october/november 2011 issue

OctoberNovember 2011Vol 1 | No 2

the future Of the iNdepeNdeNt

grOcer

more inside on:

Social Media

the Bank of canada’s new banknotes

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publishers’MESSAGE

Meeting of the Minds

For many years and until recently, there was an impressive annual cascade of top-drawer industry events that provided plenty of learning and networking opportunities to folks at every level of our industry.

Now only a handful of these events remain, although one of the most exciting, Grocery Innovations Canada (GIC), which this year will be held October 24 - 25 at the Toronto Congress Centre, continues to thrive and grow.

Attending GIC is important, most significantly because it allows us to break free of the day-to-day demands of our workplaces to experience the best of what our industry has to offer, and to look past the next deadline to see what will be impacting our businesses next month, next year and beyond.

From trend-spotting to networking, from focused, leading-edge conference sessions, to learning about new products and services, GIC really is our industry’s big tent, must-attend-event.

We could say “be there or be square,” but these days, that could mean Foursquare, an app that, through GPS technology, knows where you are, always. And if you don’t know what Foursquare is or how it can help with your marketing strategy, you can learn more about it—and social media in general—at Amber MacAr-thur’s enlightening presentation at GIC, as well as in the pages of this issue, where we bring you Social Media 101, a primer.

PeoPle • Products • Promotion • Passion

In this edition, we also present a candid roundtable discussion with two of the leading lights of our industry—Anthony Longo, president of Longo’s, and John Scott, president and CEO of the Canadian Federation of Independent Grocers (CFIG). Find out what they have to say about everything from wellness to Walmart—and much more.

This is the second issue of Grocery Business magazine, and on pages 10 and 11, we’ve showcased some of the warm words of encouragement we received with the launch of the premier issue. The Grocery Business team thanks everyone (published here or not) who reached out enthusiastically to cheer us on. More than ever, we are humbled and happy to be a part of this special industry.

[email protected] [email protected]

contentsDEpArtMEntS5 Publishers’ Message A meeting of the minds

8 front end What’s happening in the grocery business

10 feedback The industry speaks

12 grocery People On the move

30 Collaboration: health Check The Canadian-made solution for helping customers make healthier choices

32 it figures Interesting stats on social media, women shoppers, immigration growth and where people like to shop

50 Profile: Brent Battistelli CFIG’s new chairman is in a league of his own

54 Launch it, List it Check out these new products

56 shelf Life: deli Counter Intelligence: How to fulfill customers’ desires for sure- fire entertainment fare

grocery Businessoctober | november, 2011

Volume 1, issue 2

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October | November 20116

contentsfEAturES14 tribute: Michael Marinangeli Retiring UGI president leaves indelible mark on industry

16 Bank on it The Bank of Canada’s new $100 and $50 polymer bank notes are here

InDuStry SupplEMEntS

19 tea Association of Canada: tea trends

27 hunter straker: in-store insight

41 distribution Canada inc. 30 years of collaboration

GIC SHOWGuIDE3 ConferenCe & trAdeshow

12 ProgrAM At A gLAnCe

21 exhiBitor List

BACk CoVer foLd-out trAde show fLoor PLAn

56On tHE COvEr

2352

The future of the independent grocer35

61

“The big guys are getting very good at the things that used to be totally the playground of the independents. And as an independent you have to constantly check what you are doing.”

– John Scott

18 Making it: Crispy Business Marcy’s gourmet bread products business is rising

23 technology: social Media 101 How to take your store viral

52 international: Jumbo How Argentine superstore Jumbo defended its turf

58 Merchandising: the big prize Check out this year’s Master Merchandiser award nominees

October | November 2011 7

front End

Walmart snatches up Target’s rejected sitesWalmart Canada Corp. is among the first merchants to snatch up 39 of the Zellers stores rejected by Target, a merchant known for affordably stylish fashion and home goods selection. Walmart says it intends to brand these stores their own.

Sobeys to supply Target with groceriesBeginning in early 2013, Sobeys Inc., the country’s second-largest grocer, will supply new entrant Target Corp. with food and grocery requirements. The long-term wholesale distribution agreement will see Sobey’s provide frozen, dairy, and dry grocery products, including national brand and Target’s private label brands—but not fresh produce.

Loblaw top food distributorThe 2011 rankings for companies in Canadian food distribution and retail

Rank Company and Year-end

Revenue ($000)

% chg in Revenue

1. Loblaw Companies (Ja11) 31,005,000 1

2.Alimentation Couche-Tard (Ap10)*

16,464,100 4

3. Sobeys Inc. (My10) 15,246,400 3

4. Metro Inc. (Se10) 11,385,200 1

5. Canada Safeway (Ja11) * 6,267,600 7

6. North West Co. (Ja11) 1,448,104 0

Note: For ranking purposes, results of companies that report in foreign currencies have been converted to Canadian dollars and partial-year results have been annualized. * The company reports in U.S. dollars. Source: TD Waterhouse

Target zooms in on more Canadian store locationsU.S. discounter Target Corp., now says it expects to open 125 to 135 outlets in Canada. That’s more than the company’s original forecast of 100 to 135 stores. Target snapped up 220 Zellers store leases for $1.8-billion last January for its planned Canadian debut in 2013.


front End

Loblaw launches high-end line of productsLoblaw Cos. Ltd. is offering a new high-end tier of Black Label gourmet foods as part of the store’s renowned in-house President’s Choice line. Consumers are shopping across multiple channels and retailers, buying basics at low-cost stores and specialty items at boutique shops, according to Allan Lindsay, the company’s vice-president of brand marketing. They found consumers will spend more to participate in something fun and delicious. The Black Label line, with 213 products, launches in October at 140 Loblaw stores in Ontario, Quebec and Nova Scotia, with intentions to expand both the product line and its distribution across the country.

Loblaw rolls out Guiding Stars nutrition programLoblaw’s new Guiding Star program provides shelf tags to help shoppers more easily identify nutritious foods. The more stars a product has on a scale of one to three, the healthier it is. Products rated have more vitamins, minerals, fibre, whole grains, or Omega-3s; but less saturated fat, trans fat, added sodium, or added sugar. The program rolled out at select stores in Mississauga, Richmond Hill and Toronto.

West Overwaitea Food Group and safeway [tied]atlantic sobeysontario loblaw cos.Quebec sobeys

Top Canadian grocers by region, based on overall customer experience

SoUrCe: The eMpAThICA CoNSUMer INSIghTS pANeL—WAve 1 2011, ISSUe 5.

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feedback

I have just received my copy of your premiere issue and I’m quite impressed! I look forward to reading this very modern and contemporary looking grocery magazine. Congratulations on your first issue.S. Deleo de Leonardis, Vice-president Category Management Optimization Sobeys National Procurement

Just wanted to let you know that I loved your premier issue of Grocery Business. Great look, feel and content.I was in NYC this summer and went to Eataly (which was featured in the issue) for lunch. I could have stayed there for days. It was fantastic!

Phil Lanzarotta, Senior Director Customer Logistics Services Kellogg Canada Inc.

Grocery Business is beautiful–you did a fantastic job on your inaugural issue!Linda Fox, Director of Marketing Janes Family Foods

Grocery Business looks great and covers a full range of topics that are of importance to our industry. Congratulations!Nancy Croitoru, President and CEO Food and Consumer Products of Canada

I’ve just received the premiere issue of Grocery Business and read it with great interest. Obviously a work of pride and passion and it shone through. Well done and congratulations to you both.Jamie Moody, President Tree of Life Canada ULC

Co-Publisher and Executive Editor Karen James [email protected]

Co-Publisher and Content DirectorKevin Smith [email protected]

Executive Vice-PresidentContent and Market DevelopmentDan Bordun [email protected]

October/November, 2011Volume 1, Number 2www.grocerybusiness.ca

Grocery Business Advisory Council

Bill Dunne, Acosta Canada

phil Donne, Campbell Soup Canada

John Scott, Canadian Federation of Independent grocers

Nancy Croitoru, Food and Consumer products of Canada

Tim Berman, Kraft Canada Inc.

Mark Ayer, procter & gamble Inc.

David Wilkes, retail Council of Canada

Cori Bonina, Stong’s Market

Michael Marinangeli, MIDeB Consulting Inc.

Managing EditorKim [email protected]

Contributing EditorsSally praskey, Noelle Stapinsky,Marjo Johne, Jim Barnes

Creative AgencyBoomerang Art & Design Inc.

Contributing PhotographerChristopher Scott

Subscription changes & updates or general inquiries: [email protected]

© Copyright 2011. All rights reserved. No part of this magazine may be reproduced without written permission of the publisher. gST registration No. 83032 6807 rT0001

publications Mail Agreement No. pM42211029 ISSN 1927-243X

grocery Business Media 390 Queen’s Quay W., po Box 4085 Toronto, oN M5v 3A6

Members of Canadian Federation of Independent Grocers responded to the first issue of Grocery Business with enthusiasm. Insightful, direct and focused on the business it is a welcome addition to the landscape of this dynamic industry.

Congratulations to Karen, Kevin and all the good people who developed and produced this exciting new concept.John Scott, President and CEO Canadian Federation of Independent Grocers


feedback

Congratulations! Just received the first issue of Grocery Business. What a terrific and impressive venture. You must be very excited.Andrew Pelletier, Vice-president of Corporate Affairs and Sustainability Walmart Canada Corp.

Congrats to you and your team on your first issue! the magazine looks fantastic–very impressed with the quality and content.Dave Lemmon, Managing Director Smucker Foods of Canada Corp.

Bravo to you Karen! I just received my copy of Grocery Business and it is fantastic. Great job! See you at GIC.Cori Bonina, Chair, Board of Directors Canadian Federation of Independent Grocers

Hey, Way to go. What a great magazine! I suppose I should have expected nothing less from the magnificent duo, but… it’s even better than that. You must be pleased.John Harvey, Retired CEO Co-op Atlantic

On behalf of Retail Council of Canada congratulations on the publication of the premiere edition of Grocery Business. The magazine’s look and content reflect your obvious passion for our industry. Grocery Business

will provide an important window on the issues and people who influence and shape Canada’s grocery industry. We are looking forward to working with you!David Wilkes, Senior Vice-president Grocery Division Retail Council of Canada

I had the opportunity last night to go through your magazine. All the folks who contributed to this success should be congratulated. It is a first class piece of work by a classy group of people.Michael Marinangeli, MIDEB Consulting Inc.

Just received the first issue of your new venture—a huge congratulations on what is a beautiful, elegant, informa-tive and, in my opinion, “kick-ass” publication. Love the advertising and the cover—really nice. The fonts are amazing and clean. The art is excellent. Nice read—Congratulations! Champagne is on me!

Jeff Brownlee, Vice-president Public Affairs & Partnerships Canadian Manufacturers & Exporters

DROP us A LiNETell us about your perspective on the grocery business. Letters can be e-mailed to [email protected], or mail to Letters, Grocery Business, 390 Queen’s Quay West, PO Box 4085, Toronto, ON M5V 3A6. We reserve the right to edit for length and clarity.

Just enjoyed reading your premiere edition during my flight to Europe last night. i really love the final product. it’s clean, informative and fresh. Looking forward to the next issue.Jeff Doucette, Principal Sales is Not Simple

COnGrAtulAtIOnS On yOur lAunCH– WEll DOnE!Greg Beehler, General Manager TCC Canada Ltd.

Congratulations on a great first issue!Stewart Schneider, Marketing Manager TFB & Associates Limited


Grocery people

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Walmart Canada’s CEO David Cheesewright will become head of retail operations across Canada, the United Kingdom and

Sub-Saharan Africa, the company announced. Shelley Broader will assume the role of CEO of the Canadian division immediately.

Kraft Foods Inc. CEO Irene Rosenfeld is the most powerful woman in U.S. business, Forbes magazine says. Rosenfeld bumped PepsiCo Inc. chief Indra Nooyi into second spot. The annual ranking is determined by the size, impor-tance, health, and direction of the woman’s busi-ness, the arc of her career and her social and cultural relevance.

Pavi Binning takes the helm as president of Brampton, Ont.-based

George Weston Limited, parent company of both bakery Weston Foods and food distributor Loblaw Companies Limited. W. Galen

Weston, executive chairman, made the announcement July 29. Binning joined the firm a year ago as chief financial officer and before that was a director of Loblaw Companies Limited.

Domenic Pilla will become president and chief executive officer of Shoppers Drug Mart Corp. effective Nov. 1, the company

announced. Pilla was formerly a vice-president at Petro Canada and president of McKesson Canada, the Canadian unit of McKesson Corp., a Fortune 500 healthcare and technology company.

David Jeffs, president of operations, Ontario region, Sobeys Inc. left the company in August, president Bill McEwan announced. Paul Del Duca, senior vice-president and general manager, Sobeys banner, assumes responsibility for Sobeys’ Ontario region on an interim basis.

David Wilkes joined Retail Council of Canada as senior vice-president, grocery. He was previously with the Canadian Council of Grocery Distributors.

David Sculthorpe was appointed the national chief executive officer of the Heart and Stroke Foundation of Canada. He has served as CEO of the Heart and Stroke Foundation of Ontario since 2009.

Ken Keelor is now chief merchandising officer with Katz Group Canada Ltd., a pharmacy network with 1,800 drug stores across Canada. Keelor is respon-sible for merchandising and marketing the Rexall pharmacies.

Meg Chari joins The Nielsen Company as integrated marketing and communi-cations manager, North America.

Dan Leggieri recently assumed Chari’s former role with Canadian Federation of Independent Grocers as manager of communications.

Hilary Tyreman is now director of business develop-ment with North 51st Group Inc., a Canada-wide marketing service organization. She was previously client and business development manager at Crossmark Canada Inc.

Pavi Binning

Domenic Pilla

Irene Rosenfeld

Shelley Broader

David Sculthorpe

Hilary Tyreman

”“GROCERY BUSINESS:

NEW, NATIONAL ANDAVAILABLE NOW

“STATEINDOF THESTATINDUSTRY

INDUSTRYSTATE

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AugustSeptember 2011Vol 1 | No 1

Karen James | [email protected]

Kevin Smith | [email protected]

Dan Bordun | [email protected]

The reviewsare in.

Be Part Of It, Contact:

ReaderCommentsPromo.indd 1 9/28/11 11:24:11 AM


tributeMichael Marinangeli Bornin Toronto, grew up in Etobicoke and scarborough

EducatedHonours B.A in Business Administration (Major in Marketing) York university

Career PathMiracle Food Mart, Oshawa Foods, ACT Media, uGi

PersonalMarried to Debbie, a retired teacher, for 35 years. They have three sons, Christopher, Geoffrey and Andrew.

Life after UGIContinuing his not-for-profit work with the Food and Allied Golf Tournament Committee and industry consulting. in his spare time Michael plans to learn italian, play his guitar and travel.

PassionHis family, golf, his garden and the food industry

Marinangeli exits UGI President leaves indelible mark on grocery industry By Jim Barnes

To some, the words “UGI” and “Michael Marinangeli” are nearly interchangeable. This lifelong grocery industry veteran well remembers leading United Grocers Inc. (UGI) through some of its greatest challenges and triumphs. His recent retirement from UGI caps a career that earned him the respect of the entire industry.

Michael Marinangeli literally grew up in the grocery business. His earliest memories include helping his dad in the family’s banana-importing and wholesaling business in Toronto. Michael’s father had opened a fruit market in Scarborough, Ont. in 1963 when Michael was 12. It was a busy life for the family and unless he was in school, Michael

worked at the store every day, from 8:00 a.m. until 11:00 p.m., seven days a week.

His father was a mentor and inspiration. “I’d go down to the Ontario Food Terminal and watch him wheeling and dealing with the farmers,” he recalls. Those deals were based on trust and fairness, a lesson, Michael says, he took to heart.

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tribute

Hard work became his lifestyle. While attending university, he was introduced by his father to the store manager at a nearby Miracle Food Mart. Despite the manager’s misgivings about his small size and youth, Michael was hired to work in the produce department, where his background and strong worth ethic made him a natural fit.

After graduating from York University with an honours degree in Business Administra-tion and a major in marketing, Michael joined Miracle Food Mart’s management training program. He moved up the ladder and became a grocery buyer at head office. It was there that he honed his buying and merchandising skills.

He broadened his experience when he joined Oshawa Foods in 1991. “The workload at Oshawa was enormous— there was so much to do. But again, I was exposed to many things that I had never done before,” he says. He worked on strategic projects and developed a new level of confidence in his management ability.

Following a stint at ACT Media, an in-store marketing-services firm, he

accepted the president’s role at UGI in 1997. Marinangeli’s first major challenge was relocating UGI from Calgary to Toronto. Most suppliers had head offices in Toronto, and Marinangeli knew it would increase the group’s visibility and expand their vendor base if UGI relocated.

The UGI group steadily evolved, eventu-ally growing to nine members who, taken together, represent a third of the Grocery Channel All Commodity Volume (ACV) in Canada.

“We gained confidence as a buying group and we had to learn as we went because there was no template on how to do this,” says Marinangeli.

In addition to strengthening relationships with branded packaged goods suppliers, Marinangeli and the merchandising

committee worked on numerous private label projects. In 2005, a UGI national brand called “Simply Kids” was launched. It includes diapers, baby wipes, baby food, shampoo and related products. The program aligned well with Marinangeli’s

“Win-win-win” strategy, where retailers, suppliers and consumers all benefit. “Simply Kids was a great example of

collaboration: a working committee was established consisting of member represen-tatives from different cities coming together once a month, with UGI spearheading the meetings, co-ordinating the activities, while managing the licensing agreements and legalities,” he says.

After 14 years as president and leaving UGI at a time when the group is working extremely well, Marinangeli says, “Some people cling to things too long. I thought it was best for the UGI members—and best for me—to make this change. I thought it through thoroughly and feel comfortable with my decision to start another chapter in my life.”Jim Barnes is a Toronto-based business journalist.

That’s the word people most associate with Michael Marinangeli and his career.

Al Mattison hired Marinangeli to work at head office at Miracle Food Mart. He was a quick study, notes Mattison, always willing to assume new responsibilities. He was also organized and sincere. “in the food business, the suppliers really appreciate that,” he says.

Earl Near first met Marinangeli when they were both buyers at Miracle Food Mart. Near later became Marinangeli’s manager.

“He’s very principled, which always stands you in good stead with the supplier community. And he was pragmatic. He didn’t waste time on projects that weren’t grounded… He always got results for the work he put in.”

Mike Adcock started calling regularly on Marinangeli in 1986 on behalf of Ault Foods Ltd. “The big thing about Mike was his integrity,” he says, and Marinangeli not only had it himself but instilled it in his staff. “Mike always looks on the bright side,” he says.

Jim slomka met Mike in 1983, when he was making calls for

William M. Dunne & Associates Ltd. “Mike has a passion for the business that is as intense as i have ever seen. Knowledgeable, full of confidence and a very tough negotiator, he made sure you measured up to his standards by being fully prepared for every appointment,” he says. “He was also the epitome of someone who had compassion and fairness. it wasn’t a good deal unless both parties felt good about the outcome.”

John scott, president of the Canadian Federation of independent Grocers, has known Marinangeli for 20 years.

“Mike has one clear, fundamental characteristic, and that is unequivocal integrity. With him, it was 100 per cent, total trust. i have the highest respect for him.”

Denis Gendron, uGi’s new president, met Marinangeli in the early 1980s when both of them worked for Oshawa Foods. Then, as now, he was a dedicated, passion-ate, hard worker who focused on results, says Gendron. “He is very well-organized and he made uGi what it is today.” Respect is a key characteristic. “He’s very respectful of everyone he interacts with,” says Gendron. “Now, he’s getting that respect back.”

tHE ACCOlADES

“mike has a passion for the business that is as intense as i have ever seen”

integrity.


Bank on itretailers rejoice. the bank of canada’s new $100 and $50 polymer bank notes boast advanced security features that are easy to verify and hard to counterfeit.

Gerry Gaetz, chief of the Bank of Canada’s currency department, talks with Grocery Business about the new bank notes and what their introduction means for grocery retailers.

Grocery Business (GB): You’ve announced a new series of bank notes. What makes them unique?Gerry Gaetz (GG): Canada’s new polymer bank notes are printed on a smooth, durable film. It’s a significant change from the paper-based material used since notes were first issued in 1935. The design includes a transparent spot and an innovative hologram that creates an effect that’s easy to verify and hard to counterfeit.

GB: What are the benefits of using polymer for bank notes?GG: Security, mainly. Also, polymer notes are 2.5 times more durable than their paper counterparts. That helps reduce processing and replacement costs. And for the first time, the Bank will recycle bank notes at the end of their lifespan.

GB: Are polymer notes used anywhere else?GG: Yes, in more than 30 other countries, including Australia, New Zealand and Mexico, but the design of Canada’s notes uses the largest size of transparency.

GB: Why now?GG: Recent advances in bank note security technology make them Canada’s best option for staying ahead of counterfeiting.

gerry gaetz is the chief of the Bank of Canada’s currency department.


“The $20 note will be in circulation by the fall of 2012. Canadians can expect to see the $10 and $5 bills by the end of 2013.”

—gerry gaetz

GB: The Bank has unveiled the $100 and $50 notes. When will the other denominations be available?GG: The $20 note will be in circulation by the fall of 2012. Canadians can expect to see the $10 and $5 bills by the end of 2013.

GB: How do you plan to make grocery retailers and their customers aware of the change? GG: We’re working hard to inform cashiers about the new security features and how to handle the notes confidently. We’re asking the media to help get the word out. We’re working with financial institutions to alert their clients to the coming change. And we’re offering businesses free customized training sessions across the country.

GB: What do retailers need to do to prepare for the introduction of these new notes?GG: Some adjustments using the new polymer notes will be required, as is the case with the introduction of any new bank note series. Cash-handling machines, like self- service kiosks or cash counters, will require recalibration. We encourage businesses to check with their equipment manufacturers to be sure their machines are compatible with Canada’s new polymer bank note design.

We’re also asking retailers to separate polymer and paper notes in their tills and bank deposits. This will help us replace paper notes in circulation with their more secure polymer counterparts, as they become available.

GB: Are you offering any free samples? GG: Our trainers will have samples of the new notes for you to handle and examine before they become available to the public, but I’m sorry, we’ll have to take them back at the end of the presentation.

GB: Where can retailers go to get more information?

GG: Visit www.bankofcanada.ca/banknotes. Click on The Audience-Specific Resources tab for information

for retailers. Free handbooks, leaflets, posters and on-site training sessions are available. Call 1-888-513-8212 for more information or to book a session today.

GrEAt GrOCEry rESOurCES


CrISpy BuSInESSMarcy’s gourmet bread product business is risingBy Noelle Stapinsky

It started with a homemade caesar salad dressing that Marcy Mihalcheon mixed for her husband’s dinner, but evolved into a growing business manufacturing croutons, stuffing, crisps and other bread products.

With her husband’s encouragement to market the salad dressing—a recipe she had made since she was a teenager—the seasoned entrepreneur found herself researching how products are launched.

“I didn’t focus on any particular opening in the market for my product,” says Mihalcheon.

“Particularly since the industry is so competitive, especially in the salad category.” But in 1999 she launched the business anyway.

It was a profound love for food that drove her ambition, and led her to the Guelph Food Technology Centre (GFTC) where she developed five flavours of dressing.

She went store-to-store with the product trying to sell it to grocery retailers. She noticed during the in-store promotions it wasn’t the salad dressing, but her homemade croutons shoppers munched on, that created a buzz.

“At the time it was costly to market my product,” she says. “Manufacturing wasn’t the problem, it was more about educating the consumer. The croutons started to sell them-selves, so I left the dressings behind.”

The croutons were created manually with the help of students at GFTC. The bread was sliced, diced, seasoned and tossed with big wooden paddles in a large vat to make the crispy garnish. It took about a week of intense labour to produce one pallet of product.“I maintain a certain standard with my

ingredients and flavour profile and I stand

behind that every day. One of the most interest-ing things about our company is our relationship with the consumer and that there’s a [real] Marcy behind the brand,” she says.

