Official Informal Briefing Minutes

Tuesday, September 19, 2017 – 3:00 PM Present: Charlotte J. Nash, Jace Brooks, Lynette Howard, Tommy Hunter, John Heard

1. County Administration County Rebranding Initiative Update

Keith Curtis and Katie Janson of Perkins + Will Branded Environments presented an overview, findings, and recommendations related to the County’s rebranding initiative. Chris Schroder of SPR Communications was also involved via phone in the discussion. No Official Action Taken.

1

IMPLEMENTATION PROGRESS | 09.19.2017

GWINNETT COUNTY

BRANDING

2

Agenda

Branding Update Project EvolutionNext Steps

OBJECTIVE

To provide updates on the development process and identify steps toward final implementation.

3

Project Schedule

INFORMAL STEERING COMMITTEE SHARING Objective: Inform

STRATEGY + CONCEPT PRESDuration: 1 hour Objective: confirm strategy; narrow direction

FINAL BOC PRES+VOTEDuration: 15 min Objective: Adopt Solution

BOC UPDATE PRESDuration: 15 min Objective: Progress Update

PARTICIPANT GROUPS PROCESS + TIMING

GROUP A

GROUP B

GROUP C

GROUP E

BOARD OF COMMISSIONERSPeople: x05Role: Final Approvers

VISIONING, IMMERSION + AUDITS: APRIL - JULY SCHEMATICS PRESENTATION : AUGUST 21 DEVELOPMENT PRESENTATION : AUGUST 28 REFINEMENT+APPROVALS: SEPT 19, OCT 03 FORMATTING+HANDOFF: OCT 13 LAUNCH: DEC 2017

INTERNAL STAKEHOLDERSPeople: Departmental RepsRole: Contribute to Visioning

EXTERNAL STAKEHOLDERSPeople: Cities / CIDs/ K12 / HE, etcRole: Contribute to Visioning

STEERING COMMITTEEPeople: x05Role: Working team. Contribute to visioning. Help build relationships + consensus

ONE-ON-ONE INTERVIEWSDuration: 30 min Objective: Share stake-holder input; glean vision

WE ARE HERE

PROJECT KICKOFFDuration: 2 Hours Objective: Discuss logistics, background, process, approach, etc

ONLINE SURVEYDuration: 5 min; 1 week duration Objective: glean public input regarding prioritization of drivers

AUDITS

DESIGN DEV PRESDuration: 1 hours Objective: provide feedback direction

FINAL SC PRESDuration: 1 hour Objective: glean team approval prior to BOC presentation

2 GROUP SESSIONS: HOMEWORK+ VISUAL LISTENINGDuration: 4 hrs People: 12-15 eachObjective: Glean stake-holder input + vision

GENERAL PUBLICPeople: AllRole: Contribute to Visioning

MTGS 04-08

MTG 01

MTGS 02-03

MTG 09

MTG 10

MTG 11

MTG 12

GROUP D

INFORMAL STEERING COMMITTEE SHARING Objective: Inform

INFORMAL STEERING COMMITTEE SHARING Objective: Inform

STRATEGY+ CONCEPT DESIGN

DEVELOP DESIGN

REFINE DESIGN

RELEASE DESIGN

VENDOR PRODUCTION REVEAL

INFORMAL STEERING COMMITTEE SHARING Objective: Inform

4

Overview of Inputs + Findings Process

01. Stakeholder Engagement Workshops

02. Board of Commissioners Interviews

03 Online Public Survey

04 Benchmarking and Audit

STAKEHOLDERS

50COMMISSIONERS

05MONTHS

04RESPONDENTS

2,671

5

Spanner wrench: old, worn out. Old tool, still serviceable, but worn. Reminds us of how we’ve evolved.

Water towers, old fashioned: like a positive affirmation on the side of the interstate

Blank sheet of paper: lots there, but hard to put your finger on it---very intangible thing..unique b/c. hard to define.

Lots of pieces, nothing holding it all together

We’ve got best array of cities supporting counties, school, pub safety...hits on all cylinders.

Microcosm of the American dream

Wants to be the gold standard for other counties to look at

Old Faithful: dependable, consistent, sometimes buffalo falls in and we make the news.

People bring their strengths and play together to one tune, working together, collaboration.

The brand is here... just need new packaging.

Current Perception

6

Microcosm of the American dream

It is a fallacy to believe you can control a lot of factors; some things you can’t control. But we can foster an environment for success, like learning to surf /ride the waves versus drowning

Labor, energy, transportation, international nature of community will continue to be important.

Rapidly changing community in a short amount of time, we’ve made incredible progress in the last 20 years

Each culture is bringing their best here and their families

Always Welcome

New things to celebrate.

Our county is what the nation will be in 20 years

we’re progressive, driven towards giving opportunity and doing business is easy

Everyone wears colors to support their team; we want that for our community

We have found that Gwinnett has the resources, location and talent our company needs

Show the world we’re vibrant

The only way to be sure of the future is to create it.

Food for Thought

7

01.

Quality of Life/Community Over 85% of respondents ranked this topic in their top three most important topics.

