oeb2013
DESCRIPTION
The objective of this presentation is to first, set the background, including the most recent events, around MOOCs. Of course, MOOCs are just an extension of a much earlier and deeper movement toward open education, but they represent a very important milestone in the development of universal higher education, where everyone can learn anything, anytime, anywhere, for free. We will also make some predictions, based on solid evidence, about where MOOCs are going and what their effect will be. Then we will develop some institutional strategies that might make sense given the background and predilections.TRANSCRIPT
Gary W. Matkin, Ph.D.Dean, Continuing Education, Distance Learning and
Summer SessionUniversity of California, Irvine
Educa Online Berlin, December 2013
slideshare.net/garymatkin/oeb2013
THE EVOLUTION OF MOOCS: SHOULD WE
STILL BE INTERESTED?
Create background for setting an institutional strategy
Predict where MOOCs are goingDevelop some alternative institutional
strategies as models
PRESENTATION OBJECTIVES
OPEN EDUCATION AT UC IRVINE
Opened UCI OCW in November 2006Currently offers 82 open courses, over
800 video lecturesOver 70,000 viewers on YouTube
channel per monthServes deserving audiencesIncorporates unique featuresOpen ChemistryMOOCs (Coursera, Canvas)
OPEN EDUCATION AT UC IRVINE
Better course pages Courses can be organized by weeks, topics, or any
other schema a user can think ofFiles can be attached anywhere
Authors can easily attach PowerPoints or PDFs directly on a lecture or course page
Conferences have their own listings Easier to find and can be organized by specific panels
Professors and courses can be listed under multiple schools and departments
Enhanced search functions
OPEN EDUCATION AT UC IRVINE: OCW INVOLVEMENT
September 2013: NUTN 2013 Distance Education Innovation Awards in Open Education
October 2012: Internet Marketing Association Impact Award
April 2012: OCWC OpenCourseWare Leadership Excellence (ACE) Award
December 2011: OPAL Awards for Institutions October 2011: Internet Marketing Association Best Website
Overall Content September 2011: The NUTN Distance Education Innovation
Award August 2011: Education-Portal.com OCW People’s Choice
Award for Michael Dennin, Professor of Physics and Astronomy, Science to Superheroes Course
June 2011: OCW Consortium Award for OpenCourseWare Excellence recognizing John Crooks, lecturer, Introduction to Pitch Systems course
OPEN EDUCATION AT UC IRVINE: AWARDS
OPEN EDUCATION AT UC IRVINE: OCW INVOLVEMENT
2010 2011 2012 20130
50,000
100,000
150,000
200,000
250,000
300,000
350,000
400,000
450,000 404,905
VISITS to UCI OCW WEBSITE
OPEN EDUCATION AT UC IRVINE: OCW INVOLVEMENT
Charter memberFirst West Coast memberGary Matkin, founding treasurerLarry Cooperman, current elected
president
OPEN EDUCATION AT UC IRVINE: OCWC FUNDING AND SUPPORT
OPEN EDUCATION AT UC IRVINE: OPEN CHEMISTRY
15 Full 4-Quarter Unit Undergraduate courses
700 hours of video lectureTwo camera, high definition, edited
contentFirst full undergraduate major available
in one place
OPEN EDUCATION AT UC IRVINE: OPEN CHEMISTRY
UC Irvine’s presence in the open courseware arena through YouTube is solid and growing
OPEN EDUCATION AT UC IRVINE: OPEN CHEMISTRY
One of first 33 universities to join Coursera
First six Coursera courses offered in January of 2013 (250,000 enrollments)
First to offer non-degree courses
Two UCI/Coursera courses chosen for ACE credit
Now a total of 13 courses offered (500,000 enrollments)
The Walking Dead experimentCertificate Program in Virtual Teaching
OPEN EDUCATION AT UC IRVINE: MOOCS
UC Irvine is well-
represented in the world
of MOOCs with six new courses this fall quarter,
2013, and seven
having already finished
earlier this year
Enrollment data as of 11/11/13
MOOCSStanford
Low Cost Higher
Education
OER Governing Boards
Legislatures
Fed. Gov’t
University
SETTING THE CONTEXT FOR A MOOC STRATEGY
THE SUPPLY OF OER IS HUGE AND GROWING
OCWC
• 280 Members
• Over 30,000 Courses
YOUTUBE
• Over 700,000 videos on Education channel
iTUNESu
• Over 500,000 courses/learning materials
OER
PUBLIC DEMAND FOR LOWER COST EDUCATION IS INCREASING
Average tuition in higher education
increased 27% over the last 5 years
Graduates leave college with an average debt of
$27,000 U.S. student debt is approaching $1
trillion, exceeding credit card debt
QUALITY, OPEN & LOW COST
Quality as expressed in course design and presentation
Quality as expressed by top universities involvement (innovation)
Involvement in MOOCs became a symbol of being “in the game”UVA Jump on the train
Initial hype, concern, vs. trough of disillusionment, but steady proliferation of organizations and MOOCs
Inappropriate metrics, criticizing MOOCs for what they are not or what they might be
Credit
DYNAMICS
THE CONNECTION BETWEEN OER AND CREDIT
DISCOVER
• UCI OCW• YouTube
EDU• iTunesU• Coursera• edX• Merlot• Connexio
ns
CHOOSE LEARN ADOPT
• Open Course Module
• Full Open Course
• Full Open Curriculum
LEARN KNOW DO
• Preview• Supplemen
t• Assess
Learning• Certify
Learning• Gain
Academic Credit
• Get Job
WHAT MOOCS ARE
Threats to status quoHigh quality learning pathwaysAn important form of open educationSymbols of the learning revolutionOpportunities for massive research
WHAT MOOCS ARE NOT
Not so massive in futureNot so openNot online coursesNot threats to teaching
WHAT MOOCS WILL BE
A standard part of higher and continuing education
The basis for low cost sharing of content
Focused on non-degree seeking, targeted audiences
Clearing houses for innovation and learning research
“Hubs” for learning communities
Consistency with institutional goalsInstitutional exposure, positioningServes current studentsAttracts studentsReadiness for learning revolutionOpportunities for public serviceOpportunities for research
Not an element: Net income generation
ELEMENTS OF AN INSTITUTIONAL STRATEGY
Why is it important? Innovation International competition
ExamplesMOOC enrollmentsAwardsTWD Coverage
INSTITUTIONAL EXPOSURE, POSITIONING
SERVING STUDENTS
In the last 30 days, Open Chem on YouTube has received 73,000 views with 611,000 minutes watched. This year we expect a million views with an average of 8.5 minutes viewed
ATTRACTING STUDENTS
The most impactful use of MOOC content is in the form of institutionally sponsored courses, where many more students can be served
MOOCs will provide a marketplace for both content and learning innovation that is capable of improving the economic and social well being of the world
READINESS FOR THE LEARNING REVOLUTION
Sharing knowledge base in highly user friendly way
Focusing on deserving audience which do not have the resources for formal education
OPPORTUNITIES FOR PUBLIC SERVICE
Offer MOOCs because they:1. Gain positive attention2. Attract and serve students3. Create a position for innovation readiness4. Symbolize innovation5. Provide opportunities for research on
learning and improvement6. Fulfi ll public service roles7. Can serve deserving audiences (alumni, lay
public)8. Inform course authorship and design9. Put instruction on the "train"
STRATEGY RECAP
Don’t offer MOOCs because they:1. Might generate income (although in time,
they might)
STRATEGY RECAP