Trial, error and perseverance kept her going and finally, at a food festival, Mihalcheon landed business with Longo’s, her first independent

grocery retailer.Today, Mihalcheon’s

Me Me Me Inc., a 25,000-sq.-ft. manufacturing facility in Scarbor-ough, Ont., produces, among other products, Marcy’s Gourmet Cranberry Orange Stuffing Mix,

Cinnamon and Brown Sugar Bread Pudding and, just this fall, Gourmet Calabrese Crisps.

Since the facility opened in 2004, the company has doubled in size and Marcy’s products now are distributed coast-to-coast in Canada and throughout the U.S., Argentina, the U.K. and Asia.

With such broad distribution, Mihalcheon developed an online cooking show called Marcy Cooks It Real. “It’s not just focused on my products, but about whipping up dinner in 30 minutes after a long day at work. This is a great new vehicle to introduce the consumer to not only my product, but to me as well.”

Mihalcheon also added QR codes on the back of every package that, with a quick scan of a mobile device, shows clips of Marcy preparing various recipes.

“I’m very passionate about the independent businesses that helped me get my start. There have been challenges getting into national stores, but we’re working on that and we’ve had some success,” says Mihalcheon.

“I’m always in stores looking for trends, product placement and where things are made,” says Mihalcheon. “And when buyers ask me where I see my product positioned in their store, I laugh and say, ‘Oh…by the cash register.’”

As for the salad dressing line, Mihalcheon says, “Never say never.”Noelle Stapinsky is a Toronto-based freelance writer.

“I’m very passionate about the independent businesses that helped me get my start.”

—Marcy Mihalcheon

Marcy Mihalcheon: Yes, there is a real Marcy behind the brand.

Making it


“Tea is exploding in Canada,”

says Louise Roberge, president

of the Tea Association of Canada.

And that’s no exaggeration.

Recent data from Statistics

Canada and research firm

NPD Group confirm that tea

consumption among most age

categories from teenagers to

baby boomers is growing.

It’s tea’s time

u


IT’S TEA’S TIME. “Canadians drink a lot of tea,” says Vince

Sgabellone, an account manager with NPD Group that conducted one of

the recent studies on tea consumption for the Tea Association of Canada.

“Sixty per cent of Canadians we polled say they drink hot tea at least once

a week, which is a higher number than we expected. And on average

hot tea drinkers consume approximately 6.5 cups of tea per week.”

Not only is tea consumption growing; so is the variety of teas

consumers are demanding.

Indeed, Rick Winslow of Nielsen, who has conducted extensive

research on tea, says there’s a “specialty tea movement going on whereby

consumers are bringing the out-of-home experience into their homes.”

Ron Sadler, chairman of the Tea Association of Canada and the

managing director of Twinings Canada, thinks grocery retailers are missing

out on an opportunity to jumpstart tea sales.

“Retailers should understand that tea is often an impulse purchase

so it’s important to offer something new and different to capture their

attention.

Just positioning tea in a secondary location, for instance having a

basket of tea, or a Tea-of-the-Month that includes some origin information

near the bakery aisle, can increase sales.”

A Multicultural Society with Diverse Tastes Much of Canada’s growing multicultural population originates from tea-consuming regions in

Asia, so demand for more exotic teas reflective of the countries people come from is growing.

This is the main reason specialty coffee shops are now expanding their tea selection and it’s a

good reason for retailers to do the same.

“It’s no secret that people want to be healthier and tea is a natural product. It has zero calories,

no proteins, no salt and no additives,” explains Tea Association of Canada’s Louise Roberge.

Green tea, for example, is the only hot beverage earning Health Canada’s seal of approval for

its antioxidant properties.

The facts speak for themselves, says Roberge: more consumers are turning to tea as their

hot beverage of choice.

SOUTH ASIAN

OTHER

CHINESE

FILIPINO

WEST ASIAN

KOREAN

JAPANESE

Percentage Of Immigration 2001-2006

from Traditionally Tea Drinking Countries

Source: Statistics Canada and CIBC World Markets.

0 5 10 15 20 25 30 35

22%

32%

28%

9%

5%

4%

1%

Here are the top trends Nielsen

has identified:

> Consumers are looking for new

experiences. There’s been a big

surge in growth for specialty teas,

particularly flavoured black and

flavoured green teas.

> Growing demand for single-

serve hot beverages. The trend

began with single-serve

coffee, but now consumers

are using their single-serve

coffee machines for tea too.

The growth began in the

US, where 15 per cent of total

tea bag sales being sold today

are single serve. Keurig K-cups

are a popular choice among tea

drinkers.

> Specialty tea purchases are more

typical among wealthier, two-

member households.

> Regionally, Ontario and the

Maritimes have more traditional

tea drinkers whereas Western

Canada has an affinity for more

exotic and flavourful teas.

> Research has shown that

consumers get confused by the

large array of teas. Retailers

can minimize the confusion by

rethinking how and where they

display tea products.

TOP TEA TRENDS

u

A strong desire to Embrace Healthier Lifestyles

When Longo’s launched its Aromate

Café in 2008, it was an instant

success. The scent of on-site freshly ground

and roasted coffee beans lured consumers

to the new kiosk within its store. Today,

Longo’s has expanded its offering with its

own line of teas.

It was a smart move. Sales have been

increasing by double digits year over year,

says Mary-Ellen Schick, category manager-

grocery for Longo’s Support Center, as she

explains why Longo’s chose to add tea to its

hot beverage offerings in its Aromate Café.

“The original concept of Aromate was

to build a hot beverage destination and tea

was an important part of that right from the

beginning,” explains Mary-Ellen Schick. “We

were able to offer a very wide selection of

loose leaf teas including white, green, black,

oolong and herbal. We also have a special

Aromate Herbal Blend, which is one of our

best sellers.”

The unique focus on tea has also

been good for business in the grocery aisles.

“We have been able to develop

ongoing relationships with our customers —

they are able to find what they are looking

for, but we can also offer them a variety of

new options and choices for them to choose

from,” says Schick.

Part of Longo’s sales growth in tea has

to do with the growing recognition of tea as

a health product. Schick says consumers are

“increasingly more health conscious and as

such, people are choosing more green teas,

more herbals and single estate teas.”

As part of its marketing strategy,

Longo’s offers tea accessories such as tea

pots, strainers and gift sets with its tea and

demand for such accessories is growing.

It also offers tea tasting at its Aromate

Café and tea prep demos, conducted by

specialists trained by its tea suppliers.

A Hot & Steamy Sales Boost

RETAIL PROFILE

uSELLING TEA: A BUSINESS MODEL

The Tea Emporium opened its doors in 2001 and is launching a unique

store-within-a-store program at Loblaws’ high profile Maple Leaf Gardens location in downtown Toronto.

Owner Shabnam Weber and her business partner, Frank Weber have a passion for tea and for business. They already operate programs in many of Loblaws Toronto stores but the new program will be more of a mini Tea Emporium. “It’s a 10-by-10 tea market within the store itself, not just on the periphery,” explains Shabnam. To complete the customer experience the tea market will cross-merchandise complimentary products such as tea spices and accessories.

> Set-up in-store “tea day” demos focusing on new teas and how to prepare them.

> Partner with your tea suppliers; they’re your best source of information and

support in helping you grow sales in your tea category.

> Know consumer market trends and be prepared to adjust your in-store sales strategies to take advantage of them.

> Offer taste-testing sessions; become a “tea sommelier.” A great resource and information on tea sommelier training is the Tea Association of Canada’s web site: www.tea.ca.

> Create cross-merchandising displays by combining specialty teas from China, Kenya, and India, for example, with foods from that country or region.

> Shake-up your traditional tea display by creating shelf space in other areas of your store. For example, display specialty teas beside your sweetener aisle or create a “healthy tea” section in the natural and health foods area.

TOP TIPS TO BOOST SALES IN YOUR HOT TEA CATEGORY

A HOT COMMODITYTea is the world’s second most

popular hot beverage after water

and its popularity in North America

is surging. If you’re not promoting

tea in your store, you’re missing the

opportunity to boost sales in your

hot beverage category.

Here’s why:

> 50% of tea drinkers turn to the

retail channel to make choices on

new tea brands, new blends and

new flavours.

> Close to 60% of Canadians drink

hot tea. The under 34 age group

drink more of the new teas, such as

white, green, flavored and herbal.

> Hot tea drinkers consume 6.5 cups

per week.

> Almost 50% of tea consumed at

home is black, 29% is green and

16% is herbal.

> 20% of tea drinkers drink both

black and green teas.

> 64% of tea drinkers add a

sweetener to their tea, with honey

being the most popular followed

by sweetener substitutes such as

Stevia and Agave.

technology

SOCIAl MEDIA 101

they do—it’s key to have in-store signage advertising that presence, and broadcast specials online that can be redeemed in person, she notes.

While some social media trends, such as group buying, have now gone mainstream, MacArthur advises grocers to be aware of—and beware—the growing movement to mobile. “As individuals use location-based services such as Foursquare, it’s important to remember that good and bad comments are just a click away.”

How to connect with your shoppers’ digital network of friends and build your businessby Sally Praskey

Where once the telephone reigned supreme, there are now dozens of ways for people to connect. “Whether it’s group messaging on smartphones, tweeting on Twitter, or circling on GooglePlus, there is an entire ecosystem of Web platforms that are bringing communities together with each other and businesses in interesting ways,” says Amber MacArthur, co-founder of Toronto—and Halifax-based social media agency MGImedia.

Retailers are using a variety of social media—including Twitter, Facebook, LinkedIn, mobile marketing, and blogging—to monitor and respond to customer feedback, promote in-store specials and events, attract new customers, reward loyal ones, initiate discussion, and recruit employees, among other applications. Most of these tools are available free of charge.

MacArthur, who literally wrote the book on social media (it’s called Power Friending), says grocery stores in Canada have been slow to adopt social media in a meaningful way. “Although some companies are leading the way, it’s still rare to go into a small or large store and see signs of social media integra-tion.” For example, if grocers set up a Twitter account—which MacArthur recommends

Amber MacArthurCo-founder, MgImedia

And now, to help you sort out your texts from your tweets, Grocery Business provides a primer on social media.

When Longo’s launched its Aromate

Café in 2008, it was an instant

success. The scent of on-site freshly ground

and roasted coffee beans lured consumers

to the new kiosk within its store. Today,

Longo’s has expanded its offering with its

own line of teas.

It was a smart move. Sales have been

increasing by double digits year over year,

says Mary-Ellen Schick, category manager-

grocery for Longo’s Support Center, as she

explains why Longo’s chose to add tea to its

hot beverage offerings in its Aromate Café.

“The original concept of Aromate was

to build a hot beverage destination and tea

was an important part of that right from the

beginning,” explains Mary-Ellen Schick. “We

were able to offer a very wide selection of

loose leaf teas including white, green, black,

oolong and herbal. We also have a special

Aromate Herbal Blend, which is one of our

best sellers.”

The unique focus on tea has also

been good for business in the grocery aisles.

“We have been able to develop

ongoing relationships with our customers —

they are able to find what they are looking

for, but we can also offer them a variety of

new options and choices for them to choose

from,” says Schick.

Part of Longo’s sales growth in tea has

to do with the growing recognition of tea as

a health product. Schick says consumers are

“increasingly more health conscious and as

such, people are choosing more green teas,

more herbals and single estate teas.”

As part of its marketing strategy,

Longo’s offers tea accessories such as tea

pots, strainers and gift sets with its tea and

demand for such accessories is growing.

It also offers tea tasting at its Aromate

Café and tea prep demos, conducted by

specialists trained by its tea suppliers.

A Hot & Steamy Sales Boost

RETAIL PROFILE

uSELLING TEA: A BUSINESS MODEL

The Tea Emporium opened its doors in 2001 and is launching a unique

store-within-a-store program at Loblaws’ high profile Maple Leaf Gardens location in downtown Toronto.

Owner Shabnam Weber and her business partner, Frank Weber have a passion for tea and for business. They already operate programs in many of Loblaws Toronto stores but the new program will be more of a mini Tea Emporium. “It’s a 10-by-10 tea market within the store itself, not just on the periphery,” explains Shabnam. To complete the customer experience the tea market will cross-merchandise complimentary products such as tea spices and accessories.

> Set-up in-store “tea day” demos focusing on new teas and how to prepare them.

> Partner with your tea suppliers; they’re your best source of information and

support in helping you grow sales in your tea category.

> Know consumer market trends and be prepared to adjust your in-store sales strategies to take advantage of them.

> Offer taste-testing sessions; become a “tea sommelier.” A great resource and information on tea sommelier training is the Tea Association of Canada’s web site: www.tea.ca.

> Create cross-merchandising displays by combining specialty teas from China, Kenya, and India, for example, with foods from that country or region.

> Shake-up your traditional tea display by creating shelf space in other areas of your store. For example, display specialty teas beside your sweetener aisle or create a “healthy tea” section in the natural and health foods area.

TOP TIPS TO BOOST SALES IN YOUR HOT TEA CATEGORY

A HOT COMMODITYTea is the world’s second most

popular hot beverage after water

and its popularity in North America

is surging. If you’re not promoting

tea in your store, you’re missing the

opportunity to boost sales in your

hot beverage category.

Here’s why:

> 50% of tea drinkers turn to the

retail channel to make choices on

new tea brands, new blends and

new flavours.

> Close to 60% of Canadians drink

hot tea. The under 34 age group

drink more of the new teas, such as

white, green, flavored and herbal.

> Hot tea drinkers consume 6.5 cups

per week.

> Almost 50% of tea consumed at

home is black, 29% is green and

16% is herbal.

> 20% of tea drinkers drink both

black and green teas.

> 64% of tea drinkers add a

sweetener to their tea, with honey

being the most popular followed

by sweetener substitutes such as

Stevia and Agave.


Grocery Business: What is Field Agent?Jeff Doucette: Field Agent is an app connecting organizations that need information with those who can provide it. A client [retailer or vendor] requests specific information via the Field Agent website. Field Agent then broadcasts the request to agents [thousands of smartphone users in the field], who collect and return the information for a modest fee.

GB: What kind of information might agents provide?JD: Information on retail pricing and displays, event images, photos of items for sale, and consumer surveys that can be completed anywhere a smartphone can be used, are some examples. GPS location, time and date stamps, and photo confirmations verify that data returned to clients is accurate. GB: What are the advantages of using Field Agent versus traditional mystery shopping?JD: The information is relayed back to the client almost instantaneously, in a very cost-effective way. With many of the jobs we did in the U.S., where Field Agent first launched, we received a great sample back within 48 hours, compared with one to two weeks for traditional agencies. Field Agent enhances the speed at which information is gathered, allowing the retailers who use it to be much more competitive.

Sales Is Not Simple helps cPG retailers and vendors sell more products profitably. in october, it is introducing Field agent, for which it holds the national rights in canada. Grocery Business caught up with Jeff doucette in calgary to learn more.

Crowd sourcing: Derived from “crowd outsourcing,” crowd sourcing is posing a question or problem to a large group of people to try to get the best answer quickly. Sites such as Quora.com allow users to ask questions, such as “what is the best store to buy dragon fruit in downtown Toronto?” The “crowd” will respond with answers.

Foursquare: A mobile-device-based social network that revolves around location. When users are at a specific location, they “check in” to take advantage of any special offers there. A free service that’s available to anyone with a smartphone, retailers can use it to attract new customers and reward loyal ones. For example, grocers can set the number of specials – mobile

coupons, prizes, discounts, or anything else – they want to unlock each day, and it’s first come, first served. The Foursquare “mayor” is the most frequent visitor to a particular “venue” over a certain time period, and is rewarded with additional offers.

Group buying: Group buying uses the power of numbers to feature a discounted daily deal. If enough

people buy into the deal, they all get it. For businesses, it can mean new – and hopefully – repeat customers. There are hundreds of group buying sites around the world. Some in Canada include Groupon.com, TeamSave.com, TeamBuy.ca, WagJag.com – the list goes on. Others, such as Dealradar.com and OneSpout.com, aggregate relevant offers from daily-deal websites.

technology

COMInG tO tErMS

digital mysteryshoppers Jeff Doucette

principal, Sales Is Not Simple International


GB: What are some of the ways retailers or suppliers could use Field Agent?JD: Retailers could use it for competitive intelligence—price gathering or other informa-tion on what’s happening in competitors’ stores. They could also use it to drive compli-ance. For example, if they’re running a marketing program in-store, to ensure all the stores have the proper signage. Vendors can use the program to determine, say, the prices of all their products in a particular retail chain, or to verify that the display for which they are paying is being executed in all of a chain’s stores.

GB: How many agents will you need, and how will you recruit them?JD: We’ll need 8,000-10,000 agents across the country. We’ll do a PR push and promote Field Agent in places like blogs that are oriented towards moms who are in the stores a lot, or retired persons’ associations. In the U.S., as soon as it was put on the iTunes store, it took off, mainly by word of mouth. It’s one of the first apps where people can actually make money.

www.salesisnotsimple.comhttp://ca.fieldagent.net

trEnD WAtCH supermarket guru

Phil Lempert believes that the next phase of group buying will be group shopping, where retailers physically unite shoppers in-store, using social media to organize events. “This will be the new face of group shopping – one where people feel surrounded by others in a good way, and are empowered to ask retailers for discounts because of the larger numbers of shoppers they involve.”

For those who can’t tear themselves away from the big game on TV to go grocery shopping, u.K.-based supermarket chain sainsbury’s has the solution. it is piloting shopping carts with a built-in iPad dock and speakers (yikes!) that will allow shoppers to watch movies and videos, browse the internet, or listen to music. And if you’re too engrossed to watch where you’re going, the cart has a proximity sensor. u.K. broadcaster sky developed the carts to promote its live-sports service. A chip in the handlebars of the carts allows the retailer to track shoppers’ paths through the store to analyze buying behaviour.

Phil Lembert

technology

LinkedIn: A social networking website geared towards companies and industry professionals looking to make new business contacts or keep in touch with previous co-workers, affiliates, and clients. Members can search for jobs, and companies can search through profiles for prospective employees. Organizations can also establish their own presence to build their brand and gain industry intelligence.

Twitter: An instant messaging system that lets a person send brief text messages – tweets – up to 140 characters in length to a list of “followers.” Messages can be sent and received via cellphone text messaging (SMS), the Twitter website or a third-party Twitter application. A hashtag is a # prefix used to group tweets together, so all the messages containing that prefix can be viewed together.

Screen shots of the Field Agent mobile application

GrEAt GrOCEry rESOurCE


How grocers connect with customers

technology

Tips for newbiesFigure out what you want to accomplish with your social network(s) before you start.

Don’t try to do too much at once. Focus on a few key social networks, such as Twitter, Facebook, Linkedin, and a blog, for example.

Don’t use social networks as sales pitches; use them to build relationships with customers by delivering information and offers of value.

Keep content fresh, and respond to any questions, comments or complaints immediately.

if using more than one social media site, use a free service such as www.Ping.fm or Hootsuite that allows you to post once and update all your sites automatically.

And finally, for retailers who still find the world of social media a challenge, engage one of your staff members to champion your strategy and implementation. it’s a great experience for them, and you get to step into the new age of marketing.

vince’s MarketVince’s Market, Sharon, Ont., connects with customers at its three stores in a variety of ways. In May, it launched the Coterie Club loyalty program. The grocer sends weekly special offers by text message to customers who have signed up. Upon receiving the offer, which can range from discounts, to free products, and even tickets to local events, customers type a nine-digit code into a kiosk in the store and receive their coupon. As of press time, the Coterie Club had 3,000 members, says partner Brian Johns.

The grocer also boasts more than 1,000 followers

on Twitter, and recently launched a Facebook page. A weekly blog written by a nutritionist has also proven to be very popular. “Since we implemented this program, our viewership on our website has gone up in the mid-30s percentage-wise,” says Johns. “We’re foodies, and we want people to engage us in that way,” rather than simply viewing online flyers.

After all, “social media isn’t about trying to sell somebody something,” says Johns. “It’s more about engaging them in what you do in a daily routine and giving confidence to your brand itself.”

longo’sThe Longo’s chain of super-markets also communicates with its customers through a variety of social media. Consumer spokesperson Rosanne Longo has been blogging since 2009 as a way to keep customers informed about company news.

The two-way communica-tion—she responds to virtually every comment and question—provides an opportunity to put a human face behind the family name, she says, as well as address any issues immediately. For example, an online complaint from a customer about line-ups at the cash during peak times at one of the stores resulted in the addition of an extra cashier that same day. “It’s another way to say that Longo’s cares,” she says.

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benefits of social media marketingIn a survey, eMarketers asked U.S. marketing executives what they felt were the main benefits of marketing through social media.

roseanne Longo

Customer Engagement

Direct Customer Communications

speed of Feedback

Learning Customer Preferences

Low Cost

Brand Building

Market Research

Credibility of the Crowd

Reach

Great Lead Generation

Customer service

85.4%

65%

59.9%

59.1%

51.1%

48.2%

42.3%

40.1%

37.2%

21.2%

17.5%


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Corporate Supplement 27

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Corporate Supplement 29

Health Check will be promoting healthy

lifestyle choices in national print and online

though out January PLUS visitors to the

Health Check and websaver.ca websites

will be offered coupons for Health Check

products to get them on track to healthy

eating. You can help:

GROCERS

>> Promote Health Check products PLUS

the online coupons in your flyer

>> Download camera-ready dietitian

tips from our website

>> Feature Health Check recipes

>> Display Health Check products

>> Make sure you have lots of healthy

products in stock during this high

demand for healthy foods month

ATTENTION FOOD MANUFACTURERS!

Call Aaron to book your coupon! Special

Health Check discount prices and added

benefits apply – 613-569-4361 ext. 254

The New Year perpetually brings

new resolutions — and Health Check

is dedicated to helping Canadians

keep those, especially throughout

January! For years Canadians could

find Health Check coupons and

recipes and features in-store. It

could happen again this year —

with some help from the banners!

2012 JANUARY PROMOTION TAKE IT IN-STORE!

Look no further! Health Check is your Canadian-made solution

to helping your consumers make those healthier food choices.

Focus on Food Information ProgramsBy Carol Dombrow Heart and Stroke Foundation registered dietitian

F ood information has become a big focus

for consumers, media, the food industry, and

governments. Everyone is concerned about nutri-

tion, health, safety, and rising costs. While there

are a number of food information programs

developed in the US that provide nutritional

guidance to consumers, such as Guiding Stars

or Nuval, none of these hold up to a national

standard. Health Check fills that role in Canada.

The Heart and Stroke Foundation launched

Health Check in 1999, well before mandatory

nutrition labeling, knowing that the wave of

nutritional concern was ahead of us: that Cana-

dians had issues finding and understanding food

information and that the concerns were going

to grow as the population aged. Fast forward to

2011 and though a few company-specific food

information programs have been developed,

Health Check remains the only, and the most

trusted national, independent food information

program in Canada. Canadians look to Health

Check to help them make healthy food choices.

It’s a Canadian-made solution that is more

relevant than ever in this increasingly complex

world of nutrition.

Here are some quick facts about the program:

>> Health Check symbol can be found on over

1500 products and growing.

>> Latest consumer equity study reports 86%

consumer awareness of the symbol – a

high level of awareness that has held

strong since 2009.

>> According to the same study, 70 % of

primary grocery shoppers are more likely

to purchase grocery products that display

the Health Check logo.

THE CANADIAN-MADE SOLUTION

You may have noticed Health Check on the menu of your local family restaurant. Because of high consumer awareness and

trust in the Health Check symbol, some provincial governments

have offered to help fund Health Check in family restaurants,

thereby improving the food supply. And it’s working!

Swiss Chalet, Boston Pizza, Druxy’s, White Spot, Husky House, and Extreme Pita

are just a few of the big names that have added the Health Check symbol to

improved menu offerings. Next frontier: HMR in grocery stores. Though chal-

lenging to meet the criteria, it’s worth it. Your consumer is changing, and wants

healthy convenient options. Call us to connect with a Health Check dietitian who

can help you satisfy this fresh demand.

