:1. Alexander, Cross and Industrial Marketing.

Hill Richard D. Irwin D.B.T. Taraporewala & Sons, AITBS Pub., New Delhi.

2. Raymod Corey Industrial Marketing.3. Dodge; M.R. Industrial Marketing.4. Risely Modern Industrial Marketing.5. Chisnall Effective Industrial Marketing.6. Vinson, D.E. et al. The Environment of Industrial Marketing.7. Reeder (Robert R.) Industrial Marketing, PHI, New Delhi.8. Havaldar (Krishan K.) Industrial Marketing, TMH, New Delhi.


58

mba-889 Multinational Financial Management Max. Marks : 100External : 70Internal : 30Time : 3 Hours.


Course Objective : The basic aim of this paper is to acquaint the students with the basic knowledge of financial management in multinational business.

Course Outline: Unit I Introduction to Financial Management in Multinational Business, International

Financial Flows, Multinational Firm: Nature, Reasons for Growth, Problems, Rationale.

Unit II Multinational Working Capital Management : Short Term Financing, Financing Foreign Trade, Current Assets Management, Managing Multinational Financial

System.

Unit III Capital Budgeting in MNC, Capital Budgeting Process, Evaluation Criteria, Determining Cost of Capital, Measurement and Management of Political Risk.

Unit IV International Financing, International Equity Investment, Long Term Borrowing in International Financial Markets, Financial Swaps.

Unit V International Tax management, International Dimension of Accounting and Financial Markets-Recent Developments

Suggested Readings:1. Alan C. Shapiro : Foundations of Multinational Financial Management, PHI,

New Delhi2. L.H. Rade Baugh : International Accounting and Multinational Enterprises. & J.S. Arpan3. Henning, Pigott and Scout : International Financial Management 4. Eiteman, D./K. A.I. : Multinational Business Finance. Stonshill and moffett, M.H.5. Keith Pilbeam : International Finance.6. D.J. Connor and A.T. Bues : International Dimensions of Financial Management 7. Apte P.G. : International Financial Management 8. Levi, M.D. : International Finance9. Bhalla, V.K. : International Financial Management Text and Cases,

Anmol Publications Pvt. Ltd., New Delhi

59

mba-890: Indian Financial SystemMax. Marks : 100External : 70Internal : 30Time : 3 Hours.


Course Objective: The basic aim of this course is to acquaint the students with the overall view of Indian Financial System and its functioning.

Course OutlinesUnit-I: Financial System: Concept, Nature, Structure Process, and Economic Development.

Financial Market: Nature, Functions and Classifications, Indian Financial System An Overview, Features, Structure and Recent Development.

Unit-II: Financial Intermediaries: Functions, Classification and Role in an Economy. Lending Policies and Operations of Certain Development Banks; IDBI, IFCI, ICICI and IRBI.

Unit-III: Investment Institutions: Objectives and Functions, type of Investment Trusts, Major Mutual Funds in India, Mutual fund Schemes, Investment Policies of Mutual Funds, SEBI Guidelines, Investment Polices and Operations of LIC and GIC.

Unit-IV: Concept, Nature, Features, Size and Structure of new Issue Market. Methods of Location of New Capital Issue Euro Issue; SEBI Guidelines.

Unit-V: Stock Market: Introduction, Features; Structure, Mechanics of Security Trading, Listing of Security at a Stock-Exchange, National Stock Exchange, Over-the Counter Exchange of India, SEBI Guidelines. Depository System and Dematerialisation.

Suggested Readings:

1. Bhole L.M. Financial Markets and Institutions, TMH, New Delhi.2. M.Y. Khan Indian Financial System, PHI, New Delhi.3. R.M. Srivastava Management of Indian Financial Institutions, HPH, New

Delhi.4. R.M. Srivastava Indian Financial System- the Changing Scenario.5. James C. Van Home Financial Market Rates & Flows.6. V.A. Avadhani Investment and Securities Market in India.7. R.K. Tandon and Globalisation of Indian Financial Markets.

S.L. Gupta Anmol Publishing, New Delhi.8. Henning William Financial Markets and the Economy.

and Scott

60

mba-891: Portfolio ManagementMax. Marks : 100External : 70Internal : 30Time : 3 Hours.

Note: There will be five units in all. The no. of question to be set will be ten (Including two case studies). One case study will be compulsory which will carry 28 marks & in lieu of two questions. In totality, four questions are to be attempted selecting one question from each unit including one case study.

Course objective: The objective of this course is to impart the knowledge to students regarding the theory and practice of Portfolio Management.

Course ContentsUnit-I: Introduction- Meaning, Need, Risk & Determination of a Portfolio; Markowitz Portfolio

Theory, Sharpe Single Index Model.

Unit-II: Optimal Portfolio: Selection & Problems; Efficient Frontier; Meaning & Construction and Investors Utility; Efficient Frontier (i) Risk- free and (ii) Risky Lending and Borrowing, Leveraged Portfolio; Market Portfolio;

Unit-III: Capital Market Line; CAPM; Security Market Line; Characteristic Line; APT.

Unit-IV: Portfolio Revision- Meaning, Need and Constraints; Formula Plan; Constant-Dollar Value Plan, Constant Ratio Plan. Portfolio Performance Evaluation, Risk Adjusted Performance Measures.

Unit-V: Case Study

Suggested Readings:

1. Pandian: Security Analysis and Portfolio Management, Vikas Publishing House, New

Delhi.

2. Fisher, Donald E. and Jordan, Ronald J. : Security Analysis and Portfolio Management, PHI

of India, New Delhi.

3. Sharpe, William F. etc: Investment, PHI of India 1997, New Delhi.

4. Francis, JC. Investment Analysis and Management

5. Kevin: Portfolio Management, Prentice Hall of India, New Delhi.


61

mba-893: Compensation Management



Note: There will be five units in all. The Number of questions to be set will be ten, in a manner that there are two questions from each unit. The students will be required to attempt five questions in all, selecting one question from each unit. There may be a case problem (which may or may not be compulsory); it will be in lieu of two questions carrying 28 marks and will be in addition to ten questions.

Course Objective: To promote understanding of issues related to the Compensation of human resources & to impart skills in designing, analyzing & restructuring reward management system, policies & strategies.

