1-2-3 Approach to Provider Outreach

Approximately 92% of adults with osteoarthritis visit a PCP (primary care physician) each year.

Developing a Marketing & Promotion Plan

• WHO to partner with and WHICH providers to target with your outreach.

– Keep track of who you reach out to (use the Provider Outreach Tracking Spreadsheet).

• TRAIN your marketing team.

– Initial outreach is likely to require a lot of effort. Information you’ll need to gather: • How close is the PCP office(s) to your class location(s)?

• Who are the potential office champions in this office(s)?

• What providers do your current or past participants visit? Would they be willing to assist you when you reach out to that office?

Developing a Marketing & Promotion Plan

• It takes 6 months to establish a report/relationship with a particular practice/physician.

• Leave substantial time for initial engagement – sometimes it may take multiple attempts or follow-ups to get a positive response.

• Use existing relationships to gain access – you can also use these relationships to publicize support for your classes.

Developing a Marketing &

Promotion Plan • Create realistic timelines for

outreach attempts.

• Evaluate and refine outreach efforts.

• Anticipate barriers.

Draft the Marketing & Promotion

Plan

Step 1: Make Initial Contact

• Have contact information and scripts ready.

• Call the provider office and introduce the purpose of your outreach visit.

• Schedule a day and time for an in-person visit.

• Confirm the visit 24 hours in advance (best if this is done with a phone call).

Step 2: Conduct the Outreach Visit

• Arrive on time with all materials.

• Use the script and leave-behind materials to explain the interventions and encourage provider recommendations.

• Leave materials for the provider and for patients.

– Script pads, brochures, flyers, your business card or organization information, etc.

• Inform the provider and office staff that you plan to follow-up on a regular basis.

Step 3: Follow-Up

• Note dates for follow-up on your calendar.

• Contact providers on a regular basis using phone calls, mailers, and additional in-person visits.

• Build on-going relationships with local providers.

The rest of the document

• Use the provided tools from this webinar as you read through the document.

• We will have another webinar in early 2014 to that covers the rest of the document.

Questions, comments, suggestions?

November webinar call options: November 21, 2-3pm

November 22, 10-11am

Please email Emily as to which date will work best for your site. Thank you!