oficina reason why

7/25/2019 Oficina Reason Why

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Ocina de Portfolio - A case-study from IADE Creative University

The world has changed.

but what about

education

?


2/21

- Portugal,

you have a problem.


3/21

An economy that recently receivednancial helpfom IMF,

European Commission and European Central Bank;

An unemployment rate of 38.7% among young people (15-24)

Te Education and employment rates are, more than neer, in

the top of the agenda for Students, Parents, Higher Education

Institutions and even Governments.

The Portuguese reality:


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The Question was:

How to survive in this

very hostile environment?


5/21

We innovate.


6/21

In order to contribute

to a high standard of learningenvironment and combat the huge

unemployment rates inDesign,Advertising,Photographyand

Multimediaareas, we reinventedthe creativity teaching method.


7/21

A unique and pioneer academic course created by IADE Creative Uniersity.


8/21

Withtop market professionalsinstead of teachers;

Working forMajor Brandsthat joined us;

Dealing with realandprofessional briengs;

In anambient look-a-likemany topadvertising agencies; Where thestudentsare involed with the all process,since the

rst moment till the last(receiving the brieng, with strategy

planners,nding the insights, imagining the communicationconcept, getting the creative idea, planning the media, executing

the campaign, and presenting it to clients)

Its a six-month 100% pratical course;


9/21

Some of our brand partners


10/21

It pickeda lot of buzzfrom the media


11/21

A

6 pages

report on

Computers

Arts

Magazine


12/21


13/21

Interview on TV Program

Imagens de Marca - Sic Notcias


14/21

The facts


15/21

150% more candidates than vacancies

Top brands in a waiting listPartner of the Portuguese Creative Club

Partnerships with best Agencies

2 participations = 2 times in the Top Ten

of Ad Venture Contest95% of employment of our students


16/21

Some of the agencies

where our students are


17/21


18/21

The Governmentawarded our innovation


19/21

And we wantto keep on movingforward with

our concept.


20/21

So we are looking forsome other iconic brands

who wants to make somepartnerships with us...


21/21

Give your branda chance.

[email protected] /// IADE Creative University

Talk to us.

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