HEALTH CHECK & HMR

We want to help you help Canadians make those healthier

food choices. Work with us! Call Karen at 613-569-4361

ext. 324 ([email protected]) for more information.

>> Meets all CFIA regulations, and is in regular consultation with both CFIA and Health Canada

>> Based on Canada’s Food Guide

>> Guided by Heart & Stroke registered dietitians

>> Supported by extensive consumer education

>> National, bilingual

>> Turn-key

HEALTH CHECK CONSUMER PROGRAMS

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AIR MILES for Health Check!

June 2011: In partnership with the BC Ministry of Health, AIR MILES and Safeway BC, Health Check offered consumers in BC the opportunity to earn bonus AIR MILES reward miles on Health Check products and all fresh produce.

Back to School with Health Check

September 2011: National media tour with registered dietitians supported by print and online editorial and a social media strategy plus contest. Ten grand prizes of $1000 grocery gift cards attracted 27,000+ entries!

Health Check 2012 Recipe Calendar

November 2011: 4-colour glossy 13-month healthy living calendar featur-ing the best of recipes from Canadian cookbook author Anne Lindsay will be distributed to 540,000 families to help them plan and enjoy those healthier meals.

2012 Health Check January Promotion

Print and online editorial, tips, recipes and coupons to help Canadians get a healthy start to the year. Special Health Check (websaver.ca) portal will encourage con-sumers to buy those healthier products.

Canadian Health and Lifestyle magazine

March 2012: building on a successful special Health Check supplement in 2011 in one of Canada’s most popular health magazines Health Check registered dietitians will provide tips and information, encouraging consumers to making healthier food choices.

www.healthcheck.org

Videos, editorials, consumer polls, dieti-tian blogs — the Health Check website is the most trusted source for nutrition gate-keepers. Join the conversation!

My Heart&Stroke Health Check Recipe Helper app

This app continues to get positive reviews in the media and with consumers. New recipes posted for back to school. Links back to Health Check website and product/recipe finders. You want to be there!

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Health Check helps Canadians make healthier food choices

More than 85% of North American consum-ers surveyed indicated they will spend more or the same at grocery stores and supermarkets within the next three months.

Source: Empathica Consumer Insights Panel –

Wave 1 2011, Issue 5.

More than of North American consumers reported spending more than half of their grocery dollars at their primary supermarket.

Source: Empathica Consumer Insights Panel

– Wave 1 2011, Issue 5.of women in Canada are pressured for time and

are overworked. TIP: Offer to lighten their load with time-saving products that offer plenty of benefits and they will beat a path to your door.

Source: Nielsen

it figures>

48%of North American consumers surveyed said they considerelectronic offers to be important… …but almost one-third felt those offers did not meet their expectations.

Source: Empathica Consumer Insights Panel – Wave 1 2011, Issue 5.

the high-heel hussle

52%

33%

50%


In 20 out of 21 countries, including Canada, quality—not price—is the top driverof brand loyalty.Good value for food, beverages and health and beauty products and convenience for pharmaceuticals will drive women into stores.Source: Nielsen

Value is the key driver of store choicebut not the only lever to pull59% provide good value for the money

59% offer great sales and promotions

56% keep products in stock

55% offer the lowest price

53% are conveniently located

53% offer high-quality fresh and product

48% have a quality meat department

48% carry a variety of items

Source: Nielsen PanelViews – Shopper Opinions Survey, May 2011

of Canadian consumer spending will come from visible minorities, most notably those from South Asia, over the next ten years. Source: CIBC World Markets

of Canada’s population is expected to comprise visible minorities by 2017. Source: Statistics Canada

of the growth in the Canadian labour force will be made up of immigrants by 2011, when baby boomers begin exiting the work-force in large numbers.Source: Statistics Canada

impact ofimmigration growth

70%20%

100%

Canadians prefer to shop at stores that:


SolutionsLeading growth with customized

solutions for your center store.

CapabilitiesLeading insights and capabilities that help drive your profit.

••••

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• • • •

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•••• •••• •••• ••••

• •• • •

+

SolutionsLeadingLeading growth with customized

solutions for your center store.solutions for your center store.

+

*Trademarks of General Mills © 2011 General Mills

General Mills leads your profitable growth with…

• • • •• • • •growth with…

BrandsLeading brands in expandable

growth categories.

••••••••••

• • • •


Solutions growth with customized


insights and capabilities Leading insights and capabilities LeadingLeading

• • • •



that help drive your profit.that help drive your profit.that help drive your profit.that help drive your profit.

*Trademarks of General Mills

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6548 LPG Ad Aug WG.pdf 1 11-07-18 11:34 AM

SolutionsLeading growth with customized


CapabilitiesLeading insights and capabilities that help drive your profit.

••••

• • • • • • • •

• • • •

CapabilitiesCapabilitiesLeading insights and capabilities LeadingLeading

•••• •••• •••• ••••

• •• • •

+

SolutionsLeadingLeading growth with customized

solutions for your center store.solutions for your center store.

+


General Mills leads your profitable growth with…

• • • •• • • •growth with…

BrandsLeading brands in expandable

growth categories.

••••••••••

• • • •




insights and capabilities Leading insights and capabilities LeadingLeading

• • • •



that help drive your profit.that help drive your profit.that help drive your profit.that help drive your profit.

*Trademarks of General Mills

•••••••••••••••

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6548 LPG Ad Aug WG.pdf 1 11-07-18 11:34 AM

Grocery Business spoke with Anthony Longo, president of Longo’s, and John F.T. Scott, president and CEO, Canadian Federation of Independent Grocers, at Longo’s impressive new facility north of Toronto for a wide-ranging discussion on everything from employee engagement to the role of industry leadership. The following are excerpts from our discussion.

The future of theindependent grocer

l o n g o & s c o t t

John Scott

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gb: What is the impact on the grocery landscape when new entrants, like Target or Walmart superstores, arrive?

JS: Each time a new entrant comes to the market—it doesn’t matter who it is or what they’re selling—they take a little bit off the top of the business. It forces everyone to sharpen up. Independents can do very well as long as they stick to what they do extremely well. But if they believe they are in the discount market and that they have to go up against Walmart and play the price game, I would suggest that they’ve got a problem.

AL: I definitely agree. What I would add to that is that Walmart does impact the business in the short term. What we’ve found is that with every Walmart that has opened in our market, we’ll lose five to seven per cent of the business. Within six weeks, it’s all back, except for maybe one or two per cent. I don’t think that it has as much impact as one might expect. I think we’re great at quality, assortment and fair pricing. So, we stick to that.

To price competitively in your neighbourhood and community, you have to understand whom it is you are pricing against and why you are pricing against them. I’ll give you an example. We monitor Walmart pricing. We don’t say that we are going to be cheaper than Walmart, but we want to be within a certain percentage of their prices. Some independents in the U.S. thought that they could be 12 to 13 per cent higher. But the reality is that consumers notice that very quickly, and they’ll stop shopping there. You have to choose strategically where you think you are adding value, so that you can have a basket that is slightly higher in some areas and slightly lower in others.

JS: I think that’s right. What I’ve found when visiting independents across the country the past few weeks is that there is a tendency to drive prices down and cut margins. But the retailers who are having success despite the economy are the retailers who are sticking to their knitting, sticking to their point of differentiation.

AL: From Longo’s point of view it’s focused us on communicating our value proposition much more clearly. Of course, price still is a big lever in the business. You have to look across the whole value proposition — freshness, service and quality so the challenge is really one of consumer perception.

gb: How can independents thrive in the face of such competition?

JS: The independents who do well have tailored their offering to a specific community. If you live in that community and serve the needs of that community, you know it well and have a greater advantage in playing to it. People are travelling less, seniors and older baby boomers see the store as a place they can go several times a day and still feel welcome. It’s probably one of the only places where you can do that. I look at Quality Foods on Vancouver Island and Summerhill Market — people are in those stores two or three times a day. This move to community is one of the big trends that has come out of this recession.

What we’ve found is that with every Walmart that has opened in our market, we’ll lose five to seven per cent of the business. Within six weeks, it’s all back…

the future of the independent grocerlongo & scott


“

”

AL: Talking to customers and visiting our competitors is an important way to understand what’s going on. We get comment cards from our customers and they go online to tell us their thoughts. Every Monday, when our management team meets, one of the items we discuss is last week’s comment cards. We check out the situation and then follow up. This constant consumer feedback really helps you become a customer-centric retailer. Suppliers are another great source of information, particularly the DSD suppliers — Frito Lay, Coke, Weston — because they are in stores everywhere, every day.

Also, we watch what’s going on internationally. It’s refreshing to see what other retailers are doing and what we can learn from them.

And it’s important to know your customer within an individual store’s demographics. As an example, in Toronto at our Maple Leaf Square store, customers will shop us a couple times a day if they live in the condos above us. If they live in the nearby area, they might be in the store four times a week. But in a suburban store, where there are larger families, they might come in once or maybe twice a week. And it’s important to understand what it is they are coming in for. Food service is so much more important for customers in the downtown core than it is in the suburbs, for example.

JS: That’s true and I would add that to thrive as an independent you have to continually reinvent yourself. If you are not close to your community and adapting to it every day, you will default the business to someone else. You need to know where that consumer’s head is at—constantly—and you need to change your offering for that consumer.

If you look at those stores that do well such as the ones Overwaitea runs in Western Canada — each of those stores is tailored to a specific community. In the interior of B.C., which is cattle country, you’ll see them really focusing on local meat.

We are in a highly concentrated industry, let’s not forget that. The big guys are getting very good at the things that used to be totally the playground of the indepen-dents. And as an independent you have to constantly check what you are doing.

gb: What other challenges are independent grocers facing?

AL: I think the number of stores in the marketplace is an issue. We are not getting the growth in the overall market that we need to grow the pie and I think that’s putting a strain on some grocers’ year-over-year same store sales. Some of that will start to rebound because we are seeing a bit of inflation in food, but not anywhere near what we thought we would have. We’re back down to the low one- or two-per-cent inflation range, but our payroll and our taxes are going up more than that. So the pressure on the expense line is greater than what you can recover from inflation or the penny profit from that inflated dollar.

JS: We are in a highly concentrated industry, let’s not forget that. The big guys are getting very good at the things that used to be totally the playground of the independents. And as an independent you have to constantly check what you are doing. Pete Luckett will tell you, “I’m really really good at produce. I used to give the majors three or four out of ten and now I’m giving them seven or eight.”

Another thing is access to product because the manufacturing community is looking for efficiencies, which they have to do. Reaching minimum volumes is difficult for some of the independents who are buying direct. So, access to product can be a problem.

The Founders (left to right): Joe Longo, gus Longo, and Tom Longo (seated)


“”

gb: What emerging trends do you think will impact the future of independent grocers?

AL: I think there are two big things. Health and wellness continues to grow as an issue. We’re going to see more and more products in that area. The CPG companies are moving to change their existing products to healthier offerings.

In addition to that, we have two big shifts happen-ing in the Canadian landscape. One is the aging boomers and so it’s really all about understanding what the boomer is looking for. Health and wellness plays into that in a big way.

The other thing that is affecting our market, and has been for years, is the effect of immigration. That’s where most of the consumer growth is coming from and as retailers we have to respond to that. As well, the product mix is one thing but the services you provide is also important. Fifty years

ago we’d deliver groceries to older consumers in rural markets and smaller towns and I think that that is one service that is definitely on its way back. Also, packaging size is another big factor for those aging consumers. But in urban markets, you offer something different, for instance, you might have nutritionists or dieticians in your store as a way to provide a value-added service.

JS: Another issue and one that we are all going to have to spend some time at is in the whole area of human resources. Longo’s is at the forefront of the industry with the

education and the type of training that they provide. But I just came from Alberta, where it is tough to get staff, period. I think that’s just going to continue across the country, and those retailers who are investing in HR are probably making the most intelligent investment they could ever make. Five years from now, it will really pay off.

gb: Both Longo’s and CFIG are now fifty years old. How can both organizations continue to support each other?

JS: CFIG is going to need great leadership going forward, at every level. It’s always had great volunteer leadership in the right place at the right time. It’s going to need more of these bright young people to step up to move it along. They need to be in tune with what is going on in the industry and in the arena of public policy because both are equally important in terms of what we are doing.

AL: I think it’s also important that the indepen-dents—Longo’s specifically—continue to be involved in CFIG. My brother sits on the board, and as long as we keep getting invited, we’ll continue to have someone on the board and to be part of CFIG and all of their events.

gb: How do you keep your customers happy and your employees engaged?

AL: I think we need to step up our employee engagement. We need to ask ourselves, what else could we do to create better engagement? What are the possibilities? Creating better engagement works

Those retailers who are investing in HR are probably making the most intelligent investment they could ever make.



“”

for us because it means our team members feel that they are really contributing, that they are enjoying what they do every day, and that they are making a difference in customers’ lives. I love hearing stories of our team members who have literally changed the health of some of our customers. So it’s really important to have that kind of engagement. But we’re nowhere near where I’d like us to be.

It’s been tougher for us the last few years, because we’ve gone from 14 stores four years ago to 23. We doubled our staff, doubled our volume. But we need to keep the Longo culture alive and well. We recently created a new position — a director of culture and team member engagement. His sole focus is creating that engagement, having the programs and infrastructure to support team members. It’s all about: what is it that you as a team member need to be more successful? Is it succession planning, further education, do we have to put in more recognition programs? When people get up in the morning, they need to feel that they can contribute when they come in.

gb: What types of issues could be tackled with overall industry leadership?

AL: Oh, this is where I get on my soapbox! I think that industry leadership is lacking because companies aren’t looking beyond their p&l’s, their own balance

sheet. And that’s where, as an industry, we have a tremendous opportunity. When you think about the biggest companies in the country—Loblaws, Sobeys, Metro, —these are all Canadian-owned companies. To not get together as an industry to talk about what’s right for Canada is just a blatant disregard for our responsibilities.

When I talked at FCPC’s (Food and Consumer Products of Canada) event last year, one of the points I mentioned was the obesity crisis. I think that we’re either going to get legislated as to what we put in our products and what we are able to say, etc. Or, we can do the right thing and educate our consumers jointly as an industry. It’s a national issue that we should all be more interested in. And it’s a long-term strategy because we have to be patient enough to say: “In five years, here’s where we want to see the obesity ratings”—because that reduces diabetes, it reduces hypertension. This helps our healthcare system and our consumers and it’s the right thing to do.

So this is where the industry as a whole has a big role to play. CPG companies have done a better job than retailers. Campbell’s has taken sodium out of a number of their products. McCain’s has created a program they call, “It’s all good”—they’ve taken out a lot of preservatives and additives and artificial things. Kraft is going down the same path. Retailers need to take a leadership role. We have to look beyond our earnings for the next quarter.

We recently created a new position – a director of culture and team member engagement. His sole focus is creating that engagement.


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PEOPLE | PRODUCTS | PROMOTION | PASSION

FullPage.indd 1 10/4/11 5:15:17 PM


CELEBRATING30YEARS OFCOLLABORATIONCELEBRATING30YEARSOFC OLLABORATIONCELEBR ATING30YEARSOFCOLL ABORATIONCELEBRATING30YEARSOFCOLLABORATIONCELEBRATING30YEARSOFCOLLABOR

CELEBRATING 30 YEARS OF COLLABORATION

A Supp lemen t to G roce r y Bus iness • 43

Being smaller makes us more nimble – we don’t have to wait for someone at head office to tell us we can go ahead with this particular promotion.”

Every spring for the last four years, Fernbrook Springs kicks off a promotional program for members

of Distribution Canada Inc. (dci), the buying group founded in 1981 for independent Canadian

grocers. “Everybody buys into it,” says Bob Elliott, president of Fernbrook Springs, which supplies

bottled spring water. If you don’t, he adds, dci president and CEO Brian Parker “will pick up the phone and

persuade you to join the promo program. Dealing with dci is like having a really well-connected salesman

working for us – I don’t know of an operator or organization that really promotes our company as well as they do.”

CELEBRATING 30 YEARS OF COLLABORATION

Elliott’s observation is right on the mark. Over the last three

decades, dci has worked to establish itself as a collective voice

and negotiator for independent grocers. Today, it boasts more

than 80 members, including small grocery chains, convenience

store chains, wholesalers and distributors.

“We are growing,” says Parker, who assumed his current

position three years ago. “In the last three-and-a-half years, we

added almost 25 per cent new members, giving us more critical

mass and making us an even greater force to be reckoned with.”

But dci’s greater power can be attributed to more than

just its growing roster of members; as it celebrates its 30th

anniversary this year, it stands stronger than ever as a

“

Brian Parker (R) and Steve Sharpe (L)


selling organization. What started out as a buying group focused

on getting volume rebates for its members has, over the

last three decades, evolved into an organization that drives

collaboration between retailers and vendors, and amongst

the members themselves, with one ultimate goal in mind: to

sell more products.

“For dci to continue as a successful organization, we need-

ed to enhance our business model,” says Parker. “Instead of

constantly just pushing for rebates, we needed to also make

sure the vendors get good value out of their relationship

with dci members, and what better way to do that than to

show them we can help them move their product in new and

innovative ways.”

So what advantages do independent grocers wield over

their larger counterparts?

“Independents’ biggest strength is their ability to re-

spond quickly to their customers’ needs and to changes in the

market,” says Steve Sharpe, owner of Sharpe’s Food Market

in Campbellford, Ont., and a dci board director. “As entrepre-

neurs, we’re the guys who are out there working hard on the

floor, talking and listening to our customers, and making quick

decisions on merchandising and shelf positioning to create

excitement and boost sales.

“Being smaller makes us more nimble – we don’t have to

wait for someone at head office to tell us we can go ahead with

this particular promotion.”

At the same time, a number of dci members are adding

new locations, giving them economies of scale and providing

even more opportunities for vendors to bring their products to

consumers.

Peter Cavin, director of Country Grocer, which operates six

stores with 550 employees in Vancouver and Salt Spring Islands,

points to another defining characteristic amongst independents:

their strong support of national brands.

“The independents have always championed the national

brands and will continue to do so,” he says. “There’s great value

in that for vendors, who increasingly have to compete with

private-label brands.”

Building on these strengths, dci works with vendors to

create promotions and contests that drive members to sell more.

These promotions might, for instance, award cash prizes or gift

certificates to retailers who achieve the largest percentage

increase in sales of a participating vendor’s product.

Of course, vendors can choose to deal directly with inde-

pendent retailers and avoid paying volume rebates. But Elliott

at Fernbrook Springs says it makes more business sense to go

through dci.

“I get the benefit of the volume of many end custom-

ers as opposed to one at a time,” he says. “And dealing

with dci means getting paid in time – I reduce my credit risk by

working with dci.”

Selling through dci allows battery giant Energizer

BOARD OF DIRECTORS:dci is governed by a Board of Directors elected from the membership.

Brian ParkerPresident & CEO

Steve SharpeChairSharpe’s Food Market Campbellford, ON

Cori BoninaSecretaryStong’s Markets Ltd.Vancouver, BC

Gary AldersonThe J. Rabba Co. Ltd.Mississauga, ON

Piero CarboneGarden Foods (Bolton) Ltd.Bolton, ON

Peter CavinIsland Independent Buying Group Ltd.Chemainus, BC

Gordon DeanMike Dean’s Super Food StoreWinchester, ON

Brian Johns Vince’s Country GrocerSharon, ON

Gabe TorchettiLady York FoodsToronto, ON

46 • A Supp lemen t to G roce r y Bus iness

Cookies Muffins Cakes

Tasty Selections350 Creditstone Road Suite 102, Concord, Ontario L4K 3Z2

Tel: (905) 760-2353 • Fax: (905) 660- 4585 • www.tastyselections.com

Tasty Selections is passionate about producing the finest quality baked goods under the safest and quality assured guidelines, providing world class service and solutions to all of our customers.

Congratulations on your 30 years of success!


Canada to ensure a widespread presence in its market, says the

company’s president, Ed MacLellan.

“Batteries are ubiquitous – they need to be everywhere,”

he says. “What dci does is provide us an opportunity to sell to

independents in Canada whom we would probably not be able

to reach directly ourselves.”

Today, dci members sell billions of dollars’ worth of prod-

ucts each year – solid proof of its evolved identity as a selling

organization. It is evolving in other ways as well, says Parker.

In addition to embracing a new mission statement focusing on

collaborative selling relationships, dci members are re-engaging

with the organization and with each other.

“They’re starting to realize that the other people in the

room are not competitors – they’re colleagues and part of the

dci community,” says Parker. “As a result, they’re starting to

share ideas and best practices around things like how to be

more customer-oriented or more involved in the community.”

Rina Virgilio, director of operations for Concord Food Centre

in Thornhill, Ont., and Oak Ridges Food Markets in Oak Ridges,

Ont., says being a member of dci has made it easier for her

to tap into the knowledge and experience of her fellow

independents.

“If I’m thinking of putting in new equipment or new

store fixtures and I know that another dci member actually

has the same thing in their store, it’s pretty easy for me to

reach out to that member and ask them about their experience

and whether or not they would recommend it,” she says. “It’s

like being part of one big family.”

These days, dci is also seeing more members participate

in committees and focus groups. Last November, the organiza-

tion embarked on a rebranding project, which culminated in a

new logo in an attention-grabbing shade of purple, a switch to

a lower-case acronym – dci instead of Distribution Canada Inc.

– and the redefined mission statement.

Many members came forward and volunteered their time

during this rebranding effort, recalls Parker.

“Just as an example, we had a focus group on rebranding

that drilled down further into smaller focus groups,” he says.

“Our members were really engaged throughout the entire

process, and they came up with some truly great ideas.”

A number of members also came together to form a

steering committee whose mandate is to get more vendors to

work collaboratively with dci – a goal integral to dci’s newly

redefined mission statement.

Virgilio, who is part of this committee, says she’s already

seen results from this initiative.

“Vendors are definitely coming around to being more

open to us – something that a lone independent would find

hard to accomplish without the collective clout of dci,” she says.

“After all, why would a vendor give you volume rebates when

they’re already dealing with you now without having to give

you those rebates?

From buying to selling: dci gets behind a new mission statementDCI is a national organization of independent grocers that fosters collab-orative selling relationships between its shareholders, manufacturers, and key stakeholders in the Canadian grocery industry.”

“

48 • A Supp lemen t to G roce r y Bus iness

CONGRATULATIONS

DISTRIBUTION CANADA INC.on your

th

A N N I V E R S A R Y

COMMITTED TO YOUR SUCCESS!

thth


We have made valuable connections through dci, that’s for sure.”Charles Coppa, co-owner of Highland Farms

DCI represents a unified group of thousands of stores that help our share-holders/members sell more product and gives our vendors the ability to cohesively execute programs. To see how you can benefit call dci, we have momentum.

Brian ParkerPresident & CEO brianparker@ distributioncanada.ca(905) 681-3933Your Partners in Selling

“Vendors know that if they want to move a trailer of paper

or any other product, they can easily work with dci to set up a

promo where they offer the product at a competitive price and

all the members are going to buy.”

To keep members engaged and further increase the value

of their membership, dci has expanded its website to include

a secure section where members can log in to get information

about product launches and the latest industry news. Members

also get regular communiqués loaded with updates on vari-

ous subjects, including changes to packaging, the latest vendor

deals and merchandising ideas.

“Manufacturers know that through these regular com-

munications, they’re able to talk to our members every

day,” says Parker. “This helps our members be up-to-date

with the information that’s relevant to their business while

also helping manufacturers get their message out in a more

effective way.”

But even as it has intensified its activities, dci has man-

aged to maintain a lean and cost-conscious operation from its

office in Burlington.

“As a not-for-profit organization, we work within the re-

sources we have, and are always doing what we can to cut

costs,” says Parker. “This allows us to do so much more today,

essentially providing more services and giving added value with

the same amount of resources.”

