ocva presentation 2011 welcome center conference
DESCRIPTION
Oregon Coast 2011 Welcome Center Conference PresentationTRANSCRIPT
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Oregon CoastThe People’s Coast
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The People’s Coast
The People’s Coast Region covers all 363 miles of Oregon’s Pacific
Coast Scenic Byway – All American Road from Astoria to
Brookings-Harbor.
Coastal Counties include:Clatsop, Tillamook, Lincoln,
Coos, Curry And the coastal portions of
Lane and Douglas
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What We Do
• We continue to focus on driving overnight visitors to all 363 miles of the Oregon coast by continuing to build on the brand positioning of “The People’s Coast”.
• The goals of the brand campaign are to increase the visitor’s awareness of the Oregon coast, increase visitor inquiries, website traffic and visitor engagement through advertising, our website and social media.
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PRINT ADVERTISING
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Co-Op ADVERTISING
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Mile-by-Mile Guide
The new 2011 – 2012 Mile-by-Mile Guides are
here!
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NEW FULFILLMENT PIECE!We are excited to announce that MEDIAmerica was selected as OCVA’s publishing
partner for the new 2012-2014 Official Oregon Coast Visitor Guide.
Content Plan for the NEW Visitor Guide
• Serve as both a lure piece and informational guide with practical resource information
• New engaging design reflecting the OCVA brand platform
• Showcase the beauty of the Coast with stunning photography
• Inspirational feature stories that put the visitor right into the experience of being at the coast
• Itineraries for specific trip ideas organized by the three coastal regions
• Highlights on PEOPLE from The People’s Coast
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VisitTheOregonCoast.com
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Ever had the feeling you’re being…. Followed?
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Do you “Like” us yet?
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PR/Media OUTREACH
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PR/Media OUTREACH
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PR OUTREACH
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MEDIA COVERAGE
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Here’s What’s New To Do…
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…and what’s EXCITING!
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THE END