OFFENBERGER & WHITE, INC.Integrated Marketing Solutions for Life Science and Technology

BUILDING MARKET LEADERS WITH BRAND SCIENCE

At OffWhite we understand niche scientific and technical fields in ways that allow us to effectively communicate your distinctive value and unique attributes to a wider range of customers. We make the complex clear, concise and beautiful – visually, verbally and logically.

Your brand is more than a logo. It’s your promise to a worldwide market. It’s the pathway to your future. Your brand is precision content that must educate and make sense. It’s the look and feel of who you are and how you articulate your value. It’s the information map you set before your customers who benefit from context and simplicity, and who buy and will buy again.

We deconstruct your brand to analyze each of these components and get to the very essence of your company. This is what makes your brand cohesive. This is what makes your brand strong. This is what gives your brand meaning that resonates with customers – and this is how we develop your complete marketing strategy.

Brand science from OffWhite. Information that sells.Since 1985.

Pharma, Biotech & Life Science

Providing marketing resources for clients worldwide for more than 30 years.

OUTCOMES:

Through the acquisition of Lancer, Getinge Group has gained an expanded market reach. OffWhite has standardized marketing materials and practices to position Getinge Group Life Sciences as an industry thought leader in washing, sterilization and isolation solutions.

Getinge Group, SwedenOffWhite was instrumental in helping Getinge Group develop a new international life science division consisting of Biopharma, Medical Devices, Biomedical Research and Labratories. OffWhite also created an information mapping process to launch a new line of sterilizers for Lancer, Getinge Group to complement the company’s existing line of washers.

Strategy Illustration & Animation Interactive Digital Product Literature Digital Platform & Web

OUTCOMES:

From a blank piece of paper – and for a one product company new to the market – OffWhite created a global brand that brought credibility to a revolutionary technology in ultra-low temperature storage. OffWhite developed tools to communicate strong economic value propositions based on independent testing. Today, Stirling Ultracold is emerging as a market leader worldwide.

Stirling Ultracold, Division of Global Cooling, Inc., Athens, OHGlobal Cooling retained OffWhite to create a start-up brand and marketing program capable of establishing awareness for a new ultra-low freezer technology in a worldwide market dominated by industry giants.

Strategy & Infrastructure Corporate & Product ID Product Literature User Interface Illustration & Animation Digital Platform & Web Exhibit

OUTCOMES:

Esco earned increased global awareness and market share through an image makeover expressed strategically across product design, translated technical brochures, trade advertisements, manuals and a website portal. The OffWhite program supported ten geospecific regions covering more than 102 countries with more than 300 distributors.

Esco Micro Pte, Ltd., SingaporeWhen Esco made the decision to upgrade their in-house marketing infrastructure they retained OffWhite to establish a complete marketing team, program, best practices, infrastructure and global branding initiative.

Strategy Infrastructure Development Corporate & Product ID User Interface Illustration & Animation Product Literature Digital Platform & Web

OUTCOMES:

Air Science is an emerging growth company serving a global market. OffWhite created a detailed information map of all products, systems and sub-systems, isolated unique technologies, and created a holistic technical narrative of photos, illustrations and airflow diagrams that now comprise the company’s growing intellectual property position.

Air Science, Inc., Fort Myers, FLThe Air Science worldwide sales program is built around a content-rich website. Centered on a cohesive brand, developed by OffWhite, the site features a robust benefits architecture that places information in pre-established locations throughout the digital media platform. It is supported by an online document library, complete with an index of PDF brochures, technical papers and manuals.

Strategy & Infrastructure Corporate & Product ID User Interface Product Literature Digital Platform & Web

OUTCOMES:

OffWhite services for Panasonic Healthcare Corporation of North America expand a body of work that was established more than 15 years ago with SANYO and continue an initiative to lead the life sciences market with expertly crafted content and materials.

Panasonic Healthcare Corporation of North America, Wood Dale, ILOffWhite partnered with PHCNA on a variety of transitional marketing materials for North America and key international areas following the acquisition of longtime OffWhite client SANYO. The company’s new infrastructure necessitated cohesive content management and development.

Strategy Product Literature Illustration & Animation Digital Platform & Web Event Materials

OUTCOMES:

OffWhite created a detailed product and features matrix to serve as a contextual map for the company’s complete line of conventional and pulse-vac steam sterilizers. Ingredient branding of proprietary features created new sales opportunities and significantly improved the company’s position against major, established competitors.

Consolidated Sterilizer Systems, Boston, MAUnder new ownership, Consolidated Machine Corporation committed to rebrand itself as Consolidated Sterilizer Systems. They chose OffWhite to establish the new brand with a marketing infrastructure that would permit the company to serve USA and international markets.

Strategy Corporate & Product ID Product Literature User Interface Illustration & Animation Digital Platform & Web Exhibit

OUTCOMES:

DDNews has grown into an industry-leading publication serving the life science, pharmaceutical and biotechnology industry. The combination of a print publication with a fixed page signature, complemented by a content-rich website, regular email newsletters and sub-websites targeted to cancer research and other vertical interests, has earned the publishers a “must read” status in the industry.

Old River Publications, Drug Discovery News, Rocky River, OH Before the first issue of Drug Discovery News was published, OffWhite assisted the publishers in positioning the new trade magazine as a “print portal.” The portal was designed with a complementary website and e-newsletter that provided a secure access point for publishers, editors, sales representatives, advertisers and content contributors to interact.

Strategy Product ID Digital Platform & Web Social & SEO

Pharma, Biotech & Life Science

Communicating the Next Big Idea.

Expanding global scientific markets mean a growing demand for a truly integrated marketing plan that helps you realize your vision as a market leader. OffWhite helps you with strategy, content, creative and digital services to keep your digital marketing as innovative as your technology.

Our integrated, web-based dashboard, Ed.it™2 acts as a single digital marketing platform that allows you to manage all of your digital marketing tools. Ed.it™2 simplifies your marketing program administration through a cloud-based workflow environment and permits secure, collaborative control of site content, social media and email marketing while interfacing with enterprise tools like salesforce.com.

If you have something to say – we will find the words, we will find the design, we will find the platform.

521 FORT STREET | PO BOX 1012MARIETTA, OH 45750740-373-9010 | 800-606-1610FAX: 740-373-9125

www.of fwhite.com

OW11036 07/16

Since 1985.