October 19-20, 2016 Singapore

#QUAL360 APAC.QUAL360.COM

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IS YOUR BRAND THE SUPER CONSUMER’S BFF? Building loyalty in a market of transactions

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HOW TO INNOVATE IN A MARKET THAT IS

UBIQUITOUS, CLUTTERED AND DOMINATED?

What’s the next most compelling Value Proposition in the

SHOPPING REWARDS CREDIT CARD space?

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REDEFINING TODAY’S SHOPPING EXPERIENCE WITH CREDIT CARDS

Online Shopping Experience

Offline Shopping Journey

Current Credit Card experience

Future of Rewards and Loyalty

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WE KNEW WHAT GOT US HERE, WILL NOT TAKE US THERE

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Who are…

Moderate Shoppers,

Members of Various Rewards Programs.

… Before the targeted consumers

They are…

More involved, engaged, experimental and reward seeking.

Heavy shoppers online and offline, and pay with credit cards.

BEFRIENDING THE FUTURE READY SUPER CONSUMERS …

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CO-CREATE COMPELLING PROPOSITIONS TO DELIVER INSIGHTS

INSPIRE – IDENTIFY THE TRENDS

Online bulletin boards with Super Consumers

INFORM

– UNCOVER MASS INSIGHTS

Focus Group Discussions with Target Consumers

INNOVATE – DESIGNING THE VALUE PROPOSITION

Super-generator Workshop with the client stakeholders

WHY SUPER CONSUMERS?

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THEY ARE PROFITABLE AND PASSIONATE Conventional thinking is that Super Consumers are ‘high-value’, ‘high-involvement’, ‘highly-articulate’ and ‘expressive consumers’ – no they are not that, just not that:

HEAVILY ENGAGED

HEAVY USER

PROFITABLE PASSIONATE

BRAND FOR TET LOVERS

The Tip of the iceberg for opportunities…

…and the Canary in the Coal Mine for threats

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THEY ARE LUCRATIVE An analysis of more than 140 categories across the globe tells us that about

10% of the households drive more than half of the profitability for our clients

THE ECONOMICS OF SUPER CONSUMERS

CATEGORY HOUSEHOLDS

CATEGORY GROWTH

~40%

CATEGORY PROFIT

~50% - 60%

10% CATEGORY SALES

30% 40%

50 - 60%

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ROMANCING THE SUPER CONSUMERS TO WIN Your brand share with super consumers and your brand share in the market

has almost a perfect relationship

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A NICHE GROUP WHICH MAKES BRILLIANT BUSINESS SENSE

A SUPER CONSUMER

IN ONE CATEGORY …

… IS A SUPER CONSUMER IN AN

AVERAGE OF

9 ADDITIONAL CATEGORIES

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DISCOVERING THE SUPER SHOPPERS

You are penny wise, pound foolish and you are rather proud of that

Remember you forgot your wallet filled with loyalty cards, you

suddenly lost 5 pounds of weight

Best deals just need to find you to get popular in

the town

Monday to Friday you shop, and over the weekend you shop for all that you could

Your friends are still figuring out when do you earn, because all they see is you spending on shopping

ARE YOU A SUPER

SHOPPER?

OPPORTUNITIES

THE

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MORE SHOPPING, MORE VALUE, MORE OPPORTUNITIES

ACTION FILLED

LIFE

RELENTLESS PASSIONS

PRIVILEGE DISTINCTION

OPTIMIZING EFFORTS

MAXIMIZING PAYOFFS

ENGAGING EXPERIENCE

PERSONALIZED OFFERING

ONLINE ASSURANCE

OFFLINE COMFORT

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END TO YOUR SHOPPING WOES: DRAFTED VALUE PROPOSITION CONCEPTS

THE BESPOKE

CARD

A unique reward program that lets you design, select and redeem rewards whenever,

wherever you wish!

THE SURE CARD

THE MOJO CARD

Set your reward goals and shop your way towards them. It takes the thinking out of rewards and redemption

Takes away many of the pre and post shopping pain

points, letting you focus on the simple joys and pleasures of

shopping

1 2 3

GO AHEAD, CHANGE YOUR MIND!

REWARDINGLY SIMPLE!

SHOPPING IS FUN AGAIN!

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THE NEW CARD LAUNCH IS JUST AROUND

THE CORNER, KEEP LOOKING HERE…

THE FUTURE IS HERE

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The future is already here, it's just not very

evenly distributed

-WILLIAM GIBSON

THE DOOR TO THE FUTURE IS SOMEWHERE AROUND US

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WINDOW TO THE FUTURE

CO-CREATION / PRODUCT

INNOVATION

UP-TRADING / PREMIUMIZATION

PATH-TO-PURCHASE

& CATEGORY RULES

EMERGING NEEDS/ OCCASIONS MAPPING

BRAND EQUITY DRIVERS

SHOPPER

FINE-TUNE COMMUNICATION

FIND YOUR SUPER SHOPPERS, SUPER WATCHERS…

PLATINUM SPONSORS

SILVER SPONSORS

VIDEO SPONSOR EXHIBITOR

October 19-20, 2016 Singapore

#QUAL360 APAC.QUAL360.COM