Charles Coppa, co-owner of Highland Farms, says his

membership with dci has put him in touch, not just with manu-

facturers who want to put their products on his stores’ shelves,

but also with dci members that offer products and services his

company needs – such as packaging, employee benefits and gas.

“We have made valuable connections through dci, that’s

for sure,” he says.

Penny Chapman, president of Chapman’s Ice Cream, says

that after many years of working with dci, she looks forward to

more years of fruitful collaboration.

“Independent grocers are very much like us at Chapman’s

– we’re renegades, we’re characters, and we put our hearts and

souls into our business,” she says. “But these days, it’s become

so tough to be an independent, and that’s why it’s important

for all of us to work together and to support each other. Because

we all want the same thing: to give consumers the products

they want.”

John Scott, president and CEO of the Canadian Federation

of Independent Grocers, says dci has always played an impor-

tant role as the buying group for the country’s independent

grocers. With its new focus on selling, dci brings even greater

strength to its members.

“Under Brian’s leadership, dci has defined a value propo-

sition that is good for the supply community and, in turn, for

independent retailers,” he says. “In the end, everyone wins.”

on your

“

profile

Canadian Federation of Independent Grocers scores Brent Battistelli as new chairby Sally Praskey

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In a leagueof his own


profile

“He’s what I call a solid leader,” says John F.T. Scott, CFIG president and CEO. “Brent understands the issues very well. He always comes out with a reasonable position and is very insightful.”

The second-generation owner of Battistelli’s Your Independent Grocer in the northern Ontario town of Lively, Battistelli got an early start in the business, working part-time at a local grocery store from the age of 14. When his father Frank, a long-time grocer, got the opportunity to purchase a small Valu-Mart store in 1989, he asked Brent to join him upon graduation from university a year and a half later. In 1995, the Battistellis moved across the street to a 30,000-square-foot building and converted it to the Your Independent Grocer banner. Frank retired in 2003.

One of Battistelli’s goals in the milestone 50th year of the association is to cultivate and nurture positive relationships. “We’ve identified that as a priority the last few years, to continue to foster those relationships that mesh with CFIG’s mandate and the independent grocer in

Brent Battistelli, incoming chair of CFIG, brings to his new role intelligence, sound judgment and, as a former Ontario Hockey League star, an ability to stickhandle his way through just about any challenge.

Canada,” he says. “I have always believed that everything we do is based on relationships.”

Battistelli plans to work closely with Scott to identify areas of focus and to demonstrate the value of CFIG to its members. He notes that the CFIG is already doing an excellent job of creating value through its trade shows, which give retailers “tangible tools that they can walk away with and utilize” in their operation, no matter what the size and business model. That has taken on an even greater significance with the addition of new, larger members that have joined in the wake of the dissolution of the Canadian Council of Grocery Distributors.

But the small store will always find a voice at the CFIG. Battistelli identifies consolidation of industry players, along with food safety, as a major issue for the association to address. “If you look at consolidation on the supplier side, it’s important that the small store doesn’t get forgotten. It may not have the buying power that a multi business or a franchise that is linked to a big chain would, so there needs to

be somewhat of a level playing field there.”During his years on the CFIG board, Battistelli

has earned the respect and admiration of his colleagues. “It will be an honour to hand over the role of chair of CFIG to Brent Battistelli,” says his predecessor Cori Bonina. “Brent is a man of quiet wisdom and integrity and a great friend. CFIG will benefit immensely from his leadership.”

Scott agrees. “He’s one of those people who, when he speaks, everybody listens. He always offers something of significant value.”

Battistelli promises to be a strong voice for the CFIG and its members.

“I have always believed that everything we do is based on relationships.”

—Brent Battistelli


International: Jumbo

But Chilean-firm Cencosud—which owns Jumbo, Disco and Vea shopping chains—discovered a format that has not only survived, but is thriving. Horst Paulmann opened the first Jumbo store in 1982. Today Jumbo and the other Cencosud stores account for 27 per cent of total supermarket sales in Argentina. Cencosud has 225 outlets in Argentina, Chile, Brazil, Columbia and Peru with $2.1 billion in food and beverage sales.

By comparison, Walmart’s sales in Argentina are about one-third that of Cencosud’s, mainly because the American retailer has fewer, smaller-format stores, located in the larger cities.

How did the elephant defend its turf? “Simple. Jumbo sticks with what they do well,” points out Richard Garvin, principal with retail design firm G:TR. Garvin was hired to work on the design contract for two Jumbo stores—one in Santiago, Chile, the other in Mendoza, Argentina.

With almost five million customers per week, Jumbo’s stores range in size from 150,000 to 200,000 square feet. Part supermarket and part department store, Jumbo offers general merchandise and groceries on a high-volume, low-margin basis.

Here’s Garvin’s takeaway:

1. unDErStAnD yOur CuStOMEr

Jumbo appeals to people in the middle-high to upper socioeconomic strata, which shops in hypermarkets because they value, not necessarily the lowest price, but good quality at the best possible price. They also appreciate value-added service. Jumbo offers good quality selection, compet-itive prices, strong discounts, company credit and loyalty cards to keep these customers coming back.

2. unDErStAnD tHE CulturE

“This is gaucho land,” Garvin says, “and the Argen-tines appreciate good quality food—especially meats—which they eat with gusto.” Jumbo’s “core strength is their food,” he says with a focus on private label.

3. OffEr GrEAt SErvICE

Help them save time, for example. Jumbo’s custom-ers can combine shopping and dining by enjoying a light meal at one of the store’s comfortable cafés or “little oases.” Or, shoppers in a rush appreciate the self-serve cases of packaged marinated meat.

In 1995 Walmart’s mammoth wholesale shop, Sam’s Club, went up against hypermarket Jumbo in an already crowded retail market in Argentina. Faced with competition for the country’s $26-billion food and beverage market from supermarket giants Carrefour, Meijer and Jumbo, Sam’s Club retreated. The format just didn’t catch on.

More than 60 cashiers staff

every station – sitting down.

[Mendoza, Argentina]

by Kim Laudrum

JuMBO


International: Jumbo

7. CrEAtE rEtAIl tHEAtrE

Chefs prepare mouth-watering Spanish rice dishes at the counter in full view of customers in the ready-to-serve area of La Cocina. Workers prepare fruits and vegetable platters within the produce section where customers can see. It’s entertainment.

8. COnSIDEr HOW yOur CuStOMEr SHOpS

As Jumbo-shopping mom’s pick up infant formula and diapers, the cosmetics counter, with it’s brightly lit European glass shelving and beautifully packaged perfumes, beckons just beyond.

9. rEWArD tHE trEASurE Hunt

Jumbo’s store shelves are consistently densely stocked so customers don’t have to search high and low for something that’s sold out. When the customer’s search is rewarded with something they were looking for—or with something even better—they feel good about their experience shopping.

4. MAKE SHOppInG A plEASAnt ExpErIEnCE

How do you get people to spend more? Provide a decompression zone early in the shopping experi-ence. Shoppers at the Mendoza Jumbo store soak in the soothing sight of pillows, blankets, vases, all the comforts of home, as soon as they enter the store. It’s intentional. Relaxed shoppers perceive goods are worth more, which translates into sales.

5. OffEr GOOD quAlIty At tHE BESt pOSSIBlE prICE

Customers love a great buy and Jumbo’s seasonal area often is where they find it. The store will do large pallet drops of loss leaders. It isn’t pretty but sometimes that’s just the thing that draws shop-pers on the hunt for a bargain.

6. It’S All ABOut tHrOuGHput

How do you serve almost five million customers per week and provide a positive shopping experience? “They don’t need to attract more people. Through-put is their secret. No one waits. It’s very efficient,” Garvin says. An astounding 60 or more cash stations—every one of them staffed with sitting cashiers—at the Mendoza site ensure customers enjoy a quick, no-stress check out.

Richard Garvin is the principal and owner of Garvin Total Retail (G:TR). He has over 22 years

of experience – designing retail in domestic and international markets. some clients include Cencosud, Rey’s supermarkets, shoppers Drug Mart, Canadian Tire, McDonalds, Rogers, Bank of Montreal, A&P, sobey’s, Longo’s, sport Chek and the Beer store.

post check-out crowds.

The deal zone area often features seasonal products.

household goods positioned at the entrance offer a decompression zone for customers.

www.jumbo.com.ar


lISt It New products you need to know about

fibre 1 100 CaloriesStrawberry flavour with chocolate coating

New Fibre 1 Strawberry flavour with chocolate coating is an irresistibly simple way to get 20% of your daily value of fibre. At only 100 calories, we’ve amplified the benefit of high fibre and great taste with the delicious combination of strawberry and chocolate. We’re building on the success of our award winning line-up with another addition to the #1 fibre brand in the category!www.generalmills.ca

marzetti launches new otria brand Hummus Veggie dips Nearly two-thirds of current hummus users already pair hummus with fresh vegetables. Otria Hummus Veggie Dip makes it perfect for everyday use with your favourite vegetables. With only 70 calories per serving, Otria Hummus Veggie Dip presents a great alternative for dipping vegetables. Revitalize and expand your produce category with these great flavours – Classic, Roasted Garlic and Roasted Red Pepper. www.marzetti.ca

McCainHarvest splendour medleys

McCain is excited to introduce Harvest Splendour Medleys in the frozen vegetable section. These delicious, fresh-tasting side dishes are made with 100% real potatoes and vegetables, ready in just 12 minutes. Included with each medley is its own unique seasoning pouch to complement and enhance the flavours of the vegetables. McCain Harvest Splendour Medleys are an innovative addition to the frozen vegetable category and represent a significant opportunity to grow consumer traffic and volume into this section. www.harvestsplendour.ca


Sustainable Seafood Janes Family Foods is committed to sourcing only sustainable wild-caught fish and is one of the first North American companies to certify its entire retail line-up with the Marine Stewardship Council. That includes two new items:

Janes Pub style Fish FilletsCaught off the shores of Alaska and breaded in our famous Pub Style coating. Janes Wild sockeye salmon burgersFast and easy on the barbecue, they are a delicious and nutritious alternative to hamburgers. Our wild sockeye is caught off the shores of Alaska and contain no phosphates, fillers or modified starches. www.janesfamilyfoods.com

SteerSelect Dog Treats100% pure and natural, these treats are made of nutritious, healthy ingredients for dogs. No preservatives, no additives, 100% pure beef liver, grain free. They also come in a choice of real vegetables or fruits. The choice for dog owners who want a natural and healthy treat for their pets.http://steerselect.com


Shelf life: Deli

It’S where cuStomerS experience a smorgasbord of sensations: the sight of cheese and charcuterie trays laid out against white platters, the taste of thinly sliced

samples of provolone that melt in the mouth, the scent of brine, the hum of the blade shaving prosciutto, and the feel of paper-wrapped packages of five-year old cheddar.

The deli counter is the theatre of the store. It combines and delivers what customers want—sensational food taste with immediate gratification. From snacks to sandwich meats, and from on-the-run roast chicken dinner to foie gras for entertaining, the deli offers something for everyone.

COuntEr IntEllIGEnCE

What will your customers be looking for this festive season? ANTiPAsTO, in italian literally means “before the meal,” but increasingly it is becoming the meal as consumers realize antipasto’s potential to offer a wide variety of flavours and textures representative of all the food groups.

Food writer Monda Rosenburg says shoppers will be drawn to prepared antipasto platters. For the consumer, “Entertaining doesn’t get easier than creating an antipasto platter from the deli counter and self-serve cart.” Make it convenient for her to create a unique offering by displaying trays of your italian cheeses, deli meats and breads that she can re-create at home.

What is Charcuterie?Charcuterie originally referred only to cooked, dried, smoked, or cured pork meat. Today it includes the processed meat of any animal, including beef, veal, lamb, and poultry and has become very popular as a dining option in restaurants. Charcuterie is a food trend that translates very well into home entertaining so display

Knowing how to fulfill your customers’ desires for quick, sure-fire entertainment fare will keep them coming back—and it could add to your bottom line.

Cheese pleaseMore than 1,050 cheeses are produced in Canada. These are classified into six categories depending on moisture content. Most Canadian cheeses fall into the firm, soft or semi-soft cheese category.


Shelf life: Deli

Trend watchSoft cheese such as ricotta and goat cheese (chevre) continue to see slow, steady growth as consumers become more aware of the higher protein and lower cholesterol levels found in these products. Goat milk is regarded as a natural source of nutrients, an alternative to cow’s milk for the lactose intolerant or aging consumer.

Why don’t you?Tap into the locavore trend by showcasing your area’s artisanal cheeses complimented by locally produced condiments and breads.

Merchandising ideas

1 Promote cheddar by age rangeAs cheddar matures it becomes more complex in flavour and

texture. Each additional month of aging makes it even more attractive to different consumer demographics.

2 Cross merchandise Display cheeses with jellies, jams, pickles, and antipasto from the

condiment aisle or even apples—a classic taste combination. Add high-end chocolate selections to make your deli a one-stop gift shop for impulse-buying customers during the festive season.

3 For delis that cut and wrap 4.5-kg blocks in-store, Mike Sobol at cheesemaker Balderson suggests you cut diagonally across the

block to create a wedge shape. This creates a more interesting appear-ance in the cooler and suggests instant use on a cheese plate or cheese board. These 4.5-kg blocks can also be cut into stick and cube shapes to add extra point-of-purchase appeal.

wooden platters, high-end condiments and unique breads near your deli area.

And when you’re creating prepared platters offer your customers various levels of product combinations at different price points. Festive is a period when people may be more adventurous in their food choices.

yOunG, But MAturInG CAnADIAn CHEESE InDuStryAlthough still a relatively young sector, the Canadian cheese industry has entered a maturity phase, according to the Canadian Dairy Information Centre. This is evidenced by the industry’s know-how developed through extensive cheese-making traditions and the diversity of its 667 varieties of cheese (cow, goat and ewe). Many of these are recognized around the world for their quality and flavour.

Out of these 667 distinct varieties of Canadian cheese:

477 varieties are produced in quebec (71%)

125 varieties are produced in Ontario (19%)

65 varieties are produced in other Canadian provinces (10%)


Bragging rights to the title of Master Merchandiser are a hard won honour among the prizes given out during Grocery Innovations Canada. Grocery store owners, their employees and industry suppliers work diligently throughout the year to create exciting displays, point-of-sale materials, promotions and special events for their stores—and the program. Participants say the collaboration helps build strong industry relationships.

“The Master Merchandiser program is a way for the independents to give opportunities to their suppliers and to thank them for supporting our channel,” says Ward Hanlon, vice-president, industry relations, Canadian Federation of Independent Grocers, which grants the award.

“Independents are known for their merchandising. It’s their way of creating a banquet for the senses,” Hanlon said. Merchan-dising creates excitement. It makes the customer feel good about being there. And that’s important, Hanlon says, because “the greater part of grocery decisions are made at the shelf.”

The Canadian Master Merchandiser Awards program is an excellent way for grocers and suppliers to measure and document their promotions’ success.

The promotions are judged according to store size in large-, medium- and small-surface categories by a panel of industry executives.

The projects submitted by this year’s 16 nominees took place during the July 1, 2010 to June 30, 2011 period. They represent a collaborative effort between retailers and vendors from across Canada. Suppliers with national distribution who want to participate in the program can contact Ward Hanlon at CFIG.

4 Tofield IGA/Hare Foods Ltd. Tofield, Alta.

5 Freson Brothers Manning IGA Manning, Alta.

1 Freson Brothers Fox Creek IGA Fox Creek, Alta.

2 Powell’s Supermarket Harbour Grace, Alta.

3 Stong’s Markets Ltd. Vancouver, B.C.

small uP to 14,999 sQ. Ft.

2011 CFIG Master Merchandiser Awardnominees

The winners will be announced at the Canadian Independent Grocer of the Year Award gala during Grocery Innova-tions Canada on Tuesday, October 25.


1 Quality Foods Bowen Road Nanaimo, B.C.

2 Market Street Vulcan Vulcan, Alta.

3 Quality Foods Waterside Parksville, B.C.

4 Moncion’s Your Independent Grocer Gloucester, Ont.

5 Dessureault Your Independent Grocer Gloucester, Ont.

1 Freson Brothers Drumheller IGA Drumheller, Alta.

2 Save-On-Foods, Summerwood Sherwood Park, Alta.

3 Galleria Supermarket Toronto, Ont.

2

3

1

4

5

3

medium15,000 - 24,999 sQ. Ft.

larGe25,000 sQ. Ft. or more

1

2

4 Askew’s Foods #2 Armstrong, B.C.

5 Marche Metro GP #23925 Ste. Anne Monts, Que.

6 Magasin Coop, IGA #367 Montmagny, Que.

5

6

4


TASSIMO is Canada’s #1 On Demand System for the 5th Consecutive Year!

TASSIMO is the leader within coffee’s most exciting category!• On Demand coffee sales are up triple

digits vs. YAG, and TASSIMO continues to lead with 63% market share.

• T DISC sales are up 106% since YAG and represent over twice the sales of the closest On-Demand competitor.

The secret to the perfect cup isn’t just in the beans, it’s in the barcode.• TASSIMO is the only home system

with barcode technology to brew a variety of café beverages to perfection right at home; from coffees, to teas, cappuccinos, lattes, and hot chocolates.

• Enjoy some of your favourite brands at the touch of a button, including NABOB, GEVALIA, MAXWELL HOUSE, SUCHARD and TWININGS®

• Get the latest TASSIMO innovation! Now shipping NABOB French Vanilla Coffee, NABOB Decaf Cappuccino and TWININGS® Orange Pekoe Tea!

www.TASSIMO.ca

Nielsen Market Track, Coffee, National XNFLD GB + MM + DR, 5 yrs ending Dec 2010 NPD Brewer Sales Data, 5 years, ending December 2010

Nielsen Market Track, L52 weeks, National XNFLD GB + MM + DR, period ending June 2011.

EVERYTHING YOU NEEDNETWORKING SOURCING AWARDS SPEAKERS ENTERTAINMENT RETAILERS SALES NETWORKING SOURCING AWARDS SPEAKERS ENTERTAINMENT RETAILERS SALES NETWORKING SOURCING AWARDS SPEAKERS ENTERTAINMENT RETAILERS SALES NETWORKING SOURCING AWARDS SPEAKERS ENTERTAINMENT RETAILERS SALES NETWORKING SOURCING AWARDS SPEAKERS ENTERTAINMENT RETAILERS SALES NETWORKING SOURCING AWARDS SPEAKERS ENTERTAINMENT RETAILERS SALES NETWORKING SOURCING AWARDS SPEAKERS ENTERTAINMENT RETAILERS SALES NETWORKING SOURCING AWARDS SPEAKERS ENTERTAINMENT RETAILERS SALES NETWORKING SOURCINGGROCERY INNOVATIONS CANADATHE MEETING PLACE OF THE CANADIAN GROCERY INDUSTRY

SOURCING AWARDS SPEAKERS ENTERTAINMENT RETAILERS SALES NETWORKING SOURCINGGROCERY INNOVATIONS CANADA

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GROCERY INNOVATIONS CANADA

TORONTO CONGRESS CENTRE OCT 24 & 25

YOU NEEDNETWORKING SOURCING AWARDS SPEAKERS ENTERTAINMENT RETAILERS SALES NETWORKING SOURCING AWARDS SPEAKERS ENTERTAINMENTRETAILERS SALES NETWORKING SOURCING AWARDS SPEAKERS ENTERTAINMENT RETAILERSSALES NETWORKING SOURCING AWARDS SPEAKERSENTERTAINMENT RETAILERS SALES NETWORKING SOURCING AWARDS SPEAKERS ENTERTAINMENTRETAILERS SALES NETWORKING SOURCING AWARDSSPEAKERS ENTERTAINMENT RETAILERS SALES NETWORKING SOURCING AWARDS SPEAKERS ENTERTAINMENT RETAILERS SALES NETWORKING SOURCING AWARDS SPEAKERS ENTERTAINMENT RETAILERS SALES NETWORKING SOURCING

NETWORKING SOURCING AWARDS SPEAKERS ENTERTAINMENT RETAILERS SALES NETWORKING SOURCING AWARDS SPEAKERS ENTERTAINMENTRETAILERS SALES NETWORKING SOURCING AWARDS SPEAKERS ENTERTAINMENT RETAILERSSALES NETWORKING SOURCING AWARDS SPEAKERSENTERTAINMENT RETAILERS SALES NETWORKING SOURCING AWARDS SPEAKERS ENTERTAINMENTRETAILERS SALES NETWORKING SOURCING AWARDSSPEAKERS ENTERTAINMENT RETAILERS SALES NETWORKING SOURCING AWARDS SPEAKERS ENTERTAINMENT RETAILERS SALES NETWORKING SOURCING AWARDS SPEAKERS ENTERTAINMENT RETAILERS SALES NETWORKING SOURCING

GROCERY INNOVATIONS CANADAGROCERY INNOVATIONS CANADA


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EVERYTHING YOU NEED • GIC SHOW GUIDE 2011TORONTO CONGRESS CENTRE OCT. 24 & 25 • GROCERY INNOVATIONS CANADA




G R O C E R Y I N N O V A T I O N S C A N A D A • 2 0 1 1 O F F I C I A L S H O W G U I D E 3


CONTENTSGENERAL INFORMATION 5 Welcome Message 6 General Information 8 2011 CFIG Board of Directors 9 CFIG Associate Members’ Council 10 CFIG Staff 11 Thank you to our sponsors

CONFERENCE & TRADE SHOW 12 Program at a Glance 14 Detailed Program 18 Trade Show Features

EXHIBITOR LISTINGS21 Exhibitors by Company Name35 Exhibitors by Product Category37 Exhibitors by Booth Number

IBC Trade Show Floor Plan

Grocery Innovations CanadaPresented by

The Canadian Federation of Independent Grocers 2235 Sheppard Avenue East, Suite 902Willowdale, ON M2J 5B5Tel: 1-800-661-2344 / 416-492-2311Fax: 416-492-2347 • Email: [email protected]

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UPCOMING EVENTSGrocery Showcase West 2012Sunday, April 22 & Monday, April 23Vancouver Convention CentreVancouver, BC

Grocery Innovations Canada 2012Monday, October 1 & Tuesday, October 2Metro Toronto Convention CentreToronto, ON



WELCOME EVERYONE, TO GROCERY INNOVATIONS CANADA 2011.

We’re celebrating a lot this year!

• We’re celebrating the impressive entrepreneurship shared by independent grocers all across the globe,

with our panel featuring Roger Drake, Jeff Heinen and Anthony Longo – a series of sessions that will

certainly get your wheels in motion.

• We’re celebrating our collective past with a spectacular performance by The Fab Four.

• We’re celebrating the technological revolution in retailing, brought to us by media expert Amber

MacArthur; and we’re celebrating the future of retailing with Retail Prophet, Douglas Stephens.

• We’re celebrating new ways of doing old things, with the ever-energetic Harold Lloyd.

• We’re celebrating our peers and mentors, with the Luncheon of Honour and the 49th Annual Canadian

Independent Grocer of the Year Awards.

• And we’re celebrating our fine and beautiful nation, with a special keynote from Andrew Coyne.

The aim of the Grocery Innovations Trade Show is to bring you Everything You Need. Again this year, we

have worked tirelessly to bring you the best of the best in products, supplies and services. Please make

sure you celebrate our exceptional GIC Exhibitors by paying them each a well-deserved visit on Monday

and Tuesday afternoon. You never know what nuggets of gold you might find for your business!

Please accept my heartfelt thank you for a remarkable year.

Let’s all get out there and enjoy the show!

CORI BONINACHAIRCANADIAN FEDERATIONOF INDEPENDENT GROCERS

It has been my honour and distinct pleasure to serve as Chair of the Canadian Federation of Independent Grocers during this year of growth and innovation. Personally, I feel there is no better way to cap off such a year than with the Grocery Innovations Canada celebration.