Course Outlines Unit-I: Understanding Reward Management: Nature, Aims and Policies. Determination of Inter &

Intra- Industry Compensation Differentials. Internal & External Equity in Compensation Systems.

Unit-II: Tools in Designing, Improving & Implementing Compensation Packages. Compensation Practices of Multinational Corporations.

Unit-III: Components of Compensation Packages Fringe Benefits, Incentives & Retirement Plans, Difference Between Incentives & Bonuses.

Unit-IV: Job Evaluation – Definition and Function of Job Evaluation. Incentive Systems Versus Productivity Bargaining, Skill & Competency-Based Evaluation.

Unit-V: Institutions Related to Reward System Like, Wage Boards, Pay Commission-

Nature, Constitution & Functions.

Suggested Readings: 1. Armstrong M. : A Handbook of Human Resources Management

Practice. Kogan Page, :U.K. 2. Armstorng Michel & : Reward Management: A Hand- Book of Salary

Marlis Helln Administration Kogen Page, 1984.3. Bergess, Lernard R. : Wage & Salary Administration, London Charless

E- Merril, 1984. 4. Miction, Rock. : Handbook of Wage & Salary Administration,

1984.5. Sud, D.C. : Incentives Industry, Tata- McGarw Hill.6. Venkata Ratan & B.K. : Personnel Management & Human Resource, Tata

Shrivastava McGraw Hill, New Delhi.

62

mba-894: Labour Legislation in India Max. Marks : 100External : 70Internal : 30

Time : 3 Hours

Note: There will be five units in all. The number of questions to be set will be ten, in a manner that there are two questions from each unit. The students will be required to attempt five questions in all, selecting one question from each unit. There may be a case problem (which may or may not be ) ; it will be in lieu of two questions carrying 28 marks and will be in addition to ten questions.

Course ObjectiveThe course aims at providing students good understanding of such labour laws as have major bearing on the Industrial Relations in India.

Course OutlinesEach of the five laws is to be studied with reference to its objectives, Major Provisions and the Working:

Unit-1 Labour Legislation:

Meaning, Need, Importance, and Fundamental Principles and Constitutional Framework in India.

Unit-II The Industrial Disputes Act, 1947.

Unit-III Trade Union Act- 1923 and Industrial Employment (Standing Orders) Act,

1946; The Maternity Benefits Act, 1961.

Unit-IV The Factories Act, 1948.

Unit-V The Workmen’s Compensation Act, 1923 and The Employee’s State Insurance Act, 1948.

Suggested Readings:

1. Kapoor, N.D. : Industrial Laws, Sultan Chand & Sons, New Delhi.2. Malik, P.K. : Industrial Law, Eastern Book Co, Lucknow.3. Universals Labour Law Reference, Universal Law Publishing Co., Delhi.4. Mishra S.N. & S.K. Mishra S.K. – An Introduction to Labour & Industrial Laws, Central

Law Publications, Allahabad.5. Pillai, K.M. – Labour & Industrial Laws, Allahabad Law Agency, Faridabad.

63

mba-895: International Human Resource Management M.M. : 100Internal : 30External : 70


Course Objective To make students understand the different orientation needed to manage human resources internationally

Course OutlinesUnit-I: International Human Resource Management; Objectives, Scope and Significance; Key

Trends in International HRM: Equal Employment Opportunities, Affirmative Action; Network Organization; Challenges to IHRM.

Unit-II: International Human Resource Management Planning and Procurement: International Assignment and Selection Process. International Staffing Policies: Expatriate Assignments and Out Sourcing.

Unit-III: Orientation, Training and Development Practices in IHRM. Career Planning and Career Development in HRM. Compensation Practices in MNC’s.

Unit-IV: Comparative Industrial Relation System; Role of International Labor Organization and Trade Unionism. Productivity and Quality of Work Life Improvement Programme Worldwide.

Unit-V: Human Resource Management: Culture and Organization Life; Cross Cultural Difference and Management Implications; Hoffsted’s Study; Cross Cultural Imperatives and Work Goals. Global Leadership and Multicultural Teams.

Suggested Readings:

1. Gary Des Slel Human Resource Management, Pearson Education Pvt. Ltd., Delhi.

2. Memoria C.B. Personnel Management, Himalaya Publishing House.3. Armstrong M. Crest Handbook of Strategic Human Resource Management, Publishing.4. Bratton J. & Human Resource Management: Theory Practice, Londan:

J. GoldMacMillian5. Filipp, Edwin B. Principles of Personnel Management, McGraw Hill, New York.6. Venkata Ratnam G.S. Personnel Management & Human Resource, Tata McGraw Hill,

B.K. Srivastava New Delhi7. Arvind Phatak International Dimensions of Management, Boston, PWS Kent.8. Rao, VSP Human Resources Management, Encell Books, New Delhi.9. Porter Michael Competitive Strategy, Free Press, New Delhi

mba 896 Practical –cum-viva-voce based on paper M.M. 50mba 893, mba 894 & mba 895

64

mba-901 : Management Science

M.M. : 100 Internal : 30 External : 70Time : 3Hrs

Note: There will be five units in all. The number of questions to be set will be ten, in a manner that there are two questions from each unit. The students will be required to attempt five questions in all, selecting one from each unit. There may be a case problem (may or may not be compulsory); it will be in lieu of two questions carrying 28 marks and will be in addition to ten questions.

Course Objective: The objective of this course is to acquaint the students with concepts and models of management science as applicable in Business Management.

UNIT-I Management Science: basic concepts and its role in decision-making; Methodology of Management Science; models and modelling in Management Science; Management Science models in practice.

UNIT-II Integer Programming Problems: formulation, types, solutions by branch and bound method, application of zero-one IPPs. Goal Programming Problems: formulation (single goal, multiple goals without and with ranking and weighting); solution by graphical and simplex method; difference between LP and GP.

UNIT-III Decision Theory: decision-making environments and decision-making under risk, and uncertainty; Decision Tree Analysis. Game Theory: two-person zero-sum games, pure strategies, mixed strategies, rule of dominance.

UNIT-IV Queuing Theory: general structure, operating characteristics and performance measures of a Queuing System; Queuing Models (Single Server models only). Replacement Models: replacement of items (i) whose efficiency deteriorates with time, (ii) that fail completely.

UNIT-V Markov Chains: introduction, applications and characteristics. Simulation: introduction types and steps in simulation process. Introduction to Dynamic Programming and Non-linear Programming.

