ola catalunya, we’re jackact.gencat.cat/wp-content/uploads/2016/07/julienlebas_d... · 2017. 3....
TRANSCRIPT
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Ola Catalunya, we’re Jack
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What does it take to deliver winning proposals?
March 2016
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BECAUSE ALL AGENCIES CAN DELIVER GREAT WORK
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IS THE WINNING FACTOR THE IDEA
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SO HOW DOES THIS WORK?
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1 FIRST, YOU NEED A GOOD BRIEF,
A MEETING, A CHAT.
WHATEVER YOU CAN GET
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PLEASE ALWAYS TAKE YOUR CREATIVE FOLKS WITH YOU.
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THE BEST COMMUNICATION
IS THE ONE THAT TAKES THE
SHORTEST PATH
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2 A PROBLEM TO SOLVE
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IF YOU CAN’T FIND
A PROBLEM, YOU WON’T
FIND A SOLUTION
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STRATEGY
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DO YOU KNOW
WHAT YOU DON’T
KNOW ?
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3 THE INSIGHT
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WHAT IS UNIQUE TO THAT PROBLEM?
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SHIFT YOUR PERSPECTIVE
SHIFT YOUR PERSPECTIVE
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4 AN IDEA. AMBITIOUS
& BOLD
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IF IT NEEDS MORE THAN ONE SLIDE
TO EXPLAIN IT, THIS IS
PROBABLY NOT A GOOD IDEA.
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TIME FOR A TISSUE MEETING…
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5 WHEN THE IDEA BECOMES AN
EXPERIENCE
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THE UNPACKING STARTS HERE.
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CHOSE DIFFERENT SHOES. IMPERSONATE THE AUDIENCE.
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TECHNOLOGY IS GOOD. WHEN IT SERVES THE IDEA.
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6 THE DESIGN
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FORMS FOLLOWS FUNCTION
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TIME TO INTEGRATE A MILLION FACTORS…
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7 SANITY CHECK TECHNICAL. FINANCIAL.
…
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COLLABORATION & COMMUNICATION ARE KEYS.
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COLLABORATION WILL HELP IDENTIFY WHICH LIMITATION CAN BE OVERCOME
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CREATIVITY IS NOT LIMITED TO
CREATIVE PEOPLE
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8 PRESENTATION
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MAKE IT VISUAL, EASY TO READ. CHOOSE YOUR FOCUS POINTS
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BE PREPARED, BE HONEST, BE PASSIONATE.
AND GET CREATIVE TO PRESENT CREATIVE.
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JULIEN LE BAS SVP, EXECUTIVE CREATIVE DIRECTOR
JACK MORTON GERMANY @jackmorton
www.jackmorton.com
THANK YOU!