6 G R O C E R Y I N N O V A T I O N S C A N A D A • 2 0 1 1 O F F I C I A L S H O W G U I D E



CONFERENCE REGISTRATION HOURSWestin Bristol Place Airport Hotel*Pre-Registered Delegates Badge Pick-Up ONLYSunday, October 23 10:00 am – 6:00 pm

Toronto Congress Centre, Hall A Monday, October 24 7:00 am – 5:00 pm Tuesday, October 25 7:00 am – 5:00 pm

TABLE SEATING HOURSMonday, October 24 8:00 am – 5:00 pm Tuesday, October 25 8:00 am – 12:00 noon

TRADE SHOW REGISTRATION HOURSToronto Congress Centre, Hall D Entrance Monday, October 24 12:00 pm – 4:30 pmTuesday, October 25 12:00 pm – 4:00 pm

TRADE SHOW HOURSMonday, October 24 12:00 pm – 5:00 pm Tuesday, October 25 12:00 pm – 5:00 pm

EXHIBITOR REGISTRATION HOURSToronto Congress Centre, Hall D Entrance Sunday, October 23 8:00 am – 5:00 pm Monday, October 24 10:00 am – 4:30 pmTuesday, October 25 11:00 am – 4:00 pm

SELF-GUIDED STORE TOURSDon’t miss out on the opportunity to take a tour of exciting stores around the city. Starting on Saturday, October 22nd, pick up your copy of the Self-Guided Store Tour brochure at the Concierge desks at the Westin Bristol Place Toronto Airport Hotel and the Doubletree by Hilton Toronto Airport Hotel.

BADGE COLOURSExhibitors BLUERetailers/Wholesalers REDManufacturers/Suppliers/Visitors GREENMedia GREY

RECOMMENDED ATTIRE Conference & Trade Show Business CasualSunday Night Launch Party CasualMonday GIC Dinner Smart CasualTuesday IGYA Awards Formal

GENERAL INFORMATION

SHUTTLE SERVICE Continuous Shuttle Service is provided to/from The Westin Bristol Place Toronto Airport Hotel to/from the Toronto Con-gress Centre on Monday, October 24 and Tuesday, October 25. (Approximately every 7 minutes).6:30 am – 11:00 am4:00 pm – 7:00 pm9:00 pm – 11:00 pm

FIRST AID OFFICEFor medical assistance or emergencies go the First Aid Office located at the Toronto Congress Centre Loading Docks.

WHEELCHAIR SERVICESThe Toronto Congress Centre has an inventory of wheelchairs, which are available from the Concierge Desk located in the Main Lobby.

MEDIA OFFICEDan Leggieri is the key media contact for Grocery Innovations Canada 2011. National and regional media are in attendance at the show and the Media Office is a resource for media to obtain press kits and product sampling. All media must be registered before entrance into the trade show. Location: Toronto Congress Centre, Pachter Room

SERVICES


8 G R O C E R Y I N N O V A T I O N S C A N A D A • 2 0 1 1 O F F I C I A L S H O W G U I D E


2011 CFIG BOARD OF DIRECTORSCFIG is governed by a Board of Directors elected from the membership and reflecting a regional distribution. A national office consisting of the President and staff implement the federation’s operations in a manner consistent with the policies established by the Board. The Board and the President also receive ongoing input from advisory committees consisting of members and established across Canada.

Brent Battistelli, Vice Chair*Battistelli’s Your Independent GrocerLively, ON

Jim BexisSun Valley SupermarketScarborough, ON

John BriuoloQuality FoodsQualicum Beach, BC

Cori Bonina, Chair*Stong’s Markets Ltd.Vancouver, BC

Eric BouchardIGA BouchardSherbrooke, QC

François BouchardImmediate Past Chair*The Country GrocerOttawa, ON

Peter Cavin Country GrocerVictoria, BC

Jacqui KnipfelChesley Grocery StoreChesley, ON

Joey LongoMember at Large*Longo Brothers Fruit Markets Inc.

Dana LougheedCentral Butte Fine FoodsMoose Jaw, SK

Doug LovsinFreson Bros. IGAStoney Plain, AB

Peter LuckettPete’s FrootiqueBedford, NS

Scott MitchellSecretary*Market Street VulcanVulcan, AB

Dave PowellPowell’s Supermarket Ltd.Bay Roberts, NFLD

John Scott, President & CEO*Canadian Federation of Independent GrocersToronto, ON

Steve SharpeSharpe’s Food MarketCampbellford, ON

David StezenkoQuality MarketThunder Bay, ON

Mark VickarsTreasurer* Choices MarketsDelta, BC

* = Executive Committee



* = Executive Committee

ASSOCIATE MEMBERS’ COUNCILCo-operation and communication between supplier and retailer have become increasingly important in grocery retail. CFIG’s Associate Members’ Council (AMC) has in turn become more integral to the direction of the federation as a whole. • The Associate Members’ Council is a group of senior executives representing a variety of Canadian grocery product companies. The AMC meets quarterly, and provides professional guidance to the Board of Directors on industry news and trends.

Mark Ayer, Vice President Customer Business Development, CanadaProcter & Gamble Inc.

Tim BermanVice President, SalesKraft Canada Inc.

Bill DunnePresidentAcosta Canada

Steve FoxImmediate Past ChairSr Vice President, Customer DevelopmentNestlé Canada Inc.

Doug GingrichSr Vice President, Retail SalesMaple Leaf Consumer Foods

Ed Holik Chair President Ready Bake Foods Inc.

Stephen Kouri, Vice President Sales & Trade MarketingSmuckers Foods of Canada Corp.

Scott LindsaySenior Vice President, Sales MarketingCoca-Cola Refreshments

Michel ManseauCorporate Vice President, Consumer Sales CanadaKruger Products LP

Doug McGillivrayVice President, SalesGeneral Mills Canada Corporation

Tom MichaelisVice President, Customer DevelopmentUnilever Canada

Darryl RowePresidentMcCain Foods Canada

Blair RuelensVice President, National SalesPepsico Foods Canada

Mark RutledgeVice President, SalesCampbell Company of Canada

Joe WeberNational Vice President, Retail Dairy SalesSaputo Dairy Products Canada GP



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CFIG STAFFJohn F.T. ScottPresident & C.E.O.

Lisa ArmstrongExecutive Assistant to the President

Irina CostachescuOperations Manager, Expositions

Rita GrossiManager, Sales

Ward HanlonVP, Industry Relations

Irmeli KoskinenCoordinator, Member Services

Sacha LallaDirector,Member Resources

Sharon LindsayAccounting Assistant & Office Coordinator

Eden MintyDirector, Events

Fran Nielsen VP, Finance & Administration

Dan LeggieriManager, Communications

Gary SandsVP, Public Policy

Diana StevensonFacilitator, Member Resources

Rolster Taylor Account Representative, Sales

Alex NielsenCoordinator, Technical Services

The Canadian Federation of Independent Grocers (CFIG) is a non-profit trade association founded in 1962, which continues to be a collaborative community, equipping and enabling independent, franchised and specialty grocers for sustainable success. CFIG provides relevant services to sup-port the needs of its membership. These services fall within the categories of member services, government, industry relations and grocery industry events. Our Retail services support the education and operations of the independent and franchised grocery operations, while Associate services provide manufacturers and suppliers greater interaction with the independent marketplace. Through effective govern-ment and industry relations, CFIG improves the business environment for its members. A council of senior executives

from Canadian grocery product companies provides CFIG’s Board of Directors with guidance and insight into industry issues and trends, which, in turn, enables CFIG to maximize co-operation and communication between trading partners. CFIG supports progressive education and business interac-tion within the grocery industry through its management of two annual expositions: Grocery Showcase West, held each spring in Western Canada, and Grocery Innovations Canada, held each autumn in Toronto.

TO LEARN MORE ABOUT THE BENEFITS OF CFIG MEMBERSHIP CONTACT: 1-800-661-2344 X 227, VISIT CFIG.CA OR VISIT US AT THE CFIG MEMBERS’ CENTRE

CFIG MEMBERSHIP INFORMATION


G R O C E R Y I N N O V A T I O N S C A N A D A • 2 0 1 1 O F F I C I A L S H O W G U I D E 1 1

THANK YOU TO OUR SPONSORSGrocery Innovations Canada 2011 would like to thank its sponsors for their support.

Presented by:




SUNDAY, OCTOBER 23RD WESTIN BRISTOL PLACE TORONTO AIRPORT HOTEL

3:30 pm – 5:00 pm CFIG Annual General Meeting (For CFIG Members ONLY)

6:30 pm – 9:00 pm Grocery Innovations Canada Launch Party (Open to ALL Attendees and Exhibitors)

MONDAY, OCTOBER 24TH TORONTO CONGRESS CENTRE

7:15 am – 8:15 am Networking Breakfast L. Cohen Room Featuring: State of the Industry Report with John Scott ONE KEY FOR THE 2012 FORD MUSTANG CONVERTIBLE WILL BE DRAWN

8:30 am – 9:15 am Keynote Presentation Hall C Andrew Coyne National Editor, Maclean’s magazine

9:15 am – 10:00 am International Retailer Series Hall C Jeff Heinen, President & CEO Heinen’s of Cleveland, Ohio Serving Clevelanders for More Than 80 Years

10:00 am – 10:30 am Mix & Mingle Coffee Break Courtyard

10:30 am – 11:15 am Conference Session Hall C Douglas Stephens President, Retail Profit Consulting

11:30 am – 12:30 pm Luncheon of Honour L. Cohen Room (Open to Full Delegates Only)

12:00 noon – 5:00 pm Grocery Innovations Canada 2011 Trade Show Halls A/B/D/E “Everything You Need”, featuring: • Ethnic Fare Pavilion • First Time Exhibitors Pavilion • NEW!! Wellness 2.0: A Functional Foods Opportunities Pavilion • 7th Annual Canadian Best Bagger Contest • 2nd Annual Top 10 Most Innovative Products Contest

6:00 pm – 10:00 pm Grocery Innovations Canada 2011 Dinner Party Hall C Featuring The Fab Four THREE KEYS FOR THE 2012 FORD MUSTANG CONVERTIBLE WILL BE DRAWN, FOLLOWING THE PERFORMANCE

PROGRAM AT A GLANCE



TUESDAY, OCTOBER 25TH TORONTO CONGRESS CENTRE

7:15 am – 8:15 am Breakfast Speaker Session L. Cohen Room Featuring: Harold Lloyd ONE KEY FOR THE 2012 FORD MUSTANG CONVERTIBLE WILL BE DRAWN

8:30 am – 9:15 am International Retailer Series Hall C Roger Drake, President & CEO Drake Supermarkets of Torrensville, South Australia We Give You More

9:15 am – 10:00 am Conference Session Hall C Amber MacArthur New Media Author, Strategist and TV Host

10:00 am – 10:30 am Mix & Mingle Coffee Break Courtyard

10:30 am – 11:15 am International Retailer Series – “Local Perspective” Hall C Anthony Longo, President & CEO Longo Brothers Fruit Markets of Vaughan, Ontario A Fresh Tradition

11:15 am – 12:00 noon Panel Presentation Hall C A Global Perspective on Independent Grocery Retailing Featuring: Retailers from the Independent Retailer Series • Jeff Heinen – Heinen’s – Cleveland, Ohio • Roger Drake – Drake Supermarkets – Torrensville, South Australia • Anthony Longo – Longo’s – Vaughan, Ontario

CONCURRENT SESSION FOR STORE MANAGERS

9:00 am – 12:00 pm Full morning Manager’s Session with industry guru, Harold Lloyd L. Cohen Room REDUCE SHRINK AND IMPROVE YOUR STORE’S PROFITABILITY (This session is open to Store and Department Managers only, FREE with Managers’ Trade Show registration) ONE KEY FOR THE 2012 FORD MUSTANG CONVERTIBLE WILL BE DRAWN FROM PRE-REGISTRANTS ONLY

12:00 noon – 5:00 pm Grocery Innovations Canada 2011 Trade Show Halls A/B/D/E “Everything You Need”, featuring: • Ethnic Fare Pavilion • First Time Exhibitors Pavilion • NEW!! Wellness 2.0: A Functional Foods Opportunities Pavilion • 7th Annual Canadian Best Bagger Contest • 2nd Annual Top 10 Most Innovative Products Contest

6:00 pm – 10:00 pm 49th Annual Canadian Independent Grocer of the Year Awards DRAW FOR FINAL KEY FOLLOWED BY THE ALWAYS EXCITING “IGNITION TEST” TO FIND THE WINNER OF THE 2012 FORD MUSTANG CONVERTIBLE!

6:00 pm – 10:00 pm




DETAILED PROGRAMSUNDAY, OCTOBER 23Westin Bristol Place Toronto Airport Hotel

3:30 pm – 5:00 pm CFIG Annual General Meeting (For CFIG Members ONLY) Sutton A 6:00 pm – 8:30 pm Grocery Innovations Canada Launch Party (Open to ALL Attendees and Exhibitors) Sutton B/C

Reception Sponsored by:

MONDAY, OCTOBER 24Toronto Congress Centre

7:15 am - 8:15 am Networking Breakfast State of the Industry Report with John Scott, President & CEO, The Canadian Federation of Independent Grocers L. Cohen Room

ONE KEY FOR THE 2012 FORD MUSTANG CONVERTIBLE WILL BE DRAWN

Breakfast Sponsored by:

Car Sponsored by:

8:30 am - 9:15 am Keynote Presentation Andrew Coyne National Editor, Maclean’s Magazine Hall C

What Now, Canada? Our Economic and Political FutureAndrew Coyne has established himself over the last two decades as one of this country’s most thoughtful, passionate and articulate commentators on political and economic issues. Holding one of Canadian journalism’s most prestigious and influential positions, Coyne emphatically voices the new energy and cross-country insight of the revamped and revitalized Maclean’s, commenting and bringing clarity to the social, political, media and economic issues shaping the country today. Speaker Sponsored by:

9:15 am - 10:00 am International Retailer Series Jeff Heinen President & CEO, Heinen’s Fine Foods, Cleveland, Ohio Hall C

“Serving Clevelanders for More than 80 Years”Joseph Heinen first opened the doors of a small meat market, appropriately named “Heinen’s” in 1929. Nurturing a personal relationship with his customers, Joe’s business grew and so did his customers’ demands for specialty grocery items. Today, grandsons Tom and Jeff Heinen lead their team of knowledgeable associates in continuing to serve area customers by delivering on Joe’s original philosophy … to provide world-class customer service while offering the freshest, highest quality foods. Speaker Sponsored by:

10:00 am - 10:30 am Mix & Mingle Coffee Break CourtyardSponsored by:

10:30 am – 11:20 am Conference Session Douglas Stephens Founder, The Retail Prophet Hall C

What’s In-Store? Staying Ahead of the CurveRecognized as one of the world’s only retail industry futurists, Doug Stephens is an expert on retail business strategy. What are the latest trends within your industry or category? How are demographic and technological shifts affecting your customer base? Learn how your company can excel in the ultra-competitive realm of retail. Speaker Sponsored by:

11:30 am - 12:30 pm Luncheon of Honour (Open to Full Delegates ONLY) L. Cohen Room

Honouring Life Member Recipients:• Peggy Hamilton, Hamilton’s IGA, Ponoka, Alberta• Peter Knipfel, Chesley Grocery Store, Chesley, Ontario• Steve van der Leest, The Overwaitea Food Group, Vancouver, BC

Title Sponsor: Supporting Sponsor:



DETAILED PROGRAM12:00 pm – 5:00 pm Grocery Innovations Canada Trade Show

KEY FEATURES: • 7th Annual Best Bagger Contest• NEW - Wellness 2.0: A Functional Foods Opportunities Pavilion• Ethnic Fare Pavilion• SOLD OUT - First Time Exhibitors• VOTE! Top 10 Most Innovative Products

6:00 pm – 7:00 pm Grocery Innovations Canada 2011 Reception L. Cohen Room


7:00 pm – 10:00 pm Grocery Innovations Canada 2011 Dinner Party Featuring The Fab Four Hall C

THREE KEYS FOR THE 2012 FORD MUSTANG CONVERTIBLE WILL BE DRAWN

Dinner Sponsored by:

TUESDAY, OCTOBER 25 Toronto Congress Centre

7:15 am - 8:15 am Breakfast Speaker Session Harold Lloyd Retail Guru & Founder of Harold Lloyd Presents L. Cohen RoomReady? Set? Goals!Are you often frustrated by your inability to get things done personally and through others? Do you struggle with putting your goals down on paper? Do you know to spell out your goals using words, numbers, and actionable steps? Thousands of retail manag-ers can’t seem to get enough things done on time, personally or through others. Harold will show us how to give up fruitless efforts and be S.M.A.R.T. about getting things done!

ONE KEY FOR THE 2012 FORD MUSTANG CONVERTIBLE WILL BE DRAWN

Breakfast Sponsored by:

Speaker Sponsored by:

Car Sponsored by:

Entertainment Sponsored by:

Wine Sponsored by:

Soft Drinks Sponsored by:

Car Sponsored by:

And drive away a winner!

RETAILERS – YOU COULD DRIVE AWAY A WINNER!All you have to do is:

Get a ballot when you register.

Visit the Grocery Innovations Canada trade show floor Monday, October 24th, starting at noon.

Fill out your ballot for your choice of most innovative product.

Deposit your ballot at the CFIG Member Centre by 4:00pm on October 24.

The winner of the key will be announced at the dinner on Monday, and notified.

Try the key on stage on Tuesday. If the car starts, you could win a Ford Mustang Convertible!




8:30 am - 9:15 am International Retailer Series Roger Drake President & CEO, Drake Supermarkets, South Australia Hall C

“We Give You More”Growing exponentially from a three-lane supermarket with 4 employees, over the past 30 years Drake Supermarkets has become the largest independent grocery retailer in Australia and specializes in supermarket retailing. The company’s strength lies in operating on the principles of a family business and supporting local manufactur-ers and suppliers. Despite its expansion, the company has managed to keep its focus on the important aspects of the supermarket business – THE CUSTOMER – by always striving to provide superior customer service. This is the company’s competitive edge – along with its family values and South Australian roots. Speaker Sponsored by:

9:15 am – 10:00 am Conference Session Amber MacArthur New Media Author, Strategist and TV Host Hall C

The Do’s and Don’ts of Social Media and Web 2.0Exploring the world of social media and Web 2.0, Amber Mac looks at how the relationship — and the expectations — between compa-nies and their customers have been reframed. How have companies used social networking sites (Facebook) and user-generated content sites (YouTube)? What can you learn from their successes and failures? What new technologies will have a major impact on your business, and which ones are just fads? With a reporter’s knowledge of up-to-the-second trends, and a consultant’s understanding of what really works, she empowers you to use these technologies to strengthen customer loyalty and market more effectively.

Speaker Sponsored by:

10:00 am – 10:30 am Mix & Mingle Coffee Break

Sponsored by:

10:30 am - 11:15 am International Retailer Series – “Local Perspective” Anthony Longo President & CEO, Longo Brothers Fruit Markets Inc., Vaughan, Ontario Hall C

“A Fresh Tradition”Longo Brothers Fruit Markets Inc.is a family owned business which was started by Tommy, Joe and Gus Longo in 1956. The first store in Toronto was no more than 2,000 square feet. They had eight people working in the store which were all family members. In 1962, the Longo brothers opened their second store on Woodbine Avenue. Since then, the Longo family has been involved in every aspect of the business. From the beginning, Longo’s has built a reputation on a strong commitment to quality, service and value.

11:15 am – 12:00 pm Panel Presentation A Global Perspective on Independent Grocery Retailing Moderated by: John Scott Hall CFeaturing Panelists:• Jeff Heinen, Heinen’s Fine Foods, Cleveland, Ohio• Roger Drake, Drake Supermarkets, Torrensville, South Australia• Anthony Longo, Longo’s, Vaughan, Ontario

12:00 pm – 5:00 pm Grocery Innovations Canada Trade Show

KEY FEATURES: • 7th Annual Best Bagger Finals• NEW - Wellness 2.0: A Functional Foods

Opportunities Pavilion Ethnic Fare Pavilion• SOLD OUT - First Time Exhibitors• DISPLAYED! Top 10 Most Innovative Products

DETAILED PROGRAM



DETAILED PROGRAM5:30 pm – 6:30 pm Award of Merit Reception (Invitation ONLY) L. Cohen Room


6:00 pm – 7:00 pm Canadian Independent Grocer of the Year Reception L. Cohen Room


7:00 pm – 10:00 pm 49th Annual Canadian Independent Grocer of the Year Awards Hall C

DRAW FOR THE FINAL KEY FOLLOWED BY THE ALWAYS EXCITING “IGNITION TEST” TO FIND THE WINNER OF THE 2012 FORD MUSTANG CONVERTIBLE!

Dinner Sponsored by:

Program Sponsored by:

SPECIAL MANAGER’S ONLY MORNING SESSION!Tuesday, October 25th, 2011

9:00am to 12:00 noon

L. Cohen Room

Shrink Costs You Thousands of Dollars Annually

Make sure YOUR Management Team attends this special

session with Retail Guru, Harold Lloyd for effective strategies

for loss prevention that can be implemented immediately.

Reduce shrink and improve YOUR store’s profitability today!

Managers will learn:

• Effective strategies for loss prevention.

• How to maximize your valuable time on the trade show

floor

• How to quickly source the newest, on-trend, hottest items

that your customers will demand.

FREE with Managers’ Trade Show registrations…

Must be pre-registered for the “Store & Department

Manager’s Morning Session”* to be eligible for a chance to

win the 2012 Ford Mustang Convertible!

Sponsored by:

*Must be a Department or Store Manager to register for this sessionSoft Drinks Sponsored by:

Chocolate Sponsored by:

Car Sponsored by:




TRADE SHOW PROGRAM

MONDAY, OCTOBER 24

12:00 pm – 5:00 pm Rest tired feet at the Best Bagger Lounge

Sponsored by:

1:30 pm – 3:00 pm 7th Annual Canadian Best Bagger – Preliminary Rounds

Title Sponsor:

Supporting Sponsors:

3:00 pm Daily Trade Show Prize A draw to win one minute in the Money Machine! Deposit coupons at CFIG Member Centre

Sponsored by:

4:15 pm Top 10 Most Innovative Products Voting Submit your ballot at the CFIG Member Centre before 4:15 pm and you’ll be eligible for a chance at ONE KEY FOR THE 2012 FORD MUSTANG CONVERTIBLE.


Sponsored by:

TWO DAYS OF ACTIVITY AND PRIZES AT THE CFIG MEMBER CENTRE

CFIG Member Centre Sponsored by:

And drive away a winner!

RETAILERS – YOU COULD DRIVE AWAY A WINNER!All you have to do is:

Get a ballot when you register.

Visit the Grocery Innovations Canada trade show floor Monday, October 24th, starting at noon.

Fill out your ballot for your choice of most innovative product.

Deposit your ballot at the CFIG Member Centre by 4:00pm on October 24.

The winner of the key will be announced at the dinner on Monday, and notified.

Try the key on stage on Tuesday. If the car starts, you could win a Ford Mustang Convertible!

100 %

1:00 PM

GIC 2011


TORONTO CONGRESS CENTRE OCT 24 & 25GROCERY INNOVATIONS CANADAGROCERY INNOVATIONS CANADA


100 %

1:00 PM

GIC 2011


DON’T FORGET TO CHECK-OUT THE ALL-NEW GIC 2011 MOBILE APP!ACCESSIBLE FROM ANY MOBILE DEVICE


TRADE SHOW PROGRAMTUESDAY, OCTOBER 25

12:00 pm – 5:00 pm Give your legs a break at the Best Bagger Lounge

Sponsored by:

1:00 pm – 2:00 pm 7th Annual Canadian Best Bagger Semi-Finals and Finals

Title Sponsor:

Supporting Sponsors:


Sponsored by:

4:15 pm CFIG Member Prize A draw to win a FREE Apple iPad 2 (You have to be a CFIG Member to win!) Deposit coupons at CFIG Member Centre

Sponsored by:


Sponsored by:



Acosta Sales & Marketing 444 250 Rowntree Dairy Road Ajax, ON L1T 3A7 P: 905.264.0466 F: 905.851.2243 [email protected] www.acosta.com From shopper engagement to out of stock correction, Acosta’s integrated sales, marketing & retail merchandising solutions move our clients’ products off shelves & into consumers’ baskets. Advantage Sales and Marketing Canada 515 151 Esna Park Drive #26 Markham, ON L3R 3B1 P: 905.475.9623 F: 905.415.7205 [email protected] http://asmnet.com Advantage Sales and Marketing Canada is a fully integrated division of Advantage Sales & Marketing LLC, North America’s largest CPG sales and marketing agency. Agriculture and Agri-Food Canada 778 1341 Baseline Road, Tower 5, floor 4, room 300 Ottawa, ON K1A 0C5 P: 613.773.1536 F: 613.773.1555 [email protected] www.eatcanadian.ca Agriculture and Agri-Food Canada’s Canda Brand Team provides tools, products and services to help Canadian companies brand and market their food products domestically and internationally.