Suggested Readings:1. Introduction to Management Science by Gould, F.J. etc. Englewood Cliffs, New Jersey.2. Introduction to Management Science by William J. Stevenson. IRWIN, Sydney, Austrialia. 3 Operations Research by J. K.Sharma. MacMillan India Limited, New Delhi. 4. Quantitative Techniques in Management by N. D.Vohra.Tata McGraw Hill Publishing

Company Limited, New Delhi.5. Principles of Operation Reasearch, with applications to Managerial Decisions by Harvey M

Wagner. Prentice Hall of India Private Limited, New Delhi.6. Management Science by K. Mathur and D. Solow. Englewood Cliffs, New Jersey.

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mba-902 : International Business EnvironmentM.M. : 100 Internal : 30 External : 70Time : 3Hrs


Course Objective: To acquaint the students with the emerging regional and multilateral groupings at international trade and Economic concepts in light of the international trade scenario.

UNIT –I: International Business: Nature, Significance and scope; International business environment – economic, socio-cultural, geographical, political and legal; MNCs; Role and Importance.

UNIT – II: Technology transfers-importance and types; Foreign investment Nature, Types and Theories, Foreign investment flows and barriers; WTO-major provisions and implications.

UNIT – III: International economic institution and agreements – UNCTAD, IMF, World Bank, International commodity agreements. Regional Economy Co-operation: types and rationale of regional economic groups, EU, NAFTA, ASEAN, SAFTA.

UNIT -IV: Foreign Exchange Market: Participants in the foreign exchange markets; Exchange rate quota; Factors affecting spot rates, and forward rates, arrangement of Exchange rates in India.

UNIT – V: An Overview of Foreign Exchange Management Act; Foreign Exchange risk; Types and management of exposures; Forex derivates-swaps, futures, option and forward contracts. An overview of EXIM Policy in India.

Suggested Readings:1. Apte, International Financial Management, TMH.2. Arya P.P. and B.B. Tondon: Economic Reforms in India Deep and Deep, New Delhi. 3. Bhattacharya, B: Going International – Response Strategies Indian Sector, Wheeler Publishing

House Co., New Delhi.4. Black and Sundaram: International Business Environment Prentice Hall of India, New Delhi.5. Buckely, Ardin: The Essence of International Money Prentice Hall of India, New Delhi.6. Daniels, Johan and Lee H. Redebaugh: International Business Environment and Operations,

Readings.7. Eiteman, Maffett, Multinational Business Finance, Pearson India Ltd., New Delhi.8. Leith, Johan M.: International Economic Policies and Theoretical Foundation, Academic Press,

New York.9. Shapiro: International Financial Management, PHI.10. Soderesten, B.O. : International Economics, McMillan, London.11. V. Sharan, International Financial Management, TMH

mba-903 : Term Paper Presentation (Based on ‘On-Job Training’) M.M. : 50

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mba-904: Retail Marketing

M.M. : 100 Internal : 30 External : 70Time : 3 Hrs


Course objective : The course aims at acquainting students with the concepts and marketing practices in the retailing sector and the future ahead in this sector.

UNIT-1 An Introduction to Retail Marketing: It’s Dynamic Nature and Structure – Organised vs Unorganized, Present Scenario and Mushrooming Growth of Retail Outlets in India, Key Drivers of Consumer Behaviour in Retailing –Demographic and Psychographic Factors.

UNIT-2 Retail Marketing Mix, Management of Service and Quality in Retailing, Merchandise Management, Management of Retail Brand.

UNIT-3 Methods and Approaches to Retail Strategy and Marketing Planning, Retail Pricing, Retail Communication and Promotion.

UNIT-4 Retail Distribution and Supply Chain Management, Retail Location Strategies and Decisions, Methods and Approaches to Retail Strategy and Marketing Planning.

UNIT-5 Applications of IT to Retail Marketing, Consumerism and Ethics in Retailing, International Retailing, Future of Retailing in India.

Suggested Readings:-1. “Retail Marketing Management, 2nd Edition” (Author: David Gilbert), Publisher: Pearson

Education2. “Retail Management-A Strategic Approach, 10th Edition” (Authors: Barry Berman and Joel

R. Evans) Publisher: PHI3. “Retailing Environment and Operations” (Authors: Newman, Andrew J and Cullen, Peter)

Publisher: Vikas Publishing House. 4. “Marketing Management, 12th Edition” (Authors: Philip Kotler and Kevin Lane Keller)

Publisher: PHI.5. “The New Age Marketing” Publisher : ICFAI University Press.6. “Advertising and Integrated Brand Promotion” (Authors: Allen, Semenik and O’Guinn)

Publisher: Thomson South-Western.7. “Emerging Issues in Modern Marketing, 1st Edition” (Author: D.D. Arora) Publisher: UDH

Publishers and Distributors.8. “CRM at the Speed of Light: Capturing and Keeping Customers in Internet Real Time, 2nd

Edition” (Author: Paul Greenbay) Publisher: Tata McGraw Hill.9. “Customer Relationship Management: Emerging Concepts, Tools and Applications, 4th

Reprint 2003” (Authors: Jagdish N Sheth, Atul Parvatiyar and G. Shainesh) Publisher: Tata McGraw Hill.

10. “Marketing Management: Text and Cases, 1st Edition” (Author: Mukesh Dhunna) Publisher: Wisdom Publications.

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mba-905: Rural MarketingM.M. : 100 Internal : 30 External : 70Time : 3 Hrs


Course Objective: Course objective is to acquaint students with the complexities of marketing in rural areas and making them aware about marketing of agricultural products.

UNIT-I Rural Marketing - Meaning, Nature & Characteristics; Rural vs. Urban Marketing, Rural Markets – prospects & potential. Rural Marketing Environment, Consumer Behaviour, determinants of Consumer Behaviour – Rural Perspective, MR Issues in Rural Markets.

UNIT-II Segmenting, Targeting & Positioning in Rural Markets. Product Strategy for Rural Markets – Product Mix Decisions, Product Levels, Rural Product Categories, New Product Development, Packaging Mix.

UNIT-III Pricing Strategy for Rural Markets – Concept, Significance, Pricing Objectives, Pricing Strategies.

UNIT-IV Communication Mix and Rural Marketing – Media Alternatives, Profiling Customer for Promotional Campaign, Designing Communication Campaign.

