officer training. value of officers value from national office value from local membership value...
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Officer Officer TrainingTrainingOfficer
TrainingOfficer
Training
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Value of OfficersValue of OfficersValue of OfficersValue of Officers
• Value from National Office
• Value from local membership
• Value from National Office
• Value from local membership
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Role of OfficersRole of OfficersRole of OfficersRole of Officers• Keeping vision & goals in front of
membership• Motivating & encouraging
membership• Setting example of strong leadership to
membership• Providing resource for continued
education of membership• Working as a team-synergy• Training others to be successful officers
• Keeping vision & goals in front of membership
• Motivating & encouraging membership
• Setting example of strong leadership to membership
• Providing resource for continued education of membership
• Working as a team-synergy• Training others to be successful officers
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Strategy for Strategy for Successful OrganizationsSuccessful Organizations
Strategy for Strategy for Successful OrganizationsSuccessful Organizations
• Mission – why they exist• Vision – how will they accomplish the
mission?• Values – what do they value?• Goals – SMART GOALS
• Mission – why they exist• Vision – how will they accomplish the
mission?• Values – what do they value?• Goals – SMART GOALS
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SMART GOALSSMART GOALS
Specific
Measurable
Action Oriented & Aligned
Realistic & Results Focused
Time Limited
Specific
Measurable
Action Oriented & Aligned
Realistic & Results Focused
Time Limited
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Marketing forMarketing for NACBA Meetings NACBA Meetings
Marketing forMarketing for NACBA Meetings NACBA Meetings
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Targeted Audience?Targeted Audience?Targeted Audience?Targeted Audience?
– Who are we trying reach?• CBAs – to meet their current needs
• Support Staff – to help them grow into CBAs
• Vendors – to make them aware of church needs so they can provide resources
– Who are we trying reach?• CBAs – to meet their current needs
• Support Staff – to help them grow into CBAs
• Vendors – to make them aware of church needs so they can provide resources
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Communication of Mission, Vision, Values &
Goals to Membership
Communication of Mission, Vision, Values &
Goals to Membership
• Updates at meetings– National NACBA ~
conference/training/membership/resources/certification
– Upcoming events ~ months out ~ not one month at a time
– Rejoice in other’s success
• Updates at meetings– National NACBA ~
conference/training/membership/resources/certification
– Upcoming events ~ months out ~ not one month at a time
– Rejoice in other’s success
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• Timely notice of meetings ~2 hits
• Include paragraph about topic of the month & speaker bio
• Special emails
• Written communication (personal)
• Timely notice of meetings ~2 hits
• Include paragraph about topic of the month & speaker bio
• Special emails
• Written communication (personal)
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Holding the Membership’s Interest
Keep Them Coming Back
Holding the Membership’s Interest
Keep Them Coming Back
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• Relevant Topics
• Current Issues Facing Churches~The Known
• Current Issues Facing Churches ~The Unknown
• Relevant Topics
• Current Issues Facing Churches~The Known
• Current Issues Facing Churches ~The Unknown
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• Practical “Take Home & Put to Practice” Applications
• Speakers that Relate to Administrators, Not Just Church Body
• Don’t Over-Use “Feel Good” or “Spiritual Topics” – Stick to Basic Needs
• Practical “Take Home & Put to Practice” Applications
• Speakers that Relate to Administrators, Not Just Church Body
• Don’t Over-Use “Feel Good” or “Spiritual Topics” – Stick to Basic Needs
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• Special Incentives– Gift for someone with perfect
attendance– Free lunch if renew membership by…– Enroll a new member and receive a
prize– $$ discount to National Conference– Discount for new memberships
throughout the year
• Special Incentives– Gift for someone with perfect
attendance– Free lunch if renew membership by…– Enroll a new member and receive a
prize– $$ discount to National Conference– Discount for new memberships
throughout the year
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Marketing for Professionalism
Marketing for Professionalism
• First Impressions– First-time attendees
• Acknowledgement of attendance• Don’t make excuses for meeting (attendance, etc.)• Seat them beside a net-worker
– Guest Speakers• Communication prior to meeting• Communication after the meeting
– Host Churches• Written expectations prior to meeting• Follow-up after the meeting
• First Impressions– First-time attendees
• Acknowledgement of attendance• Don’t make excuses for meeting (attendance, etc.)• Seat them beside a net-worker
– Guest Speakers• Communication prior to meeting• Communication after the meeting
– Host Churches• Written expectations prior to meeting• Follow-up after the meeting
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• Lasting Impressions– First-time attendees
• Follow-up with email/note• Invite them back again with their assistant/pastor• Give them a flyer to take back
– Guest Speakers• Introduce properly• Follow-up speaker with words of practical application• Send thank-you note• Those that accept money – slip into thank-you note and
give to them on the day of the presentation
– Host Churches• Thank host church• Recognize Senior Pastor & Administrator• Follow-up with thank you note
• Lasting Impressions– First-time attendees
• Follow-up with email/note• Invite them back again with their assistant/pastor• Give them a flyer to take back
– Guest Speakers• Introduce properly• Follow-up speaker with words of practical application• Send thank-you note• Those that accept money – slip into thank-you note and
give to them on the day of the presentation
– Host Churches• Thank host church• Recognize Senior Pastor & Administrator• Follow-up with thank you note
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Team Building & Involvement
Team Building & Involvement
• Use More Than One Person for Securing Speaker Topics
• Use More Than One Person for Follow-up Communication
• Copy Steps Taken to President & Other Officers
• Use More Than One Person for Securing Speaker Topics
• Use More Than One Person for Follow-up Communication
• Copy Steps Taken to President & Other Officers
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• Don’t Sit Together at Meetings – Network and Keep Ears Open
• Pull in Evaluations From Members & Speakers
• Don’t Take Setbacks Personally
• Meet Regularly as Officers
• Rejoice in Other’s Success
• Don’t Sit Together at Meetings – Network and Keep Ears Open
• Pull in Evaluations From Members & Speakers
• Don’t Take Setbacks Personally
• Meet Regularly as Officers
• Rejoice in Other’s Success
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Reap the BenefitsReap the BenefitsReap the BenefitsReap the Benefits
• Increase in Membership• Increase in Professionalism – members
taking membership seriously• Increase in Knowledge• Increase in National NACBA Level• Joy of training others to become leaders• Joy of helping prepare others for Officer’s
role at National Level
• Increase in Membership• Increase in Professionalism – members
taking membership seriously• Increase in Knowledge• Increase in National NACBA Level• Joy of training others to become leaders• Joy of helping prepare others for Officer’s
role at National Level