Agropur Cooperative 659 101, boul. Roland-Therrien, Suite 600 Longueuil, QC J4H 4B9 P: 450.928.5454 www.agropur.com Agropur is the largest dairy cooperative in Canada with some popular brands such as Natrel, Oberon, Sealtest, Yoplait, Olympic, Island Farms and Agropur Grand Cheddar.

Alfa Cappuccino Imports Inc. 145 231 Millway Avenue Concord, ON L4K 3W7 P: 905.660.2750 F: 905.660.2755 [email protected] Alliance of Ontario Food Processors 168 850 Fountain St. South Cambridge, ON N3H 0A8 P: 519.650.3741 F: 519.650.3166 [email protected] The Alliance of Ontario Food Processors (Alliance) is a non- profit organization of food and beverage processing companies and industry organizations. Members have joined together to provide a comprehensive and co-ordinated approach to promoting and representing the Ontario food and beverage processing sector on issues of common interest and concern. Allstar Products Group 432

2 Skyline Drive Hawthorne, NY 10532 P: 914.495.7124 [email protected] Allstar Products Group offers innovative As Seen on TV items such as EZ Moves, Swivel Store, Eggies and other hot retail products consumers want!

Anthony 735 1185 Colborne St. East Brantford, ON N3T 5M1 P: 519.759.0201 F: 519.759.8551 [email protected] Anthony products include: low temperature and medium temperature reach-in glass doors, LED light systems, re-skinning existing display cases, replacement parts for all OEM display cases. APPS Transport Group 529

275 Orenda Road Brampton, ON L6T 3T7 P: 1.800.465.2513 [email protected] Discover APPS - A single source supplier for all your transporta-tion and warehousing require-ments in North America. Aqua Star Canada Corp 568 10 Director Court, Suite 201 Vaughan, ON L4L 7E8 P: 905.850.8740 F: 905.850.3124 [email protected] Aqua Star Canada supplies Canadian retailers coast to coast with superior quality, responsibly sourced seafood options. We Specialize in national brand and private label. Armstrong Milling 135 1021 Hardmand Rd. # 20. R.R. #2 Hagersville, ON N0A 1H0 P: 905.779.2473 F: 905.779.0419 [email protected]

Arneg Canada Inc. 523 18 rue Richelieu Lacolle, QC J0J 1J0 P: 1.800.363.3439 F: 450.246.4428 [email protected] www.arnegcanada.com Manufacturer of refrigerated display cases.

Atlantic Stainless Fabricators Ltd. 629 62 Howden Road Scarborough, ON M1R 3E9 P: 416.285.5535 F: 416.285.6649 [email protected] Austrian Consulate General, Commercial Section 285

30 St. Clair Avenue West, Suite 607 Toronto, ON M4V 3A1 P: 416.967.3348 F: 416.967.4101 birgitta.samavarchian@ advantageaustria.org www.advantageaustria.org Welcome to the Austrian Trade Commission. We are the liaison between Austrian and Canadian companies whom we help to establish trade and investment relations. Bagcraft Papercon 108

3900 West 43rd Street Chicago, IL 60632 P: 773.843.8014 [email protected]

EXHIBITORS BY COMPANY NAME FIRST TIMER SPECIALTY PAVILION CFIG MEMBER




FIRST TIMER SPECIALTY PAVILION CFIG MEMBER

EXHIBITORS BY COMPANY NAMEBeaver Strait Fisheries Inc. 822 1741W Beaver Street Jacksonville, FL 32209 P: 1.800.920.2009 F: 904.366.2480 [email protected] www.seabest.com Sea Best: frozen seafood at its freshest. Sea Best develops custom specs for crabmeat stuffed fish, crab backs, mushroom, and makes premium crabcakes. Bergerie aux 4 Vents Ltee 607

100 ch Alban Leger Ste-Marie de Kent, NB E4S 1N3 P: 506.525.9633 F: 506.525.2109 [email protected] We produce sheep, cow and goat cheese. We are federally certified, allowing us to sell our cheeses in all Canadian provinces.

Bizerba Canada Inc. 409 2810 Argentia Road, Unit 9 Mississauga, ON L5N 8L2 P: 905.816.0498 F: 905.816.0497 [email protected] Bizerba Canada Inc. provides the complete supermarket solution. Market leaders in technology with 3rd generation PC based scales. Bonte Foods Limited 607

615 Champlain Street Moncton, NB E1A 7Z7 P: 506.867.0737 F: 506.859.6905 [email protected] www.bonte.ca Branded & specialty deli meats, donairs, gyros, donair egg rolls, and sauces for sale to retail and foodservice from coast to coast.

Brascon Stainless Steel Fabricators Inc. 117 5670 Timberlea Blvd Mississauga, ON L4W 4M6 P: 1.877.427.2726 F: 1.866.792.2724 [email protected] Brascon Stainless Steel Fabrica-tors is a manufacturer of queue management and loss preven-tion products. Brencar 458 #207 - 15272 Croydon Drive South Surrey, BC V3S 0Z5 P: 604.531.5122 F: 604.531.5106 [email protected] www.brencar.com Brencar is Canada’s leader in supplying the finest government approved, NSF, user friendly bulk food dispensing systems available in North America. Bulk - the Ultimate Green Packag-ing™. Bulk up! Bubbies Biscotti 877

115 Heddington Ave Toronto, ON M5N 2K9 P: 416.720.0130 F: 416.482.5464 [email protected] www.bubbiesbiscotti.ca Bubbies Biscotti has been manufacturing biscotti since 2002 in a nut free, COR kosher, and HACCP certified baking facility. Available for retail and foodservice. Burnbrae Farms Limited 645

5434 Tomken Road Mississauga, ON L4W 1P2 P: 905.624.3600 F: 905.624.5298 [email protected]

Bush Foods PVT. LTD 269

505-506 5th floor DLF South Court Saket New Delhi, DELHI 110017 [email protected] Campbell Company of Canada 549

60 Birmingham Street Toronto, ON M8V 2B8 P: 416.251.1117 F: 416.253.8649 www.campbellsoup.ca Canada Bread Company Limited 469 10 Four Seasons Place, 12th Floor Etobicoke, ON M9B 6H7 P: 416.622.2040 F: 416.622.9332 www.dempsters.ca Canadian Food & Grocery Industry Guide 351 4917 Prospect Ave. Victoria, BC V9E 1J5 P: 250.708.0427 F: 250.708.0429 [email protected] Canadian Gift Concept Corp. 667 2160 Highway 7, Unit 34 Corcord, ON L4K 1W6 P: 905.738.4804 F: 905.738.9601 [email protected]

Canadian Grocer Magazine 548 One Mount Pleasant Rd., 7th Floor, Isabella Tower Toronto, ON M4Y 2Y5 P: 416.764.1665 F: 416.764.1523 [email protected] www.canadiangrocer.com We’ve been supporting indepen-dents in Canada for 125 years. Come by our booth Monday from 4 pm to 5 pm, meet the team, and enjoy an anniversary toast! Canadian Pallet Council 333 239 Division Street Cobourg, ON K9A 3P9 P: 905.372.1871 F: 905.373.0230 [email protected] Cari-All Products Inc./ Technibilt Ltd. 130

12425 Industrial Boulevard Montreal, QC H1B 5M7 P: 647.350.9371 F: 514.645.2661 [email protected] Cari-All / Technibilt is North America’s leading manufacturer of shopping carts for over 60 years. Our products include shopping carts (wire & plastic), stock trucks, backroom equip-ment, hand baskets, displays and wire shelving systems. Cart Source Ltd. 170

63 Morrow Road Barrie, ON L4N 3V7 P: 705.739.2270 F: 705.739.2276 [email protected]



Cayuga Displays Inc. 633

88 Talbot Street, PO Box 130 Cayuga, ON N0A 1E0 P: 416.697.9421 [email protected] Chester’s International, LLC 769

3500 Colonnade Parkway, Suite 325 Birmingham, AL 35243 P: 800.646.9403 [email protected]

Cintron Beverages 807

7400 Brewster Avenue Philadelphia, PA 19153-3205 P: 215.298.2100 [email protected] www.cintronbeveragegroup.com A diversified portfolio of beverages including premium fruit ades, premium iced teas, and liquid energy drinks, all made with organic cane sugar. Taste the difference!

CIS Group 514 55 Castonguay Saint Jerome, QC J7Y 2H9 P: 450.432.1550 F: 450.436.8801 [email protected] www.cis-group.com Direct store delivery, route accounting, mobile sales software solutions. CIS Group is one of the largest providers of mobile software solutions in North America.

Clover Leaf Cheese Ltd. 536

1201-45 Avenue N.E. Calgary, AB T2E 2P2 P: 403.250.3780 F: 403.291.9782 [email protected] www.cloverleafcheese.ca Since 1939, Clover Leaf Cheese has been offering specialty packaging ranging from small cuts to large wheels, slicing, shredding and graising under various labels. Services throughout Canada.

Coca-Cola Refreshments Inc. 639

42 Overlea Boulevard Toronto, ON M4H 1B8 P: 416.424.6182 F: 416.424.6079 Colgate-Palmolive Canada Inc. 350

6400 Northwest Drive Mississauga, ON L4V 1K1 P: 905.678.3722 F: 905.678.0898 [email protected] ConAgra Foods 251

5935 Airport Road, Suite 405 Mississauga, ON L4V 1W5 P: 416.679.4200 F: 416.679.4338 www.conagrafoods.ca ConAgra Foods is a consumer packaged goods company with brands such as Healthy Choice, VH and Orville Redenbacher’s. We fuel Canadians with food they love.

Concord National 722 2360 Meadowpine Blvd., Unit #3 Mississauga, ON L5N 6S2 P: 905.817.0403 F: 905.817.0405 [email protected] www.concordnational.com Food Broker Representative - National Brands: ACH Foods/ Concord Sale Ltd (Jelly Belly, Fillipo Berio Olive Oil, Tim Tam Cookies)/ Bee Maid Honey/ Olymel Foods/ Solo Cup. Crossmark Canada Inc. 777

2233 Argentia Rd., Ste. 112 Mississauga, ON L5N 2X7 P: 905.363.1000 F: 905.363.0710 [email protected] Crossmark’s mission is to be the best sales and marketing services company in the consumer goods industry by delivering growth solutions with exceptional customer service. Crown Verity Inc 552 37 Adams Blvd. Brantford, ON N3S 7V8 P: 519.751.1800 F: 519.751.1802 [email protected]





EXHIBITORS BY COMPANY NAMECulinary Wines 607

54 Vestiaire Street Shediac, NB E4P 1W2 P: 506.532.5558 F: 506.532.1559 [email protected] www.culinarywines.ca Our liquid seasonings are fermented like wine, but instead of using grapes, we use fresh herbs and vegetables, add yeast and let nature work her magic. Daily Bread Food Bank 177 191 New Toronto Street Toronto, ON M8V 2E7 P: 416.203.0050 [email protected]

Dainty Foods 144 725 Broadway Street Windsor, ON N9C 0C1 P: 519.972.8888 F: 519.966.3298 [email protected] www.daintyrice.ca Rice products. Ready to eat rice products. Shelf stable meals. Dairy Farmers of Canada 209 6780 Campobello Road Mississauga, ON L5N 2L8 P: 519.767.4991 F: 905.821.0585 [email protected] Dairy Farmers of Ontario 709 6780 Campobello Road Mississauga, ON L5N 2L8 P: 905.817.2110 [email protected]

Datalogic Mobile Inc. 433 959 Terry Street Eugene, OR 97402 P: 1.800.929.7899 F: 541.984.2737 [email protected] www.mobile.datalogic.com Datalogic Mobile is a global manufacturer of Rugged Mobile Computers. We serve warehous-ing, field-force automation, and retail applications with handheld, pistol grip and PDA computers. Del Monte Canada Inc. 652 2150 Lakeshore Blvd. W. Toronto, ON M8V 1A3 P: 1.866.829.1132 F: 416.253.3208 www.delmontecanada.com Leading marketer of delicious premium and perfectly picked fruit, tomatoes and vegetables under the leading brands of Del Monte and Aylmer. Dept. Innovation Trade & Rural Development (NL) 528 PO Box 8700 St. John’s, NL A1B 4J6 P: 709.729.1943 F: 709.729.7135 [email protected] www.gov.nl.ca Featuring Labrador Preserves (spreads and sauces), Jumping Bean Coffee (specialty coffee and tea), Newfoundland Chocolate Company (gourmet chocolates), Hiscock’s Wedge Fries (battered potato wedges), Under the Sea Foods (mussels in shells with specialty sauces). Digi Canada Inc. 138

87 Moyal Court Concord, ON M3C 1E4 P: 905.879.0833 [email protected]

Distribution Canada Inc. (dci) 679

3425 Harvester Road, Suite 102 Burlington, ON L7N 3N1 P: 905.681.3933 F: 905.681.0314 [email protected] www.distributioncanada.ca dci is a national organization of independent grocers that fosters collaborative selling relationships between its shareholders, manu–facturers and key stake holders in the Canadian grocery industry. Dove Tale Collections 630 2008 Hollybrook Cres. Gloucester, ON K1J 7Y6 P: 613.746.6698 F: 613.746.2135 [email protected] www.dovetalecollections.com Dufflet Pastries/Chocolate Signatures 766

166 Norseman Street Toronto, ON M8Z 2R4P: 416.536.1330 F: 416.538.2366 [email protected] www.dufflet.com Showcasing fine pastries and confections from Dufflet Pastries and Chocolate Signatures. Dyna-Pro Environmental 349 565 Roseberry Street Winnipeg, MB R3H 0T3 P: 204.774.5370 F: 204.774.5397 [email protected] www.dyna-pro.com Canadian company manufactur-ing water purification equipment for 20+ years. Our ultra-pure water dispensers feature low maintenance, many safety features and generate up to 95% profit.

EFFBE International Inc 1110

2202 Stratus Drive Oakville, ON L6M 4W5 P: 416.824.6768 F: 905.827.0069 [email protected] Empress Packaging Inc. 819

312 Alliance Road Milton, ON L9T 2V2 P: 905.875.0220 F: 905.875.4188 [email protected] www.empresspackaging.com Incredible quality and cost effective flexible packaging solutions. Empress Packaging produces pouches, bar wraps, sleeves, labels & cartons for all of your packaging needs. Etalex Inc. 623 8501 Jarry East Montreal, QC H1J 1H7 P: 514.351.2000 F: 514.351.0123 [email protected] www.etalex.net Largest Canadian manufacturer of store fixtures, warehouse racking, drive-in, push-back systems, cold room shelving. Custom made displays on request. Fancy Pokket Corporation 607

1220 St George Blvd. Moncton, NB E1E 4K7 P: 506.853.7299 F: 506.859.6857 [email protected] www.fancypokket.com Manufacturer of pita bread, flatbread, bagels, pizza crust, tortilla and Panini. Introducing a new product: Barbari Italian Bread. Serving major retail and food service chains.




Farm Credit Canada Agribusiness and AgriFood 331 100-120 Research Lane Guelph, ON N1G 0B5 P: 519.826.2039 [email protected] We finance processors, wholesal-ers, input providers, equipment manufacturers and dealers: businesses that enhance Canadian agribusiness and agri-food. We offer term and cash flow financing and venture capital. Federated Insurance Company 480

3100 Bl. Le Carrefour #660 Laval, QC H7T 2K7 P: 800.361.0790 F: 450.687.6663 [email protected] www.federated.ca Federated Insurance provides risk management solutions to clients in select industries. Featuring industry-leading coverage like Product Recall, Transit Coverage, Computerized Equipment and Infestation Coverage. Filbitron Systems Group 176 178 Torbay Road Markham, ON L3R 1G6 P: 905.477.0450 F: 905.477.5189 [email protected] Floating Leaf Fine Foods 232 Group 525, RR5, Box 30 Winnipeg, MB R2C 2Z2 P: 204.989.7696 F: 204.943.4719 [email protected] Bringing the highest quality of Gluten Free wild rice products to the market. We are wild rice processors, marketers, innovators servicing retail, private label, bulk, food service & export markets.

FMS Solutions 329

8028 Ritchie Highway Pasadena, MD 21122 P: 1.877.435.9400 F: 410.761.9237 [email protected] www.fmssolutions.com Founded in 1974 to meet the accounting and payroll needs of Independent Grocers. FMS services 2200 stores in North America by providing Account-ing and Payroll Outsourcing along with accounting and payroll software specifically designed for the grocery retail industry. With over 35 years of service, FMS offers a full suite of best practices, benchmarking and decision support. Food & Consumer Products of Canada 477 100 Sheppard Ave East, Suite 600 Toronto, ON M2N 6N5 P: 416.510.8024 F: 416.510.8043 [email protected] www.fcpc.ca Foodland Ontario 158 1 Stone Road West, 3rd Floor Guelph, ON N1G 4Y2 P: 519.826.3643 F: 519.826.3460 [email protected] FoodPack 2011 Inc. 171 7700 Pine Valley Dr., P.O. Box 72083 Woodbridge, ON L4L 8N8 P: 519.871.8601 F: 519.442.0642 [email protected]

Freeman Herbs 426 4838 Lincoln Ave. Beamsville, ON L0R 1B3 P: 905.563.8890 F: 905.563.5860 [email protected] www.freemanherbs.com Wholesale grower and distribu-tor of certified organic potted herbs and vegetables, as well as naturally grown herbs. Year round production, grown without pesticides or chemicals. Frost Insulated Panel and Door Systems 233 144 Queen Street North Hamilton, ON L8R 2V9 P: 905.335.2247 F: 905.335.8275 [email protected] Fuji Batteries 809

300 Corporate Drive Mahwah, NJ 7430 P: 289.441.1054 [email protected] Alkaline batteries manufactured by an organization that under-stands, environmental responsi-bility is not only about the product, but the entire life cycle from “Cradle to Grave”.

Gambles 823

240 - 165 The Queensway Toronto, ON M8Y 1H8 P: 416.259.6397 F: 416.503.3050 [email protected] At Gambles, we distribute only the freshest fruits and vegetables to the wholesale, retail and foodservice markets throughout Ontario.

Gay Lea Foods Cooperative Ltd. 617

5200 Orbitor Drive Mississauga, ON L4W 5B4 P: 905.283.5240 F: 905.283.5339 [email protected] Gay Lea Foods is an Ontario based, farmer-owned, dairy co-operative. We start with fresh, wholesome milk to make our best selling butter, sour cream, real whipped cream, Nordica Cottage Cheese & Ivanhoe Cheese. Feel good about serving Gay Lea to your family! GBS Food Service Equipment 109 951 Matheson Blvd. E Mississauga, ON L4W 2R7 P: 905.897.2333 F: 905.897.2334 [email protected] www.gbscooks.com GBS offers a full line of combi-ovens, blast chiller/freezers, heated and refrigerated display cases, fryers, gas or electric rotisseries, on-site training and Canada-wide service/support. GE Lighting Solutions 853

1975 Noble Road Building 338E East Cleveland, OH 44112 P: 248.420.8771 F: 216.266.2158 [email protected] General Mills Canada Corp. 245

5825 Explorer Drive Mississauga, ON L4W 5P6 P: 905.212.4860 F: 905.212.4124 [email protected] Honey Nut + Rice Chex: two innovative gluten-free cereals, brought to you by General Mills.





EXHIBITORS BY COMPANY NAMEGFTC 767 88 McGilvray Street Guelph, ON N1G 2W1 P: 519.821.1246 F: 519.836.1281 [email protected] www.gftc.ca GFTC is a world leader in food industry solutions. We help our clients compete globally by strengthening the very founda-tions of their business, their products, processes and people. Globe POS Systems Inc. 866 292 Walker Drive, Unit 8 Brampton, ON L6T 4Z1 P: 416.900.4050 F: 905.695.9101 [email protected] Globe POS Systems offers a full range of Solutions from big chains stores to small stores. The technology you need and a price you can afford.

Grocery Business Media 435

390 Queens Quay WestPO Box 4085Toronto, ONM5V [email protected]’s fresh exciting national grocery publication

GS1 Canada 576 1500 Don Mills Road, Suite 800 Toronto, ON M3B 3L1 P: 416.510.8039 F: 416.510.1916 [email protected] www.gs1ca.org GS1 Canada is a member of GS1, the world’s leading standards organization. The not-for-profit organization helps Canadian businesses of all sizes enhance their efficiency and effectiveness through supply chain process practices. Harmony Organic Dairy Products Inc. 825

6013 Line 87 Box 41 Listowel, ON N0K1P0 P: 519.291.9733 F: 519.291.9744 [email protected] Hewitt Material Handling Inc. 759 425 Millway Ave. Concord, ON L4K 3V8 P: 905.669.6590 F: 416.661.1513 [email protected] Hobart Food Equipment Group Canada 439 716 Gordon Baker Road, Suite 206-7 North York, ON M2H 3B4 P: 416.496.4310 F: 416.447.8112 [email protected]

Ice Green 851 Unit #6 - 4140-A Sladeview Cresc. Mississauga, ON L5L 6A1 P: 416.717.1846 F: 416.717.1847 [email protected]

ID Foods Corporation 162 1800 Autoroute Laval Laval, QC H7S 2E7 P: 450.687.2680 F: 450.682.4797 [email protected] IDL - Instachange Displays Limited 739 230 Edward St. Aurora, ON L4G 3S8 P: 905.727.4877 F: 905.727.2686 [email protected] I-Logiq Security Inc. 361

242 Chalmers St. Oakville, ON L6L 6A6 P: 1.888.960.9925 F: 1.888.960.9925 [email protected] We offer a variety of loss prevention services and products for the retail industry to help you protect your assets, inventory and employees. InStore Products Limited 114 5181 Everest Drive Mississauga, ON L4W 2R2 P: 1.888.473.3629 F: 1.866.625.2235 [email protected] www.instorecorp.com Greenbox system; Bring Your Own Bag reusable bag program; shopping carts, hand baskets, and pallet guards; Total Cart Management coast to coast shopping cart maintenance.

International Dairy-Deli-Bakery Association 368 636 Science Dr. Madison, WI 53711 P: 608.310.5000 F: 608.236.6330 [email protected] Annual seminar and expo (1500 booths and excellent seminars), dairy, deli, bakery, and cheese trends, scholarships, food safety reimbursement, e-learning, podcasts and much more. Ishida Canada Inc. 509 #8 - 1585 Cliveden Avenue Delta, BC V3M 6M1 P: 604.517.1556 F: 604.517.1550 [email protected] www.ishidacanada.com It is Ishida’s primary goal to make life more convenient for our customers through our weighing technology and our Customers First policy. Islandway Sorbet Canada Inc. 268

505 Highway 7 East, Suite 322 Markham, ON L3T 7T1 P: 905.886.0111 F: 905.886.1888 [email protected] The Ultimate Frozen Dessert has arrived! Treat your customers to a “shell shockingly good” refreshing creamy fruit sorbet, which comes in its own natural fruit shell! The real natural half shells of Pineapples, Lemons, Coconuts, Apples and Oranges have been cored out, leaving just the shell; then filled with great tasting, refreshing, low fat, creamy, natural fruit flavored - frozen Sorbet.