UNIT-V Distribution Issues in Rural Markets – Conventional & Modern Approaches to Distribution. New Trends in Distribution,

Role of Co-operative Institutions in Rural Marketing. Role of Financial Institutions in Rural Marketing.

Suggested Readings:1. Rural Marketing, Environment, Problems & Strategies – 2nd Ed., T.P. Gopalaswami, 2005,

Vikas Publishing House, New Delhi. 2. Rural Marketing – Text & Cases – C.S.G. Krishnamacharyulu, Lalita Rama Krishnan, 2006,

Pearson India Ltd., New Delhi.3. The Rural Marketing Book, Pradeep Kashyap, Siddharatha Raut. 2007, Biztantra

Publishers.4. Rural Marketing Management, Sukhpal Singh, 2001, Vikas Publishing House, New Delhi.5. Rural Marketing in India, K.S. Habeeb-Ur-Rahman, 2003, Himalaya Publishing House,

New Delhi.6. Rural Marketing, Awadhesh Kumar Singh, Satya Prakash Pandey, 2005, New Age

Publishers, New Delhi.

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mba-906 : Sales Promotion Management.M.M. : 100 Internal : 30 External : 70Time : 3 Hrs


Course Objective: The purpose of this course is to develop an understanding about concepts, methods and strategies of sales promotion.

UNIT-I Sales Promotion – Concept, Role & Importance, Characteristics of Sales Promotion, Reason for Growth of Sales Promotion, Nature and Types of Sales Promotion.

UNIT-II Sales promotion organization, major functions, sales promotion budgeting, planning a sales promotion campaign.

UNIT-III Impact of Sales Promotion on Brand Value, Consumer Behaviour and Sales Promotion; Deal Prone Consumers.

UNIT-IV Trade Oriented and Consumer Oriented Sales Promotion Planning Process, Retail Sales Promotion with Special Reference to Speciality Stores, Departmental Stores, Chain Stores, Exclusive Dealers/Distributors.

UNIT-V Measuring the Effectiveness of Sales Promotion Program, Future of Sales Promotion, Emerging Trends in the Field of Sales Promotion.

Suggested Readings:1. Aillionj and Charas, Dan.: Promotion: A Guide to Effective Promotional

Planning, Strategies and Executions. New York, John Wiley, 1984.

2. Assaei, Henry : Consumer Behaviour and Marketing Action, Bosten, Kant, 1987.

3. Blattberg, Robert C : Sales Promotion : Concept, Methods and Strategies. and Scott Englewood Cliffs, New Jersey, Prentice Hall Inc., 1990

4. Schaltz, Don E and : Sales Promotion Management Chicago, Crain WilliamBooks, 1982

5. Strang Roger A. : The Promotional Planning Process, New York, Praeger, 1980

6. Totten John C and : Analyzing sales promotion: Test and case, Chicago, Black Martin P. Commerce Communication, 1987.

7. Ulanoff, Stanley M. : Handbook of Sales Promotion, New York, McGraw Hill, 1985

8. Ovid Riso : The Dartnell Sales Promotion Handbook. UBSPD 7th ed. 1993 reprint.

mba 907 Practical –cum-viva-voce based on paper M.M. 50mba 904, mba 905& mba 906

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mba-908 : Financial DerivativesM.M. : 100 Internal : 30 External : 70Time : 3 Hrs

Note: There will be five units in all. The number of questions to be set will be ten, in a manner that there are two questions from each unit. The students will be required to attempt five questions in all, selecting one from each unit. There may be a case problem (may or may not be compulsory); it will be in lieu of two questions carrying 28 marks and will be in addition to ten questionsCourse Objective: The course aims at acquaint the students with concepts of the financial

derivatives, issues and prospective. UNIT-I Derivative: Meaning, Types, Nature, Brief History, Commodity Derivatives,

Financial Derivatives – Types, Evolution, Underlying Assets – Commodities, Interest Rates, Equities, Currencies etc.; Derivative Market – Types, Structure, Participants, Recent Trends & Growth, Future Prospects.

UNIT-II Financial Derivatives – Meaning, Nature, Types, SEBI Guidelines; Forward Contracts – Meaning, Features, Types, Mechanism; Forward Market – Nature, Speculation, Arbitrage & Risk Management; Regulator & Regulation for Financial Derivatives.

UNIT-III Futures Contract – Meaning, Features, Mechanism & Settlement; Margin – Types, Futures Exchange & Clearing House – Mechanism, Marking to Market, Futures in India, Present Status, SEBI Guidelines regarding Futures.

UNIT-IV Options Contract – Meaning, Features, Several Types, Mechanism & Settlement; Options Pricing Models – Black Scholes Model, Binomial Model; Sophisticated Derivatives – Options on futures, Index Options, Barrier Option, Compound Option etc. Present Status of Options in India & Future Prospects.

UNIT-V Swaps – Meaning, Features, Types, Mechanism; Trading Strategies relating Derivatives, Swaptions, Conditions necessary to Improve the Derivative Market in India; International Derivatives Market; Hedging – Objectives & Benefits of Hedging, The Hedging Process, Short Hedge & Long Hedge.

Suggested Readings:1. Robert W. Kolb: Financial Derivatives, Blackwell Business Publishers.2. S.L. Gupta: Financial Derivatives, PHI3. V.K. Bhalla: Investment Management (Sultan Chand & Sons)4. M. Ranganathan & R. Madhumathi – Investment Analysis (Pearson)5. Aggarwal: Financial Derivatives, PHI6. John C. Hull: Options, Further & other Derivatives Sewrites, PHI7. Sharpe, W.F., Investments, PHI8. Cox, John C & Rubinstein, Options Market, PHI9. Brennet, M., Option Pricing. 10. George K. Chacko: Financial Derivatives, Blackwell Business Publishers.11. John F. Marshall & Vipul K. Bansal: Financial Engineering, IInd Edition.

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mba-909 : Bank and Insurance Management



Course Objective: Course objective is to acquaint students with the contemporary issues in the banking and insurance sectors. It also imbibe knowledge of managerial issues related to life insurance and general insurance.

UNIT-I Insurance-Concept, Nature, Classification-Life & Non-life, Principles of Insurance; Insurance Act 1938 – objectives, Rights available to Insurer & Insured; Insurance Management – Concept, Importance, Privatizations of Insurance Sector – its Implications; IRDA Act 1999 – Organisation, guidelines for life & Non-life insurance.

