МЕDIА-КIТ

2018

Global IAB MemberWIDE REACH& INDEPENDENT

AFRICA’S LARGEST INDEPENDENT AD-TECH COMPANY

• Reaching 1B+ users across 100+ countries

• 20,000 sites, Apps and Social Media World wide

• Central Access to Websites, mobile users, Facebook, Twitter”

• Advanced ad-tech platform designed and optimized for mobile

• Independent measurements to bring safety, trust & transparency

• End-to-end campaign management solution

FULL STACK PRODUCT OFFERINGS

Performance/ Remarketing Suite

Mobile Engagement

Audience/ Targeting Platform

Programmatic Media buying

BrandSuite

• Pioneering programmatic tech in Nigeria

App Data: 10,000+ apps including mobile browsers like opera and chrome

Web Data: Thousands of websites, and Googles doubleclick

Value PropositionSocial Data:

Facebook,

Instagram. Twitter*

and Linkedin*

Harvest anonymised data from multiple sources to get insights, markets reach and patterns.

Leverage on harnessed data to push campaigns across channels for marketing goals

Generate sales leads, increase social media followers, e-commerce sales

App installation, influence action.

Brand awareness, media

buying customer

engagement, social media

influence

What Can We DO For You

Although the internet connects people around the world to be global citizens, data on the internet is too large to consume all.

Global Data

How do you target Nigeria 34.3 m Internet Users with 2.5B internet views.

Nigeria Internet Data

This can make more sense when you drill down by age, location, device

Sample Target Data

MEDIA BUYING OPTIONS WITH DOCHASE

MANAGED & PROGRAMMATIC

MANAGED

OBJECTIVES:

Product PromotionBrand Awareness

Performance Campaigns

HIGH CUSTOMIZATION

HIGH OPTIMIZATION

HIGH CONTROL

HIGH EFFICIENCY

SELF-SERVE

Dochase.com targets adverts to customers across multiple channels

One Platform But Multiple Channels

Reach and engage with adverts on direct desktop and mobile sites

Get customers call you, generate leads on mobile: Snap call, IVR, click2call

Reach target customers Facebook Instagram

Mobile Browsers: Reach active customers on Opera mini, UC browser, and more

Display Adverts And Media Buying

Facebook and Instagram Adverts

Interactive Mobile

DevicesMobile, desktop

Operation Systems

Browser

Geo-location

Dochase.com has the capacity of directing Ad Campaigns to a specific type of audience.

Target Audience Specification

User Behaviour

Retargeting

Designed by New Haircut

page8

DSP: Key Channels

Google

DoubleclickFacebook

Instagram

Largest emerging

market browserMonetising content for

premium sites, apps and

mobile browsers

Integrated with

facebook and

Instagram to reach

billions of social

media users

Dochase Ads

Reaching billion users across

Africa, US, Europe and on all

Google Adx sites. First

Nigerian Adtech to become

certified DSP Partner for

Google

10,000 direct sites and apps on media buying

OPERA BROWSER INVENTORY IN NIGERIA

10 Million active users

Effective for awareness, engagement, App installations and wide reach

Major Cities

•Lagos

•Abuja

•Port

Harcourt

•Benin City

• Ibadan

RESULTSOBJECTIVE

CASE STUDY: Tony Elumelu Foundation TEEP

• The Tony Elumelu Foundation wanted to drive application for its TEEP program for entrepreneurs in Africa.

• The target market was young entrepreneur who had business idea or already started a new business

• They were to fill the forms and submit

• The foundation received over 150,000 completed application is 2 months

• Reached over 6 million unique users across mobile and desktop media and apps

• Over 100% increase from previous perfomance

APPROACH

Wide reach across digital content in

Africa

Mobile Engagement

Audience/ Targeting Platform

Programmatic Media buying

Use programmatics to direct ads to

specific audiences that meet the goals

of the campaign

Drives Action

App installation and e-commerce leads for jumia

Dochase,Brand awareness

Brand awareness for the Land Rover, Standard bank and Jaguar

Some Of Our Works

6th floor, 294 Herbert Macaulay way, Yaba, Lagos

info@Dochase.com + 234 8034410381 + 234 8169418325

www.dochase.com

CONTACTS