Ital Pasta 273

116 Nuggett Court Brampton, ON L6T 5A9 P: 905.792.9928 F: 905.792.2381 [email protected] www.italpasta.com Domestic pasta manufacturer, imported products from Italy, tomatoes, sauces, beverages, cookies, crackers and imported pasta from Italy. Seasonal offerings imported from Italy. Italian Home Bakery 668 271 Attwell Drive Toronto, ON M9W 5B9 P: 416.674.4555 [email protected] J & J Display Sales Inc. 335 2455 Meadowvale Blvd. Mississauga, ON L5N 5S2 P: 905.814.5252 F: 905.814.8147 [email protected]

JFAZ Corporation 844

1100 Central Parkway West, Unit 16, Suite 100 Mississauga, ON L5C 4E5 P: 905.276.4449 F: 905.276.4472 [email protected] Alokozay Tea produces Premium Quality packaged teas including tea bags and loose tea. We offer an assortment of Black, Green, Herbal and flavoured tea products. Ketchum Manufacturing Inc. 347 1245 California Avenue Brockville, ON K6V 7N5 P: 613.342.8455 F: 613.342.7550 [email protected] Canadian owned and operated manufatcurer of point of sale display signage and related materials. Products incude shelf talkers, case dividers, price tags, and aisle signage.

Kraft Canada Inc. 123

95 Moatfield Drive Don Mills, ON M3B 3L6 P: 416.441.5874 F: 416.441.5013 [email protected] At Kraft Foods delicious is our difference! We are committed to collaborative partnerships with our customers and retailers industry wide and our brands enjoy consumer loyalty, trust and satisfaction worldwide. Please visit our booth to learn about Kraft’s exciting 2011/2012 product innovation, the latest in powerful merchandising materials and impactful consumer media advertising. Krinos Foods Canada Ltd 731 251 Doney Crescent Vaughan, ON L4K 1P6 P: 905.669.4414 [email protected]

Kruger Products L.P. 651

1900 Minnesota Court Mississauga, ON L5N 5R5 P: 905.812.6900 F: 905.812.6910 [email protected] www.krugerproducts.ca Kruger Products L.P. is a leading Canadian manufacturer and distributor of tissue and paper towel products for consumer, in-home use and commercial away-from-home use. L. H. Gray & Son Limited 119 RR #7 Strathroy Strathroy, ON N7G 3H8 P: 519.245.0480 [email protected] www.grayridge.com Marketing regular and specialty eggs, liquid egg products under Gray Ridge Egg Farms and Gold Egg.





EXHIBITORS BY COMPANY NAMEL.B. Maple Treat Inc. 434 #8 - 5608 Goring St. Burnaby, BC V5B 3A3 P: 604.731.4422 F: 604.731.4413 [email protected] We supply and produce 100% pure maple syrup in both regular and certified QAI in all grades. We have other maple products to compliment our line and supply many grocery, big box and drug trades as well as independents. Our head office is in Granby, QC with an additional western regional office in Burnaby, BC. La Panzanella LLC 729 18300 Cascade Avenue South Tukwila, WA 98188 P: 206.903.0500 F: 206.903.0698 [email protected] Seattle-based La Panzanella Italian Bakery manufactures gourmet rustic flatbreads and artisan crackers. Their handcraft-ed all-natural crisp Croccantini and Fieri are Certified Kosher parve. Available in different flavors and package sizes for retail and foodservice. La Rocca Creative Cakes 234

45 Via Renzo Drive Richmond Hill, ON L4S 0B4 P: 905.787.2106 F: 905.884.7977 [email protected] La Rocca is one of the most reputable dessert suppliers in North America, providing a wide assortment of desserts to major retailers, restaurants and cafes.

Lewis Mountain Fresh Farm 607

5801 Route 880 Lewis Mountain, NB E4J 3A4 P: 506.372.9928 F: 506.372.4503 [email protected] www.lewismountain.ca Family business that produces freshly made, all natural Sauer-kraut. Little Thai 359

6782 - 178A Street Surrey, BC V3S 9E1 P: 604.825.4100 F: 604.777.0007 [email protected] Health Check approved, HALAL certified, no preservatives, zero transfat, ready in two minutes. Fully cooked red, green, yellow chicken with rice, store with dry goods. Lumsden Brothers Wholesale 859 6355 Viscount Road Mississauga, ON L4T 1W2 P: 905.671.5190 F: 905.671.5135 Lumsden Brothers is a full-service food distributor, servicing independent grocery retailers in the Ontario market. Programs include Independent Foodtown, Independent Food Market, and Kwik-Way Convenience. Malt-O-Meal Company 648

117 Taylorwood Bolton, ON L7E 1H8 P: 905.533.0100 F: 612.524.2225 [email protected] www.malt-o-meal.com Introducing Sally’s Cereals, the perfect combination of great tasting ingredients, environmen-tally friendly packaging, and exceptional value.

Maple Leaf Consumer Foods 459

6897 Financial Drive Mississauga, ON L5N 0A8 P: 905.285.5000 F: 905.285.3200 [email protected] www.mapleleaf.com Maple Leaf Foods is Canada’s leading fresh and prepared food manufacturer under the Maple Leaf, Schneider’s, Prime and Oliv-ieri brands.

Marvin Candy & Displays 811

3627 Cochrane St Whitby, ON L1R 2T2 P: 905.665.5686 F: 905.665.5687 [email protected] Sample caramel cob: a soft and chewy popcorn shaped like a corn cob! Its delicious taste and unique, convenient packaging make it popular for all ages.

McCain Foods Canada 223

7100 Jean-Talon Est, Suite 400 Anjou, QC M9W 6L2 P: 514.352.6302 F: 514.352.4446 [email protected] Visit us to find out more about Ultra Thin Pizzas, Harvest Splendour Vegetable Medleys and great new Asian offerings! McCain, It’s All Good!

Metro Compactor Service Inc. 1120

40 Bethridge Road Rexdale, ON M9W 1N1 P: 416.743.8484 F: 416.740.8687 [email protected] www.metrocompactor.com Metro Compactor Service Inc. is Canada’s leading expert in waste and recycling equipment. No matter what your waste manage-ment equipment needs, we provide industry solutions. Mixology Canada Inc. 675

45 Armthorpe Rd. Brampton, ON L6T 5M9 P: 905.793.9100 F: 905.793.9953 [email protected] Mr. Kooks Inc. 723 10428 Vintage Dr. Keller, TX 76244 P: 817.965.6421 F: 337.868.0505 [email protected] www.mrkooks.com Authentic, natural, shelf-stable, ethnic Indian products made in USA with exotic Indian spices. We work nationally with retailers like Safeway, Kroger, Supervalu, Whole Foods and Walmart.




National Importers Inc. 559 120-13100 Mitchell Road Richmond, BC V6V 1M8 P: 604.324.1551 F: 604.324.1553 [email protected] www.nationalimporters.com One of North America’s pre-emi-nent specialty food products and services marketing organizations, National Importers provides innovative marketing and distri–bution solutions, as well as expert brand, trade and logistics ma–nagement to many of the world’s finest specialty food producers. Natural Resources Canada 169 580 Booth St., 18th Floor Ottawa, ON K1A 0E4 P: 613.947.4556 F: 613.947.1208 [email protected] Nature’s Mix 815

488 Hidden Creek Drive Kitchener, ON N2N 3M1 P: 226.808.2800 F: 877.234.5789 [email protected] www.naturesmix.ca Premium granola products with no sugar, salt or preservatives added. Sweetened with maple syrup or honey. Nature’s Path Foods Inc. 831

9100 Van Horne Way Richmond, BC V6X 1W3 P: 604.248.8784 F: 604.248.8763 [email protected]

Neelands Refrigeration 216

1252 Northside Road Burlington, ON L7M 1H6 P: 905.332.4555 F: 905.332.7090 [email protected]

Nestlé Canada Inc. 237

25 Sheppard Avenue West Toronto, ON M2N 6S8 P: 416.218.2715 F: 416.218.2700 [email protected] Nestlé provides Canadians with the best-tasting, most nutritious food and beverages for every occasion, from morning to night. Neway Design Inc 817

18 Crown Streel Drive # 104 Markham, ON L3R 9X8 P: 416.805.0890 [email protected] Supplier for printing material for packaging and specializing in bags such as eco friendly grocery tote, coolers, wine bags, shopping cart bags, etc. Next Ecommerce Inc 348

125-720 King Street West, Unit 436 Toronto, ON M5V 3S5 P: 1.888.228.0218 [email protected] www.nextecom.com Complete ecommerce manage-ment systems and services designed to help grocery retailers market, sell and deliver grocery items online.

Nimbus Water System Inc. 118

928 Wilson Avenue Toronto, ON M3K 1E7 P: 1.800.508.7125 F: 416.398.2267 [email protected] Nimbus offers departmental water treatment equipment and water dispensers including bottles, caps and accessories. Full service and installation company offering turn key solutions including profit share. Norstad Products Inc. 429 #2-5771 Production Way Langley, BC V3A 4N5 P: 604.533.7181 F: 604.533.5201 [email protected] North Taste Flavourings Inc. All Natural Seafood 607

71 Route 320 Anse-Bleue, NB E8N 2B7 P: 506.732.0010 F: 506.732.0010 [email protected] www.northtaste.com Frozen, concentrated, all-natural seafood flavourings that can be used in soups, dips, spreads and sauces. Northumberland Co-op 607

256 Lawlor Lane Miramichi, NB E1V 3M3 P: 506.627.7735 F: 506.622.1765 [email protected] www.northumberlanddairy.ca Max cranberry juice and Max Blue, Apple Cranberry juice.

N’Take Inc. 150

10533 - 170th Street Edmonton, AB T5P 4W2 P: 1.866.594.2247 F: 1.866.824.8059 [email protected] www.ntake.com N’Take is the leading manufac-turer and supplier of reusable grocery, gift and shopping bags in North America. N’Take reusable bags offer consumers and retailers an inexpensive and convenient alternative to disposable plastic and paper shopping bags. Nu Start Marketing 745 2931 - 152 A Street Surrey, BC V4P 3K4 P: 604.531.5790 F: 604.531.5706 [email protected] www.nustartmarketing.com NuStart Marketing Ltd. is a brand management company serving the supermarket and natural food markets, working with distributors across Canada. Representing products across various categories - Patel’s Indian Cuisine, Udi’s Gluten Free Foods, Partner’s Crackers, Coyote Pancake Mix, Beaver/Inglehoffer Mustards, Terra Nostra Organic Chocolates, Vegenaise, Nutorious Nut Confections, Stubb’s BBQ and Soyatoo! Nutreco Canada Inc. 1116

150 Research Lane Guelph, ON N1G 4T2 P: 519.652.3019 [email protected] Nutreco Canada Inc. is a wholly owned subsidiary of Nutreco N.V., a Global leader in Animal Nutrition. We offer a wide range of dry pet products that meet the needs of all markets, from commercial to specialized.




EXHIBITORS BY COMPANY NAMEOld Dutch Foods Ltd 236

100 Bentall Street Winnipeg, MB R2X 2Y5 P: 204.632.0249 F: 204.632.7016 www.olddutchfoods.com Old Dutch Foods Ltd. is a national snack food company, manufacturing and distributing a full assortment of your favourite Old Dutch and Humpty Dumpty snacks.

Olympic Dairy Products Inc. 828

7178 Vantage Way Delta, BC V4G 1K7 P: 1.888.488.8848 F: 604.952.7070 [email protected] www.olympicdairy.com Olympic Dairy promotes health and wellness by producing the highest quality of natural and organic dairy products for our customers.

Ontario Fruit & Vegetable Growers’ Association 649 355 Elmira Road N, Unit 105 Guelph, ON N1K 1S5 P: 519.763.6160 F: 519.763.6604 [email protected] The Ontario Fruit and Vegetable Growers’ Association (OFVGA) is the umbrella organization for 28 commodity-based farm associa-tions in the province. The OFVGA serves as the official representative for the province’s fruit and vegetable sector to national and international bodies.

Ontario Meat & Poultry Pavilion 369 7660 Mill Road, RR 4 Guelph, ON N1H 6J1 P: 519.763.4558 F: 519.763.4164 [email protected] www.ontariomeatproducts.ca Showcasing Ontario commodi-ties and processors that produce premium authentic Ontario Meat and Poultry products, including the artisan-style, award-winning products of Ontario’s Heritage Meat.




Ontario Ministry of Agriculture, Food & Rural Affairs 160 1 Stone Road West, 3rd Flr. Guelph, ON N1G 4Y2 P: 519.826.4445 F: 519.826.4333 [email protected] www.ontario.ca/foodbusiness Knowledge, connections and resources for your business. Ozery’s Pita Break 412 11 Director Court Vaughan, ON L4L 4S5 P: 905.265.1143 F: 905.265.1352 [email protected] www.pitabreak.com We believe that good bread makes people happy. Our products are all-natural, and we’re continuously dreaming up new ways to make our bread more delicious. P. Ravensbergen & Sons Ltd. 518 2873 South Grimsby Rd 10, R.R.1 Smithville, ON L0R 2A0 P: 905.957.3520 F: 905.957.1990 [email protected] Pan-Oston Ltd. 317

660 Neal Drive, P.O. Box 267 Peterborough, ON K9J 6Y8 P: 705.748.4811 F: 705.748.9213 www.panoston.ca Checkouts and custom cabinets. Parmalat Canada Inc. 423

405 The West Mall, 10th Floor Etobicoke, ON M9C 5J1 P: 416.620.3029 F: [email protected]

Parmigiana Fine Foods Company Inc. 1106

120 Lookout Point Crt. Vaughan, ON L4H 1T9 P: 416.277.6367 [email protected] www.parmigianafinefoods.com Restauranters bottling our own in-house sugo pasta sauce and super-hot pepper spread. Customer reactions - phenom-enal. Unlike anything you’ve had. Ready to serve food products, authentic Italian tradition. Come have a taste! Pepsico Canada 159

5205 Satellite Drive Mississauga, ON L4W 5J7 P: 905.212.7377 www.pepsico.ca From beverages to foods and snacks, Pepsico offers consumers a broad range of product choices from simple treats to healthful offerings. pickOntario 516

45 Speedvale Ave. E., Unit 7 Guelph, ON N1H 1J2 P: 1.800.698.0113 F: 1.519.836.7529 [email protected] www.pickontario.ca pickOntario is a marketing campaign developed by Flowers Canada (Ontario) Inc. to raise awareness, interest and demand for cut flowers and potted plants grown in Ontario’s 250 floricul-ture greenhouses.

Pick Ontario / Flowers Canada (Ontario) Inc 417 45 Speedvale Ave. E., Unit 7 Guelph, ON N1H 1J2 P: 1.800.698.0113 F: 1.519.836.7539 [email protected] PLS Insoles Inc 1114

632 Armstrong Blvd. Milton, ON L9T 6G8 P: 1.888.270.5554 F: 905.876.0880 [email protected] Glycerin filled massaging insoles. Industrial grade insole designed to absorb shock to the knees, hips and low back and to massage the feet to increase circulation in the feet and legs. The insoles are machine washable and have a one year unconditional warranty. Excellent for anyone who works on their feet! Procter & Gamble 323

4711 Yonge Street Toronto, ON M5W 1C5 P: 416.730.4213 [email protected] Promolux + Econofrost 631 P.O. Box 40 Shawnigan Lake, BC V0R 2W0 P: 250.743.1222 F: 250.743.1221 [email protected] Promolux lamps for hot or cold display cases of perishable foods and Econofrost heat reflective night covers for saving energy in refrigerated display cases.

Province of New Brunswick 607 P.O. Box 6000 Fredericton, NB E3B 5H1 P: 506.444.2440 F: 506.453.3783 [email protected] www.gnb.ca Trade assistance for various food and seafood products throughout the province of New Brunswick. Redbud Supply Inc. 664 1345 Fiddlers Green Rd. Ancaster, ON L9G 3L1 P: 905.304.7958 F: 905.304.8285 [email protected]

Regal Beloit Canada 471

320 Superior Blvd Mississauga, ON L5T 2N7 P: 905.364.4115 F: 905.670.8971 [email protected] Rosa Flora Ltd. 419 717 Diltz Rd. Dunnville, ON N1A 2W2 P: 905.774.0616 F: 905.774.0636 [email protected] Rotobale Compaction Solutions Inc. 332

7232 Arthur Rd. #5 Kenilworth, ON N0G 2E0 P: 519.323.3673 F: 519.323.3816 [email protected] www.rotobalecompaction.ca Rotobale Compactions Solutions is a Canadian manufacturer of waste and recycling compaction equipment including balers. Our service is turnkey; designing, manufacturing, and installing compactors across Canada.





EXHIBITORS BY COMPANY NAMERTS Retail 133 1027 Industrial Place, P.O. Box 179 St. Clements, ON N0B 2M0 P: 519.699.0022 F: 519.699.0027 [email protected] www.rtsretail.ca RTS Retail is a North American manufacturer of kiddie carts, cart corrals, sanitation stations, mobility carts, POP displays and custom store fixtures. New green products! S.V. La Costa Enterprise Inc 372

391 Hanlan Rd., Unit 3 & 4 Vaughan, ON L4L 3T1 P: 905.264.5115 F: 905.264.0559 [email protected] Saputo Dairy Products Canada 309

101 Royal Group Cres. Vaughan, ON L4H 1X9 P: 905.264.7600 F: 905.266.8842 [email protected] www.saputo.com Manufacturer and distributor of fluid and cultured dairy products, cheeses, butter, juices, drinks and bakery items.

Shafer-Haggart Ltd. 249 2000 Argentia Road, Plaza One Suite 220 Mississauga, ON L5N 1P7 P: 905.826.3211 F: 905.826.3374 [email protected] www.shafer-haggart.com Shafer-Haggart specializes in branded and private label packaged goods to food service, retail and industrial accounts. National sales and distribution network.

Shur-Gain 1118

600 James Street St. Mary’s, ON N4X 1C7 P: 519.652.3019 F: 519.349.2159 [email protected] Sir Solutions 751 3565 Jarry East, suite 650 Montreal, QC H1Z 4K6 P: 514.593.4760 F: 514.593.4810 [email protected] Smucker Foods of Canada Corp. 286

80 Whitehall Drive Markham, ON L3R 0P3 P: 905.940.9600 F: 905.940.5979 [email protected] www.smuckers.ca Smucker Foods of Canada Corp. 545

80 Whitehall Drive Markham, ON L3R 0P3 P: 905.940.9600 F: 905.940.5979 [email protected] www.smuckers.ca Smucker Foods of Canada Corp. Features brands including: Smucker’s jam and spreads, Bick’s pickles, Robin Hood & Five Roses flour, Europe’s Best frozen foods, Carnation and Folgers coffee. Come sample our new products for 2011! SodaStream Canada 845 120-1821 Wellington Ave Winnipeg, MB R3H 0G4 P: 204.415.0755 F: 1.877.766.5572 [email protected]

Southern United Sates Trade Assn (SUSTA) 723 701 Poydras St. Suite 3725 New Orleans, LA 70139 P: 504.568.5986 F: 504.568.6010 [email protected] Spartan Foods of America Inc. 139 1035 Blockouse Rd. Maryville, TN 37803 P: 813.765.9809 F: 864.595.6279 [email protected]

SteerSelect Sales 327

7370 Bramalea Rd. Unit 36 Mississauga, ON L5S 1N6 P: 905.670.9870 F: 905.670.0163 [email protected] www.steerselect.com SteerSelect® made from only one ingredient - 100% pure beef liver, grain-free treat for all size dogs. No preservatives, no additives, pure, natural, government inspected. STM 415 1055 Middlegate Road, Unit 1 Mississauga, ON L4Y 3Y4 P: 905.814.5577 F: 905.814.1002 [email protected] www.shelftalkers.com STM is a leading supplier of POS, Display and Merchandising products. STM’s dedicated employees ensure first-rate customer service, expert quality and an outstanding product delivered at a very competitive price.

Summer Fresh Salads 544 181 Sharer Road Woodbridge, ON L4L 8Z3 P: 905.856.8816 F: 905.856.9298 [email protected] Sun-Rype Products Ltd. 728

1165 Ethel Street Kelowna, BC V1Y 2W4 P: 250.860.7973 F: 250.762.3611 [email protected] www.sunrype.com SunRype 100% fruit juices and snacks. Real fruit goodness from the heart of the Okanagan Valley. Taste the sun.

Temple Lifestyle 821

9600 Rue Meilleur, Suite 932 Montreal, QC H2N 2E3 P: 514.382.3805 F: 514.382.5379 [email protected] www.templelifestyle.com Temple Lifestyle Inc. is a Canadian importer/distributor, exclusively providing leading beverage brands FRS Healthy Performance and Beyond Coconut Water, as well as KOR reusable water bottles, to retailers from coast to coast across Canada. TFB & Associates Ltd. 660 600 Alden Road, Suite 102 Markham, ON L3R 0E7 P: 905.940.0889 F: 905.940.0913 [email protected]




The CG & B Group 680 120 South Town Centre Blvd. Markham, ON L6G 1C3 P: 905.305.5953 F: 905.948.2710 [email protected] www.cgbgroup.com We are a full service insurance brokerage that will design a comprehensive insurance program to meet your business and personal needs. The Denbar Food Group 780

P.O. Box 386 Colborne, ON K0K 1S0 P: 905.349.2803 F: 905.349.9910 [email protected] The Denbar Food Group is dedicated to creating unique high quality products that you will be proud to serve your family.

The Floral Express 1104

465495 Curries Rd Woodstock, ON N4S 7V8 P: 519.424.9689 F: 519.424.3462 www.thefloralexpress.com The Floral Express is a wholesale company that provides “vase-ready” designed bouquets. These European handtieds are hand-designed, with flowers twisted together, promoting longer vase life. The Retail Merchants Association 473

10 Milner Businees Court, Suite 401 Scarborough, ON M1B 3C6 P: 416.293.2100 F: 416.293.2103 [email protected]

The Stonemill Bakehouse Ltd. 569 426 Nugget Avenue Scarborough, ON M1S 4A4 P: 416.757.5767 F: 416.757.5131 [email protected] Family operated with over 100 years artisan baking, heritage Award winning, health and well-being breads. Our DNA is our organic rye sourdough. Stonemill Bakehouse - treat your body better.

ThreeWorks Inc. 182 259 Niagara St. Toronto, ON M6J 2L7 P: 416.603.3343 F: 416.603.3353 [email protected] www.threeworks.ca ThreeWorks Inc. is a turn-key sales and creative services organization in the consumer packaged goods industry, offering domestic and imported brands access to all channels of distribution in the Canadian market.

Ti-Foods (a Thai Indochine Trading Inc. Company) 363 50 Travail Road Markham, ON L3S 3J1 P: 416.292.2228 F: 416.291.8800 [email protected] Ti-Foods is a wholesale company that specializes in providing the highest quality of frozen and dry Asian foods to the marketplace. Timothy’s Coffee of the World Inc. 146

400 Steeprock Drive Toronto, ON M3J 2X1 P: 514.593.7711 F: 416.638.7670 [email protected] Tootsi Impex Inc. 408 6995 Jeanne-Mance Montreal, ON H3N 1W5 P: 514.381.9790 F: 514.387.9314 [email protected]


EXHIBITORS BY COMPANY NAME




Toronto Public Health 353

277 Victoria Street, Suite 203 Toronto, ON M5B 1W2 P: 416.338.8135 F: 416.338.7096 [email protected] Touche Bakery 658 384 B Neptune Cres London, ON N6M 1A1 P: 519.455.0044 F: 519.455.5843 [email protected] www.touchebakery.com Biscotti, cookies, meringues, cakes, frozen batter and dough produced in a HACCP facility. Kosher, totally peanut, treenut and sesame free. Transparent Packaging Inc 684

3380 South Service Road Burlington, ON L7N 3J5 P: 905.632.8722 F: 905.632.1458 [email protected] Tree of Life Canada 744

6030 Freemont Blvd. Mississauga, ON L5R 3X4 P: 905.507.6161 F: 905.507.2727 www.treeoflife.com As the nation’s leading distribu-tor of natural, organic, specialty, ethnic and gourmet cheese food products, Tree of Life has helped Canadians to “Live well!”