UNIT-II Life Insurance –Concept; Public & Pvt. Sector companies in India – their products, schemes & plans; Documentation – Forms, certificates & claim settlement documents; LIC Act 1956-An overview.

UNIT-III General Insurance – Concept, Types; Public & Pvt. Sector companies in India – their products, schemes & plans; Documentation – Forms, Certificates & Claim settlement documents; General Insurance Business Nationalization Act 1972 – An Overview.

UNIT-IV Bank –Concept, Classification (Nationalized, Private, Cooperative, Rural etc) their objectives & functions, organization structures; Bank Management – Concept, Functions, Importance.

UNIT-V Risk Management in Banks – Techniques, Importance; RBI-Organization, Functions, regulation, Latest guidelines by RBI Central Banking Policy Privatization of Banking Sector in India – Its Implications.

Suggested Readings:1. Insurance Management Sharma, Butterflag Publication2. Law & Practices of Banking in India Gulshan, SS3. Law & Practice of Banking Davar, SR4. Banking Law & Practice in India Tandon, HL5. Banking Law & Practice Varshney, P.N.6. Insurance – Fundamentals, Procedure & Bodla, B.S. Garg

Environment 7 Fundamental of Banking Mehta, RRS, Himalaya Publication8. Banking Law & Practice (Konak Pu) Vigaim, BML, Konak Publication

9. Law Relating to Fire Insurance Bakerwelford, A.W. & W.W. Otter Bany, Butterworth & Co. Ltd., London

10. Elements of Insurance W.A. Dinsdale, Pitman11. Challenges of Indian Banking Jadhav, Narendra, Macmillan12. Risk Management in Banking John Wiley, Joel, Bassis

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13. Bank Management Kotch, Tirnothy W., Dryden Press, Chacago

14. Insurance Principles & Practice Sharma, R.S., Vora, Delhi15. Commercial Banks Financial Management Sinkey, Joseph, F. Jr., PHI, Delhi.16. Fire Insurance Theory & Practice Smith, T.R., Stone & Cox17. Banking Law & Practice Tannan, M.L., Indian Law House,

Delhi18. Principles of Marine Insurance Turner, H.S., Stone & Cox19. Indian Financial System Khan, M.Y., Vikas Publication20. The Economics of Money, Banking & Mishikin Frederids. S., Harpen

Financial Markets Collins, New York

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mba-910 : Corporate Tax Planning & Management



Course Objective: The course objective is to make students knowledgeable about corporate tax.

UNIT-I Introduction to Tax – Meaning, All Types of Taxes & Duties; Direct & Indirect Taxation – Meaning, Classification – Central Sales Tax, Service Tax, Excise Duty, CENVAT, VAT, Proposed GST (Goods & Services Tax)

UNIT-II Corporate Taxation – Meaning, Concept, Features, Management of Corporate Taxation, Voluntary Disclosure of Income Tax (VDI Scheme), Cess & Surcharges, PAN & Its Utility, GIR & Its Utility, Filing of I.T. Returns.

UNIT-III Income Tax Act 1961 – Introduction, Heads Classification for Tax Purposes, Exempted Income, Advance Taxes; TDS, Heads – Salaries, Business & Profession, Capital Gains, Set-off & Carry-forward of losses, Deductions from Gross Total Income, Rebates & Exemptions.

UNIT-IV Tax Planning & Tax Management, Rationalisation of Taxes, Tax Evasion, Broadening Income Tax Net, Penalties on Tax Evaders, Money Laundering, Tax Regulation – CBDT (Central Board of Direct Taxation) – Role, Functions, Duties of Officials.

UNIT-V Functions, Role of Tax Consultants in Tax Determination, Tax Policy in India, Latest Guidelines; Tax planning regarding dividend policy.

Suggested Readings:

1. Mehrotra: Indian Taxation Law (Sahitya Bhawan).2. K.C. Jain & V.K. Gaur: Taxation – Law & Practice (Kalyan Pub.)3. Kukarni Corporate Taxation 4. Arya, GK & Gupta Ravi Systematic Approach to Income Tax (Bharat Law

House)5. Kanga, JB & Palkhirala, NA Income Tax, Bombay6. Ranina, HP Corporate Taxation (Oriental Law House)7. Ahuja G.K. & Ravi Gupta Systematic Approach to Income Tax (Vision

Publications, Delhi)8. Lokhotia, R.N. Corporate Tax Planning, Latest Edition, (Vision

Publications, Delhi)9. Singhania, V.K. Income Tax Law & Practice (Taxman’s

Publications, Delhi)10. Singhania, V.K. Direct Tax Planning & Management, (Taxman

Publication, Delhi).11. Jyongar, A.C. Law of Income Tax, Bharat Publication, Allahabad.mba 911 Practical –cum-viva-voce based on paper M.M. 50

mba 908, mba 909& mba 910

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mba-912 : Organizational Change & Stress ManagementM.M. : 100 Internal : 30 External : 70Time : 3 Hrs


Course Objective: This is an era of change, the business world is experiencing a lot of a change followed by stress. The course is designed to discuss how to equip organization and people for management of change and stress.

UNIT-1 Stress – Concept, Definition, Characteristics, Current models of stress, Emotions and interventions, Positive and negative stress

UNIT-II Understanding Stress – Potential sources of stress, Consequences of stress, Managing stress, Becoming stress-fit

UNIT-III Concept of Managing change- Process of organizational change, Key roles in organizational change, Culture and change, Managing resistance change, Effective implementation of change.

UNIT-IV Diagnosis and intervention - Issues and concept of organizational diagnosis, Diagnostic methodology and methods (qualitative and quantitative), Intervention in organizational change, Model or organizational change.

UNIT-V Organizational change and process consultation - Work redesign model, Managers as agent of change, Internal change and external change agent styles.

Suggested Readings:

1. Abad, Ahmad, et.al,.: Developing Effective Organization, Sri Ram Center for Industrial Relations, New Delh, 1980

2. De Nitish, Alternative Designs of Human Organizations, Sage, London, 1988.3. French, W.H. and Bell, CH.: Ogranisation Development, Prentice Hall of India, New India,

New Delhi, 1991.4. French, W. L. etc.: Organization Development Theory, Practice and Research, 3rd ed., Univ.