02. Opportunity/Innovation/ProgressRanked amongst 65% of participants’ top three choices.

03. Excellence/Success Majority ranking it in the range of 2 – 5.

Open for Business

Interconnected/Inclusive Diversity

Visionary Leadership

History/Heritage

Other

QUALITY OF LIFE

grown big, but small community

live, work, play together

arts, parks, great neighborhoods and communities

fun

diversity of places not just people (lake Lanier, mall, suburbs, rural)

versatile

great schools, quality education

infrastructure

recreation

business

service / love serving others

transportation (public) / mobility / access

retire / age in place

young professional friendly

social

fabulous benefits

many differing vibes within one county

yuppies. affordable housing, transportation, entertainment, nightlife, food 24-7

conveniences at all hours

southern charm meets trendy

COMMUNITY

culture (one Gwinnett)

amazing strength. generosity, kindness. in this together

unity in community better than diversity and inclusion

CHARACTER

character / star power

catchy / edgy

authentic / natural, not forced

unique / stand apart

current / relevant

color

modern/urban

history

charming

beautiful

lovely people look eye to eye

please and thank you despite big city issues

charm shouldn’t get lost in translation. small town feel

main streets / park sites / culture revitalized

welcoming

home town feel

southern hospitality with diverse welcome

can see the stars / the “Uncity”

OPPORTUNITY

mission

innovation

incubation centers

technology (new ways, platforms of reaching people)

business hub

keep talent here

creative

growth

accessibility

economy

EXCELLENCE / SUCCESS

successful / outward show of success

example to others

we’re vested / make our mark

excellence breeds excellence

set the bar high

pride in being best in state

we’re bigger and better

counter offering to metro Atlanta

pride passed from generation to generation; transcendent of time

Survey Says....2,671 responses

8

- Focus on Gwinnett’s potential

- Must capture our bold vision for the future

- Important to capture our international/ global nature

- Logo needs to convey success / professional / excellence

- Success lives here has a place here

- Embrace being connected, engaged, happy

- Everything within reach; you never have to leave

- Brand promise: more opportunity, transparent, truthful, integrity, active/healthy

- Touch the imaginative side, the future-thinking, the brain power.

- Reflect the times: fast paced, all coming together, movement

- Have to be honest and aspirational about what we are / Don’t pretend to be what we aren’t

- Attracting business is the most important task

- Be part of the team

- Welcoming, not Savannah charming, but still southern

- Like reference to nostalgia without looking away from what’s here now

- Be bold, don’t be shy, want something that a millennial will wear on t-shirt

Directive /// Story

9

02. Project Evolution

10

Gwinnett is great—success lives here. Since our founding in 1818,

we continuously evolve and grow. We are a microcosm of the American

dream, and the gold-standard for public service. With a colorful array

of perspectives, our community harmony welcomes the world’s finest

and cultivates the perfect blank slate for bright futures. We are unified

by extraordinary people, place and promise. Dependable, innovative,

remarkable excellence—we are Gwinnett: VIBRANTLY CONNECTED!

11

A symbolic scroll doubles as a celebration of boundless opportunity and the yet-to-be-written future of Gwinnett, while also acknowledging the significance of our namesake signing the Declaration of Independence. An artful quotation references a cornucopia of Gwinnett voices intricately woven together by a bright horizon, forming a beautiful tapestry with a letter “G” at the heart. The square frame represents a window to the world, and the structure provided through our service.

One Voice, One Future Tapestry

12

Unique Name and

Place

Historic Scroll, Future to be

written

Diverse Tapestry of

Voice

GG W I N N E T T

13

G W I N N E T T

14

The logo concept pairs the kaleidoscopic lenses of place, people and promise. Like any fertile river crescent, Gwinnett’s natural river basins support a rich diversity of life and perspective. An intricate network of smaller streams flow together to feed the sea, representing the common purpose and promise of Gwinnett County Government to serve the people. The circular composition symbolizes an epicenter with global reach.

Basin Kaleidescope

15

PlacePeople Promise

16

Gwinnett

17

Gwinnett

18

Color Adjustments

19

Logo Study / Negative Space

20

Logo Study / Center Filled

21

Humanistic Sans Serif

Shape closely match the design characteristics and proportions of serif types, but with a strong calligraphic influence. Letterforms capture nuances generally present in handwritten letters.

22

23

Logo Study / “G” in Kaleidoscope

Gwinnett Gwinnett Gwinnett

24

Logo Study / Integration of Gwinnett County Shape

25

Black and White Studies

Recommended: Identical Linework Studies: Simplified Linework

26

Vibrantly Connected

Recommended Logo

27

Vibrantly Connected

28

Vibrantly Connected

29

30

ES

T.

18

18

• B

O A R D O F C O MM

I SS

I ON

ER

S

County

ES

T.

18

18

• B

O A R D O F C O MM

I SS

I ON

ER

S

County

BOARD OF COMMISSIONERS

County

1 8 1 8E S T .

BOARD OF COMMISSIONERS

County

1 8 1 8E S T .

1 8 1 8E S T .

GW

I NN E T T C O

UN

TY

BO

AR

D

OF C O M M I S S

I ON

ER

S

1 8 1 8E S T .

GW

I NN E T T C O

UN

TY

BO

AR

D

OF C O M M I S S

I ON

ER

S

GW

I NN E T T C O

UN

TY

BO

AR

D

OF C O M M I S S

I ON

ER

S

1 8 1 8E S T .

GW

I NN E T T C O

UN

TY

BO

AR

D

OF C O M M I S S

I ON

ER

S1 8 1 8E S T .

G

WI N N E T T C O U N

TY

BO

AR

D O F C O M M I S S I O

NE

RS

1 8 1 8E S T .

G

WI N N E T T C O U N

TY

BO

AR

D O F C O M M I S S I O

NE

RS

1 8 1 8E S T .

Seal Studies

31

32

33

34

Gwinnett

connectedVIBRANTLY

VIBRA

NTLY

Conn

ecte

dC

OM

MU

NIT

Y

VIBRA

NTLY

Conn

ecte

dIN

NO

VA

TIO

N

VIBRA

NTLY

Conn

ecte

d

vibra

ntly

EX

CE

LLE

NC

E

CO

NN

EC

TE

D

18 18

VIBRANTSINCE

35

36

County

37

38

Ronald Reagan Pkwy

Ronald Reagan Pkwy