Tree of Life Canada 749

6030 Freemont Blvd., Mississauga, ON L5R 3X4 P: 905.507.6161 F: 905.507.2727 www.treeoflife.com As the nation’s leading distribu-tor of natural, organic, specialty, ethnic and gourmet cheese food products, Tree of Life has helped Canadians to “Live well!” Tri-V Pet Foods Ltd 370 46152 - Fifth Avenue Chilliwack, BC V2P 1M9 P: 604 792 4914 F: 604 792 4273 [email protected]

Turnstile Security Systems 126 40 Erin Park Drive Erin, ON N0B 1T0 P: 519.833.9494 F: 519.833.9495 [email protected] Entrance technology including sensor release gates and automatic opening gates. Intel Access with crawl detection.

TW Garner Food Company 725 4045 Indiana Avenue Winston-Salem, WC 27105 P: 727.403.0393 F: 727.796.7981 [email protected] www.texaspete.com Texas Pete hot sauces, condi-ments and specialty sauces, Green Montain Gringo salsas and tortilla strips. UNFI Canada Inc. 716 8755 Keele Street Concord, ON L4K 2N1 P: 905.738.4204 F: 1.800.229.2083 [email protected]

Unico Inc. 345

8000 Keele Street Concord, ON L4K 2A4 P: 905.669.9633 F: 609.669.3585 [email protected]

Unilever Canada 537

25 Centurian Drive, Suite 101 Markham, ON L3R 5N8 P: 1.800.334.3560 F: 905.948.5070 www.unilever.ca We meet every day needs for nutrition, hygiene and personal care with brands that help people feel good, look good and get more out of life. Vineland Research & Innovation Centre Inc. 112

4890 Victoria Ave. N, Box 4000 Vineland Station, ON L0R 2E0 P: 905.562.0320 F: 905.562.0084 [email protected] www.vinelandresearch.com Vineland Research and Innova-tion Centre is an independent, not-for-profit organization that was created to be a world-class centre for horticultural science and innovation.

Western Grocer Magazine 670 1740 Wellington Ave. Winnipeg, MB R2X 1R3 P: 204.954.2085 F: 204.954.2057 [email protected]

Weston Bakeries Limited / Ready Bake Foods Inc. 259

1425 Queensway Etobicoke, ON M8Z 1T3 P: 416.252.7323 F: 416.252.5159 [email protected] www.weston.ca Weston Bakeries Limited / Ready Bake Foods Inc. is a major supplier of fresh and frozen baked products across Canada and the US, servicing both food service and retail businesses. Weston Bakeries Limited is the proud maker of such brands as Won-der™, D’Italiano™ and Gadoua™.


EXHIBITORS BY COMPANY NAME

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GROCERY INNOVATIONS CANADAGROCERY INNOVATIONS CANADATORONTO CONGRESS CENTRE OCT 24 & 25

100 %1:00 PMGIC 2011




Advertising/ Media/ Marketing Programs Agriculture & Agri-Food Canada Bizerba Canada Inc.Grocery Business Neway Design Inc. pickOntario Province of New Brunswick STM Automation Systems CIS Group I-Logiq Security Inc. Next Ecommerce Inc. Bags Instore Products Limited N’Take Inc. Neway Design Inc. Baked Goods: Fresh/ Frozen/ Refrigerated Austrian Consulate General, Commercial Section Bubbie’s Biscotti Canada Bread Company Limited Dufflet Pastries/ Chocolate Signatures Fancy Pokket Corporation La Rocca Creative Cakes NuStart Marketing Ltd. Saputo Dairy Products Canada The Stonemill Bakehouse Ltd. Touche Bakery Inc. Weston Bakeries Limited/ Ready Bake Foods Inc. Bar Coding Equipment/ Systems CIS Group Datalogic Mobile, Inc. Beauty & Personal Care PLS Insoles Inc. Unilever Canada Beverages Advantage Sales and Marketing Canada™ Agropur Cooperative Cintron Beverage Group Dyna-Pro Environmental Ital Pasta JFAZ Corporation Kraft Canada Inc. Pepsico Canada Saputo Dairy Products Canada Temple Lifestyle Inc. ThreeWorks Inc.

Carts Cari-All Products Inc. / Technibilt Ltd. Instore Products Limited RTS Retail Cereal CB Powell Limited General Mills Canada Corp. Malt-O-Meal Company Nature’s Mix Checkout Equipment Turnstile Security Coffee & Tea Acosta Sales & Marketing Dept. Innovation, Trade and Rural Development (NL) JFAZ Corporation National Importers Inc. Smucker Foods of Canada Corp. Condiments & Relishes Lewis Mountain Fresh Farm Parmigiana Fine Foods Company Inc. TW Garner Food Company Confectionery Dufflet Pastries/ Chocolate Signatures Kraft Canada Inc. Marvin Candy & Displays Consulting Services FMS Solutions GFTC Next Ecommerce Inc. Dairy & Eggs Agropur Cooperative Austrian Consulate General, Commercial Section Gay-Lea Foods Co-operative Ltd. L.H. Gray & Son Ltd. Lumsden Brothers Wholesale Olympic Dairy Products Saputo Dairy Products Canada

Display Cases Anthony Arneg Canada Inc. GBS Food Service Equipment Promolux + Econofrost

Financial Services Farm Credit Canada Agribusiness and AgriFood Federated Insurance Company FMS Solutions The CG&B Group Fixtures: Store Brascon Stainless Steel Fabricators Brencar Cari-All Products Inc. / Technibilt Ltd. Etalex RTS Retail Food Preparation Equipment Bizerba Canada Inc. GBS Food Service Equipment Food Safety and Sanitation Nimbus Water Systems Inc. Food Service Equipment GBS Food Service Equipment Ishida Canada Nimbus Water Systems Inc. Foods: Baby Nestlé Canada Foods: Canned Advantage Sales and Marketing Canada™ CB Powell Limited ConAgra Foods Dainty Foods Del Monte Canada Inc. Shafer-Haggard Ltd. Foods: Deli Bergerie aux 4 Vents Ltee. Bonte Foods Limited Clover Leaf Cheese Lewis Mountain Fresh Farm Maple Leaf Consumer Foods Ontario Meat & Poultry Pavilion Foods: Dry Concord National Crossmark Canada Inc. Ital Pasta Little Thai Lumsden Brothers Wholesale Ti-Foods (a Thai Indochine Trading Inc. Company)

Foods: Ethnic Bonte Foods Limited Concord National Crossmark Canada Inc. Dove Tale Collections Fancy Pokket Corporation Ital Pasta Little Thai Mr. Kooks Inc. National Importers Inc. NuStart Marketing Ltd. Ti-Foods (a Thai Indochine Trading Inc. Company) Tree of Life Canada Foods: Frozen Acosta Sales & Marketing Aqua Star Canada Corp. ConAgra Foods Dept. Innovation, Trade and Rural Development (NL) General Mills Canada Corp. Islandway Sorbet Canada Lumsden Brothers Wholesale McCain Foods Canada Nestlé Canada North Taste Flavourings Inc. The Denbar Food Group Ti-Foods (a Thai Indochine Trading Inc. Company) Unilever Canada Foods: Health Crossmark Canada Inc. Culinary Wines Nature’s Mix Northumberland Co-op Pepsico Canada Vineland Research and Innovation Centre Foods: Kosher Bubbie’s Biscotti Fancy Pokket Corporation Floating Leaf Fine Foods La Panzanella LB Maple Treat Corp. Touche Bakery Inc.

EXHIBITORS BY PRODUCT CATEGORY




EXHIBITORS BY PRODUCT CATEGORYFoods: Natural/ Organic Dove Tale Collections Floating Leaf Fine Foods Freeman Herbs L.H. Gray & Son Ltd. La Panzanella LB Maple Treat Corp. Mr. Kooks Inc. Nature’s Mix NuStart Marketing Ltd. Olympic Dairy Products Temple Lifestyle Inc. The Stonemill Bakehouse Ltd. Tree of Life Canada TW Garner Food Company Foods: Prepared Acosta Sales & Marketing Gambles Nestlé Canada Smucker Foods of Canada Corp. The Denbar Food Group Foods: Snack ConAgra Foods Del Monte Canada Inc. General Mills Canada Corp. Islandway Sorbet Canada Kraft Canada Inc. Marvin Candy & Displays Old Dutch Foods Ltd. Pepsico Canada Sun-Rype Products Ltd. ThreeWorks Inc. Touche Bakery Inc. Foods: Specialty Bergerie aux 4 Vents Ltee. Bonte Foods Limited Bubbie’s Biscotti Culinary Wines Dainty FoodsDove Tale Collections Dufflet Pastries/ Chocolate Signatures La Panzanella Marvin Candy & Displays Mr. Kooks Inc. National Importers Inc. North Taste Flavourings Inc. Ontario Meat & Poultry Pavilion Parmigiana Fine Foods Company Inc. The Denbar Food Group Tree of Life Canada

Foods: Spreads Dept. Innovation, Trade and Rural Development (NL) LB Maple Treat Corp. Parmigiana Fine Foods Company Inc. Smucker Foods of Canada Corp. Unilever Canada Fruit Gambles Ontario Fruit & Vegetables Growers’ Association Shafer-Haggard Ltd. Vineland Research and Innovation Centre Herbal Teas JFAZ Corporation Household Products, Cleaners & Supplies Advantage Sales and Marketing Canada™ Allstar Products Group CB Powell Limited Fuji Batteries ThreeWorks Inc. Housewares Allstar Products Group Juices Austrian Consulate General, Commercial Section Northumberland Co-op Sun-Rype Products Ltd. Labeling & Pricing Equipment Bizerba Canada Inc. Ketchum Manufacturing Inc. Lighting Anthony Promolux + Econofrost Material Handling & Backroom Equipment Cari-All Products Inc. / Technibilt Ltd. Rotobale Compaction Solutions Inc. Meal Solutions L.H. Gray & Son Ltd. Maple Leaf Consumer Foods

Meat Processing Maple Leaf Consumer Foods Ontario Meat & Poultry Pavilion

Meat: Poultry Concord National Little Thai

Natural Products Gambles Lewis Mountain Fresh Farm SteerSelect Sales Temple Lifestyle Inc. Nutritional Aids The Stonemill Bakehouse Ltd. Packaging Empress Packaging Inc. Ishida Canada Neway Design Inc. Paper Products, Towels, Linens Kruger Products L.P. Pet Food & Supplies Nutreco Canada Inc. SteerSelect Sales Point of Sale Systems & Equipment CIS Group Datalogic Mobile, Inc. Globe POS Systems Inc. Ketchum Manufacturing Inc. Private Label Aqua Star Canada Corp. Dainty Foods Floating Leaf Fine Foods SteerSelect Sales Recycling / Balers Metro Compactor Service Inc. Rotobale Compaction Solutions Inc. Refrigeration, HVAC & Freezers Anthony Promolux + Econofrost Safety & Quality Systems GFTC Seafood Aqua Star Canada Corp. Beaver Strait Fisheries Inc. “Seabest” Shafer-Haggard Ltd.

Security Systems & Equipment Brascon Stainless Steel Fabricators I-Logiq Security Inc. Turnstile Security

Selling Group Distribution Canada Inc. (dci) Signage & Graphics STM Spices & Flavourings North Taste Flavourings Inc. TW Garner Food Company Stationary Supplies Globe POS Systems Inc. Store Furnishings & Design Brascon Stainless Steel Fabricators Etalex RTS Retail Trade Association Alliance of Ontario Food Processors GS1 Canada International Dairy Deli Bakery Association Trade Publications Canadian Grocer Magazine Grocery Business Transportation APPS Transport Group Waste Management Metro Compactor Service Inc. Rotobale Compaction Solutions Inc. Warehousing APPS Transport Group Datalogic Mobile, Inc. Etalex Water Dyna-Pro Environmental Nimbus Water Systems Inc. Weighing Equipment & Supplies Globe POS Systems Inc.



108 Bagcraft Papercon 109 GBS Food Service Equipment 112 Vineland Research & Innovation Centre Inc. 114 InStore Products Limited 117 Brascon Stainless Steel Fabricators Inc. 118 Nimbus Water System Inc. 119 L. H. Gray & Son Limited 123 Kraft Canada Inc. 126 Turnstile Security Systems 130 Cari-All Products Inc./ Technibilt Ltd. 133 RTS Retail 135 Armstrong Milling 138 Digi Canada Inc. 139 Spartan Foods of America Inc. 144 Dainty Foods 145 Alfa Cappuccino Imports Inc. 146 Timothy’s Coffee of the World Inc. 150 N’Take Inc. 158 Foodland Ontario 159 Pepsico Canada 160 Ontario Ministry of Agriculture, Food & Rural Affairs 162 ID Foods Corporation 168 Alliance of Ontario Food Processors 169 Natural Resources Canada 170 Cart Source Ltd. 171 FoodPack 2011 Inc. 176 Filbitron Systems Group 177 Daily Bread Food Bank 182 ThreeWorks Inc. 209 Dairy Farmers of Canada 216 Neelands Refrigeration 223 McCain Foods Canada 232 Floating Leaf Fine Foods 233 Frost Insulated Panel and Door Systems 234 La Rocca Creative Cakes 236 Old Dutch Foods Ltd 237 Nestlé Canada Inc. 245 General Mills Canada Corp. 249 Shafer-Haggart Ltd. 251 ConAgra Foods 259 Weston Bakeries Limited / Ready Bake Foods Inc. 268 Islandway Sorbet Canada Inc. 269 Bush Foods PVT. LTD 273 Ital Pasta 285 Austria Consulate General, Commercial Section 286 Smucker Foods of Canada Corp. 309 Saputo Dairy Products Canada 317 Pan-Oston Ltd.

323 Procter & Gamble 327 SteerSelect Sales 329 FMS Solutions 331 Farm Credit Canada Agribusiness and AgriFood 332 Rotobale Compaction Solutions Inc. 333 Canadian Pallet Council 335 J & J Display Sales Inc. 345 Unico Inc. 347 Ketchum Manufacturing Inc. 348 Next Ecommerce Inc 349 Dyna-Pro Environmental 350 Colgate-Palmolive Canada Inc. 351 Canadian Food & Grocery Industry Guide 353 Toronto Public Health 359 Little Thai 361 I-Logiq Security Inc. 363 Ti-Foods (a Thai Indochine Trading Inc. Company) 368 International Dairy-Deli-Bakery Association 369 Ontario Meat & Poultry Pavilion 370 Tri-V Pet Foods Ltd 372 S.V. La Costa Enterprise Inc 408 Tootsi Impex Inc. 409 Bizerba Canada Inc. 412 Ozery’s Pita Break 415 STM 417 Pick Ontario / Flowers Canada (Ontario) Inc 419 Rosa Flora Ltd. 423 Parmalat Canada Inc. 426 Freeman Herbs 429 Norstad Products Inc. 432 Allstar Products Group 433 Datalogic Mobile Inc. 434 L.B. Maple Treat Inc. 435 Grocery Business Magazine 439 Hobart Food Equipment Group Canada 444 Acosta Sales & Marketing 458 Brencar 459 Maple Leaf Consumer Foods 469 Canada Bread Company Limited 471 Regal Beloit Canada 473 The Retail Merchants Association 477 Food & Consumer Products of Canada 480 Federated Insurance Company 509 Ishida Canada Inc. 514 CIS Group 515 Advantage Sales and Marketing Canada 516 Pick Ontario 518 P. Ravensbergen & Sons Ltd.

EXHIBITORS BY BOOTH NUMBER




523 Arneg Canada Inc. 528 Dept Innovation Trade & Rural Development (NL) 529 APPS Transport Group 536 Clover Leaf Cheese Ltd. 537 Unilever Canada 544 Summer Fresh Salads 545 Smucker Foods of Canada Corp. 548 Canadian Grocer Magazine 549 Campbell Company of Canada 552 Crown Verity Inc 559 National Importers Inc. 568 Aqua Star Canada Corp 569 The Stonemill Bakehouse Ltd. 576 GS1 Canada 607 Bergerie aux 4 Vents Ltee 607 Bonte Foods Limited 607 Culinary Wines 607 Fancy Pokket Corporation 607 Lewis Mountain Fresh Farm 607 North Taste Flavourings Inc. All Natural Seafood 607 Northumberland Co-op 607 Province of New Brunswick 617 Gay Lea Foods Cooperative Ltd. 623 Etalex Inc. 629 Atlantic Stainless Fabricators Ltd. 630 Dove Tale Collections 631 Promolux + Econofrost 633 Cayuga Displays Inc. 639 Coca-Cola Refreshments Inc. 645 Burnbrae Farms Limited 648 Malt-O-Meal Company 649 Ontario Fruit & Vegetable Growers´ Association 651 Kruger Products L.P. 652 Del Monte Canada Inc. 658 Touche Bakery 659 Agropur Cooperative 660 TFB & Associates Ltd. 664 Redbud Supply Inc. 667 Canadian Gift Concept Corp. 668 Italian Home Bakery 670 Western Grocer Magazine 675 Mixology Canada Inc. 679 Distribution Canada Inc. (dci) 680 The CG & B Group 684 Transparent Packaging Inc 709 Dairy Farmers of Ontario 716 UNFI Canada Inc.

722 Concord National 723 Mr Kooks Inc. 723 Southern United Sates Trade Assn (SUSTA) 725 TW Garner Food Company 728 Sun-Rype Products Ltd. 729 La Panzanella LLC 731 Krinos Foods Canada Ltd 735 Anthony 739 IDL - Instachange Displays Limited 744 Tree of Life Canada 745 Nu Start Marketing 749 Tree of Life Canada 751 Sir Solutions 759 Hewitt Material Handling Inc. 766 Dufflet Pastries/Chocolate Signatures 767 GFTC 769 Chester’s International, LLC 777 Crossmark Canada Inc. 778 Agriculture and Agri-Food Canada 780 The Denbar Food Group 807 Cintron Beverages 809 Fuji Batteries 811 Marvin Candy & Displays 815 Nature’s Mix 817 Neway Design Inc 819 Empress Packaging Inc. 821 Temple Lifestyle 822 Beaver Strait Fisheries Inc. 823 Gambles 825 Harmony Organic Dairy Products Inc. 828 Olympic Dairy Products Inc 831 Nature’s Path Foods Inc. 844 JFAZ Corporation 845 SodaStream Canada 851 Ice Green 853 GE Lighting Solutions 859 Lumsden Brothers Wholesale 866 Globe POS Systems Inc. 877 Bubbies Biscotti1104 The Floral Express1106 Parmigiana Fine Foods Company Inc.1110 EFFBE International Inc1114 PLS Insoles Inc1116 Nutreco Canada Inc.1118 Shur-Gain1120 Metro Compactor Service Inc.

EXHIBITORS BY BOOTH NUMBER

Grocery InnovatIonscanada 2011

october 24-25, 2011

toronto conGress centre

EVERYTHING YOU NEED • GIC sHOw GUIDE 2011toronto conGress centre oct. 24 & 25 • Grocery InnovatIons canada

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Toronto Congress Centre - Hall D & E

Breakfast SessionsLuncheon of Honour

Award of Merit Reception

Hall C

Ford MustangConvertible

Trade ShowOffice

New Products Showcase

ConferenceRegistration

______________

Nestlé

KraftMix & MingleCoffee Break

Conference Sessions*

Monday, October 24Grocery Innovations Canada Dinner Party

featuring The Fab Four*

Tuesday, October 2549th Annual

Canadian Independent Grocer of the Year Awards

Media Room

First TimeExhibitorsPavilion

Trade Show Registration

______________

Nestlé

Best BaggerLounge

______________

Acosta

Canadian Best Bagger

ContestCFIG

Member Centre______________

Interac

Ethnic Fare

First TimeExhibitorsPavilion

Wellness 2.0

NESTLÉ drove more growth than the top 3 manufacturers combined.

1 CADBURY ADAMS 51,455,934 0% 28.4 -1.3

TOTAL CONFECTIONERY 181,475,974 5% 100.0 0.0

$ VOLUME % CHANGE ($ VOL) $ SHARE SHARE Pt. CHANGE EASTER

2 LINDT 24,373,401 9% 13.4 0.5

3 HERSHEY 19,669,258 2% 10.8 -0.3

4 FERRERO 15,477,222 16% 8.5 0.8

5 NESTLÉ 9,066,454 75% 5.0 +2.0

Supported on T.V.March - April 2012

Supported on T.V.Supported on T.V.

COFFEE CRISP EggCOFFEE CRISP EggCOFFEE CRISP Egg

1# INNOVATION

2011!

AERO Egg

1# INNOVATION

2010!

TRADEMARK OWNER / PROPRIÉTAIRE DES MARQUES: SOCIÉTÉ DES PRODUITS NESTLÉ S.A., VEVEY, SWITZERLAND / SUISSE. LICENSEE / LICENCIÉ: NESTLÉ CANADA INC., NORTH YORK, ON M2N 6S8.

Docket#: 11-NCON-070 Client: Nestle Colour: 4Project: Sept 30 2011 Description: Spring into Easter Trim Size: 8.875” x 10.875” Internal Contact: 2012 GB Mag Ad Bleed Size: 9.125” x 11.125” File Prepared at: 100%Internal Contact: Alex Version: Eng Proof Output at: 100%

Operator Legal Size

AM 6 ptYELLOW

CYAN

BLACK

MAGENTA

0Rev#

NEW

! drive sales withdrive sales with

KING BAR

2222222222222222222222222222PackPackPackBarresPPPPPPPPPPPackackackackackackackackackackackackPackPPPPackPPPackackackackackackackackackackackackackackPackPackackackackPackPackPackPackackackackPackPackPackPackackackackPackackackBarresBarresBarresBarresBarresBarresBarresBarresBarresBarresBarresBarresBarresBarresBarresBarresBarresBarresBarresBarresBarresBarresBarresBarresBarresBarresBarresBarresBarresBarresBarresBarresBarresBarresBarresBarresBarresBarresBarresBarresBarresBarresBarresBarresBarresBarresBarresBarresBarresBarresBarresBarresBarresPackBarresPackBarres

KING BAR

BABY RUTH King really satisfies consumer desire for a big eat bar. Packed full of peanuts, caramel and chewy nougat in 2 filling portions!

Over 11 million BABY RUTH bars will be sampled across Canada in late 2011 via the Halloween Minis product!

Leverage a king size profit opportunity with this new entry into the King segment which is growing +9% YTD**Source: Nielsen All Channels PE August 27, 2011

At 104g, BABY RUTH King is one of the largest king size bars on the market with a HUGE size impression valued by shoppers!

Consumer Favourites That WillDRIVE INCREMENTAL SALES

*Nielsen Consumption Data, $ Vol. Growth L52 Weeks period ending May 7th, 2011 TRADEMARK OWNER/PROPRIÉTAIRE DES MARQUES: SOCIÉTÉ DES PRODUITS NESTLÉ S.A., VEVEY, SWITZERLAND/SUISSE. LICENSEE/LICENCIÉ: NESTLÉ CANADA INC., NORTH YORK, ON M2N 6S8.

NEW Cello 130g Line up• Increase sales with pieces segment-growing +13%*

• NESTLÉ pieces segment has experienced 174% growth since 2008!*

Peg-ableStand-UpRe-sealable

Docket#: 11-NCON-070 Client: Nestlé Confectionery Colour: 4cDate: Sept 30, 2011 Description: Baby Ruth Trim Size: 8.75” w x 10.875” hProject: Spring 2012 GB Mag Ad Bleed Size: 9” w x 11.125” h File Prepared at: 100%Internal Contact: Alex Version: Eng Proof Output at: 100%

Rev#

Operator Legal Size

3AM 6 pt

YELLOW

CYAN

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MAGENTA

october/november 2011 issue

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