Books Stall, New Delhi, 19905. Harvey, D.F. and Brown, D.R.: An Experiential Approach to Organization Development,

Prentice Hall Inc., Jersey, 1990.6. Huse, F.E. and Cummings, T. G.: Organization, Development and Change, 3rd ed., New

York, West, 1985.7. Sinha, Dharani, P. etc., Consultants and Consulting Styles, Vision, New Delhi, 1982.

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mba-913: Counselling Skills for ManagersM.M : 100 Internal : 30 External : 70Time : 3 Hrs

Note: There will be five units in all. The number of questions to be set will be ten, in a manner that there are two questions from each unit. The students will be required to attempt five questions in all, selecting one from each unit. There may be a case problem (may or may not be compulsory); it will be in lieu of two questions carrying 28 marks and will be in addition to ten questions

Course Objective : To develop basic skills among students to independently handle a wide range of employee counselling and performance counselling.

UNIT-I Emergence & Growth of Counseling services, Counselling process and application of to organizational and personal situations with a focus on performance Counselling

UNIT-II Counselor – client relationship, understanding clients behaviour developing and terminating a counseling relationship & follow up, Assessing clients problems.

UNIT-III Counsellor’s attitudes & skill of Counselling, Counselling strategies or therapies i.e. Insight oriented therapies, Behaviour Therapies and group therapies.

UNIT-IV Communications and Persuation, Communication strategies and References, Group and their role in understanding clients problem.

UNIT-V Motivation and Incentives requirement of productivity, Role of Counselling in Understanding of low productivity of Indian workers, Need of Counselling cell in the organization. Special problems in Counselling.

Suggested Readings:

1. Cormer L.S. & Guide Hackney H : The professional Counsellor’s Process to Helping Englewood Cliffs, New Jersey, PHI-1987

2.Moursernd J. : The Process of Counselling and Therapy 2nd Ed. Of Englewood Cliffs, New Jersey, PHI-1990

3.Maclennar, Nigal : Counselling for Managers, Aldershot, Grover, 1996

4. Bandara, A. : Principles of Behaviour Modification, New York: Hod Rinehart and Winston, 1969

5. Munre, C. A. etc. : Counselling: A Skills Approach, Methuen, 1980

6. Reddy, Michael : Counselling at Work. British Psychological Society & Methuen, London & New York, 1987

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mba-914: Performance ManagementM.M. : 100 Internal : 30 External : 70Time : 3 Hrs


Course Objective: To Acquaint the students with the concept of Performance Management.

UNIT-I: Performance Management : concept, philosophy, purposes and objectives; Performance Management Vs Performance Appraisal;. Strategic importance of Performance Management; Designing Performance Management System; Pillars of Performance Management.

UNIT-II: Planning Performance: setting objectives, organizational and individual performance plans, role description; performance standards; special developmental assignments, setting mutual expectations and performance criteria.

UNIT-III: Encouraging Performance: supervision and monitoring; communication review discussions; encouraging and mentoring development; coaching and counselling.

UNIT-IV: Reviewing and Stocktaking Performance and Potential: HR inventory; stocktaking discussions; skills for Performance Management.

UNIT-V: Appraising for recognition and rewards; implementing the appraisal systems, methods of appraisal; error in appraisals; conducive context for appraising, Performance Management in India.

Suggested Readings:

1. Prem Chadha. Performance Management, Macmillan India Limited, New Delhi. 2. John P Wilson. Human Resource Management, Kogan Page, London3. Wayne F. Cascio. Managing Human Resources, Tata McGraw Hill Publishing Company

Limited, New Delhi.4. Cynthia D. Fisher, Lyle F. Schoen Feldt., James B. Shaw. Human Resource Management,

Biztantra, New Delhi. 5. Armstrong M.A. Handbook of Human Resource Management, Routledge, London.

mba 915 Practical –cum-viva-voce based on paper M.M. 50mba 912, mba 913& mba 914

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mba-1001: Knowledge Management



Course Objective: To acquaint the students with the concepts of knowledge management as applicable to a business organization.

UNIT-I: Knowledge Management: concept, objectives, significance, nature and scope; Imperatives of KM; Organizational Knowledge Management.

UNIT-II: Essentials of KM: data, information, knowledge and wisdom; Knowledge -Basic types; Knowledge Conversion.

UNIT-III: Knowledge and Learning; Organizational Learning: types, levels and motivation for organizational learning; Relationship between IT & Information Management and KM.

UNIT-IV: Techniques, Systems and Tools of Organisational Knowledge Creation; Knowledge Analysis: Data Mining, On-line Analytical Processing.

UNIT-V: Organizational Knowledge Management: architecture; developing a KM framework; KM System components, Implementation strategies; KM Applications.

Suggested Readings:

1. D Kamalavijayan. Information and Knowledge Management, McMillan India Limited, New

Delhi.

2. E Sudhir Warier. Knowledge Management, Vikas Publishing House Pvt. Limited, New

Delhi.

3. Bukowitz. The Knowledge Management Field Book, Pearson Education India.

77

mba 1002-: Indian Trade and WTO



Course Objective: Course objective is to acquaint students with the developments happening in context of World Trade Organisation. It enlightens students with the impact of WTO and its effect on Indian economy.

UNIT-I WTO – Introduction, Transition from GATT to WTO, Basic Difference GATT and WTO, Function and Structure of WTO, Basic Principles Governing Multilateral Policy Systems under the WTO.

UNIT-II Uruguay Round, Geneva Round, 1998, Seattle Round, 1999, Doha Round, 2001, Cancun Round, 2003, Cancun to Geneva and Afterwards.

UNIT-III Basic Provisions of WTO – Agreement on Agriculture, TRIPS Agreements, TRIMS Agreements, GATS Agreements.

UNIT-IV Disputes Settlement under WTO, Rational Procedure and Time Schedule, Business Acts & Functionaries Involved in Dispute Settlements. WTO and Its Role in Integration of the World Economy.

UNIT-V WTO and it’s impact on Indian economy – impact on agriculture, manufacturing sector, service sector and other macro-economic aspects.

Suggested Readings:

1. WTO –implications on Indian Economy, P.K. Vasudeva, Pearson Education India.2005.2. State of the Indian Farmer- A MILLENNIUM STUDY. Globalisation and Indian

Agriculture. G.S.BHALLA. – ACADEMIC FOUNDATION.3. The General Agreement on Tariffs and Trade (GATT)/World Trade Organization (WTO):

Law, Economics. By : Autor Krishen Koul.2005, Satyam books.

mba-1003: Comprehensive Viva-Voce

The Comprehensive Viva will be conducted by Examiner(s) and will cover all the syllabi of Ist to

Xth Semesters.

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mba 1004 Term paper Presentation Based on Training M.M. 50(based on the training done in the 9th Semester)

mba-1005: Product and Brand Management



Course Objective: To acquaint the students with issues and perspective related to product, packaging and branding.

UNIT-I Product Management Process, Product Portfolio, Traditional and Matrix Approaches, Product Life Cycle, New Product Development, Environmental Analysis, Test Marketing, Packaging.

UNIT-II Understanding Brands: Brand Hierarchy, Brand Personality, Brand Image, Brand Identity, Brand Positioning.

UNIT-III Brand Equity, Value Addition from Branding, Brand-Customer Relationship. Brand Loyalty and Customer Loyalty, Managing Brands, Brand Creation, Brand Extensions.

UNIT-IV Brand-Product Relationships, Brand Portfolio, Brand Assessment through Research, Brand Identity, Brand Positioning.

UNIT-V Brand Personality Assessment and Change, Brand Revitalisation, Financial Aspects of Brands, Brands in Different Sectors-Customer, Industrial, Retail and Service Brands.

Suggested Readings:

1. “Marketing Management, 12th Edition” (Authors: Philip Kotler and Kevin Lane Keller) Publisher: PHI

2. “Managing Brand Equity” (Authors : Aaker, David) Publisher : Free Press.3. “Understanding Brand” (Authors: Cowley, Den) Publisher: Kogan Page.4. “Creating Brand Loyalty” (Czeniawski, Richard D. and Michael W. Maloney)

Publisher: Amacom, N.Y.5. “Strategic Brand Management” (Author: Kapferer, J.N.) Publisher: Free Press.6. “Brand Strategy” (Author: Murphy, John A.) Publisher: The Director Books.7. “Building Brand Identity: A Strategy for Success in Hostile Market Place”

(Author : Steward, P.) Publisher: John Wiley.8. “The New Age Marketing” Publisher: ICFAI University Press.9. “Advertising and Integrated Brand Promotion” (Authors: Allen, Semenik and

O’Guinn) Publisher: Thomson South-Western.10. “Compendium of Brand Management, 1st Edition (Author: S.A. Chunawala)

Publisher: Himalaya Publishing House.11. “Emerging Issues in Modern Marketing, 1st Edition” (Author: D.D. Arora)

Publisher, UDH Publishers and Distributors.

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12. “CRM at the Speed of Light: Capturing and Keeping Customers in Internet Real Time, 2nd Edition” (Author: Paul Greenberg) Publisher: Tata McGraw Hill.

13. “Customer Relationship Management: Emerging Concepts, Tools and Applications, 4th Reprint 2003” (Authors: Jagdish N. Sheth, Atul ParVatiyar and G. Shainesh) Publisher: Tata McGraw Hill.

14. “Marketing Management: Text and Cases, 1st Edition” (Author: Mukesh Dhunna) Publisher: Wisdom Publications.

15. “Case Study Solutions: Marketing, 2nd Edition” (Author: H. Kaushal) Publisher: MacMillan.

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mba-1006: Marketing of Non Profit Organization



Course Objective: To acquaint the students with the issues related to management of non-profit organization, recent trends and challenges with reference to Indian conditions.

UNIT-I Scope and Applications of Marketing in the context of Non-Profit organization, Non-Profit Institutions in Indian Market Context, e.g., Police, Public services, Hospitals etc.

UNIT-II Setting Marketing Objectives, Analyzing Socio-Cultural Environment affecting Non-Profit organizations, Analyzing Beneficiary Behaviour.

UNIT-III Market Segmentation and Customer Targeting: Planning of Marketing strategy in a Non-Profit organization, Concept of Product / Service Life Cycle.

UNIT-IV Market Segmentation and Related Issues, Elements of Marketing Mix, Product and Service Decisions, Pricing Decisions, Distribution and Delivery Strategy.

UNIT-V Role of Institutional Image, Promotional and Public Relations Strategy, Monitoring and Review of Marketing Programme.

Suggested Readings:

1. “Strategic Marketing for Non-Profit Organisations” (Authors: Philip Kotler and Anderson Alan R.) Publisher: Prentice Hall

2. “Social Marketing” (Authors: Philip Kotler and Roberto Eduardo), Publisher: The Free Press

3. “Strategic Marketing for Not-for-Profit Organizations” (Authors: Lauffer, Armand) Publisher : The Free Press

4. “Cases and Readings for Marketing of Non-Profit Organizations” (Author : Philip Kotler) Publisher: Prentice Hall.

5. “The New Age Marketing” Publisher: ICFAI University Press.6. “Emerging Issues in Modern Marketing, 1st Edition” (Author: D.D. Arora) Publisher, UDH

Publishers and Distributors.7. “Marketing Management: Planning, Implementation and Control, 3rd Edition” (Authors:

V.S. Ramaswamy and S. Namakumari) Publisher: MacMillan.8. “Case Study Solutions: Marketing, 2nd Edition” (Author: H. Kaushal) Publisher:

MacMillan.

mba 1007 Practical –cum-viva-voce based on paper M.M. 50mba 1005 & mba 1006

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mba-1008: Merchant Banking and Financial ServicesM.M. : 100 Internal : 30 External : 70Time : 3 Hrs

Note: There will be five units in all. The number of questions to be set will be ten, in a manner that there are two questions from each unit. The students will be required to attempt five questions in all, selecting one from each unit. There will be a case problem which will be compulsory carrying 14 marks. .

Course Objective: The course aims at discussing the detail about financial services, merchant banking operations and other related services in Indian context.

UNIT-I Merchant Banking: Nature, organization and management of merchant banking in India; Regulation and registration of merchant banks; Code of conduct, duties and liabilities of lead managers in India; SEBI guidelines for merchant banks;

UNIT-II Financial Services: Nature features and types; Risks in financial services; Regulatory framework of financial services;

UNIT-III Merchant Banking Service: Management of equity issue, debenture issue, underwriting arrangements, corporate restructuring and project financing.

UNIT-IV Depository and custodial services, leasing services, Hire purchase services, Factoring and forfeiting services, Credit rating services and services relating to venture capital fund and mutual funds.

UNIT-V Case study

Suggested Readings:

1. Bansal, L.K.: Merchant Banking and Financial Services, Unistar Books Pvt. Ltd. Chandigarh.

2. Bhatia, B.S. and Batra G.S. : Management of Financial Services, Deep & Deep Publications, New Delhi.

3. Bhole, L.M. : Financial Markets and Institutions, Tata-McGraw Hill Companies Ltd. New Delhi.

4. Khan, M.Y. Indian Financial Sustem, Vikas Publishing House, New Delhi.

5. Machiraju H. R : Indian Financial System, Vikas Publishing House, New Delhi.

6. Srivasta, R.M.: Management of Indian Financial Institutions, Himalaya Publishing House, Bombay,

7. Vanhome, James C : Financial Market Rates and Flars, Prentice hall of India Ltd. New Delhi.

8. Verma, J.C. : Merchant Banking, Tata McGraw Hill Compnay Ltd. New Delhi.

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mba-1009: Strategic Financial Management



Course Objective: The course aims at discussing the issues related to venture capitals, corporate control, corporate restructuring etc.

UNIT-I Corporate Restructuring: Meaning and objectives, Mergers-reasons for merger, legal procedure for merger and benefits & cost of merger; Determination of swap ratios, Evaluation of merger proposal; Corporate and distress restructuring, Legal, accounting, and tax issues in merger & acquisitions; Recent developments in mergers & acquisitions process in India.

UNIT-II Corporate Control: Mechanism, share repurchase and exchange, buy back of shares, non-voting shares, corporate governance and ethics.

UNIT-III Leasing: Meaning, importance, types and tax & accounting considerations: Evaluation of lease from the point of view of lessor and lessee; Lease vs. Owned decision.

UNIT-IV Venture Capital: Concept and developments in India; Process and methods of financing; Fiscal incentives.

UNIT-V Corporate Strategy, Financial policy and Shareholder Value Creation; Linkage between corporate strategy and financial strategy; Shareholder value-creation, measurement and management.

Suggested Readings:1. Allen D : An Introduction to Strategic Financial Management, CIMA/Kogan page. London.2. Chandra, Prasanna : Financial Management Tata McGraw Hill, Delhi.3. Copeland, T.C.and J.F. Weston: Financial theory and Corporate policy, Addison Wesley,

New York.4. Hampton, Jone : Financial Decision Making, phi, New Delhi.5. Hull J.C. : Options, Futures and other Derivative Securities, Prentice-Hall of India, Delhi.6. Mattoo, P.K. : Corporate Restructuring : An Indian perspective, Macmillan, New Delhi.7. Pandey, I.M. : Financial Management, Vikas Publications, Delhi. 8. Sudarsanam P.s. : The Essence of Mergers and Acquisitions, Prentice Hall of India, Delhi.9. Yan Home J.C. and J.M. Wachowicz Jr. Fundamentals of Financial Management, Prentice

Hall, Delhi.10. Verma J.C. : Corporate Mergers, Amalgamations and Takeovers, Bharat Publishing House,

New Delhi. 11. Robert F. Bruner, Case Studies Finance, McGraw Hill.


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mba-1011 : Human Resource Planning and Development



Course Objective: The objective of this paper is to develop a conceptual as well as a practical understanding of Human Resource Planning, Deployment and Development in organizations.

UNIT-I Introduction to Human Resource Planning & Development: Micro level manpower planning and labour market analysis; Organisational human resource planning; Workforce flow mapping; Age and grade distribution mapping;

UNIT-II Models and techniques of manpower demand and supply forecasting; UNIT-III Behavioural factors in human resource planning – Wastage analysis; Retention;

Redeployment and exit strategies; UNIT-IV Career Management and career planning; Performance planning; Potentials

appraisal and career development: HRD Climate; Culture; QWL; HRD strategies;UNIT-V HRD in strategic organizations; Human resource information system; Human

resource valuation and accounting.Suggested Readings:

1. Arthur, M. : Career Theory Handbook, Englewood Cliffs, Prentice Hall Inc., 1991.2. Belkaoui, A.R. and Belkaoui, J.M. : Human Resource Valuation: A Guide to

Strategies and Techniques, Greenwood, Quorum Books, 1995.3. Dale, B. : Total Quality and Human Resources: An Executive Guide, Oxford,

Blackwell, 1992.4. Greenhaus, J.H. : Career Management, New York, Dryden, 1987.5. Kavanagh, M.J. etc. : Human Resource Information System: Development and

Applications, Boston, PWS – Kent, 1993.6. Mabey, C and Salama, G.: Strategic Human Resource Management, Oxford,

Blackwell, 1995.7. Thomson, R and Mabey, C. : Developing Human Resource, Oxford, Butterworth –

Heinemann, 1994.

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mba-1012: Manpower Development for Technical Change



Course Objective: Recent years have witnessed rapid technological changes affecting industry and business in different ways. This course aims to discuss the major aspects of technological change and the kind of human resource management strategies and steps which may equip the organization and its human resources to adequately cope with such changes.

UNIT-I Introduction to technology & development: Manpower management in the 21st

Century.UNIT-II Environmental context of human resource management. The emerging profile of

human resources.UNIT-III Changing technology; Concept and process of technological innovation. UNIT-IV Organizational implications of technological change; Transformation, Human

resource implications of technological change. UNIT-V Performance/potential evaluation in the context of new technology; Technology

transfer with human face, New issues in manpower training and career development.

Suggested Readings:

1. Clark, Jon: Managing Innovation and Change, University of Southampton, 1995.2. Clark, Jon: Human Resource Management and Technology Change, Sage, London,

19933. Gambell, A and Warner, M.: New Technology, Skills and Management, Routledge,

London, 19924. Rastogi, P. N. : Management of Technology and Innovation, Sage, New Delhi, 19955. Warner, M.: New Technology and Manufacturing Management, Wiley, London,

1990.6. Womack, J.P. etc.; The Machine That Changed the World, Maxwll Macmillan, New

York, 1990.7. Shittaker, D. H.: Managing Innovation, Cambridge University Press, Cambridge,

1990.


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